{"version":"1.0.0","segments":[{"speaker":"Morgan Franklin","startTime":0.659,"endTime":3.246,"body":"As a podcaster,"},{"speaker":"Morgan Franklin","startTime":0.659,"endTime":3.246,"body":"there is nothing worse than"},{"speaker":"Morgan Franklin","startTime":3.306,"endTime":7.036,"body":"publishing an interview that you"},{"speaker":"Morgan Franklin","startTime":3.306,"endTime":7.036,"body":"really think is going to blow"},{"speaker":"Morgan Franklin","startTime":7.096,"endTime":10.526,"body":"the lid off this thing and"},{"speaker":"Morgan Franklin","startTime":7.096,"endTime":10.526,"body":"having the exact same download"},{"speaker":"Morgan Franklin","startTime":10.586,"endTime":14.136,"body":"numbers that you're already"},{"speaker":"Morgan Franklin","startTime":10.586,"endTime":14.136,"body":"having, or worse, less. In this"},{"speaker":"Morgan Franklin","startTime":14.196,"endTime":17.385,"body":"episode, we're going to walk"},{"speaker":"Morgan Franklin","startTime":14.196,"endTime":17.385,"body":"through the step by step"},{"speaker":"Morgan Franklin","startTime":17.445,"endTime":21.175,"body":"technique I've used in hundreds"},{"speaker":"Morgan Franklin","startTime":17.445,"endTime":21.175,"body":"of interviews to grow multiple"},{"speaker":"Morgan Franklin","startTime":21.236,"endTime":24.846,"body":"top ranking shows, and teach you"},{"speaker":"Morgan Franklin","startTime":21.236,"endTime":24.846,"body":"how to host interviews your"},{"speaker":"Morgan Franklin","startTime":24.906,"endTime":28.696,"body":"audience will actually want to"},{"speaker":"Morgan Franklin","startTime":24.906,"endTime":28.696,"body":"listen to. Hello, and welcome to"},{"speaker":"Morgan Franklin","startTime":28.756,"endTime":32.427,"body":"podcast for profit. Hello, and"},{"speaker":"Morgan Franklin","startTime":28.756,"endTime":32.427,"body":"welcome to podcast for profit."},{"speaker":"Morgan Franklin","startTime":32.487,"endTime":36.277,"body":"My name is Morgan Franklin. I'm"},{"speaker":"Morgan Franklin","startTime":32.487,"endTime":36.277,"body":"a podcast producer, strategist,"},{"speaker":"Morgan Franklin","startTime":36.337,"endTime":39.827,"body":"and educator. This podcast will"},{"speaker":"Morgan Franklin","startTime":36.337,"endTime":39.827,"body":"help you create and grow a"},{"speaker":"Morgan Franklin","startTime":39.887,"endTime":43.618,"body":"podcast that cuts through the"},{"speaker":"Morgan Franklin","startTime":39.887,"endTime":43.618,"body":"noise of social media and speaks"},{"speaker":"Morgan Franklin","startTime":43.678,"endTime":46.806,"body":"directly to your target"},{"speaker":"Morgan Franklin","startTime":43.678,"endTime":46.806,"body":"audience. If you're ready to"},{"speaker":"Morgan Franklin","startTime":46.867,"endTime":50.537,"body":"create a podcast that will align"},{"speaker":"Morgan Franklin","startTime":46.867,"endTime":50.537,"body":"you with the experts in your"},{"speaker":"Morgan Franklin","startTime":50.597,"endTime":54.087,"body":"industry, position yourself as a"},{"speaker":"Morgan Franklin","startTime":50.597,"endTime":54.087,"body":"trusted leader and create"},{"speaker":"Morgan Franklin","startTime":54.147,"endTime":57.636,"body":"another source of revenue for"},{"speaker":"Morgan Franklin","startTime":54.147,"endTime":57.636,"body":"your business, you're in the"},{"speaker":"Morgan Franklin","startTime":57.697,"endTime":61.126,"body":"right place. Having a great"},{"speaker":"Morgan Franklin","startTime":57.697,"endTime":61.126,"body":"interview starts with finding"},{"speaker":"Morgan Franklin","startTime":61.186,"endTime":64.556,"body":"great guests. I know this"},{"speaker":"Morgan Franklin","startTime":61.186,"endTime":64.556,"body":"probably seems totally obvious"},{"speaker":"Morgan Franklin","startTime":64.616,"endTime":67.985,"body":"to most of us. But while it"},{"speaker":"Morgan Franklin","startTime":64.616,"endTime":67.985,"body":"might seem obvious, it's not"},{"speaker":"Morgan Franklin","startTime":68.045,"endTime":71.595,"body":"always what we're doing. It's"},{"speaker":"Morgan Franklin","startTime":68.045,"endTime":71.595,"body":"critical to find high quality"},{"speaker":"Morgan Franklin","startTime":71.655,"endTime":75.145,"body":"guests that align with your"},{"speaker":"Morgan Franklin","startTime":71.655,"endTime":75.145,"body":"podcast mission and will be of"},{"speaker":"Morgan Franklin","startTime":75.205,"endTime":79.116,"body":"interest to your audience. Think"},{"speaker":"Morgan Franklin","startTime":75.205,"endTime":79.116,"body":"about your audience. Think about"},{"speaker":"Morgan Franklin","startTime":79.176,"endTime":83.027,"body":"what they want to hear from you."},{"speaker":"Morgan Franklin","startTime":79.176,"endTime":83.027,"body":"Think about why they follow who"},{"speaker":"Morgan Franklin","startTime":83.087,"endTime":86.336,"body":"they follow and why they're"},{"speaker":"Morgan Franklin","startTime":83.087,"endTime":86.336,"body":"following you. When you're"},{"speaker":"Morgan Franklin","startTime":86.396,"endTime":90.006,"body":"looking for guests, you need to"},{"speaker":"Morgan Franklin","startTime":86.396,"endTime":90.006,"body":"have some kind of rubric for"},{"speaker":"Morgan Franklin","startTime":90.066,"endTime":93.977,"body":"what will make a great guest. If"},{"speaker":"Morgan Franklin","startTime":90.066,"endTime":93.977,"body":"you don't, you're going to start"},{"speaker":"Morgan Franklin","startTime":94.037,"endTime":97.768,"body":"letting any random person that"},{"speaker":"Morgan Franklin","startTime":94.037,"endTime":97.768,"body":"sends you a DM or an email come"},{"speaker":"Morgan Franklin","startTime":97.828,"endTime":101.739,"body":"on your show. Here's an example."},{"speaker":"Morgan Franklin","startTime":97.828,"endTime":101.739,"body":"Let's say I have a podcast about"},{"speaker":"Morgan Franklin","startTime":101.799,"endTime":105.589,"body":"how to start a coffee shop. And"},{"speaker":"Morgan Franklin","startTime":101.799,"endTime":105.589,"body":"my audience is people who might"},{"speaker":"Morgan Franklin","startTime":105.649,"endTime":109.38,"body":"want to start a coffee shop or"},{"speaker":"Morgan Franklin","startTime":105.649,"endTime":109.38,"body":"have just started a coffee shop"},{"speaker":"Morgan Franklin","startTime":109.44,"endTime":113.05,"body":"in the past year, I'm going to"},{"speaker":"Morgan Franklin","startTime":109.44,"endTime":113.05,"body":"have a simple criteria for my"},{"speaker":"Morgan Franklin","startTime":113.11,"endTime":116.78,"body":"guests. They're in the coffee"},{"speaker":"Morgan Franklin","startTime":113.11,"endTime":116.78,"body":"industry in some way, let's say"},{"speaker":"Morgan Franklin","startTime":116.84,"endTime":119.668,"body":"a coffee shop owner,"},{"speaker":"Morgan Franklin","startTime":116.84,"endTime":119.668,"body":"distributor, barista bean,"},{"speaker":"Morgan Franklin","startTime":119.728,"endTime":123.338,"body":"roaster, etc. I don't really"},{"speaker":"Morgan Franklin","startTime":119.728,"endTime":123.338,"body":"know that much about coffee. So"},{"speaker":"Morgan Franklin","startTime":123.399,"endTime":126.828,"body":"just bear with me. They have a"},{"speaker":"Morgan Franklin","startTime":123.399,"endTime":126.828,"body":"following of at least 1000"},{"speaker":"Morgan Franklin","startTime":126.888,"endTime":130.619,"body":"followers on one social media"},{"speaker":"Morgan Franklin","startTime":126.888,"endTime":130.619,"body":"platform. And they have a unique"},{"speaker":"Morgan Franklin","startTime":130.679,"endTime":134.108,"body":"perspective on the coffee"},{"speaker":"Morgan Franklin","startTime":130.679,"endTime":134.108,"body":"industry in some way. That last"},{"speaker":"Morgan Franklin","startTime":134.168,"endTime":137.778,"body":"one is pretty subjective, but"},{"speaker":"Morgan Franklin","startTime":134.168,"endTime":137.778,"body":"the other two aren't. And it's"},{"speaker":"Morgan Franklin","startTime":137.839,"endTime":140.847,"body":"important to have non"},{"speaker":"Morgan Franklin","startTime":137.839,"endTime":140.847,"body":"negotiables for your guests."