1 00:00:00,240 --> 00:00:03,200 Hey everybody, welcome to Poduty and the News for Saturday, 2 00:00:03,840 --> 00:00:07,640 March 3rd, 2026. I've got Toni Will joining me from Women 3 00:00:07,640 --> 00:00:11,440 in... Podcasts and EmpowHer. We got a great episode coming 4 00:00:11,440 --> 00:00:14,560 up, 6 live stories about live podcasting. 5 00:00:14,800 --> 00:00:18,560 Toni, I have one question for you. Do you know what time it is? 6 00:00:19,360 --> 00:00:22,960 Yeah, it's 10:01 AM Eastern. Oh, it's time for 7 00:00:22,960 --> 00:00:23,360 Poduty 8 00:00:29,680 --> 00:00:30,720 and the News. 9 00:00:32,540 --> 00:00:36,340 Poduty 10 00:00:36,340 --> 00:00:38,860 and the News, 11 00:00:44,780 --> 00:00:47,580 the only live news podcast about 12 00:00:47,900 --> 00:00:50,220 podcasting from the state. 13 00:00:50,220 --> 00:00:56,567 Poduty 14 00:00:56,567 --> 00:01:00,130 and the News. Poduty and the News, the 15 00:01:00,130 --> 00:01:03,810 only live news podcast about podcasting 16 00:01:10,200 --> 00:01:13,920 Toni, welcome to the show. Hey, thanks, it's so good to be 17 00:01:13,920 --> 00:01:17,600 here. Oh, so glad to have you. It's a Saturday morning, it's finally— I think 18 00:01:17,600 --> 00:01:21,160 winter has broken here in Western Pennsylvania. We're gonna have like 70 degrees 19 00:01:21,640 --> 00:01:24,920 and thunderstorms, so that's kind of like Western PA spring. 20 00:01:25,720 --> 00:01:29,440 You know what, I'm in Kalamazoo, Michigan, and it's similar. There will not be 21 00:01:29,440 --> 00:01:33,100 the 70s, but it will be warmer than 22 00:01:33,420 --> 00:01:37,020 the winter we've had, so we'll take it. Well, 23 00:01:37,020 --> 00:01:40,140 when I ask guests to be on the show, I always look for things that 24 00:01:40,140 --> 00:01:43,740 are parallel, and you have some great experience. You have some great coaching 25 00:01:43,740 --> 00:01:47,300 experience, you have TEDx experience, you're a podcast host, you're 26 00:01:47,300 --> 00:01:51,100 producing events. I couldn't think of a better person to talk about 6 live 27 00:01:51,180 --> 00:01:54,620 podcast stories with on a Saturday morning than you, Toni. 28 00:01:55,180 --> 00:01:58,820 I'm excited to do this. This is gonna be fun, and I love what 29 00:01:58,820 --> 00:02:02,540 you're putting together here. Plus, that theme song is pretty kick-ass, so 30 00:02:03,590 --> 00:02:07,190 That's my jam. Well, tell us a little bit about the Women In 31 00:02:07,190 --> 00:02:10,750 podcast and the EmpowHer coming up. You got coming up, you said next 32 00:02:10,750 --> 00:02:13,350 week? Yes. So, Women In... 33 00:02:14,550 --> 00:02:17,590 is a podcast I created nearly 2 years ago. 34 00:02:18,150 --> 00:02:21,630 My day job is a general manager and governor of a men's 35 00:02:21,630 --> 00:02:25,350 AA professional hockey team. And I have found 36 00:02:25,510 --> 00:02:28,630 that one of my passions is lifting women up in male-dominated 37 00:02:29,230 --> 00:02:32,990 industries because not surprising, hockey is actually 38 00:02:32,990 --> 00:02:36,690 one of the most white and male-dominated sports, both 39 00:02:36,770 --> 00:02:40,050 inside the sport, not just the athletes but the front office, 40 00:02:40,610 --> 00:02:44,330 as well as the audience and the, the fans and the season 41 00:02:44,330 --> 00:02:47,810 ticket holders. So I decided to create a space 42 00:02:47,890 --> 00:02:51,330 to lift women up. I have men and women on the podcast, 43 00:02:51,730 --> 00:02:55,530 and because men came from women, uh, men have 44 00:02:55,530 --> 00:02:58,850 important women in their lives. And, uh, I, 45 00:02:59,250 --> 00:03:02,570 I just felt like we want to talk about those people as well as the 46 00:03:02,570 --> 00:03:05,730 story of the person I'm interviewing. So that's what we're doing, about 47 00:03:06,190 --> 00:03:09,790 165 episodes in, and I'm just, 48 00:03:10,030 --> 00:03:12,950 I can't, I don't have enough time on my calendar to do all the interviews 49 00:03:12,950 --> 00:03:16,430 that are sent my way. So, it's a pretty 50 00:03:17,310 --> 00:03:21,150 fun space to be in. That's incredible. And 51 00:03:21,150 --> 00:03:24,150 is there a single point you'd like to send people to, to just get a 52 00:03:24,150 --> 00:03:27,470 flavor for, to start, you know, experiencing the Women in Podcasting? 53 00:03:27,870 --> 00:03:31,590 toniwill.com. If you click on Explore, every 54 00:03:31,590 --> 00:03:35,350 episode is dropped there, but it is on every single podcast 55 00:03:35,350 --> 00:03:38,410 platform you could think of that you've heard of or haven't heard of. 56 00:03:39,210 --> 00:03:42,890 It's search women in dot dot dot. You got it. 57 00:03:43,690 --> 00:03:47,530 Awesome. And the EmpowHer coming up next weekend, same 58 00:03:47,530 --> 00:03:51,250 link, I can find it through toniwill.com? Yes, that is an actual 59 00:03:51,250 --> 00:03:54,810 event I put on. It's a conference to lift women up professionally or 60 00:03:54,810 --> 00:03:58,570 personally. And at the end of the conference, we go to a K-Wings, 61 00:03:58,890 --> 00:04:02,450 Kalamazoo Wings, the team I general manage, a hockey game. And it's our annual 62 00:04:02,450 --> 00:04:06,290 Green Ice game. That is what we're known for in Kalamazoo, Michigan 63 00:04:06,290 --> 00:04:09,130 next Saturday. And that's at toniwill.com as well. 64 00:04:10,130 --> 00:04:13,091 Awesome. Oh, like they actually do turn the ice green? 