WEBVTT
Kind: captions
Language: en-GB

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I'm Travis Bader
and this is The

00:00:10.520 --> 00:00:11.660
Silvercore Podcast.

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Join me as I discuss
matters related to

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hunting, fishing, and
outdoor pursuits with the

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people in businesses that
comprise the community.

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If you're new to
Silvercore, be sure to

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check out our website,
www.Silvercore.ca where

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you can learn more about
courses, services, and

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products that we offer
as well as how you can

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join The Silvercore Club,
which includes 10 million

00:00:34.130 --> 00:00:36.580
in north America wide
liability insurance to

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ensure you are properly
covered during your

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outdoor adventures.

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Today, I'm joined
by a consummate

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adventurer, entrepreneur
and outdoorsmen.

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The star of The Hunt,
The Wild Series and owner

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of Argali, Brad Brooks.

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Brad, welcome to The
Silvercore Podcast.

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Well, thanks
for having me.

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It's an honor.

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Well, I'm really excited
to be speaking with you.

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I've been following
what you do.

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I've been consuming
some of your, your

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media that you have out
there, you're doing a

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fantastic job with that.

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And I really want to
thank you for making

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the time today.

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I know we were scheduled
for another time, but

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you had a, uh, what is
a 3D archery convention

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or is it a tournament?

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Uh, it's just, uh,
yeah, just, uh, uh,

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uh, 3D archery event.

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I'm not really sure what
the proper nomenclature

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is, but this is, this
is also, yeah, I, uh, we

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had a bit of a scheduling
snafu and I, I leave

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earlier tomorrow, to
head to that and I've

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just got, this is like
just a busy time of

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year for us and for me.

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And so, um, uh, yeah,
I'm, I'm just glad

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we could find time
together to chat because

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if it didn't happen
today, it might be

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awhile before we can
make something happen.

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I agree.

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I mean, it's busy
schedules, anyways,

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thank you very much.

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Really appreciate that.

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So I've been watching
the Hunt The Wild series.

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You're doing a
fantastic job with that.

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How long have you
been doing that for?

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You know, uh, well,
so we, uh, Argali was

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started, uh, probably
about, you know,

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not that long ago,
like five years ago.

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And we were a content
company when we started.

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And, but in the,
you know, our origin

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story is, is fairly
boring in some ways.

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It was me and my business
partner, uh, having a

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beer and complaining
about hunting media.

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Um, not that there,
there wasn't an, isn't

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a lot of great stuff
out there, but there

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was a lot of stuff
that we just personally

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couldn't relate to.

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And, you know, growing
up in, uh, Idaho.

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Anybody who's familiar
with Idaho, Idaho has,

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you know, you know, like
we're the second, uh,

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state in the lower 48
in terms of the amount

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of like unroaded country
we have, so wilderness

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and roadless lands.

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So I grew up around
big wild country.

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It was just, you
know, kind of what

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we did, right?

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Like you would go out
into the wilderness and

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go hunting or go hiking.

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Um, and for me, place,
like specific places

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were always really
integral and important

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to me, uh, for hunting.

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So there were places
that I just look forward

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to going, you know, we
every single fall and

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we weren't, we hunted,
uh, growing up, you

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know, my dad is from the
midwest in the US here.

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And so he was a white
tail hunter, very

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different style of
hunting than like we

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do in the west here.

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But so we would go
on 1 hunt a year, big

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game hunt a year and,
uh, as kids and we

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would hunt waterfowl
and upland birds.

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And like that was,
um, for our hunting

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and, uh, that was
kind of what we did.

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And I always look forward
to our big game hunt

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because we will go back
to a place that just had

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this, um, uh, had some
sort of, um, I don't

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dunno place in my heart.

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I just wanted to go back
there as much as I could.

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I can feel that.

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Yeah.

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Yeah.

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And I think most
hunters have that place.

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It might be your
farm, it might be a

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river, it might be
a giant wilderness

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area, whatever it is.

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Like I would say that
anybody who hunts or

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fishes, um, and it's not
just people that hunt

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and fish, hunt or fish.

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I think people in general
have places that they're

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drawn to, but hunters
and hunters and anglers

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in particular have
places they're drawn to.

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And so we, we wanted
to start a company

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that was looking at
hunting, not through the

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lens of look at me and
look how look at this

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big shit I've killed.

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Right.

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Which as again, as a
consumer of media, like,

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I don't care about that.

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I care about, um, I
wanted to see hunting

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media that was trying
to tell a story about

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something interesting
that might be a

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person or a place.

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And for us, because
of that central role

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of place, and, uh, uh,
in hunting for us, we

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wanted to tell stories
that we're putting

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people in place up front
and were sort of, you

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know, like, uh, I'd
say the other parts of

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that hunting content.

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So like the kill shots
and the things that you

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traditionally associate
with, I would say old

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school, hunting media,
those sort of took a

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back seat in the story
we were trying to tell.

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Um, so that's how
we got our start.

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And at some point we
had made a couple of,

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a couple of films and,
uh, in each of those

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films, if you watch them,
you know, conservation

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and the value of
wild country sort of

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is, is sort of woven
throughout the story.

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Yes.

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Um, but, uh, you know,
the idea for doing The

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Last Wild Place series,
uh, uh, really came from

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me wanting to just like
drive home with a giant

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hammer to people that,
you know, wild country is

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important, it is a scarce
resource and we are not

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making any more of it.

