The FMCG Marketing Daily — June 11, 2026

The FMCG Marketing Daily — June 11, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • The Scotch whisky category is using A-list celebrity partnerships to solve a structural generational relevance problem — and the strategy reveals how legacy spirits brands are rethinking who they market to and how. • AB InBev has extended its FIFA partnership through 2030, doubling down on sports sponsorship as its primary global brand-building vehicle just as the World Cup kicks off on home soil. • Jelly Belly is executing a full brand repositioning — moving from novelty confectionery to a premium sharing experience targeting a newly defined 'social epicurean' consumer segment. Fun fact: The average supermarket product sits on shelf for just 1.4 seconds of actual shopper attention before a purchase decision is made — yet most FMCG brands spend the majority of their packaging budget optimizing elements that only become visible after a shopper has already picked the product up. That means the front-of-pack hierarchy most brand managers agonize over is largely being processed after the decision, not before it. Hosted by Marco and Klara.

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.