65 00:04:13,810 --> 00:04:17,050 We do. We turn the ice green. We dye it green. We started that back 66 00:04:17,050 --> 00:04:20,570 in 1982, and it started with green ice for St. 67 00:04:20,570 --> 00:04:24,170 Patrick's Day. And over the years it's evolved, and we are the only 68 00:04:24,170 --> 00:04:27,730 team actually in professional hockey to dye the ice rainbow. We do that every year 69 00:04:27,730 --> 00:04:31,530 as well. That's incredible. Check it out. I'll put all those links in 70 00:04:31,530 --> 00:04:34,850 the show notes. Check it out at news.poduty.com. 71 00:04:35,540 --> 00:04:39,180 Toni, are you ready for our stories? I am. I'm 72 00:04:39,180 --> 00:04:42,941 excited about this. So lay them on me. I try. I really tried to 73 00:04:42,941 --> 00:04:46,581 find a live hockey podcast, but I couldn't find any. I did find some sports 74 00:04:46,740 --> 00:04:50,540 podcasts that are doing live events, and this is very important to what we're talking 75 00:04:50,540 --> 00:04:54,340 about. How do you connect your show with your community? How do you find 76 00:04:54,340 --> 00:04:58,060 the people that are interested in what you're talking about? Many times you just 77 00:04:58,060 --> 00:05:01,460 go to where they're at, and this is a great example. The Players Box 78 00:05:01,460 --> 00:05:05,140 Podcast has taken over the Foundation Plaza stage at the Miami Open 79 00:05:05,700 --> 00:05:08,820 and going live on day one at the Hard Rock Stadium. 80 00:05:09,060 --> 00:05:12,740 Madison, Jessica, Desiree, and Jennifer are turning a major 81 00:05:12,900 --> 00:05:16,420 WTA tournament into a live podcast activation. 82 00:05:16,740 --> 00:05:20,260 And this is what I love about this. The grounds are free that day. 83 00:05:20,900 --> 00:05:24,340 The fans are already there, and now you're giving them access to 84 00:05:24,500 --> 00:05:28,180 personality, humor, and behind-the-scenes stories in real time. 85 00:05:28,340 --> 00:05:32,180 This is athletes owning their voice, building audience, and creating an 86 00:05:32,180 --> 00:05:35,920 experience beyond the match This is exactly where 87 00:05:36,000 --> 00:05:39,680 podcasting live wins. And this is something 88 00:05:39,680 --> 00:05:42,600 I talk about here at this theater space is get in front of your audience, 89 00:05:42,600 --> 00:05:46,080 get in front of the people who are interested. And they're taking this experience 90 00:05:46,560 --> 00:05:50,399 to a tournament. They love tennis. They're talking tennis with tennis fans. 91 00:05:50,640 --> 00:05:54,120 It's free, open to the public. It's— they have nearly 92 00:05:54,120 --> 00:05:57,720 11,000 YouTube subscribers and they started this last year. So this is already 93 00:05:57,720 --> 00:06:01,380 year 2. They're coming back to do it again. Which means they must 94 00:06:01,380 --> 00:06:04,900 have found some success and they were invited back to do their show again. 95 00:06:05,380 --> 00:06:08,420 And this is kind of that model of 96 00:06:08,660 --> 00:06:12,500 embedding yourself where your audience is. And I just love this 97 00:06:12,500 --> 00:06:15,460 strategy for any podcast, no matter what you talk about. 98 00:06:16,100 --> 00:06:19,940 Go find where your audience is, sit down with them, enjoy 99 00:06:19,940 --> 00:06:23,740 conferences and events like this. And any kind of takeaways 100 00:06:23,740 --> 00:06:27,140 that you had from the live event here at the Miami Open? 101 00:06:28,450 --> 00:06:32,050 Yeah. So this is an area as a podcaster 102 00:06:32,210 --> 00:06:35,930 that I have stepped into, and I find it to be 103 00:06:35,930 --> 00:06:39,730 really important from brand building and building an audience. I just did a live 104 00:06:39,730 --> 00:06:43,410 podcast in front of 400 people last week in St. Louis for the 105 00:06:43,410 --> 00:06:47,210 National Sports Forum, and this is the second year I've done that. And again, as 106 00:06:47,210 --> 00:06:50,970 I talked about my podcast, Women In, it's about lifting women up. So what 107 00:06:50,970 --> 00:06:54,650 a great activation throughout this 4-day event 108 00:06:54,650 --> 00:06:58,460 in St. Louis to lift women up have men come and 109 00:06:58,460 --> 00:07:02,220 witness the podcast too. And so, the audience 110 00:07:02,220 --> 00:07:06,060 is growing, the message is well received, and I'm doing it again at my conference 111 00:07:06,060 --> 00:07:09,860 at Empowher. And that guest that I'm interviewing at that is my 112 00:07:09,860 --> 00:07:13,500 husband. And so, to talk about being married to a 113 00:07:13,580 --> 00:07:17,260 type A driven person, so my audience can really 114 00:07:17,820 --> 00:07:21,500 relate to that as I'm trying to empower these women. So, it is, I 115 00:07:21,860 --> 00:07:25,100 tell you, it's hands down one of a great idea and to 116 00:07:25,770 --> 00:07:28,490 lean more into that as a podcaster, I think is smart. 