Retail Remix

The rise of Instagram is a great example to illustrate how the power of influence has shifted from brands to creators. This shift has sparked the evolution and expansion of the “creator economy,” which is fundamentally changing the shopping experience. How can brands keep pace and capitalize on these new opportunities? 

During this episode of Retail Remix, our host Alicia Esposito talks with Rodney Mason, Head of Marketing and Brand Partnerships for LTK. The pair chat about how the creator economy works and why it can be advantageous for modern-day retailers. Check out this episode to learn about: 
  • The evolution of influencer marketing into the new “creator economy;”
  • The creator economy’s impact on building consumer trust;
  • The evolution of retail media and its implications on the influencer space; and
  • Key tips and best practices for tracking sales and compensating creators appropriately.
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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.