The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs

summary

In this conversation, Graham Goodkind shares his journey from working in PR to founding Frank PR, discussing the challenges and triumphs of growing the agency, navigating acquisitions, and ultimately transitioning to employee ownership. He reflects on the lessons learned throughout his career, the importance of creativity in business, and his current role in guiding the agency's future.

takeaways

  • Graham Goodkind's career began with work experience in PR.
  • He founded Frank PR in 2000, celebrating 25 years in business.
  • Growth in the early years was rapid due to bold campaigns.
  • Selling the agency involved navigating complex acquisition processes.
  • The buyback of Frank PR was motivated by a desire for control.
  • Employee ownership was seen as a legacy for the team.
  • Goodkind emphasizes the importance of creativity in PR.
  • He enjoys a balanced work life, focusing on strategic input.
  • The agency's culture has been key to its success.
  • Goodkind continues to mentor and advise other businesses.
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Creators and Guests

Host
Barnaby Cook

What is The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs?

The Exit Plan is for business owners that are interested in learning more about how to sell their business. Each episode Barnaby Cook interviews someone who has bought or sold a business - either a creative agency, or a production company. The conversation gets under the skin of why they wanted to sell, or were looking to acquire, how the deal was structured, how they agreed upon a valuation and what lessons they learnt along the way.