117 00:07:29,450 --> 00:07:33,250 And you referenced something very important that I've been talking about a lot, 118 00:07:33,250 --> 00:07:37,050 and you're executing on this idea, which is part of the 119 00:07:37,050 --> 00:07:40,730 entertainment now at conferences isn't just having a music 120 00:07:40,730 --> 00:07:44,250 act between sessions or keynotes or a comedian come up on 121 00:07:44,250 --> 00:07:47,730 stage. Many times part of the experience of a 122 00:07:47,730 --> 00:07:50,970 conference now is a live podcast. They're even 123 00:07:50,970 --> 00:07:54,570 replacing panels in many cases where instead of having a panel of 4 124 00:07:54,570 --> 00:07:58,150 people answering questions from the audience. They're bringing 125 00:07:58,150 --> 00:08:01,870 in podcasts as the entertainment. Is that something that, that you're looking 126 00:08:01,870 --> 00:08:04,670 at now and you're actually doing, I think, now at the EmpowHer? 127 00:08:05,550 --> 00:08:09,150 Yeah, I'm doing it now. And I did it even at, like, 128 00:08:09,150 --> 00:08:12,990 summer league meetings. I do it at that because I created a women 129 00:08:13,390 --> 00:08:17,190 in sports resource group within our league, within the ECHL. And we do summer 130 00:08:17,190 --> 00:08:20,830 meetings and I bring the podcast there too. It is 131 00:08:20,910 --> 00:08:24,550 a great way for the audience to engage and learn 132 00:08:24,550 --> 00:08:28,130 something new without it being a conference setting because 133 00:08:28,290 --> 00:08:32,090 people get tired after going session to session to session. So, 134 00:08:32,090 --> 00:08:35,170 this is a great way. If you're a podcaster, figure out a way to pitch 135 00:08:35,170 --> 00:08:38,450 yourself to these type of conferences or meetings or 136 00:08:38,450 --> 00:08:42,210 events in a way that is people are still learning. 137 00:08:42,370 --> 00:08:45,730 So, there's value, but it's not the same old 138 00:08:46,130 --> 00:08:49,890 panel or keynote or things like that. Yeah, I love hearing 139 00:08:49,890 --> 00:08:53,700 that you're doing that. That's incredible. It's such a great strategy. A great way to 140 00:08:53,700 --> 00:08:57,540 really bring the community together around that central topic. You 141 00:08:57,540 --> 00:09:01,180 know that they're already interested in what you talk about because they're there. Why 142 00:09:01,180 --> 00:09:04,980 not entertain them with the, the thoughts and the leadership of 143 00:09:04,980 --> 00:09:08,580 the industry that you're already immersed in? Share those ideas and 144 00:09:08,580 --> 00:09:12,420 concepts in real time. Give them the value that they came 145 00:09:12,420 --> 00:09:15,180 to get, and you can get that from a live podcast setting. 146 00:09:16,620 --> 00:09:20,070 Couldn't agree more. Well, let's go to story 147 00:09:20,390 --> 00:09:23,750 number 2. This one's one that we see a lot happening on 148 00:09:23,750 --> 00:09:27,190 universities. Not only are conferences bringing in entertainment as 149 00:09:27,190 --> 00:09:30,990 podcasts, but universities now are embracing podcasting 150 00:09:30,990 --> 00:09:34,830 as entertainment. And Brittany Broski is taking her audience from the screen to 151 00:09:34,830 --> 00:09:38,510 the stage at Syracuse University with A Royal Evening with 152 00:09:38,510 --> 00:09:41,990 Brittany Broski. She built nearly 15 million 153 00:09:41,990 --> 00:09:45,790 followers online, launched one of the top stream podcast debuts 154 00:09:45,790 --> 00:09:49,250 in the country with The Broski Report, and now she's filling 155 00:09:49,250 --> 00:09:52,890 auditoriums with students who want to see it live. The event is 156 00:09:52,890 --> 00:09:56,370 free, it's first-come, first-served, and that tells you something 157 00:09:56,370 --> 00:10:00,050 important. Universities are understanding that creators are culture. 158 00:10:00,370 --> 00:10:03,570 When you bring that energy into a live room, you create a connection that 159 00:10:03,570 --> 00:10:07,250 algorithms cannot replicate. That's the power of the 160 00:10:07,250 --> 00:10:11,090 live podcasting style events, and this is free for all students. 161 00:10:11,250 --> 00:10:15,030 The university is covering the cost. It's in the Goldstein 162 00:10:15,030 --> 00:10:18,510 Auditorium. She was named one of Forbes 30 Under 163 00:10:18,510 --> 00:10:22,350 30 as a content creator. And this is 164 00:10:23,310 --> 00:10:26,470 another example of a university embracing 165 00:10:26,470 --> 00:10:29,990 podcasting as entertainment, keeping kids entertained, keeping them 166 00:10:29,990 --> 00:10:33,470 motivated, and showing them what's possible after they leave 167 00:10:33,870 --> 00:10:37,710 their, you know, their 4 years of education. Yeah, I want to point out 168 00:10:37,710 --> 00:10:41,390 something really cool about her show is the utilization 169 00:10:41,390 --> 00:10:44,910 of her name. Broski, and with that 170 00:10:44,910 --> 00:10:47,990 college audience, I think that's super smart. 171 00:10:48,710 --> 00:10:52,510 And I've been guests on podcasts where they've used 172 00:10:52,510 --> 00:10:56,310 their name, their last name, as a way to, I don't 173 00:10:56,310 --> 00:11:00,070 know, double entendre or just be clever and draw 174 00:11:00,070 --> 00:11:03,070 in an audience. And I should have done that with my name. I don't know 175 00:11:03,070 --> 00:11:06,590 why I haven't, but maybe one day. But not 176 00:11:06,590 --> 00:11:09,990 Toni, the Will part. But I like the use of her name and also the 177 00:11:09,990 --> 00:11:13,530 free. Free to drive people in because the free 178 00:11:13,530 --> 00:11:16,250 equals followers and then you can monetize. 