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It is, you know, I
guarantee you Travis,

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like by the time you and
I are, if we're lucky

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enough to be, to live to
an old age, there will

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not be more wild country
than there is today.

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Uh, more than likely
there will be less.

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That's just the way
human, human civilization

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and progress is moving.

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Um, and I'm not someone
who like laments it

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or is angry about it.

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But I do think it's
important, a little

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bit, but, um, I don't
get bitter about it,

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but I would say that
I think it's important

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and that's why we
started this series to

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help hunters recognize
like, hey, this, this

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is a scarce resource.

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What you got right
now in front of you.

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And it doesn't exist
by accident, like this,

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you, we can choose
to keep these places

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the way they are.

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And I think most people
uh, are drawn to the

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allure of big wild
country in some way,

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maybe not jumping right
into it if you've never

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been in it before.

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But the idea of it,
the idea of big wild

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country, the idea that
it exists, like that

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is something that most
people can connect with.

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I don't care how
you vote or how you

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identify politically.

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That's important.

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It's important to
me, it's important

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to wildlife and it's
important to all of us as

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hunters to our past and
the loss of wild country

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to me is a travesty.

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Um, so anyways, I'll
start by saying like,

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uh, I think, you know,
if, if we can no longer

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get lost in wild country
as, as humans, that's

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a, that's a sad day.

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We should have places
to go get lost in.

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And so our last Wild
Places series was really

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meant for, you know,
to, to highlight some of

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what we consider it to be
the last big wild places

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left in the lower 48.

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And that was sort
of how it all, um,

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how it all started.

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So you're just sitting
around having some

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beers and he said, w
was it that fleshed out

00:07:33.795 --> 00:07:35.745
at the very beginning
of the objective?

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No, no, no.

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So, I mean the, the, the
Last Wild Places came a

00:07:39.755 --> 00:07:41.965
couple of years later,
but the, the, uh, the,

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the beers really just
led to, uh, sorry, I kind

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of glossed over that.

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Um, the beers really
just led to, you know,

00:07:47.705 --> 00:07:49.625
it was just two guys
complaining about things

00:07:49.625 --> 00:07:52.385
is as you know, as we are
wanting to do sometimes,

00:07:52.445 --> 00:07:55.205
and that, you know, we
said, well, let's why

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don't we tell a story?

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Why don't we make a film?

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And my business partner
who actually has talent

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as a filmmaker, he
is a filmmaker, he

00:08:01.325 --> 00:08:02.015
actually has talent.

00:08:02.525 --> 00:08:05.075
Um, you know, we, uh,
you know, by the end

00:08:05.075 --> 00:08:06.815
of it, you know, and,
you know, I don't know

00:08:06.815 --> 00:08:08.735
how many, how many
beers we had, but it

00:08:08.735 --> 00:08:10.985
was more, more probably
than we should have.

00:08:10.985 --> 00:08:12.425
And it was like, all
right, let's do it.

00:08:12.905 --> 00:08:14.795
And if, and people who
know me know that, like,

00:08:14.825 --> 00:08:17.550
if I say I'm going to
do something, I don't

00:08:17.550 --> 00:08:19.110
wake up the next day
and say like, oh, I

00:08:19.110 --> 00:08:19.830
shouldn't have done that.

00:08:19.860 --> 00:08:21.820
I wake up the next day
saying I committed to

00:08:21.820 --> 00:08:23.020
do that, let's do it.

00:08:23.109 --> 00:08:23.559
Good for you.

00:08:23.559 --> 00:08:26.820
And so, just the way
I'm wired, I guess.

00:08:26.820 --> 00:08:29.370
But so we, we, uh, you
know, literally I woke

00:08:29.370 --> 00:08:31.320
up the next day I called
Jason and I said, I meant

00:08:31.320 --> 00:08:32.280
what I said last night.

00:08:32.880 --> 00:08:34.470
And I said, are
you in or not?

00:08:34.470 --> 00:08:35.429
And he's like, I'm in.

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And that was it.

00:08:36.419 --> 00:08:39.870
So that was kind of
how we, um, how we

00:08:39.870 --> 00:08:41.610
sort of got started.

00:08:41.610 --> 00:08:43.890
And then it was, there
was no business plan.

00:08:43.890 --> 00:08:44.760
There was no business.

00:08:44.760 --> 00:08:46.260
It was just, we wanted
to tell this one

00:08:46.260 --> 00:08:48.930
story and that was
Chasing Ridgelines, a

00:08:48.930 --> 00:08:51.160
film we made about my
brother and I, and.

00:08:51.160 --> 00:08:51.970
That was a good film.

00:08:52.310 --> 00:08:53.220
Oh, thank you.

00:08:53.220 --> 00:08:54.000
I, I, it's hard.

00:08:54.030 --> 00:08:55.890
It's hard to look
back sometimes on like

00:08:56.100 --> 00:08:57.630
content you've made
and just like pick up,

00:08:57.660 --> 00:09:00.590
you pick it apart as
a con content creator.

00:09:00.820 --> 00:09:01.100
Oh yeah.

00:09:01.260 --> 00:09:03.150
Everyone's their own
worst critic aren't they.

00:09:03.410 --> 00:09:03.670
Yeah.

00:09:04.050 --> 00:09:05.540
It's a healthy thing
in some ways, but.

00:09:07.635 --> 00:09:07.875
Yeah.

00:09:07.905 --> 00:09:09.464
But anyways, after
that, there was no,

00:09:09.494 --> 00:09:10.425
there was no business.