},{"speaker":"Morgan Franklin","startTime":140.907,"endTime":144.698,"body":"You've built this podcast with"},{"speaker":"Morgan Franklin","startTime":140.907,"endTime":144.698,"body":"your blood, sweat and tears. And"},{"speaker":"Morgan Franklin","startTime":144.758,"endTime":148.368,"body":"when some business guru sends"},{"speaker":"Morgan Franklin","startTime":144.758,"endTime":148.368,"body":"you an email that they want to"},{"speaker":"Morgan Franklin","startTime":148.428,"endTime":151.737,"body":"come on your podcast to talk"},{"speaker":"Morgan Franklin","startTime":148.428,"endTime":151.737,"body":"about running a successful"},{"speaker":"Morgan Franklin","startTime":151.797,"endTime":155.407,"body":"business, I want you to look"},{"speaker":"Morgan Franklin","startTime":151.797,"endTime":155.407,"body":"over the guidelines you already"},{"speaker":"Morgan Franklin","startTime":155.467,"endTime":159.258,"body":"established for your podcast and"},{"speaker":"Morgan Franklin","startTime":155.467,"endTime":159.258,"body":"think about if that's actually"},{"speaker":"Morgan Franklin","startTime":159.318,"endTime":162.387,"body":"applicable to what your"},{"speaker":"Morgan Franklin","startTime":159.318,"endTime":162.387,"body":"listeners want to hear. And"},{"speaker":"Morgan Franklin","startTime":162.447,"endTime":165.936,"body":"would this guest actually add"},{"speaker":"Morgan Franklin","startTime":162.447,"endTime":165.936,"body":"anything to your show? Would"},{"speaker":"Morgan Franklin","startTime":165.997,"endTime":169.486,"body":"your listeners care? or would"},{"speaker":"Morgan Franklin","startTime":165.997,"endTime":169.486,"body":"this just be an episode they"},{"speaker":"Morgan Franklin","startTime":169.546,"endTime":173.457,"body":"skip over because it has nothing"},{"speaker":"Morgan Franklin","startTime":169.546,"endTime":173.457,"body":"to do with the industry and they"},{"speaker":"Morgan Franklin","startTime":173.517,"endTime":177.248,"body":"don't want to waste their time."},{"speaker":"Morgan Franklin","startTime":173.517,"endTime":177.248,"body":"When you're researching guests"},{"speaker":"Morgan Franklin","startTime":177.308,"endTime":181.219,"body":"for yourself, don't just go with"},{"speaker":"Morgan Franklin","startTime":177.308,"endTime":181.219,"body":"the people that you already know"},{"speaker":"Morgan Franklin","startTime":181.279,"endTime":184.769,"body":"because you know them. I know"},{"speaker":"Morgan Franklin","startTime":181.279,"endTime":184.769,"body":"especially in the beginning,"},{"speaker":"Morgan Franklin","startTime":184.829,"endTime":188.559,"body":"when you want to stay in your"},{"speaker":"Morgan Franklin","startTime":184.829,"endTime":188.559,"body":"comfort zone and you still don't"},{"speaker":"Morgan Franklin","startTime":188.619,"endTime":192.169,"body":"know if this podcast is gonna"},{"speaker":"Morgan Franklin","startTime":188.619,"endTime":192.169,"body":"make it and you're nervous to"},{"speaker":"Morgan Franklin","startTime":192.229,"endTime":195.96,"body":"reach out to people. It's easy"},{"speaker":"Morgan Franklin","startTime":192.229,"endTime":195.96,"body":"to just ask the people that you"},{"speaker":"Morgan Franklin","startTime":196.02,"endTime":199.69,"body":"already know that might not be a"},{"speaker":"Morgan Franklin","startTime":196.02,"endTime":199.69,"body":"perfect fit, but you'll just"},{"speaker":"Morgan Franklin","startTime":199.75,"endTime":203.119,"body":"make it work. Challenge"},{"speaker":"Morgan Franklin","startTime":199.75,"endTime":203.119,"body":"yourself, send scary emails, get"},{"speaker":"Morgan Franklin","startTime":203.18,"endTime":206.489,"body":"out of your comfort zone. But"},{"speaker":"Morgan Franklin","startTime":203.18,"endTime":206.489,"body":"most importantly, do your"},{"speaker":"Morgan Franklin","startTime":206.549,"endTime":210.219,"body":"research. You can literally find"},{"speaker":"Morgan Franklin","startTime":206.549,"endTime":210.219,"body":"anything on the internet. So"},{"speaker":"Morgan Franklin","startTime":210.279,"endTime":213.649,"body":"going back to my first example"},{"speaker":"Morgan Franklin","startTime":210.279,"endTime":213.649,"body":"of a coffee shop podcast,"},{"speaker":"Morgan Franklin","startTime":213.709,"endTime":217.559,"body":"instead of finding just a coffee"},{"speaker":"Morgan Franklin","startTime":213.709,"endTime":217.559,"body":"shop owner to interview in your"},{"speaker":"Morgan Franklin","startTime":217.62,"endTime":220.989,"body":"local area that you've met"},{"speaker":"Morgan Franklin","startTime":217.62,"endTime":220.989,"body":"before and would probably say"},{"speaker":"Morgan Franklin","startTime":221.049,"endTime":224.599,"body":"yes to you find a coffee shop"},{"speaker":"Morgan Franklin","startTime":221.049,"endTime":224.599,"body":"owner that's been featured in"},{"speaker":"Morgan Franklin","startTime":224.659,"endTime":227.788,"body":"Forbes magazine for their"},{"speaker":"Morgan Franklin","startTime":224.659,"endTime":227.788,"body":"innovation and coffee bean"},{"speaker":"Morgan Franklin","startTime":227.848,"endTime":231.277,"body":"roasting. I'm totally making"},{"speaker":"Morgan Franklin","startTime":227.848,"endTime":231.277,"body":"this up. But you know what I"},{"speaker":"Morgan Franklin","startTime":231.338,"endTime":234.887,"body":"mean? Finding high quality"},{"speaker":"Morgan Franklin","startTime":231.338,"endTime":234.887,"body":"guests and having the confidence"},{"speaker":"Morgan Franklin","startTime":234.948,"endTime":238.257,"body":"to ask them is 75% of the"},{"speaker":"Morgan Franklin","startTime":234.948,"endTime":238.257,"body":"battle. I've had guests on my"},{"speaker":"Morgan Franklin","startTime":238.317,"endTime":241.807,"body":"podcast that I had no business"},{"speaker":"Morgan Franklin","startTime":238.317,"endTime":241.807,"body":"getting on my shows. That's"},{"speaker":"Morgan Franklin","startTime":241.867,"endTime":245.717,"body":"because I was consistently doing"},{"speaker":"Morgan Franklin","startTime":241.867,"endTime":245.717,"body":"the research. I was seeking out"},{"speaker":"Morgan Franklin","startTime":245.778,"endTime":249.508,"body":"people and vetting them against"},{"speaker":"Morgan Franklin","startTime":245.778,"endTime":249.508,"body":"the criteria I had created for"},{"speaker":"Morgan Franklin","startTime":249.568,"endTime":253.118,"body":"that show. And I was looking at"},{"speaker":"Morgan Franklin","startTime":249.568,"endTime":253.118,"body":"what they had done on other"},{"speaker":"Morgan Franklin","startTime":253.178,"endTime":256.908,"body":"podcasts before. Finding people"},{"speaker":"Morgan Franklin","startTime":253.178,"endTime":256.908,"body":"that are frequently on podcast"},{"speaker":"Morgan Franklin","startTime":256.969,"endTime":260.579,"body":"can be kind of a double edged"},{"speaker":"Morgan Franklin","startTime":256.969,"endTime":260.579,"body":"sword because on the one hand,"},{"speaker":"Morgan Franklin","startTime":260.639,"endTime":264.129,"body":"they have practice they're"},{"speaker":"Morgan Franklin","startTime":260.639,"endTime":264.129,"body":"familiar with being interviewed"},{"speaker":"Morgan Franklin","startTime":264.189,"endTime":267.979,"body":"and being on camera, and they'll"},{"speaker":"Morgan Franklin","startTime":264.189,"endTime":267.979,"body":"be inexperienced enough guests"},{"speaker":"Morgan Franklin","startTime":268.039,"endTime":271.409,"body":"to give you a good response and"},{"speaker":"Morgan Franklin","startTime":268.039,"endTime":271.409,"body":"have solid conversation."