179 00:11:17,130 --> 00:11:19,850 Yeah, I was going to tell you, you have a great name, especially for a 180 00:11:19,850 --> 00:11:23,650 website to have an 8-letter domain name. It's balanced. First name, last name 181 00:11:23,650 --> 00:11:27,490 are both 4 letters. It's perfectly balanced. I wouldn't change too much about it. 182 00:11:27,490 --> 00:11:31,250 Toni Will is the brand. I know. And it's weird 183 00:11:31,250 --> 00:11:34,850 when you're your own brand, like your name is your brand. Anyway, that's a whole— 184 00:11:34,850 --> 00:11:38,650 it's like a weird bipolar thing. But yeah, I mean, Broski Report. 185 00:11:38,730 --> 00:11:42,520 I mean, come on. Brilliant. We call this 186 00:11:42,600 --> 00:11:46,080 the— you said the double alliteration— we have the Padute Podcast, and then 187 00:11:46,080 --> 00:11:49,880 theater always bothers me. The Padute Podcast Theater. I love to have the triple 188 00:11:49,880 --> 00:11:52,920 P sound, but I just, I don't know what to put in there instead of 189 00:11:52,920 --> 00:11:56,279 a theater. We'll have to think about that. 190 00:11:57,400 --> 00:12:01,160 Well, let's think about it on our next story, where true crime takes 191 00:12:01,160 --> 00:12:04,960 the stage. At the Departure Music Conference in Toronto, Alan 192 00:12:04,960 --> 00:12:08,400 Cross is taking his podcast Uncharted: Crime and 193 00:12:08,400 --> 00:12:12,080 Mayhem in the Music Industry, and performing it live at the Jane 194 00:12:12,080 --> 00:12:15,680 Malley Theatre. This is a true crime music podcast 195 00:12:15,680 --> 00:12:19,120 stepping into full stage presentation inside a major 196 00:12:19,200 --> 00:12:22,879 industry conference. Presales are launching, tickets are moving, 197 00:12:23,040 --> 00:12:26,440 and this proves something important. When you build a strong 198 00:12:26,440 --> 00:12:30,280 narrative podcast, you are not limited to just downloads. You can put it 199 00:12:30,280 --> 00:12:34,060 on the stage, sell seats, turn it into experience, This 200 00:12:34,060 --> 00:12:37,460 is the evolution of podcasting. This is happening during a conference 201 00:12:37,700 --> 00:12:40,980 from May 4th to 10th. It's like an industry event for music, 202 00:12:41,620 --> 00:12:45,300 and his performance will be May 7th. And this is that 203 00:12:45,540 --> 00:12:49,380 blend again of conferences with a podcast crossover. It's 204 00:12:49,380 --> 00:12:52,980 an all-ages event. They're bringing in everybody. They're talking music and crime. 205 00:12:53,060 --> 00:12:56,740 What better way to spend a week? I gotta tell you, 206 00:12:57,220 --> 00:13:00,900 this, this one is brilliant. And I don't know the stats, but True 207 00:13:00,900 --> 00:13:04,580 crime is a hobby for some people, like the listenership 208 00:13:04,580 --> 00:13:08,420 in that area. And you're looking at a big true crime fan 209 00:13:08,420 --> 00:13:12,180 right here. I mean, I have a— I was watching Dateline this morning. 210 00:13:12,260 --> 00:13:16,100 Okay. The most recent episode. So this is a big market. And 211 00:13:16,100 --> 00:13:19,820 the fact that they partnered it with music, I don't know how you get 212 00:13:19,820 --> 00:13:23,340 any better. I'll be intrigued to see the outcome of that event. Really 213 00:13:23,340 --> 00:13:27,040 cool. All these things that we talk about. There's probably 214 00:13:27,040 --> 00:13:30,600 something similar happening near you. So when you see the independent 215 00:13:30,680 --> 00:13:34,440 media creators doing an event in your hometown, go support them. 216 00:13:34,440 --> 00:13:38,280 There's probably a music podcast doing something live at a bar or a venue. 217 00:13:38,520 --> 00:13:41,560 There's probably true crime things happening in your area. 218 00:13:42,279 --> 00:13:46,000 Go check it out. Go support your local area. Support the local 219 00:13:46,000 --> 00:13:49,360 creators. Show them you're coming out. You want to get out. You want more of 220 00:13:49,360 --> 00:13:53,060 these types of events. Absolutely. And then one of the things that I 221 00:13:53,060 --> 00:13:56,740 get often asked about a lot in my professional life, actually in my 222 00:13:56,740 --> 00:13:59,700 personal life too, or creating a podcast, like, how did you know how to do 223 00:13:59,700 --> 00:14:03,420 these things? I'm like, well, I didn't. But I lean on my leadership 224 00:14:03,420 --> 00:14:06,220 pillars that I created in pro hockey to 225 00:14:07,020 --> 00:14:10,500 take me through other parts of my life. And so, leadership pillar number 1 is 226 00:14:10,500 --> 00:14:14,260 go to the experts. So, by going to these shows, to your point, 227 00:14:14,260 --> 00:14:17,660 you're going to another expert. And the leadership pillar number 2 is innovate. 228 00:14:18,060 --> 00:14:21,580 Take that idea and make it your own. And I think that 229 00:14:21,820 --> 00:14:25,380 it's so smart to to think about it that way. And also, you don't need 230 00:14:25,380 --> 00:14:29,060 to know how, just start. Yeah, the 231 00:14:29,060 --> 00:14:32,300 best time to innovate is when you don't fully know everything, 232 00:14:32,700 --> 00:14:36,460 when you're just coming into a new idea, a new topic, a new 233 00:14:36,460 --> 00:14:40,100 industry. Everybody who's in that industry is kind of set in their 234 00:14:40,100 --> 00:14:43,780 ways already. They— it's established. There's a hierarchy. They understand how 235 00:14:43,780 --> 00:14:47,540 things work. That's the order. But you have fresh eyes, you have fresh 236 00:14:47,540 --> 00:14:51,380 perspective, you have experiences from outside that industry that you can 237 00:14:51,380 --> 00:14:54,930 bring in and you may see it completely different. Those first 238 00:14:54,930 --> 00:14:58,490 6 months to a year when you're really diving into 239 00:14:58,490 --> 00:15:02,130 something new, that's when you can mold it, create it your own, and 240 00:15:02,130 --> 00:15:05,490 make something new in that industry that never existed before. 