00:09:10.425 --> 00:09:11.175
There was no plan.

00:09:11.175 --> 00:09:12.464
It was just, we want
to tell that story.

00:09:12.525 --> 00:09:14.505
After we made that, um,
there was interest from

00:09:14.505 --> 00:09:16.035
some of the companies
we had worked with,

00:09:16.125 --> 00:09:17.535
um, to do another one.

00:09:17.535 --> 00:09:20.415
So we did another
one and at some point

00:09:20.415 --> 00:09:21.704
along the way, it
was like, ah, maybe

00:09:21.704 --> 00:09:22.574
there's something here.

00:09:23.025 --> 00:09:26.685
Um, my, my, I know we
didn't, I didn't start

00:09:26.685 --> 00:09:29.535
creating content because
I wanted recognition or

00:09:29.535 --> 00:09:31.694
I wanted gear or any of
that, like this wasn't.

00:09:32.155 --> 00:09:32.275
Right.

00:09:32.954 --> 00:09:36.584
You know, I had a job
I didn't need, I could

00:09:36.584 --> 00:09:37.484
pay for my own gear.

00:09:37.515 --> 00:09:39.765
Like I wasn't, I wasn't
looking, I wasn't

00:09:39.765 --> 00:09:42.255
trying to, I didn't
care if anybody, what

00:09:42.255 --> 00:09:43.635
they thought of my
hunting abilities or

00:09:43.635 --> 00:09:44.895
anything like that um.

00:09:45.375 --> 00:09:46.064
What was your job?

00:09:46.785 --> 00:09:48.734
Uh, I worked it, you
know, uh, public and

00:09:48.734 --> 00:09:49.694
environmental policy.

00:09:50.145 --> 00:09:50.295
Right.

00:09:50.925 --> 00:09:53.824
And don't you have
a background in,

00:09:54.224 --> 00:09:55.655
got a master's in
business, don't you?

00:09:55.864 --> 00:09:56.224
Yeah.

00:09:56.344 --> 00:09:59.255
Uh, MBA and then
background in, uh, um,

00:09:59.515 --> 00:10:00.305
environmental economics.

00:10:01.455 --> 00:10:01.875
Right.

00:10:02.115 --> 00:10:03.675
Yeah, it's really
kind of boring.

00:10:04.035 --> 00:10:05.625
I see a lot of math and.

00:10:06.285 --> 00:10:08.205
Well, you sure turn
it into something

00:10:08.205 --> 00:10:09.395
that isn't boring.

00:10:09.585 --> 00:10:10.225
Yeah, true.

00:10:10.595 --> 00:10:12.665
I find it, I find
it interesting.

00:10:13.205 --> 00:10:15.365
The number of times that
people will go to the pub

00:10:15.365 --> 00:10:17.045
and they'll have a few
beers or they got friends

00:10:17.045 --> 00:10:19.925
over and all the grand
ideas that everybody

00:10:19.925 --> 00:10:23.015
has and the next day
they just they're gone.

00:10:23.615 --> 00:10:27.275
And I remember at an
early age, I'd go out

00:10:27.275 --> 00:10:29.285
to the pub and I'd bring
a little notebook with

00:10:29.285 --> 00:10:31.415
me, a little pencil
and paper, or if I was

00:10:31.415 --> 00:10:34.535
really fancy, I'd bring
a PalmPilot that a friend

00:10:34.535 --> 00:10:36.045
of mine, his dad gave me.

00:10:36.075 --> 00:10:36.985
You're dating
yourself now.

00:10:37.015 --> 00:10:37.905
I know.

00:10:38.145 --> 00:10:41.255
Bring up my PalmPilot,
but people would be

00:10:41.255 --> 00:10:42.755
talking about these
different ideas.

00:10:42.755 --> 00:10:44.255
And all of a sudden
somebody would say

00:10:44.255 --> 00:10:46.235
something like that
sounds like a good idea.

00:10:46.265 --> 00:10:48.215
And I'd ask him, I'd
say, are you going to

00:10:48.215 --> 00:10:48.875
do anything with that?

00:10:48.905 --> 00:10:49.745
Ah, yeah.

00:10:49.745 --> 00:10:50.015
I don't know.

00:10:50.015 --> 00:10:51.275
I'll probably,
I don't know.

00:10:51.485 --> 00:10:52.655
Do you mind if I
do something right.

00:10:53.760 --> 00:10:56.490
Whatever, knock yourself
out right into the thing.

00:10:56.520 --> 00:10:56.910
Great.

00:10:57.060 --> 00:10:57.840
No hard feelings.

00:10:57.850 --> 00:11:00.060
And the next day I'd
start pursuing it.

00:11:00.390 --> 00:11:01.680
And there was so many
different avenues

00:11:01.680 --> 00:11:02.550
that I pursued.

00:11:03.210 --> 00:11:06.150
Some of them took off
and some didn't, but at

00:11:06.150 --> 00:11:08.550
an early age, realizing
that there is a great

00:11:08.550 --> 00:11:10.680
separator between
the dreamers and the

00:11:10.680 --> 00:11:12.480
people who actually
take that next step.

00:11:12.480 --> 00:11:15.390
Cause everybody's got
ideas and dreams, but not

00:11:15.390 --> 00:11:17.730
everybody has a courage
to take that next step.

00:11:17.730 --> 00:11:20.790
Like you've done and it's
really paid off for you.

