Commerce is Chaos

From lifeguard to serial founder, my buddy JR Simich-- founder of Vive Organics-- and I talk alignment, saying no to make space for a yes, goal-setting, and more! 

What is Commerce is Chaos?

Look, we've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. But what about the time you oversold by 100K units? Or when your 'seamless' integration crashed right before Black Friday?

Host Samantha Rose has been there—from founding her first consumer business, GIR, managing fulfillment and industrial design for your favorite brands, or acquiring distressed brands on her own.

Welcome to Commerce is Chaos, the podcast for founders who knows that building a real business is beautifully, chaotically messy.