},{"speaker":"Morgan Franklin","startTime":271.469,"endTime":275.079,"body":"However, the downside to asking"},{"speaker":"Morgan Franklin","startTime":271.469,"endTime":275.079,"body":"people that are on everybody"},{"speaker":"Morgan Franklin","startTime":275.139,"endTime":278.869,"body":"else's podcast is that unless"},{"speaker":"Morgan Franklin","startTime":275.139,"endTime":278.869,"body":"you're putting in the extra work"},{"speaker":"Morgan Franklin","startTime":278.93,"endTime":282.479,"body":"to provide some kind of unique"},{"speaker":"Morgan Franklin","startTime":278.93,"endTime":282.479,"body":"value to their listeners and"},{"speaker":"Morgan Franklin","startTime":282.54,"endTime":286.39,"body":"yours, they probably won't care"},{"speaker":"Morgan Franklin","startTime":282.54,"endTime":286.39,"body":"about the podcast that much. And"},{"speaker":"Morgan Franklin","startTime":286.45,"endTime":290.121,"body":"if you're not doing the research"},{"speaker":"Morgan Franklin","startTime":286.45,"endTime":290.121,"body":"that leads you to asking the"},{"speaker":"Morgan Franklin","startTime":290.181,"endTime":294.031,"body":"same boring questions everybody"},{"speaker":"Morgan Franklin","startTime":290.181,"endTime":294.031,"body":"else has asked their less likely"},{"speaker":"Morgan Franklin","startTime":294.092,"endTime":297.702,"body":"to promote the episode, and"},{"speaker":"Morgan Franklin","startTime":294.092,"endTime":297.702,"body":"people are less likely to listen"},{"speaker":"Morgan Franklin","startTime":297.762,"endTime":301.312,"body":"overall. A few ways I find"},{"speaker":"Morgan Franklin","startTime":297.762,"endTime":301.312,"body":"qualified guests are by googling"},{"speaker":"Morgan Franklin","startTime":301.372,"endTime":305.042,"body":"related topics looking at big"},{"speaker":"Morgan Franklin","startTime":301.372,"endTime":305.042,"body":"name journals like Forbes, Wall"},{"speaker":"Morgan Franklin","startTime":305.102,"endTime":308.712,"body":"Street Journal, the New York"},{"speaker":"Morgan Franklin","startTime":305.102,"endTime":308.712,"body":"Times, I'll get on LinkedIn and"},{"speaker":"Morgan Franklin","startTime":308.772,"endTime":312.683,"body":"see us talking about the subject"},{"speaker":"Morgan Franklin","startTime":308.772,"endTime":312.683,"body":"that I'm looking for. I'll go on"},{"speaker":"Morgan Franklin","startTime":312.743,"endTime":316.534,"body":"social media. And also I cross"},{"speaker":"Morgan Franklin","startTime":312.743,"endTime":316.534,"body":"check all of these references to"},{"speaker":"Morgan Franklin","startTime":316.594,"endTime":320.445,"body":"make sure that someone is legit."},{"speaker":"Morgan Franklin","startTime":316.594,"endTime":320.445,"body":"I know from personal experience"},{"speaker":"Morgan Franklin","startTime":320.505,"endTime":323.994,"body":"that getting published in a"},{"speaker":"Morgan Franklin","startTime":320.505,"endTime":323.994,"body":"magazine isn't that difficult."},{"speaker":"Morgan Franklin","startTime":324.055,"endTime":327.905,"body":"So I want to make sure that this"},{"speaker":"Morgan Franklin","startTime":324.055,"endTime":327.905,"body":"person is who they are claiming"},{"speaker":"Morgan Franklin","startTime":327.965,"endTime":331.756,"body":"to be. Now that you've found an"},{"speaker":"Morgan Franklin","startTime":327.965,"endTime":331.756,"body":"amazing guest, and you've taken"},{"speaker":"Morgan Franklin","startTime":331.816,"endTime":335.246,"body":"the time to make sure that"},{"speaker":"Morgan Franklin","startTime":331.816,"endTime":335.246,"body":"they'll actually be a value to"},{"speaker":"Morgan Franklin","startTime":335.306,"endTime":339.036,"body":"your audience. You sent them a"},{"speaker":"Morgan Franklin","startTime":335.306,"endTime":339.036,"body":"compelling invitation, and they"},{"speaker":"Morgan Franklin","startTime":339.096,"endTime":342.646,"body":"agreed to come on your podcast,"},{"speaker":"Morgan Franklin","startTime":339.096,"endTime":342.646,"body":"you have to prepare for the"},{"speaker":"Morgan Franklin","startTime":342.706,"endTime":345.955,"body":"episode. This is so important,"},{"speaker":"Morgan Franklin","startTime":342.706,"endTime":345.955,"body":"I'd say this is equally"},{"speaker":"Morgan Franklin","startTime":346.015,"endTime":349.505,"body":"important to finding the right"},{"speaker":"Morgan Franklin","startTime":346.015,"endTime":349.505,"body":"guest. And do not get lazy."},{"speaker":"Morgan Franklin","startTime":349.565,"endTime":352.935,"body":"Don't skip this part. This is"},{"speaker":"Morgan Franklin","startTime":349.565,"endTime":352.935,"body":"going to be the difference"},{"speaker":"Morgan Franklin","startTime":352.995,"endTime":356.665,"body":"between someone being proud of"},{"speaker":"Morgan Franklin","startTime":352.995,"endTime":356.665,"body":"an episode with you and taking"},{"speaker":"Morgan Franklin","startTime":356.725,"endTime":360.275,"body":"the time to share it with their"},{"speaker":"Morgan Franklin","startTime":356.725,"endTime":360.275,"body":"audience and them not doing"},{"speaker":"Morgan Franklin","startTime":360.335,"endTime":363.825,"body":"that. Sadly, so many guests"},{"speaker":"Morgan Franklin","startTime":360.335,"endTime":363.825,"body":"don't share their episode. And"},{"speaker":"Morgan Franklin","startTime":363.885,"endTime":367.555,"body":"most of the time, it's because"},{"speaker":"Morgan Franklin","startTime":363.885,"endTime":367.555,"body":"we as podcasters aren't giving"},{"speaker":"Morgan Franklin","startTime":367.615,"endTime":371.285,"body":"them something to share. You"},{"speaker":"Morgan Franklin","startTime":367.615,"endTime":371.285,"body":"didn't know anything about them."},{"speaker":"Morgan Franklin","startTime":371.346,"endTime":375.016,"body":"You ask them the same questions"},{"speaker":"Morgan Franklin","startTime":371.346,"endTime":375.016,"body":"they've already been asked in"},{"speaker":"Morgan Franklin","startTime":375.076,"endTime":378.866,"body":"every interview, and you're just"},{"speaker":"Morgan Franklin","startTime":375.076,"endTime":378.866,"body":"making content for the sake of"},{"speaker":"Morgan Franklin","startTime":378.927,"endTime":382.657,"body":"making content and no one cares,"},{"speaker":"Morgan Franklin","startTime":378.927,"endTime":382.657,"body":"including them. You can avoid"},{"speaker":"Morgan Franklin","startTime":382.717,"endTime":386.568,"body":"all of this by just scheduling a"},{"speaker":"Morgan Franklin","startTime":382.717,"endTime":386.568,"body":"pre interview or sending over a"},{"speaker":"Morgan Franklin","startTime":386.628,"endTime":390.238,"body":"questionnaire to your guests and"},{"speaker":"Morgan Franklin","startTime":386.628,"endTime":390.238,"body":"taking time to prepare your"},{"speaker":"Morgan Franklin","startTime":390.298,"endTime":393.487,"body":"guest. In the podcast"},{"speaker":"Morgan