00:11:21.480 --> 00:11:22.910
It looks like
anyways from an

00:11:22.910 --> 00:11:23.790
outsider looking in.

00:11:23.790 --> 00:11:24.210
It has.

00:11:24.230 --> 00:11:25.010
Yeah, for sure.

00:11:25.010 --> 00:11:27.500
And I, I, you just like
touched on something

00:11:27.500 --> 00:11:30.410
that, uh, I have, I have
come to appreciate and

00:11:30.410 --> 00:11:34.070
understand, which is that
everybody's got ideas and

00:11:34.070 --> 00:11:37.250
I used to be, so, uh, I'd
say early on and I have

00:11:37.250 --> 00:11:39.260
had plenty of failures
that there are other,

00:11:39.260 --> 00:11:41.960
I mean, Argali was not,
uh, originally intended

00:11:41.960 --> 00:11:42.860
to be what it is today.

00:11:42.860 --> 00:11:45.560
It was intended to
be a hunting clothing

00:11:45.560 --> 00:11:47.640
company in 2010 um.

00:11:47.640 --> 00:11:48.100
Oh really?

00:11:48.380 --> 00:11:50.570
Yeah, I, I dreamt
up the, uh, the

00:11:50.630 --> 00:11:51.380
brand and the name.

00:11:52.165 --> 00:11:55.525
Was in 2010 and it
was before FirstLite

00:11:55.545 --> 00:11:58.935
existed, uh, Sitka
existed, but Kuiu didn't.

00:11:59.415 --> 00:12:02.115
Um, there really wasn't
a technical hunting

00:12:02.115 --> 00:12:03.825
clothing company that
I was aware of other

00:12:03.825 --> 00:12:06.975
than Sitka and the idea
for Argali, which it's

00:12:06.975 --> 00:12:08.655
funny in hindsight cause
it's not, that doesn't

00:12:08.655 --> 00:12:09.585
sound novel today.

00:12:09.585 --> 00:12:11.955
But it was to create
a hunting gear company

00:12:11.955 --> 00:12:14.565
and really lean into
the merino wool, uh,

00:12:14.625 --> 00:12:18.135
really hard as a,
um, uh, product line.

00:12:18.525 --> 00:12:22.635
But I was, you know,
I was 25, I didn't

00:12:22.635 --> 00:12:23.385
have any money.

00:12:24.015 --> 00:12:26.775
Uh, I had ideas, I
hustled, I hustled,

00:12:26.775 --> 00:12:28.755
you know, like crazy to
try and make it happen.

00:12:28.785 --> 00:12:31.005
Almost made it happen,
but it floundered.

00:12:31.455 --> 00:12:34.365
Um, but I learned a
lot from it, but I

00:12:34.365 --> 00:12:36.045
think what you just
said, like rings true.

00:12:36.045 --> 00:12:37.995
It's like, I used to
be very protective

00:12:37.995 --> 00:12:39.915
of my ideas because
I thought, ah, people

00:12:39.915 --> 00:12:42.285
are going to steal them
and there's some truth

00:12:42.285 --> 00:12:43.065
to that right but.

00:12:43.065 --> 00:12:43.395
There is.

00:12:43.425 --> 00:12:43.875
For the most part.

00:12:45.755 --> 00:12:47.625
When you really start
to succeed there

00:12:47.625 --> 00:12:48.854
there's truth to
that because you've

00:12:48.854 --> 00:12:49.875
already paved the way.

00:12:50.235 --> 00:12:53.385
But when the idea is, is
there as an idea form,

00:12:53.745 --> 00:12:56.084
uh, it seems to be in
a pretty safe space.

00:12:56.084 --> 00:12:58.125
Cause most people
actually won't follow

00:12:58.125 --> 00:12:59.775
up and do anything
with it until you've

00:12:59.775 --> 00:13:02.415
actually dragged the
ball the majority of the

00:13:02.415 --> 00:13:03.375
way across the field.

00:13:03.935 --> 00:13:05.675
Uh, that is 100% true.

00:13:05.915 --> 00:13:09.155
Like having the,
uh, like it seems so

00:13:09.155 --> 00:13:12.935
simple and yet most
people, they either

00:13:13.204 --> 00:13:14.525
are intimidated by it.

00:13:15.005 --> 00:13:16.145
It's too much time.

00:13:16.535 --> 00:13:18.635
Uh, there's a lot of
reasons, like legitimate

00:13:18.635 --> 00:13:21.635
reasons, like other
priorities, but I think

00:13:21.635 --> 00:13:23.495
the way that I'm wired
and I think you're, it

00:13:23.495 --> 00:13:26.045
sounds like you're wired
Travis is like, you

00:13:26.045 --> 00:13:29.015
know, tr you know, seeing
something through to its

00:13:29.015 --> 00:13:33.245
logical conclusion is,
uh, something that I have

00:13:33.245 --> 00:13:35.645
learned sort of separates
entrepreneurs from,

00:13:35.665 --> 00:13:37.025
from non entrepreneurs.

00:13:37.204 --> 00:13:38.885
And I don't really call
myself an entrepreneur,

00:13:38.885 --> 00:13:41.584
but like being able
to like, see something

00:13:41.584 --> 00:13:43.324
through and know, like,
this is a dead end,

00:13:44.205 --> 00:13:46.845
or this is actually,
there's some legs here.

