The Aspiring CMO

In this episode, I will sit down and talk to Chris Panteli about Haro (Help a Reporter Out) and link building. Chris shares his journey from running a fish and chip shop to starting his own online business. He explains how he discovered the importance of link building and how he got his FIRST LINK on the New York Times through Haro.

Chris also discusses the difference between Haro and digital PR, the process of crafting a pitch for journalists, and the role of AI in the pitch process. He emphasizes the importance of good content and good links for SEO success.

More than that, you can explore how the latest Google core update emphasizes the importance of high-quality content backed by valuable links, further discouraging the use of AI-generated content and low-quality backlinks.

This episode is a must-listen for anyone who wants to understand the power of link building and leverage platforms like Haro to boost their online presence.

So stay tuned and listen to our story now.

✨ Episode Topics:

03:05: Importance of Link Building and Haro
07:31: Crafting the Perfect Pitch for Journalists
11:09: Should you rush your pitch?
12:53: Steal Chris Pitch Process using AI
15:09: What’s best? GPT vs Gemini
16:46: Whats a perfect pitch for journalists?
21:16: Reactive vs Proactive Linkbuilding
24:21: What’s the ROI on HARO link building strategy?
26:32: The Google Core Update and the Importance of Good Content and Links
28:59: Overcoming hardship of an entrepreneur


🔗 CONNECT WITH CHRIS PANTELI:
👥 Linkedin: https://www.linkedin.com/in/chris-panteli/?originalSubdomain=uk
💻 Website: https://marketmoverspod.com/
🎧 Facebook: https://www.facebook.com/chrispanteli

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What is The Aspiring CMO?

Digital marketing and entrepreneurship insights from REAL results, stories, and people. Weekly interviews with successful content creators, marketers, and entrepreneurs to find out how they got to where they are and what marketing strategies we can learn to grow our businesses and brands.