241 00:15:05,890 --> 00:15:09,610 But like Toni says, you have to show up, you have to 242 00:15:09,610 --> 00:15:12,730 do the work, you have to be willing to make mistakes, you have to be 243 00:15:12,730 --> 00:15:16,450 willing to learn and absorb like a sponge. But as you do that, 244 00:15:16,610 --> 00:15:20,230 slowly start to make it your own. You know, Give it your ideas, give it 245 00:15:20,230 --> 00:15:23,870 your perspective, give it your experiences, and make 246 00:15:23,870 --> 00:15:27,310 something completely new in that industry, and you'll start to find an audience. 247 00:15:28,110 --> 00:15:31,430 Absolutely. And you hit on leadership pillar number 3, and I didn't— you didn't even 248 00:15:31,430 --> 00:15:34,590 know I had these things, but it's make mistakes. So you nailed it. 249 00:15:35,950 --> 00:15:38,190 Is it in the book? We'll get the— I'll put the link in the book 250 00:15:38,190 --> 00:15:41,630 when it comes out. They are— all this stuff is in my book. 251 00:15:43,060 --> 00:15:45,670 Yeah. Well, I don't— if you're not announcing it yet, but once you do announce 252 00:15:45,670 --> 00:15:49,231 it, we will have the link to purchase it in the, in the show notes. 253 00:15:50,060 --> 00:15:53,620 Yeah, well, yeah, the book goes on sale Friday, so I can announce whatever you 254 00:15:53,620 --> 00:15:57,380 need, right? Whenever you're ready. Well, then the link— the link— because 255 00:15:57,380 --> 00:16:01,100 there are preorders available. Yeah, that's what goes on Friday. Rebellious Success, 256 00:16:01,180 --> 00:16:04,700 Friday, March 13th. Oh, all right. We'll have that in the show 257 00:16:04,700 --> 00:16:08,500 notes. Let's go to our next story. Keep it 258 00:16:08,500 --> 00:16:11,820 rolling. I think on this one, this is 540 259 00:16:11,820 --> 00:16:15,540 episodes from— this is one of those industries where you never thought 260 00:16:15,540 --> 00:16:19,350 you'd hear a podcast from. And I love hearing new ideas and 261 00:16:19,350 --> 00:16:22,910 new industries doing podcasting. And this is the Cleveland Moto 262 00:16:22,910 --> 00:16:26,510 Podcast. They just dropped their episode number 540, 263 00:16:26,910 --> 00:16:30,590 and that's the kind of longevity that tells you something important about podcasting. 264 00:16:30,830 --> 00:16:34,270 This is a niche show built around motorcycle culture, road 265 00:16:34,270 --> 00:16:37,830 trips, gear talk, and a tight community of riders who keep coming 266 00:16:37,830 --> 00:16:41,470 back week after week. The numbers aren't massive, but the connection 267 00:16:41,470 --> 00:16:44,910 is real, and that's exactly why niche podcasts survive. 268 00:16:45,410 --> 00:16:48,970 When you serve a passionate community, the audience sticks with you for 269 00:16:48,970 --> 00:16:52,770 years. And when you have that kind of loyalty, turning a podcast into 270 00:16:52,930 --> 00:16:56,490 live events becomes a natural next step. 271 00:16:56,490 --> 00:16:59,970 And this isn't performed necessarily in front of an audience at a 272 00:16:59,970 --> 00:17:03,650 theater, but they're doing live streams every day. They're recording their show 273 00:17:03,650 --> 00:17:07,370 and you can see it's a big cast that's there. There's 4 or 5 274 00:17:07,370 --> 00:17:11,090 people in the room. There's a person on the live stream that pops in. 275 00:17:11,820 --> 00:17:15,620 And they all have great nicknames. There was 276 00:17:15,620 --> 00:17:19,340 Steve Sleepy, Johnny Mac, Speedy Pete, and they brought up a guy 277 00:17:19,340 --> 00:17:23,180 named Robot. So that part I loved as much. And they're talking about 278 00:17:23,420 --> 00:17:27,259 bikes and riding motorcycles through Mexico, travel stories. I 279 00:17:27,259 --> 00:17:31,100 even heard a tip of where they bought a bike somewhere in 280 00:17:31,100 --> 00:17:34,820 South America, they rode it up through Mexico, and then they sold the 281 00:17:34,820 --> 00:17:38,350 bike for the same amount of money they purchased it for. And 282 00:17:38,670 --> 00:17:42,390 it was a zero-cost trip. It was like, this is the 283 00:17:42,390 --> 00:17:45,470 kind of thinking that's so outside the box that you would never think about. 