00:13:47.535 --> 00:13:50.235
That's sort of the
difference between a

00:13:50.235 --> 00:13:51.315
lot of, a lot of folks.

00:13:51.315 --> 00:13:53.115
And I think folks
that are, uh, start

00:13:53.115 --> 00:13:55.185
businesses, um, and
are able to kind of

00:13:55.185 --> 00:13:57.735
like scrap it together
and make it work.

00:13:58.275 --> 00:14:01.575
Um, and it's not to say
that it's a bad thing

00:14:01.575 --> 00:14:03.825
to not necessarily
like follow up on

00:14:03.825 --> 00:14:06.225
ideas, but I can't.

00:14:06.225 --> 00:14:06.405
Yeah.

00:14:06.405 --> 00:14:07.905
Like you and me, it's
like, I can't tell you

00:14:07.905 --> 00:14:10.575
how many good ideas I've
heard from other people.

00:14:10.575 --> 00:14:11.955
I'm like, you should
do something with that.

00:14:12.565 --> 00:14:12.715
That's a.

00:14:12.715 --> 00:14:12.895
Totally.

00:14:12.895 --> 00:14:13.345
Good business.

00:14:13.365 --> 00:14:14.835
You can, you can make a
lot of money with that.

00:14:14.835 --> 00:14:16.795
It might be, you know,
a five to 10 year

00:14:16.795 --> 00:14:18.285
process to pull it out.

00:14:18.285 --> 00:14:20.325
But that's a retirement
idea, you could

00:14:20.325 --> 00:14:21.285
retire off that one.

00:14:22.815 --> 00:14:23.985
But anyway, I
suppose people aren't

00:14:23.985 --> 00:14:24.735
interested in doing it.

00:14:25.355 --> 00:14:26.555
It's like the Beatles,
how come they had

00:14:26.555 --> 00:14:27.335
so many good hits.

00:14:28.295 --> 00:14:30.035
They had so many
bad ones as well.

00:14:30.035 --> 00:14:32.165
And they just tried and
tried and they saw which

00:14:32.165 --> 00:14:35.555
ones worked and some will
take off and some won't,

00:14:35.675 --> 00:14:38.225
but the, yeah, the, um.

00:14:39.785 --> 00:14:41.705
But not being afraid
I think, you said

00:14:41.705 --> 00:14:42.185
something too.

00:14:43.125 --> 00:14:45.495
You can't be afraid
of falling flat

00:14:45.495 --> 00:14:46.275
on your face.

00:14:46.545 --> 00:14:51.255
And I mean, I've started,
you know, websites that,

00:14:51.855 --> 00:14:54.045
uh, I worked on for a few
months and I'm just like,

00:14:54.095 --> 00:14:55.125
I'm gonna abandon this.

00:14:55.185 --> 00:14:57.795
And I can remember, you
know, taking crap from

00:14:57.795 --> 00:14:58.515
some of my buddies.

00:14:58.515 --> 00:14:59.865
They're like, oh my
god, you know, making

00:14:59.865 --> 00:15:01.515
fun of me for doing I'm
like, I didn't care.

00:15:01.905 --> 00:15:02.745
You know, you
just have to like.

00:15:03.245 --> 00:15:03.755
You can't.

00:15:03.755 --> 00:15:06.435
No, no, no, no, no,
but just like being

00:15:06.435 --> 00:15:08.805
okay with just like
trying different things.

00:15:08.805 --> 00:15:10.995
And eventually, you
know, if anybody out

00:15:10.995 --> 00:15:12.465
there who's interested
in starting a business,

00:15:12.495 --> 00:15:14.835
it's like, your first
thing may not work out.

00:15:15.135 --> 00:15:16.875
Your second thing
may not work out.

00:15:16.905 --> 00:15:19.605
But if you're willing
to keep trying things

00:15:19.875 --> 00:15:22.905
and you're not afraid
of like the frustration

00:15:22.905 --> 00:15:25.725
that comes along with
failure, um, and trust

00:15:25.725 --> 00:15:27.855
your instincts, I would
guarantee eventually,

00:15:27.855 --> 00:15:29.235
like, you're gonna,
you're gonna have a

00:15:29.235 --> 00:15:31.125
good idea that's gonna,
it's gonna stick.

00:15:31.455 --> 00:15:32.775
Cause everybody can,
anybody can have a

00:15:32.775 --> 00:15:35.385
good idea, you know,
a lot of people do

00:15:35.385 --> 00:15:36.195
have good ideas.

00:15:37.125 --> 00:15:38.925
Well, you know, I,
one other thing that I

00:15:38.925 --> 00:15:41.715
find, and I don't know
if this is a shared

00:15:41.715 --> 00:15:44.295
thing amongst other
entrepreneurs, but, uh,

00:15:44.295 --> 00:15:48.035
whatever that idea is,
you can make it happen.

00:15:48.305 --> 00:15:50.495
Whether you turn around
and look back afterwards

00:15:50.495 --> 00:15:52.085
and say, was it worth it?

00:15:52.265 --> 00:15:55.365
Maybe, maybe not
there after some time

00:15:55.365 --> 00:15:57.065
I found that really
smart ones are able

00:15:57.065 --> 00:15:59.225
to identify, wait,
this is not the best

00:15:59.225 --> 00:16:00.245
direction to be going in.

00:16:00.395 --> 00:16:02.765
Let's pivot and take a
better direction, but

00:16:02.765 --> 00:16:05.615
no matter what your
idea is, if you're,

00:16:06.915 --> 00:16:09.095
whatever it is, selling
little widgets, you

00:16:09.095 --> 00:16:10.085
can make it work.