Franklin","startTime":390.298,"endTime":393.487,"body":"description, show notes, I will"},{"speaker":"Morgan Franklin","startTime":393.547,"endTime":397.458,"body":"be including the 10 questions, I"},{"speaker":"Morgan Franklin","startTime":393.547,"endTime":397.458,"body":"asked every podcast guest before"},{"speaker":"Morgan Franklin","startTime":397.518,"endTime":400.707,"body":"writing their interview"},{"speaker":"Morgan Franklin","startTime":397.518,"endTime":400.707,"body":"questions. And one of them is"},{"speaker":"Morgan Franklin","startTime":400.767,"endTime":403.896,"body":"what is one of the biggest"},{"speaker":"Morgan Franklin","startTime":400.767,"endTime":403.896,"body":"misconceptions about your"},{"speaker":"Morgan Franklin","startTime":403.956,"endTime":407.686,"body":"business industry or whatever"},{"speaker":"Morgan Franklin","startTime":403.956,"endTime":407.686,"body":"you do. I like that to lead into"},{"speaker":"Morgan Franklin","startTime":407.746,"endTime":411.296,"body":"a question about what they wish"},{"speaker":"Morgan Franklin","startTime":407.746,"endTime":411.296,"body":"they could share with every"},{"speaker":"Morgan Franklin","startTime":411.356,"endTime":414.726,"body":"person that will listen to this"},{"speaker":"Morgan Franklin","startTime":411.356,"endTime":414.726,"body":"show. I asked if there's"},{"speaker":"Morgan Franklin","startTime":414.786,"endTime":418.516,"body":"something they've never shared"},{"speaker":"Morgan Franklin","startTime":414.786,"endTime":418.516,"body":"on a podcast before that they'd"},{"speaker":"Morgan Franklin","startTime":418.576,"endTime":422.006,"body":"like to share on my show. These"},{"speaker":"Morgan Franklin","startTime":418.576,"endTime":422.006,"body":"are all questions you can"},{"speaker":"Morgan Franklin","startTime":422.066,"endTime":425.857,"body":"research your way into asking."},{"speaker":"Morgan Franklin","startTime":422.066,"endTime":425.857,"body":"Try to make it a priority to get"},{"speaker":"Morgan Franklin","startTime":425.917,"endTime":429.707,"body":"your guests on the phone for 10"},{"speaker":"Morgan Franklin","startTime":425.917,"endTime":429.707,"body":"to 15 minutes to ask them these"},{"speaker":"Morgan Franklin","startTime":429.767,"endTime":433.317,"body":"pre interview questions. If"},{"speaker":"Morgan Franklin","startTime":429.767,"endTime":433.317,"body":"someone is really busy, you can"},{"speaker":"Morgan Franklin","startTime":433.377,"endTime":437.048,"body":"make these into a 10 question"},{"speaker":"Morgan Franklin","startTime":433.377,"endTime":437.048,"body":"Google form and send them over."},{"speaker":"Morgan Franklin","startTime":437.108,"endTime":440.477,"body":"But in my experience, most"},{"speaker":"Morgan Franklin","startTime":437.108,"endTime":440.477,"body":"people if they're too busy to"},{"speaker":"Morgan Franklin","startTime":440.537,"endTime":444.268,"body":"get on a 10 minute phone call,"},{"speaker":"Morgan Franklin","startTime":440.537,"endTime":444.268,"body":"they're going to be too busy to"},{"speaker":"Morgan Franklin","startTime":444.328,"endTime":447.938,"body":"fill out a questionnaire and"},{"speaker":"Morgan Franklin","startTime":444.328,"endTime":447.938,"body":"you'll end up getting behind on"},{"speaker":"Morgan Franklin","startTime":447.998,"endTime":451.728,"body":"writing your episode and waiting"},{"speaker":"Morgan Franklin","startTime":447.998,"endTime":451.728,"body":"for their response. So choose"},{"speaker":"Morgan Franklin","startTime":451.788,"endTime":455.459,"body":"how you want to approach this"},{"speaker":"Morgan Franklin","startTime":451.788,"endTime":455.459,"body":"and explain why it's important."},{"speaker":"Morgan Franklin","startTime":455.519,"endTime":459.369,"body":"If someone is taking the time to"},{"speaker":"Morgan Franklin","startTime":455.519,"endTime":459.369,"body":"be on your podcast, chances are"},{"speaker":"Morgan Franklin","startTime":459.43,"endTime":463.16,"body":"that they want to make the most"},{"speaker":"Morgan Franklin","startTime":459.43,"endTime":463.16,"body":"out of it, and they'd be happy"},{"speaker":"Morgan Franklin","startTime":463.22,"endTime":466.89,"body":"to help you. But you have to"},{"speaker":"Morgan Franklin","startTime":463.22,"endTime":466.89,"body":"explain to them why you're doing"},{"speaker":"Morgan Franklin","startTime":466.95,"endTime":470.44,"body":"it and how it will make their"},{"speaker":"Morgan Franklin","startTime":466.95,"endTime":470.44,"body":"episode better. Typically, I"},{"speaker":"Morgan Franklin","startTime":470.5,"endTime":473.809,"body":"write no more than six to 10"},{"speaker":"Morgan Franklin","startTime":470.5,"endTime":473.809,"body":"questions depending on the"},{"speaker":"Morgan Franklin","startTime":473.87,"endTime":477.299,"body":"length of the podcast the"},{"speaker":"Morgan Franklin","startTime":473.87,"endTime":477.299,"body":"experience of the host, and how"},{"speaker":"Morgan Franklin","startTime":477.359,"endTime":481.029,"body":"much the guests talked in the"},{"speaker":"Morgan Franklin","startTime":477.359,"endTime":481.029,"body":"pre interview. Pay attention to"},{"speaker":"Morgan Franklin","startTime":481.09,"endTime":484.7,"body":"this when you get them on the"},{"speaker":"Morgan Franklin","startTime":481.09,"endTime":484.7,"body":"phone. See how talky they are?"},{"speaker":"Morgan Franklin","startTime":484.76,"endTime":488.31,"body":"Because if they're taking 30"},{"speaker":"Morgan Franklin","startTime":484.76,"endTime":488.31,"body":"minutes to answer one question"},{"speaker":"Morgan Franklin","startTime":488.37,"endTime":491.799,"body":"that you have for them, you only"},{"speaker":"Morgan Franklin","startTime":488.37,"endTime":491.799,"body":"need to write them a few"},{"speaker":"Morgan Franklin","startTime":491.859,"endTime":495.169,"body":"questions unless you want this"},{"speaker":"Morgan Franklin","startTime":491.859,"endTime":495.169,"body":"to be a Joe Rogan length"},{"speaker":"Morgan Franklin","startTime":495.229,"endTime":498.658,"body":"podcast. Okay, so pay attention"},{"speaker":"Morgan Franklin","startTime":495.229,"endTime":498.658,"body":"when you're doing the pre"},{"speaker":"Morgan Franklin","startTime":498.718,"endTime":502.328,"body":"interview. And make sure you"},{"speaker":"Morgan Franklin","startTime":498.718,"endTime":502.328,"body":"have the list of questions over"},{"speaker":"Morgan Franklin","startTime":502.389,"endTime":505.818,"body":"to the guests, I'd say within"},{"speaker":"Morgan Franklin","startTime":502.389,"endTime":505.818,"body":"three business days of your"},{"speaker":"Morgan Franklin","startTime":505.878,"endTime":509.669,"body":"recording to give them some time"},{"speaker":"Morgan Franklin","startTime":505.878,"endTime":509.669,"body":"to look them over and make any"},{"speaker":"Morgan Franklin","startTime":509.729,"endTime":513.459,"body":"notes or comments to you if they"},{"speaker":"Morgan Franklin","startTime":509.729,"endTime":513.459,"body":"have them. In the email where"},{"speaker":"Morgan Franklin","startTime":513.519,"endTime":517.43,"body":"you send over the questions just"},{"speaker":"Morgan Franklin","startTime":513.519,"endTime":517.43,"body":"make sure that you're setting up"},{"speaker":"Morgan Franklin","startTime":517.49,"endTime":521.04,"body":"your guests for success. Tell"},{"speaker":"Morgan Franklin","startTime":517.49,"endTime":521.04,"body":"them where the recording will"},{"speaker":"Morgan Franklin","startTime":521.101,"endTime":524.65,"body":"be. If it's virtual, send