284 00:17:46,030 --> 00:17:49,510 How do I travel for free? Well, I learned to ride a motorcycle, I buy 285 00:17:49,510 --> 00:17:53,150 it, and then I sell it for the same price I bought it. It's 286 00:17:53,150 --> 00:17:56,950 brilliant. And this speaks to this niche 287 00:17:56,950 --> 00:18:00,590 podcast, and it's not always about the number 288 00:18:00,590 --> 00:18:04,270 of downloads or anything like that, because 289 00:18:04,270 --> 00:18:07,790 clearly they're passionate about the topic they're talking about, 290 00:18:08,030 --> 00:18:11,690 and there's a lot to be said about being passionate 291 00:18:11,690 --> 00:18:14,890 about what you're putting out in the world because 292 00:18:15,130 --> 00:18:18,770 540 episodes is tremendous. And then 293 00:18:18,770 --> 00:18:22,490 you've got that synergy of, in that photo you showed, 5 294 00:18:22,970 --> 00:18:26,770 gentlemen that are passionate about the same thing and collaborating 295 00:18:26,770 --> 00:18:30,410 together. And then there's that business side of it, of being able to 296 00:18:30,410 --> 00:18:34,170 travel and have that experience for free. What a cool experience to talk about. 297 00:18:34,890 --> 00:18:38,660 Loyalty is just so important to that audience. There's a 298 00:18:38,660 --> 00:18:42,260 whole business model for that too. Yeah, instead of selling 299 00:18:42,260 --> 00:18:45,580 tickets or performing live, they're doing live streams and supported by 300 00:18:45,580 --> 00:18:48,940 Patreon. So people can subscribe, they can get bonus content, 301 00:18:49,580 --> 00:18:53,020 you know, for usually it's $5 to $10 a month depending on your level. 302 00:18:53,180 --> 00:18:56,980 You might get access to special merchandise or exclusive 303 00:18:56,980 --> 00:19:00,540 events, private live streams. So there are other benefits to live 304 00:19:00,540 --> 00:19:04,020 streaming that isn't just in front of an audience at a theater or an 305 00:19:04,020 --> 00:19:07,640 auditorium. You can do it live from your house. You can start to build 306 00:19:07,640 --> 00:19:11,160 this concept of performing podcasts live from, from 307 00:19:11,160 --> 00:19:14,920 literally anywhere in the world now. It's fascinating. It's really 308 00:19:14,920 --> 00:19:18,520 cool. I just wrote down a note about Patreon because I started 309 00:19:18,600 --> 00:19:21,880 one, but I hadn't really— I haven't invested time in it yet because, 310 00:19:22,920 --> 00:19:26,440 uh, getting my book ready to launch. But that is a great way because 311 00:19:27,480 --> 00:19:30,880 podcasts oftentimes for some start out as a 312 00:19:30,880 --> 00:19:34,630 hobby., you know, and I'm looking at it that way, but 313 00:19:34,630 --> 00:19:37,990 it's slowly changing into morphing into something more. 314 00:19:38,550 --> 00:19:42,070 So another great example of a different way to look at this and do 315 00:19:42,630 --> 00:19:46,270 this, podcasting. Podcasting for me, I grew up in 316 00:19:46,270 --> 00:19:49,670 the '80s. I grew up skateboarding. I was a skateboarder for 20 317 00:19:49,750 --> 00:19:53,510 years. I was into punk rock and hip-hop in that 318 00:19:53,510 --> 00:19:57,270 time. Very counterculture activities always draw me in for some 319 00:19:57,980 --> 00:20:01,780 reason. And podcasting is no different. It is the Wild 320 00:20:01,780 --> 00:20:05,540 West. If you have an idea, you can create something, you 321 00:20:05,540 --> 00:20:09,300 can make it your own, and you have full ownership over it, which is 322 00:20:09,300 --> 00:20:13,060 something that I love about this industry, about having that power 323 00:20:13,060 --> 00:20:15,900 to— this is what I created, this is what I put out in the world. 324 00:20:15,900 --> 00:20:19,340 That's how I ended up sitting in this room. I'm sitting in a theater 325 00:20:19,500 --> 00:20:22,780 space because you can do whatever you want, and that power 326 00:20:23,350 --> 00:20:26,390 is You have to control it. You can't go crazy and do whatever you want. 327 00:20:26,470 --> 00:20:30,270 But you're able— it's a very liberating feeling to 328 00:20:30,270 --> 00:20:33,670 create something that you're passionate about, create something you believe 329 00:20:33,910 --> 00:20:37,670 in, create something that you want to share with the world. And you have 330 00:20:37,670 --> 00:20:41,350 full rights to it from start to finish. And that 331 00:20:41,350 --> 00:20:45,110 punk rock tangent also— do you want to add on to that? 332 00:20:45,110 --> 00:20:48,710 No, I would just say that— and maybe you have a podcast about 333 00:20:48,710 --> 00:20:51,670 punk rock. But what you could do if you don't— this is what you got 334 00:20:51,670 --> 00:20:54,750 me thinking. Because as my podcast is turning 2 335 00:20:55,330 --> 00:20:59,050 years I have 2 more podcast ideas in the works up here in 336 00:20:59,050 --> 00:21:02,890 my, what I call my bionic hamster brain, because as I've 337 00:21:02,890 --> 00:21:06,130 learned so much and to have more than one podcast in a niche 338 00:21:08,130 --> 00:21:11,850 area, it's fun to start over again when we were talking earlier about being 339 00:21:11,850 --> 00:21:15,490 new to the space because now you can grow and continue to grow your 340 00:21:16,450 --> 00:21:19,290 brand. Yeah, because for a second there, I was like, why am I talking about 341 00:21:19,290 --> 00:21:22,940 punk rock? I couldn't remember. I had a point, it was to 342 00:21:22,940 --> 00:21:26,660 get to story number 5. I was like, wait, why am I talking about this? 343 00:21:26,660 --> 00:21:30,260 This makes no sense. But the transition is Green Day 344 00:21:30,260 --> 00:21:34,100 frontman Billie Joe Armstrong recently joined the Men in Blazers podcast for 345 00:21:34,100 --> 00:21:37,820 a live event in San Francisco. And it shows exactly where 346 00:21:37,820 --> 00:21:41,380 podcasting is heading. Instead of traditional interviews on television 347 00:21:41,380 --> 00:21:44,740 or radio, he's now sitting in front of a live audience talking 348 00:21:44,820 --> 00:21:48,480 about soccer, music, East Bay culture, and the community spirit 349 00:21:48,480 --> 00:21:52,160 behind teams like Oakland Roots. When podcasts move onto the 350 00:21:52,160 --> 00:21:55,720 stage, the conversation becomes part interview, part 351 00:21:55,960 --> 00:21:59,640 storytelling, and part shared experience with the live audience. That 352 00:21:59,800 --> 00:22:03,560 energy is something you simply cannot recreate in a 353 00:22:04,120 --> 00:22:07,880 studio. And obviously he was in, I believe, San Francisco for the Super Bowl, 354 00:22:07,880 --> 00:22:11,480 did a Super Bowl show before the game 355 00:22:11,480 --> 00:22:15,160 started with the band Green Day. But now he's sticking around. 356 00:22:15,160 --> 00:22:19,000 He's doing these extra appearances, going on podcasts in front of audiences. 357 00:22:19,000 --> 00:22:22,360 Now you hear and see a different side of Billie 358 00:22:22,360 --> 00:22:26,160 Joe Armstrong, not just this musician who performs on stage, 359 00:22:26,160 --> 00:22:29,960 these fast-paced, uptempo songs, but he also does other 360 00:22:29,960 --> 00:22:33,600 things. He has other interests, and he loves talking about that and 361 00:22:33,600 --> 00:22:36,960 sharing those stories with what could be a brand new 362 00:22:38,240 --> 00:22:41,840 audience. Absolutely. And by the way, is he getting younger? Is he like 363 00:22:41,840 --> 00:22:44,720 Benjamin Button? Because that picture of him, he looks like he's not aged a 364 00:22:45,820 --> 00:22:49,660 bit. Yeah, it was like 35 all forever. 365 00:22:49,740 --> 00:22:52,620 Yeah, but I love this idea of 366 00:22:53,660 --> 00:22:57,380 celebrity, you know, in person again, drawing because of 367 00:22:57,380 --> 00:23:01,180 what we were experiencing literally 6 years ago to this day, 368 00:23:01,260 --> 00:23:04,860 this time of COVID and that pendulum now is 369 00:23:04,860 --> 00:23:08,580 swinging back to gathering together. And then you add the layer 370 00:23:08,580 --> 00:23:12,380 of celebrity, men in blazers, and I would be remiss 371 00:23:12,380 --> 00:23:16,050 if I didn't call out the fact that they had a woman on that 372 00:23:16,050 --> 00:23:19,250 stage as well. And I think that's really important when we're talking 373 00:23:20,050 --> 00:23:21,970 about, you know, these type of 374 00:23:24,130 --> 00:23:27,490 endeavors. Oh no, I'm going to my next slide, but I put the wrong slide 375 00:23:27,570 --> 00:23:28,850 up. We'll fix this in 376 00:23:31,810 --> 00:23:35,490 post. Yeah, so the Billie Joe Armstrong— I'm gonna cut all this 377 00:23:36,330 --> 00:23:39,810 out. This is why I edit the show. I'm off track now. All because of 378 00:23:39,810 --> 00:23:43,450 my one slide. This is what happens. So here's a good lesson for people doing 379 00:23:43,450 --> 00:23:47,250 live shows. If you make a mistake during a live show, 380 00:23:47,250 --> 00:23:50,810 if you don't acknowledge it, nobody knows. This is the secret of 381 00:23:50,810 --> 00:23:54,450 live podcasting. If I didn't say anything and I just didn't put up the next 382 00:23:54,689 --> 00:23:58,010 slide, you would have no idea that I screwed up and that it was just 383 00:23:58,010 --> 00:24:01,850 part of the show. But now look at me, I derailed the whole show. 384 00:24:01,850 --> 00:24:05,640 I have a show about a slide about fish. It's supposed to 385 00:24:05,640 --> 00:24:09,040 be about wrestling. So here we 386 00:24:09,360 --> 00:24:10,960 go. Let's riff it. 387 00:24:14,080 --> 00:24:17,720 Yeah. Let's go to our last story here. Darby Allin found himself in a 388 00:24:17,720 --> 00:24:21,079 bizarre live podcast moment when he was kicked out of an Uber 389 00:24:21,520 --> 00:24:25,360 mid-interview while promoting an upcoming AEW event on 390 00:24:25,360 --> 00:24:29,160 KFMA 102.1. The driver became frustrated that Allin 391 00:24:29,160 --> 00:24:33,000 was speaking on a speakerphone during the ride pulled over and ordered 392 00:24:33,000 --> 00:24:36,680 him out of the vehicle. Allen calmly finished the 393 00:24:36,680 --> 00:24:40,080 interview from the side of the road, creating an unintentionally 394 00:24:40,080 --> 00:24:42,800 memorable example of how live podcasting can 395 00:24:43,280 --> 00:24:46,880 produce unexpected, unpredictable, viral 396 00:24:47,279 --> 00:24:50,800 moments. And this is what I love about podcasting. What you just heard 397 00:24:50,800 --> 00:24:54,240 me ramble through because I screwed up the last story, 398 00:24:54,640 --> 00:24:58,410 now that's part of the show. It's part of what happened in the moment. And 399 00:24:58,410 --> 00:25:02,010 that's what happened. He was en route to go somewhere, had to do an 400 00:25:02,410 --> 00:25:06,210 interview, pulled the interview up on the phone, had a great connection, had 401 00:25:06,210 --> 00:25:09,690 great sound, and the Uber driver flipped out on 402 00:25:09,850 --> 00:25:13,649 him, threw him out of the car on the side of the highway. 403 00:25:13,649 --> 00:25:17,250 That's just the unpredictability of live events, and that was something I really 404 00:25:17,250 --> 00:25:20,970 loved seeing. I mean, come on, talk about 405 00:25:20,970 --> 00:25:24,730 just being human, and it's just a real-life 406 00:25:25,610 --> 00:25:28,800 experience. And kudos to this gentleman for doing a 407 00:25:28,800 --> 00:25:32,560 live podcast while traveling. I don't know that I would 408 00:25:32,560 --> 00:25:35,680 have it in me to even attempt that because I need to focus. 