00:16:10.755 --> 00:16:11.915
It might be a
lot of work.

00:16:12.215 --> 00:16:14.555
It might be every
hour of the day, but

00:16:14.585 --> 00:16:15.755
you can make it work.

00:16:15.755 --> 00:16:17.135
You might look back
and say, man, there

00:16:17.135 --> 00:16:18.605
was much easier things
I could've done.

00:16:19.025 --> 00:16:22.745
And I think that's where
a lot of people, uh, fail

00:16:22.745 --> 00:16:26.805
is because they don't
see, they don't see it

00:16:26.805 --> 00:16:28.935
working or they don't see
that instant success out

00:16:28.935 --> 00:16:31.155
of it, or maybe they're
smart and they, they're

00:16:31.155 --> 00:16:32.085
not as pig headed.

00:16:32.085 --> 00:16:34.605
And they say, you know,
I think it would be a

00:16:34.605 --> 00:16:36.314
lot better for me to
do this other thing.

00:16:36.345 --> 00:16:39.075
Just work for somebody
else and I'll make as

00:16:39.075 --> 00:16:40.035
much or more money.

00:16:40.215 --> 00:16:41.505
But I don't know
if they'd have the

00:16:41.505 --> 00:16:42.435
same satisfaction.

00:16:43.025 --> 00:16:43.235
Yeah.

00:16:43.235 --> 00:16:43.925
I don't know either.

00:16:44.045 --> 00:16:45.814
I think, you know,
one thing I've noticed

00:16:45.875 --> 00:16:48.875
in my like peer group
of business people,

00:16:48.965 --> 00:16:50.735
um, they tend to be
very stubborn group.

00:16:51.335 --> 00:16:55.505
Um, um, I am a stubborn
person for sure.

00:16:55.595 --> 00:16:59.285
And, um, I just think,
you know, not, not

00:16:59.285 --> 00:17:02.585
taking no for an answer
or taking, you know,

00:17:02.585 --> 00:17:05.555
every challenges as just
like, I'm not gonna, not

00:17:05.555 --> 00:17:07.744
accepting what's given
to you is just like a

00:17:07.744 --> 00:17:09.535
common thread, um, that.

00:17:09.535 --> 00:17:09.625
Right.

00:17:09.625 --> 00:17:12.935
I see, uh, it's, it's
both a blessing and

00:17:12.935 --> 00:17:15.275
a curse for those
people that I know who

00:17:15.275 --> 00:17:17.915
are friends of mine
who fit that bill so.

00:17:18.464 --> 00:17:19.685
Well there's
always a solution.

00:17:19.744 --> 00:17:21.214
We might not see it yet.

00:17:21.454 --> 00:17:22.325
If we've tried
everything.

00:17:23.234 --> 00:17:25.125
Keep trying because
you haven't found

00:17:25.125 --> 00:17:26.084
that solution yet.

00:17:26.855 --> 00:17:27.064
Yeah.

00:17:27.064 --> 00:17:28.175
I mean, yeah.

00:17:28.204 --> 00:17:29.915
I mean, just, I mean,
just to bring that

00:17:29.915 --> 00:17:32.524
home, I mean, think
about this, Argali, I

00:17:32.524 --> 00:17:36.245
thought of it in 2010,
I failed at starting a

00:17:36.245 --> 00:17:39.395
clothing company, um,
for a variety of reasons,

00:17:39.395 --> 00:17:42.094
which I won't even get
into, but there was a

00:17:42.094 --> 00:17:45.754
five-year lull where
I tried other things,

00:17:45.995 --> 00:17:48.514
not, not Argali, but I
was like poking around

00:17:48.514 --> 00:17:50.524
at different things
and I, none of them

00:17:50.524 --> 00:17:52.594
really came to fruition,
like none of them.

00:17:53.254 --> 00:17:55.655
Um, and it wasn't that,
uh, I wasn't really

00:17:55.655 --> 00:17:58.534
trying seriously, like
I had, I was just like

00:17:58.534 --> 00:18:00.544
doing things I was
interested in, um,

00:18:00.605 --> 00:18:02.314
hunting and rock climbing
are kind of the two

00:18:02.314 --> 00:18:03.155
things I'm interested in.

00:18:03.155 --> 00:18:04.445
So I was trying
some things out in

00:18:04.445 --> 00:18:05.225
the climbing world.

00:18:05.794 --> 00:18:09.514
Um, and none of it, none
of it real seriously,

00:18:09.514 --> 00:18:12.094
but there wasn't, there
was a five-year gap

00:18:12.094 --> 00:18:14.284
in there before I felt
like there was something

00:18:14.284 --> 00:18:19.290
worth doing that actually
had legs .Um, Yeah.

00:18:19.350 --> 00:18:21.390
And you know, again,
every day I question

00:18:21.390 --> 00:18:23.070
whether or not this is
actually gonna work out.

00:18:23.070 --> 00:18:25.530
So it's a, it's a,
it's a daily struggle.

00:18:25.850 --> 00:18:27.470
It's still an
ongoing process.

00:18:27.800 --> 00:18:30.470
So are you a trad
climber, sport climber?

00:18:31.280 --> 00:18:31.820
Everything.

00:18:31.820 --> 00:18:35.090
Yeah, I think my, my
preferred style, I

00:18:35.090 --> 00:18:37.040
love Alpine Alpine
rock climbing.