them"},{"speaker":"Morgan Franklin","startTime":521.101,"endTime":524.65,"body":"the link. If it's in person,"},{"speaker":"Morgan Franklin","startTime":524.711,"endTime":528.02,"body":"give them clear directions to"},{"speaker":"Morgan Franklin","startTime":524.711,"endTime":528.02,"body":"where they're going to be"},{"speaker":"Morgan Franklin","startTime":528.08,"endTime":531.088,"body":"recording. If it's virtual,"},{"speaker":"Morgan Franklin","startTime":528.08,"endTime":531.088,"body":"encourage them to wear"},{"speaker":"Morgan Franklin","startTime":531.148,"endTime":534.819,"body":"headphones to avoid feedback and"},{"speaker":"Morgan Franklin","startTime":531.148,"endTime":534.819,"body":"improve the sound quality of"},{"speaker":"Morgan Franklin","startTime":534.879,"endTime":538.188,"body":"their recording. If they have a"},{"speaker":"Morgan Franklin","startTime":534.879,"endTime":538.188,"body":"microphone or any other"},{"speaker":"Morgan Franklin","startTime":538.248,"endTime":542.039,"body":"recording equipment, encourage"},{"speaker":"Morgan Franklin","startTime":538.248,"endTime":542.039,"body":"them to use it by all means they"},{"speaker":"Morgan Franklin","startTime":542.099,"endTime":545.889,"body":"should be using this equipment,"},{"speaker":"Morgan Franklin","startTime":542.099,"endTime":545.889,"body":"make sure that you give them an"},{"speaker":"Morgan Franklin","startTime":545.949,"endTime":549.74,"body":"opportunity to provide feedback"},{"speaker":"Morgan Franklin","startTime":545.949,"endTime":549.74,"body":"on the questions or the episode"},{"speaker":"Morgan Franklin","startTime":549.8,"endTime":553.651,"body":"overall. I always like to remind"},{"speaker":"Morgan Franklin","startTime":549.8,"endTime":553.651,"body":"my guests that we're doing this"},{"speaker":"Morgan Franklin","startTime":553.711,"endTime":557.441,"body":"for them, we really just want"},{"speaker":"Morgan Franklin","startTime":553.711,"endTime":557.441,"body":"them to come out of this looking"},{"speaker":"Morgan Franklin","startTime":557.501,"endTime":560.871,"body":"as good as possible. That's the"},{"speaker":"Morgan Franklin","startTime":557.501,"endTime":560.871,"body":"whole reason we do these"},{"speaker":"Morgan Franklin","startTime":560.931,"endTime":564.661,"body":"episodes is to share what they"},{"speaker":"Morgan Franklin","startTime":560.931,"endTime":564.661,"body":"know and to share what we know."},{"speaker":"Morgan Franklin","startTime":564.721,"endTime":568.271,"body":"So it can grow both of our"},{"speaker":"Morgan Franklin","startTime":564.721,"endTime":568.271,"body":"brands. So I think these are all"},{"speaker":"Morgan Franklin","startTime":568.331,"endTime":572.062,"body":"things that are totally obvious"},{"speaker":"Morgan Franklin","startTime":568.331,"endTime":572.062,"body":"to us, but are worth reminding"},{"speaker":"Morgan Franklin","startTime":572.122,"endTime":575.912,"body":"your guests is like hey, thank"},{"speaker":"Morgan Franklin","startTime":572.122,"endTime":575.912,"body":"you. And also I just want you to"},{"speaker":"Morgan Franklin","startTime":575.973,"endTime":579.583,"body":"do the best that you can do."},{"speaker":"Morgan Franklin","startTime":575.973,"endTime":579.583,"body":"Make sure that you're reminding"},{"speaker":"Morgan Franklin","startTime":579.643,"endTime":583.493,"body":"them of the time and date and if"},{"speaker":"Morgan Franklin","startTime":579.643,"endTime":583.493,"body":"you're sending this more than a"},{"speaker":"Morgan Franklin","startTime":583.554,"endTime":587.164,"body":"week ahead of the recording, I"},{"speaker":"Morgan Franklin","startTime":583.554,"endTime":587.164,"body":"go ahead and just schedule an"},{"speaker":"Morgan Franklin","startTime":587.224,"endTime":591.074,"body":"email to send out the day before"},{"speaker":"Morgan Franklin","startTime":587.224,"endTime":591.074,"body":"reminding them that the podcast"},{"speaker":"Morgan Franklin","startTime":591.135,"endTime":594.805,"body":"will be the next day. Do not"},{"speaker":"Morgan Franklin","startTime":591.135,"endTime":594.805,"body":"book a guest and let them wonder"},{"speaker":"Morgan Franklin","startTime":594.865,"endTime":598.535,"body":"what's going on. They are doing"},{"speaker":"Morgan Franklin","startTime":594.865,"endTime":598.535,"body":"you a favor by coming on your"},{"speaker":"Morgan Franklin","startTime":598.595,"endTime":602.205,"body":"show. So the first priority to"},{"speaker":"Morgan Franklin","startTime":598.595,"endTime":602.205,"body":"them needs to be that you are"},{"speaker":"Morgan Franklin","startTime":602.265,"endTime":605.575,"body":"are a good host. On the day of"},{"speaker":"Morgan Franklin","startTime":602.265,"endTime":605.575,"body":"the recording, if you're"},{"speaker":"Morgan Franklin","startTime":605.635,"endTime":609.064,"body":"virtual, make sure that you're"},{"speaker":"Morgan Franklin","startTime":605.635,"endTime":609.064,"body":"coming on 10 to 15 minutes"},{"speaker":"Morgan Franklin","startTime":609.124,"endTime":612.674,"body":"early, and that all of your"},{"speaker":"Morgan Franklin","startTime":609.124,"endTime":612.674,"body":"equipment is set up, and you're"},{"speaker":"Morgan Franklin","startTime":612.734,"endTime":616.525,"body":"on standby if your guest needs"},{"speaker":"Morgan Franklin","startTime":612.734,"endTime":616.525,"body":"anything, especially if they are"},{"speaker":"Morgan Franklin","startTime":616.585,"endTime":620.075,"body":"not familiar with recording"},{"speaker":"Morgan Franklin","startTime":616.585,"endTime":620.075,"body":"podcasts, if you're in person,"},{"speaker":"Morgan Franklin","startTime":620.135,"endTime":623.805,"body":"give him a few minutes to chat"},{"speaker":"Morgan Franklin","startTime":620.135,"endTime":623.805,"body":"and put on your headphones and"},{"speaker":"Morgan Franklin","startTime":623.865,"endTime":627.295,"body":"explain to them how this"},{"speaker":"Morgan Franklin","startTime":623.865,"endTime":627.295,"body":"recording is going to work. Most"},{"speaker":"Morgan Franklin","startTime":627.355,"endTime":630.905,"body":"people have never done a podcast"},{"speaker":"Morgan Franklin","startTime":627.355,"endTime":630.905,"body":"recording in person. So if"},{"speaker":"Morgan Franklin","startTime":630.965,"endTime":634.816,"body":"you're in person, make sure that"},{"speaker":"Morgan Franklin","startTime":630.965,"endTime":634.816,"body":"you give them just a little bit"},{"speaker":"Morgan Franklin","startTime":634.876,"endTime":638.546,"body":"of time to get used to that most"},{"speaker":"Morgan Franklin","startTime":634.876,"endTime":638.546,"body":"people aren't doing the late"},{"speaker":"Morgan Franklin","startTime":638.606,"endTime":642.036,"body":"night circuit, okay, so they"},{"speaker":"Morgan Franklin","startTime":638.606,"endTime":642.036,"body":"need a minute to get used to"},{"speaker":"Morgan Franklin","startTime":642.096,"endTime":645.585,"body":"this. And this is where the"},{"speaker":"Morgan Franklin","startTime":642.096,"endTime":645.585,"body":"connection between you and the"},{"speaker":"Morgan Franklin","startTime":645.646,"endTime":649.195,"body":"guest is going to be formed."