409 00:25:36,800 --> 00:25:40,480 But there's so much about this that I love and that's courageous, 410 00:25:40,480 --> 00:25:44,200 quite frankly. But the human side of this and then, yeah, that's going to 411 00:25:44,200 --> 00:25:48,000 go viral. So, brilliant. And he was very 412 00:25:48,000 --> 00:25:51,840 courteous. He was like, "Is it okay if I just finish?" He was asking 413 00:25:51,840 --> 00:25:55,480 permission and the Uber driver just wasn't having it. The 414 00:25:55,480 --> 00:25:58,400 gentleman handled it so well. Got out of the car. He's like, I guess I'm 415 00:25:58,400 --> 00:26:01,960 going to do the interview from the side of the highway. There's tractor trailers, 416 00:26:01,960 --> 00:26:05,800 there's cars zipping by at 80 miles an hour, and it was just chaos. 417 00:26:05,800 --> 00:26:09,640 But he continued it and it was a great interview. It brought— it did 418 00:26:09,640 --> 00:26:12,959 bring a lot of attention to the AEW and this wrestler in 419 00:26:14,320 --> 00:26:17,680 particular. Yeah. And I would say that I haven't— I didn't listen to it, but 420 00:26:17,680 --> 00:26:21,360 I will. I'm assuming there was a dash of 421 00:26:21,520 --> 00:26:25,320 humor in that, a little levity in his situation. And that's always great 422 00:26:25,320 --> 00:26:28,860 to bring to a podcast. I think even with heavy topics, sometimes to 423 00:26:28,860 --> 00:26:32,460 just lighten it up is very relatable to the 424 00:26:32,940 --> 00:26:36,580 audiences. Yeah, the world around him was crumbling. He kept it 425 00:26:36,580 --> 00:26:40,300 positive. He kept it upbeat. He kept the show moving. And he 426 00:26:40,300 --> 00:26:43,940 did the opposite of what I just did. So that was my segue into 427 00:26:43,940 --> 00:26:46,620 this story. And you nailed 428 00:26:47,980 --> 00:26:51,700 it. Toni, this goes by so fast. We can't believe we covered 429 00:26:51,700 --> 00:26:55,540 6 stories already. One last thing I do before we say goodbye is 430 00:26:55,540 --> 00:26:59,290 I turn the floor back over to you. Anything you'd like to plug, promote, 431 00:26:59,290 --> 00:27:02,570 talk about, the floor is yours. 432 00:27:03,210 --> 00:27:07,050 Wow, don't hand me the mic, I'll let it go. So yeah, my book, 433 00:27:07,050 --> 00:27:10,770 Rebellious Success, is going on sale. Pre-order starts Friday, March 13th. The 434 00:27:10,770 --> 00:27:14,530 book is about how the reader defines success in 435 00:27:14,530 --> 00:27:18,010 their own way. There is no straight linear line 436 00:27:18,410 --> 00:27:22,090 to how we can define success, and I tell stories about my life, the 437 00:27:22,090 --> 00:27:25,890 not so pretty ones, and how I changed in order to 438 00:27:25,890 --> 00:27:29,570 live the life that I want to live and help others do 439 00:27:29,570 --> 00:27:33,010 the same. It's built off— the framework is built off my TEDx, which you can 440 00:27:33,010 --> 00:27:36,810 see on YouTube, well over half a million views on 441 00:27:36,890 --> 00:27:40,530 that. And my podcast, Women In, where I'm lifting women up. 442 00:27:40,530 --> 00:27:44,170 EmpowHer Conference in Kalamazoo next weekend, Kalamazoo, Michigan. 443 00:27:44,170 --> 00:27:47,890 There really is a Kalamazoo. So, if you haven't been there, please come. 444 00:27:47,890 --> 00:27:51,710 Tickets are still on sale till March 11th. And the last thing I'll say, 445 00:27:51,710 --> 00:27:54,230 and we didn't talk about this today, but one of the things I do is 446 00:27:54,230 --> 00:27:57,750 I coach clients all over the world, thank you technology, to 447 00:27:57,750 --> 00:28:01,470 help reduce or remove alcohol from their lives. I chose to remove alcohol 5 and 448 00:28:01,470 --> 00:28:04,990 a half years ago, and it's allowed me, because I have all this time 449 00:28:05,150 --> 00:28:08,990 back, to write a book, to launch businesses, to have my 450 00:28:09,070 --> 00:28:12,150 podcast, and to do some really great things in the world and help people become 451 00:28:12,150 --> 00:28:15,710 the best versions of themselves. So everything is at that 8-letter 452 00:28:15,710 --> 00:28:18,940 website, toniwill.com. It's 453 00:28:18,940 --> 00:28:22,660 perfectly balanced. It's, it's so good. Uh, I could see like 454 00:28:22,660 --> 00:28:25,500 a logo in a box that's like perfectly, uh, squared 455 00:28:25,660 --> 00:28:29,340 up. But toniwill.com. Toni, thank you so much for joining 456 00:28:29,820 --> 00:28:33,540 us. Do you know what time it is? Yeah, it's 10:30 457 00:28:33,540 --> 00:28:36,700 AM Eastern. What time is 458 00:28:45,830 --> 00:28:49,670 it? Oh, 459 00:28:49,670 --> 00:28:51,310 it's time for 460 00:28:51,550 --> 00:28:55,270 Poduty and the News. 461 00:28:55,270 --> 00:28:59,110 Poduty and the News, the only 462 00:28:59,190 --> 00:29:02,880 live news podcast about podcasting from the 463 00:29:02,880 --> 00:29:06,163 States. Poduty 464 00:29:06,163 --> 00:29:08,806 and the News. 465 00:29:08,806 --> 00:29:12,330 Poduty and 466 00:29:12,330 --> 00:29:15,840 the News. The only live news podcast 467 00:29:16,160 --> 00:29:18,490 about podcasting from the stage.