00:18:37.490 --> 00:18:40.400
Um, but uh, spent
a lot of time, uh,

00:18:40.520 --> 00:18:41.210
sport climbing.

00:18:41.210 --> 00:18:42.950
I've traveled
internationally, a sport

00:18:42.950 --> 00:18:47.450
climb, um, and do a lot
of that here locally.

00:18:47.480 --> 00:18:49.790
And I think before I
had kids, I did a lot

00:18:49.790 --> 00:18:52.070
more traveling, Alpine
climbing all over the

00:18:52.070 --> 00:18:54.380
place and we have a lot
of great Alpine climbing

00:18:54.380 --> 00:18:57.380
here too, but, um, a
little bit of everything

00:18:57.380 --> 00:19:00.350
I do and in the winter
I bolder a lot for, uh,

00:19:00.530 --> 00:19:03.260
just strengthen strength
training, but yeah.

00:19:03.890 --> 00:19:05.630
Keeps you fit for hunting
season that's for sure.

00:19:05.990 --> 00:19:06.230
Yeah.

00:19:06.470 --> 00:19:06.620
Yeah.

00:19:06.620 --> 00:19:06.920
Yeah.

00:19:06.950 --> 00:19:08.900
It's a nice balance to
hunting too you know.

00:19:08.930 --> 00:19:11.570
I get, I get bored
easily and I, I love

00:19:11.570 --> 00:19:13.610
hunting, but it's
nice to have a break.

00:19:13.790 --> 00:19:16.760
Um, balancing in life for
me is really important.

00:19:17.520 --> 00:19:20.050
Not just with my own
personal interests, but

00:19:20.050 --> 00:19:22.890
family, you know business
is a break from hunting.

00:19:23.430 --> 00:19:26.130
Um, you know, the thing,
the thing that nobody

00:19:26.130 --> 00:19:28.320
tells you about starting
a business in the hunting

00:19:28.320 --> 00:19:30.810
industry is that like,
you know, your customers,

00:19:31.080 --> 00:19:32.970
uh, want things during
hunting season, which

00:19:32.970 --> 00:19:36.250
means that you have to
think about their needs.

00:19:36.650 --> 00:19:36.970
Yeah.

00:19:36.970 --> 00:19:38.030
That's your season shot.

00:19:38.610 --> 00:19:39.950
Yeah exactly.

00:19:40.110 --> 00:19:40.710
Exactly.

00:19:41.060 --> 00:19:42.440
Well, that balance
that you're talking

00:19:42.440 --> 00:19:44.960
about, that can be
incredibly difficult.

00:19:45.050 --> 00:19:48.140
And I know some
entrepreneurs, some

00:19:48.140 --> 00:19:51.020
driven people will
have a very difficult

00:19:51.020 --> 00:19:53.510
time changing gears,
whether it's work,

00:19:53.510 --> 00:19:55.580
work, work, or family,
family, family, and try.

00:19:55.580 --> 00:19:57.670
And how do you
manage that balance?

00:19:58.950 --> 00:20:03.675
Uh, I think poorly and
it's a constant struggle.

00:20:03.735 --> 00:20:06.855
Like if I'm being honest,
like I, uh, I shouldn't

00:20:06.855 --> 00:20:10.155
say poorly, like, I,
I, I try really hard to

00:20:10.155 --> 00:20:12.615
find that balance, but,
you know, it's like, if

00:20:12.615 --> 00:20:15.135
there's, if this is the
balance point right here,

00:20:15.135 --> 00:20:17.264
you know, it's like, I'm
constantly kind of going

00:20:17.264 --> 00:20:20.504
back and forth and I'm
always trying to find

00:20:20.504 --> 00:20:22.965
the middle, but it's like
this invisible middle

00:20:22.965 --> 00:20:25.784
that I never know if I'm,
if I'm on the right spot.

00:20:25.845 --> 00:20:30.014
Um, uh, I'd say that the
thing that I have with,

00:20:30.314 --> 00:20:31.965
you know, going with my
wife is we just have a

00:20:31.965 --> 00:20:36.284
really honest, candid,
transparent relationship.

00:20:36.554 --> 00:20:40.034
So she feels like, um,
um, too far, uh, on

00:20:40.034 --> 00:20:42.495
the, on one side of
that scale, she's gonna

00:20:42.495 --> 00:20:45.675
tell me, um, she'll be
very direct about it.

00:20:45.675 --> 00:20:46.725
Like you're
working too much.

00:20:46.725 --> 00:20:47.895
You need to, we
need to do something

00:20:47.895 --> 00:20:48.405
in the family.

00:20:48.405 --> 00:20:49.274
And it's like,
you're right.

00:20:49.555 --> 00:20:50.645
I, we do.

00:20:51.265 --> 00:20:53.115
That's so important.

00:20:53.325 --> 00:20:54.165
It is.

00:20:54.165 --> 00:20:57.254
And I, without that,
like, this are my

00:20:57.254 --> 00:20:58.004
whole situation.

00:20:58.004 --> 00:20:58.845
Wouldn't work very well.

00:20:58.845 --> 00:20:59.165
Cause I.

00:20:59.985 --> 00:21:02.955
I don't need somebody
to, uh, tell me

00:21:02.955 --> 00:21:03.585
to go to work.

00:21:03.615 --> 00:21:05.385
I wake up early in
the morning and I'm

00:21:05.385 --> 00:21:06.165
excited to do it.