},{"speaker":"Morgan Franklin","startTime":645.646,"endTime":649.195,"body":"These are the connections that"},{"speaker":"Morgan Franklin","startTime":649.256,"endTime":652.745,"body":"as a business owner and a"},{"speaker":"Morgan Franklin","startTime":649.256,"endTime":652.745,"body":"podcaster are going to grow your"},{"speaker":"Morgan Franklin","startTime":652.805,"endTime":656.235,"body":"network and bring you more"},{"speaker":"Morgan Franklin","startTime":652.805,"endTime":656.235,"body":"opportunities and success than"},{"speaker":"Morgan Franklin","startTime":656.295,"endTime":659.664,"body":"advertisers ever could. The"},{"speaker":"Morgan Franklin","startTime":656.295,"endTime":659.664,"body":"amount of connections that I"},{"speaker":"Morgan Franklin","startTime":659.725,"endTime":663.455,"body":"have made, even as a producer"},{"speaker":"Morgan Franklin","startTime":659.725,"endTime":663.455,"body":"through podcasting is insane. So"},{"speaker":"Morgan Franklin","startTime":663.515,"endTime":666.644,"body":"make sure that you're giving a"},{"speaker":"Morgan Franklin","startTime":663.515,"endTime":666.644,"body":"few minutes for these"},{"speaker":"Morgan Franklin","startTime":666.704,"endTime":670.314,"body":"connections to happen and to"},{"speaker":"Morgan Franklin","startTime":666.704,"endTime":670.314,"body":"have a genuine conversation off"},{"speaker":"Morgan Franklin","startTime":670.374,"endTime":673.924,"body":"of the air. It hurts me that I"},{"speaker":"Morgan Franklin","startTime":670.374,"endTime":673.924,"body":"have to say this, because we"},{"speaker":"Morgan Franklin","startTime":673.984,"endTime":677.654,"body":"have already talked about the"},{"speaker":"Morgan Franklin","startTime":673.984,"endTime":677.654,"body":"importance of writing questions"},{"speaker":"Morgan Franklin","startTime":677.714,"endTime":681.084,"body":"that are centered around your"},{"speaker":"Morgan Franklin","startTime":677.714,"endTime":681.084,"body":"guests experience and your"},{"speaker":"Morgan Franklin","startTime":681.144,"endTime":684.573,"body":"audience. But do not, under any"},{"speaker":"Morgan Franklin","startTime":681.144,"endTime":684.573,"body":"circumstances, start this"},{"speaker":"Morgan Franklin","startTime":684.634,"endTime":688.304,"body":"interview with. So tell me a"},{"speaker":"Morgan Franklin","startTime":684.634,"endTime":688.304,"body":"little about yourself. You might"},{"speaker":"Morgan Franklin","startTime":688.364,"endTime":692.215,"body":"as well stop recording, and rip"},{"speaker":"Morgan Franklin","startTime":688.364,"endTime":692.215,"body":"that cord out of the microphone."},{"speaker":"Morgan Franklin","startTime":692.275,"endTime":696.125,"body":"Because this interview is done."},{"speaker":"Morgan Franklin","startTime":692.275,"endTime":696.125,"body":"You've lost me, you've lost your"},{"speaker":"Morgan Franklin","startTime":696.186,"endTime":699.796,"body":"audience. And you've lost all"},{"speaker":"Morgan Franklin","startTime":696.186,"endTime":699.796,"body":"credibility as a podcast host."},{"speaker":"Morgan Franklin","startTime":699.856,"endTime":703.225,"body":"Do not ever start with some"},{"speaker":"Morgan Franklin","startTime":699.856,"endTime":703.225,"body":"bland line making the guests"},{"speaker":"Morgan Franklin","startTime":703.285,"endTime":706.835,"body":"introduce themselves. This is"},{"speaker":"Morgan Franklin","startTime":703.285,"endTime":706.835,"body":"not their job. It's your job."},{"speaker":"Morgan Franklin","startTime":706.895,"endTime":710.144,"body":"It's your job to introduce your"},{"speaker":"Morgan Franklin","startTime":706.895,"endTime":710.144,"body":"guest and just start a"},{"speaker":"Morgan Franklin","startTime":710.204,"endTime":713.875,"body":"captivating conversation that"},{"speaker":"Morgan Franklin","startTime":710.204,"endTime":713.875,"body":"your audience actually wants to"},{"speaker":"Morgan Franklin","startTime":713.935,"endTime":717.244,"body":"listen to. If you're starting"},{"speaker":"Morgan Franklin","startTime":713.935,"endTime":717.244,"body":"your podcast episode with"},{"speaker":"Morgan Franklin","startTime":717.304,"endTime":720.613,"body":"something like tell us about"},{"speaker":"Morgan Franklin","startTime":717.304,"endTime":720.613,"body":"you. You're saying to your"},{"speaker":"Morgan Franklin","startTime":720.673,"endTime":723.983,"body":"guest, I didn't put in the"},{"speaker":"Morgan Franklin","startTime":720.673,"endTime":723.983,"body":"effort to learn about you to"},{"speaker":"Morgan Franklin","startTime":724.043,"endTime":727.532,"body":"introduce you or I didn't take"},{"speaker":"Morgan Franklin","startTime":724.043,"endTime":727.532,"body":"the time to write something"},{"speaker":"Morgan Franklin","startTime":727.593,"endTime":731.383,"body":"about you. Or worst of all, I'm"},{"speaker":"Morgan Franklin","startTime":727.593,"endTime":731.383,"body":"just too lazy and I don't care."},{"speaker":"Morgan Franklin","startTime":731.443,"endTime":735.053,"body":"So I'm going to make you do the"},{"speaker":"Morgan Franklin","startTime":731.443,"endTime":735.053,"body":"work. Plus, can I tell you a"},{"speaker":"Morgan Franklin","startTime":735.113,"endTime":738.242,"body":"secret? Your audience doesn't"},{"speaker":"Morgan Franklin","startTime":735.113,"endTime":738.242,"body":"want to hear about the"},{"speaker":"Morgan Franklin","startTime":738.302,"endTime":741.972,"body":"background of your guest. They"},{"speaker":"Morgan Franklin","startTime":738.302,"endTime":741.972,"body":"want to hear about why you ask"},{"speaker":"Morgan Franklin","startTime":742.033,"endTime":745.522,"body":"them to come on the podcast."},{"speaker":"Morgan Franklin","startTime":742.033,"endTime":745.522,"body":"Please think about that. They"},{"speaker":"Morgan Franklin","startTime":745.582,"endTime":749.132,"body":"want to hear about the special"},{"speaker":"Morgan Franklin","startTime":745.582,"endTime":749.132,"body":"thing that you thought would"},{"speaker":"Morgan Franklin","startTime":749.192,"endTime":752.682,"body":"bring value to them. No one"},{"speaker":"Morgan Franklin","startTime":749.192,"endTime":752.682,"body":"cares about Laura's background"},{"speaker":"Morgan Franklin","startTime":752.742,"endTime":756.533,"body":"working as the CFO for Starbucks"},{"speaker":"Morgan Franklin","startTime":752.742,"endTime":756.533,"body":"from 1998 to 2003. I got bored"},{"speaker":"Morgan Franklin","startTime":756.593,"endTime":759.782,"body":"just saying that. They want to"},{"speaker":"Morgan Franklin","startTime":756.593,"endTime":759.782,"body":"hear about how she was"},{"speaker":"Morgan Franklin","startTime":759.842,"endTime":763.452,"body":"responsible for opening 10,000"},{"speaker":"Morgan Franklin","startTime":759.842,"endTime":763.452,"body":"stores in California, and how"},{"speaker":"Morgan Franklin","startTime":763.512,"endTime":766.761,"body":"you grow a coffee shop from"},{"speaker":"Morgan Franklin","startTime":763.512,"endTime":766.761,"body":"three locations to 10,000."},{"speaker":"Morgan Franklin","startTime":766.821,"endTime":770.311,"body":"Should you give your guests"},{"speaker":"Morgan Franklin","startTime":766.821,"endTime":770.311,"body":"their flowers and credibility."},{"speaker":"Morgan Franklin","startTime":770.371,"endTime":774.162,"body":"Absolutely. But never expect a"},{"speaker":"Morgan Franklin","startTime":770.371,"endTime":774.162,"body":"guest to introduce themselves or"},{"speaker":"Morgan Franklin","startTime":774.222,"endTime":777.952,"body":"to make your audience wonder why"},{"speaker":"Morgan Franklin","startTime":774.222,"endTime":777.952,"body":"you've brought a guest on the"},{"speaker":"Morgan Franklin","startTime":778.012,"endTime":781.322,"body":"show. Throughout your podcast"},{"speaker":"Morgan Franklin","startTime":778.012,"endTime":781.322,"body":"recording, you want to be"},{"speaker":"Morgan Franklin","startTime":781.382,"endTime":784.751,"body":"engaged, interested and"},{"speaker":"Morgan Franklin","startTime":781.382,"endTime":784.751,"body":"personable. Talk about the guest"},{"speaker":"Morgan Franklin","startTime":784.811,"endTime":788.241,"body":"with your guest focus on them"},{"speaker":"Morgan Franklin","startTime":784.811,"endTime":788.241,"body":"and not you. This is not an"},{"speaker":"Morgan Franklin","startTime":788.301,"endTime":792.031,"body":"opportunity for you to tell all"},{"speaker":"Morgan Franklin","startTime":788.301,"endTime":792.031,"body":"the cool stories you can think"},{"speaker":"Morgan Franklin","startTime":792.091,"endTime":795.942,"body":"of that are tangentially related"},{"speaker":"Morgan Franklin","startTime":792.091,"endTime":795.942,"body":"to this topic. This is the time"},{"speaker":"Morgan Franklin","startTime":796.002,"endTime":799.733,"body":"for you to be locked into that"},{"speaker":"Morgan Franklin","startTime":796.002,"endTime":799.733,"body":"guest asking them questions and"},{"speaker":"Morgan Franklin","startTime":799.793,"endTime":803.042,"body":"follow up questions where"},{"speaker":"Morgan Franklin","startTime":799.793,"endTime":803.042,"body":"necessary and providing rich"},{"speaker":"Morgan Franklin","startTime":803.102,"endTime":806.471,"body":"commentary for the listener."},{"speaker":"Morgan Franklin","startTime":803.102,"endTime":806.471,"body":"After the interview, take a"},{"speaker":"Morgan Franklin","startTime":806.531,"endTime":809.78,"body":"moment to thank your guests"},{"speaker":"Morgan Franklin","startTime":806.531,"endTime":809.78,"body":"genuinely, and ask them if"},{"speaker":"Morgan Franklin","startTime":809.841,"endTime":813.571,"body":"there's anything that you can"},{"speaker":"Morgan Franklin","startTime":809.841,"endTime":813.571,"body":"help them with. This is going to"},{"speaker":"Morgan Franklin","startTime":813.631,"endTime":817.482,"body":"take you so far, and it's going"},{"speaker":"Morgan Franklin","startTime":813.631,"endTime":817.482,"body":"to make it even more likely that"},{"speaker":"Morgan Franklin","startTime":817.542,"endTime":821.152,"body":"they'll actually share your"},{"speaker":"Morgan Franklin","startTime":817.542,"endTime":821.152,"body":"episode. Most of the people will"},{"speaker":"Morgan Franklin","startTime":821.212,"endTime":824.762,"body":"never call you on it. But it's"},{"speaker":"Morgan Franklin","startTime":821.212,"endTime":824.762,"body":"nice to know as a guest that"},{"speaker":"Morgan Franklin","startTime":824.822,"endTime":828.613,"body":"when you take the time to be on"},{"speaker":"Morgan Franklin","startTime":824.822,"endTime":828.613,"body":"someone's podcast that the host"},{"speaker":"Morgan Franklin","startTime":828.673,"endTime":832.042,"body":"wasn't just doing this to"},{"speaker":"Morgan Franklin","startTime":828.673,"endTime":832.042,"body":"piggyback off of your audience"},{"speaker":"Morgan Franklin","startTime":832.102,"endTime":835.291,"body":"but they genuinely are"},{"speaker":"Morgan Franklin","startTime":832.102,"endTime":835.291,"body":"interested in you as a person."},{"speaker":"Morgan Franklin","startTime":835.351,"endTime":839.021,"body":"And make sure that you're taking"},{"speaker":"Morgan Franklin","startTime":835.351,"endTime":839.021,"body":"a moment to follow up with a"},{"speaker":"Morgan Franklin","startTime":839.082,"endTime":842.571,"body":"thank you email or write a"},{"speaker":"Morgan Franklin","startTime":839.082,"endTime":842.571,"body":"handwritten card. I prefer card"},{"speaker":"Morgan Franklin","startTime":842.631,"endTime":846.241,"body":"because I'm extra and I'm from"},{"speaker":"Morgan Franklin","startTime":842.631,"endTime":846.241,"body":"the south but I think that an"},{"speaker":"Morgan Franklin","startTime":846.302,"endTime":849.851,"body":"email or DM or however you are"},{"speaker":"Morgan Franklin","startTime":846.302,"endTime":849.851,"body":"communicating before will be"},{"speaker":"Morgan Franklin","startTime":849.912,"endTime":853.401,"body":"just fine. The last thing is"},{"speaker":"Morgan Franklin","startTime":849.912,"endTime":853.401,"body":"promote this podcast in a way"},{"speaker":"Morgan Franklin","startTime":853.461,"endTime":857.252,"body":"that will bring in the audience"},{"speaker":"Morgan Franklin","startTime":853.461,"endTime":857.252,"body":"you made it for when I'm saying"},{"speaker":"Morgan Franklin","startTime":857.312,"endTime":860.862,"body":"this I'm meaning you're making"},{"speaker":"Morgan Franklin","startTime":857.312,"endTime":860.862,"body":"graphics or content for this"},{"speaker":"Morgan Franklin","startTime":860.922,"endTime":864.412,"body":"episode, letting your listener"},{"speaker":"Morgan Franklin","startTime":860.922,"endTime":864.412,"body":"know what questions they're"},{"speaker":"Morgan Franklin","startTime":864.472,"endTime":868.323,"body":"going to have answered from this"},{"speaker":"Morgan Franklin","startTime":864.472,"endTime":868.323,"body":"episode. What are you covering?"},{"speaker":"Morgan Franklin","startTime":868.383,"endTime":871.933,"body":"What is the guests sharing"},{"speaker":"Morgan Franklin","startTime":868.383,"endTime":871.933,"body":"they've never shared before. For"},{"speaker":"Morgan Franklin","startTime":871.993,"endTime":875.362,"body":"your audience who has never"},{"speaker":"Morgan Franklin","startTime":871.993,"endTime":875.362,"body":"heard of this person before."},{"speaker":"Morgan Franklin","startTime":875.422,"endTime":878.551,"body":"This is the time for you to"},{"speaker":"Morgan Franklin","startTime":875.422,"endTime":878.551,"body":"share the background and"},{"speaker":"Morgan Franklin","startTime":878.611,"endTime":882.101,"body":"credibility. podcasting and"},{"speaker":"Morgan Franklin","startTime":878.611,"endTime":882.101,"body":"podcast promotion is a layered"},{"speaker":"Morgan Franklin","startTime":882.161,"endTime":885.771,"body":"event. Just like selling in a"},{"speaker":"Morgan Franklin","startTime":882.161,"endTime":885.771,"body":"business. You're usually going"},{"speaker":"Morgan Franklin","startTime":885.831,"endTime":889.381,"body":"to go through several touch"},{"speaker":"Morgan Franklin","startTime":885.831,"endTime":889.381,"body":"points with the listener before"},{"speaker":"Morgan Franklin","startTime":889.441,"endTime":893.111,"body":"they actually listen. So in the"},{"speaker":"Morgan Franklin","startTime":889.441,"endTime":893.111,"body":"show notes in the promotional"},{"speaker":"Morgan Franklin","startTime":893.171,"endTime":896.3,"body":"material and anywhere where"},{"speaker":"Morgan Franklin","startTime":893.171,"endTime":896.3,"body":"you're talking about the"},{"speaker":"Morgan Franklin","startTime":896.36,"endTime":899.79,"body":"episode, I need you to be"},{"speaker":"Morgan Franklin","startTime":896.36,"endTime":899.79,"body":"crystal clear with the listener"},{"speaker":"Morgan Franklin","startTime":899.85,"endTime":903.46,"body":"on what they are going to gain"},{"speaker":"Morgan Franklin","startTime":899.85,"endTime":903.46,"body":"and why they cannot miss this"},{"speaker":"Morgan Franklin","startTime":903.52,"endTime":907.01,"body":"episode. Make sure that you're"},{"speaker":"Morgan Franklin","startTime":903.52,"endTime":907.01,"body":"taking the time to properly"},{"speaker":"Morgan Franklin","startTime":907.07,"endTime":910.62,"body":"cross promote this episode and"},{"speaker":"Morgan Franklin","startTime":907.07,"endTime":910.62,"body":"that you're repurposing your"},{"speaker":"Morgan Franklin","startTime":910.68,"endTime":914.109,"body":"episode across your digital"},{"speaker":"Morgan Franklin","startTime":910.68,"endTime":914.109,"body":"marketing. This includes your"},{"speaker":"Morgan Franklin","startTime":914.17,"endTime":917.298,"body":"email list blog, traditional"},{"speaker":"Morgan Franklin","startTime":914.17,"endTime":917.298,"body":"social media, Facebook,"},{"speaker":"Morgan Franklin","startTime":917.358,"endTime":921.029,"body":"Instagram, LinkedIn, Tik Tok,"},{"speaker":"Morgan Franklin","startTime":917.358,"endTime":921.029,"body":"and forums like Reddit, if that"},{"speaker":"Morgan Franklin","startTime":921.089,"endTime":924.819,"body":"makes sense for your podcast. If"},{"speaker":"Morgan Franklin","startTime":921.089,"endTime":924.819,"body":"you're making any promotional"},{"speaker":"Morgan Franklin","startTime":924.879,"endTime":928.67,"body":"graphics for yourself, which I"},{"speaker":"Morgan Franklin","startTime":924.879,"endTime":928.67,"body":"hope that you are, send these to"},{"speaker":"Morgan Franklin","startTime":928.73,"endTime":932.34,"body":"your guests and make sure that"},{"speaker":"Morgan Franklin","startTime":928.73,"endTime":932.34,"body":"you take the time to tag them"},{"speaker":"Morgan Franklin","startTime":932.4,"endTime":935.95,"body":"when you're posting them, find"},{"speaker":"Morgan Franklin","startTime":932.4,"endTime":935.95,"body":"out where they are on social"},{"speaker":"Morgan Franklin","startTime":936.01,"endTime":939.74,"body":"media. Most people are really"},{"speaker":"Morgan Franklin","startTime":936.01,"endTime":939.74,"body":"only active on one or two social"},{"speaker":"Morgan Franklin","startTime":939.801,"endTime":943.711,"body":"medias. So make sure that you're"},{"speaker":"Morgan Franklin","startTime":939.801,"endTime":943.711,"body":"putting in the effort and you're"},{"speaker":"Morgan Franklin","startTime":943.772,"endTime":947.141,"body":"seeing where they are most"},{"speaker":"Morgan Franklin","startTime":943.772,"endTime":947.141,"body":"active, because it is so much"},{"speaker":"Morgan Franklin","startTime":947.201,"endTime":951.112,"body":"easier for someone to share your"},{"speaker":"Morgan Franklin","startTime":947.201,"endTime":951.112,"body":"post than them to create a whole"},{"speaker":"Morgan Franklin","startTime":951.172,"endTime":955.023,"body":"one even if you're sending them"},{"speaker":"Morgan Franklin","startTime":951.172,"endTime":955.023,"body":"the graphics. Plus, when someone"},{"speaker":"Morgan Franklin","startTime":955.083,"endTime":958.873,"body":"shares the content that you have"},{"speaker":"Morgan Franklin","startTime":955.083,"endTime":958.873,"body":"created, you have the power to"},{"speaker":"Morgan Franklin","startTime":958.934,"endTime":962.243,"body":"make sure that everything is"},{"speaker":"Morgan Franklin","startTime":958.934,"endTime":962.243,"body":"tagged properly, that your"},{"speaker":"Morgan Franklin","startTime":962.303,"endTime":966.093,"body":"website is on there that you are"},{"speaker":"Morgan Franklin","startTime":962.303,"endTime":966.093,"body":"getting all of the credit that"},{"speaker":"Morgan Franklin","startTime":966.154,"endTime":969.824,"body":"you deserve as well. There are"},{"speaker":"Morgan Franklin","startTime":966.154,"endTime":969.824,"body":"no shortcuts to making quality"},{"speaker":"Morgan Franklin","startTime":969.884,"endTime":973.434,"body":"content. My best advice if you"},{"speaker":"Morgan Franklin","startTime":969.884,"endTime":973.434,"body":"aren't willing to put in the"},{"speaker":"Morgan Franklin","startTime":973.494,"endTime":977.345,"body":"work to produce this level of an"},{"speaker":"Morgan Franklin","startTime":973.494,"endTime":977.345,"body":"interview, is you stick to sole"},{"speaker":"Morgan Franklin","startTime":977.405,"endTime":980.594,"body":"episodes to grow your own"},{"speaker":"Morgan Franklin","startTime":977.405,"endTime":980.594,"body":"personal brand. Scheduling,"},{"speaker":"Morgan Franklin","startTime":980.654,"endTime":983.542,"body":"recording and producing"},{"speaker":"Morgan Franklin","startTime":980.654,"endTime":983.542,"body":"interviews are very time"},{"speaker":"Morgan Franklin","startTime":983.602,"endTime":987.272,"body":"consuming. And if you can't take"},{"speaker":"Morgan Franklin","startTime":983.602,"endTime":987.272,"body":"the time to do it correctly,"},{"speaker":"Morgan Franklin","startTime":987.332,"endTime":991.002,"body":"that's okay. But know what the"},{"speaker":"Morgan Franklin","startTime":987.332,"endTime":991.002,"body":"objectives of your podcast are"},{"speaker":"Morgan Franklin","startTime":991.063,"endTime":994.853,"body":"and try to create content that"},{"speaker":"Morgan Franklin","startTime":991.063,"endTime":994.853,"body":"will serve those outcomes. Don't"},{"speaker":"Morgan Franklin","startTime":994.913,"endTime":998.222,"body":"forget that there's a free"},{"speaker":"Morgan Franklin","startTime":994.913,"endTime":998.222,"body":"download with 10 questions I"},{"speaker":"Morgan Franklin","startTime":998.283,"endTime":1002.013,"body":"asked every guest in the show"},{"speaker":"Morgan Franklin","startTime":998.283,"endTime":1002.013,"body":"notes. And I promise if you take"},{"speaker":"Morgan Franklin","startTime":1002.073,"endTime":1005.683,"body":"the time to ask those questions,"},{"speaker":"Morgan Franklin","startTime":1002.073,"endTime":1005.683,"body":"you are going to see a huge"},{"speaker":"Morgan Franklin","startTime":1005.743,"endTime":1009.233,"body":"improvement in both the quality"},{"speaker":"Morgan Franklin","startTime":1005.743,"endTime":1009.233,"body":"of your interviews and the"},{"speaker":"Morgan Franklin","startTime":1009.293,"endTime":1013.084,"body":"amount of listeners engaged in"},{"speaker":"Morgan Franklin","startTime":1009.293,"endTime":1013.084,"body":"your episodes. Thank you so much"},{"speaker":"Morgan Franklin","startTime":1013.144,"endTime":1016.874,"body":"for joining me on this episode."},{"speaker":"Morgan Franklin","startTime":1013.144,"endTime":1016.874,"body":"If you enjoyed the podcast and"},{"speaker":"Morgan Franklin","startTime":1016.934,"endTime":1020.544,"body":"you'd like to hear more episodes"},{"speaker":"Morgan Franklin","startTime":1016.934,"endTime":1020.544,"body":"like this one, go ahead and"},{"speaker":"Morgan Franklin","startTime":1020.604,"endTime":1023.673,"body":"subscribe to the show new"},{"speaker":"Morgan Franklin","startTime":1020.604,"endTime":1023.673,"body":"episodes air every Monday"},{"speaker":"Morgan Franklin","startTime":1023.733,"endTime":1027.463,"body":"morning and if you found this"},{"speaker":"Morgan Franklin","startTime":1023.733,"endTime":1027.463,"body":"episode valuable and you want to"},{"speaker":"Morgan Franklin","startTime":1027.524,"endTime":1031.254,"body":"help other business owners and"},{"speaker":"Morgan Franklin","startTime":1027.524,"endTime":1031.254,"body":"podcasters will leave me a five"},{"speaker":"Morgan Franklin","startTime":1031.314,"endTime":1034.924,"body":"star review? It helps the show"},{"speaker":"Morgan Franklin","startTime":1031.314,"endTime":1034.924,"body":"rank higher in the charts and"},{"speaker":"Morgan Franklin","startTime":1034.984,"endTime":1038.594,"body":"brings more entrepreneurs the"},{"speaker":"Morgan Franklin","startTime":1034.984,"endTime":1038.594,"body":"information they need to start"},{"speaker":"Morgan Franklin","startTime":1038.654,"endTime":1040.46,"body":"making money on their podcast."}]}