00:21:06.195 --> 00:21:08.385
Just like a lot of people
who love what they do

00:21:08.415 --> 00:21:12.225
and, you know, it's,
uh, 8:45 um, I'm going

00:21:12.225 --> 00:21:13.785
to work til probably
midnight tonight.

00:21:13.825 --> 00:21:15.945
Not because that's why
every day, but because

00:21:15.945 --> 00:21:18.015
like there's some things
to do and I'm going for

00:21:18.015 --> 00:21:18.975
a work trip tomorrow.

00:21:19.425 --> 00:21:23.115
Um, but you know, this
last weekend I spent the

00:21:23.115 --> 00:21:25.875
last couple of weekends,
uh, camping and hanging

00:21:25.875 --> 00:21:29.565
out with the family and
the kids and going up,

00:21:29.595 --> 00:21:31.245
you know, not doing,
not doing anything,

00:21:31.575 --> 00:21:34.725
uh, uh, that I would be
doing if I, if I had my

00:21:34.725 --> 00:21:36.555
like, choice of doing
something active right.

00:21:36.555 --> 00:21:37.785
But just going out and
hanging out with the

00:21:37.785 --> 00:21:42.135
family, taking the kids
fishing, um, and, uh,

00:21:42.165 --> 00:21:44.055
anyways, just doing, you
know, fun family stuff.

00:21:44.055 --> 00:21:47.625
So I try and and spend
when I'm not, when I'm

00:21:47.625 --> 00:21:49.845
not traveling, when I'm
hunting, being present

00:21:49.845 --> 00:21:52.995
with my family and
then also scheduling

00:21:52.995 --> 00:21:54.645
things out with my wife.

00:21:54.645 --> 00:21:57.825
So, uh, you know,
work, we went to

00:21:57.825 --> 00:21:59.545
Hawaii this year
we're going next year.

00:21:59.885 --> 00:22:00.825
Beautiful.

00:22:01.975 --> 00:22:02.705
Which island?

00:22:03.255 --> 00:22:05.775
Uh, we went to Maui last
year and we're going to

00:22:05.775 --> 00:22:07.695
go to Maui again because
we had so much fun.

00:22:08.295 --> 00:22:08.845
Nice.

00:22:09.445 --> 00:22:09.735
Yeah.

00:22:09.735 --> 00:22:12.635
Yeah I've always spent,
I did Maui once, but

00:22:12.635 --> 00:22:15.965
it was uh, Kauai, spent
a fair bit of time on

00:22:16.255 --> 00:22:17.545
Kauai north shore Oahu.

00:22:17.885 --> 00:22:18.455
Oh okay.

00:22:19.005 --> 00:22:21.035
Even though, Oahu can be
a bit busier, get on the

00:22:21.035 --> 00:22:23.195
north shore and quite
enjoy it over there.

00:22:23.735 --> 00:22:24.125
Nice.

00:22:24.125 --> 00:22:26.405
Were you hunting or just
surfing or hanging out?

00:22:27.345 --> 00:22:27.865
Surfing.

00:22:28.285 --> 00:22:31.335
Yeah actually, um, I
remember, uh, a seat

00:22:31.335 --> 00:22:34.095
sale came up one time
and a friend calls up.

00:22:35.045 --> 00:22:37.145
He says, there's a
fantastic seat sale.

00:22:37.175 --> 00:22:39.365
It was, I forget
how much it was.

00:22:39.385 --> 00:22:42.575
I know the grand total
was $500, $500 covered

00:22:42.575 --> 00:22:44.795
the flight there and
back back, and this was

00:22:44.795 --> 00:22:47.815
a Kauai and we surfed
Hanalei and well we

00:22:47.815 --> 00:22:49.225
surfed all over, but
spent the most of the

00:22:49.235 --> 00:22:52.535
time and Hanalei uh,
it covered the, uh,

00:22:52.655 --> 00:22:53.885
between the two of us.

00:22:54.125 --> 00:22:56.435
Uh, my half of the
vehicle rental, my

00:22:56.435 --> 00:22:59.165
half of accommodations,
which was the vehicle.

00:22:59.165 --> 00:23:01.035
We just slept
inside a van.

00:23:01.035 --> 00:23:03.425
My, my surfboard
rental and my food.

00:23:03.485 --> 00:23:05.495
It was just under $500.

00:23:05.945 --> 00:23:07.865
And, um, of course
we didn't have much

00:23:07.865 --> 00:23:09.255
money and that was
really appealing.

00:23:09.255 --> 00:23:11.855
And, but I said,
no, I, I can't go.

00:23:12.185 --> 00:23:15.245
And, uh, because my
daughter was just born,

00:23:15.275 --> 00:23:18.375
she's a week old and
my wife says there's

00:23:18.375 --> 00:23:20.565
nothing you can do
for her right now.

00:23:20.595 --> 00:23:22.275
Why don't you go, you're
not going to get this

00:23:22.275 --> 00:23:24.735
opportunity again,
go, which bless her,

00:23:24.735 --> 00:23:25.695
thank her very much.

00:23:25.725 --> 00:23:28.635
But uh, ended up spending
a week in Kauai for

00:23:28.635 --> 00:23:32.535
just under 500 bucks
surfing and I haven't

00:23:32.535 --> 00:23:33.915
seen the seat sale like
that come up again.

00:23:34.865 --> 00:23:36.065
That was pretty,
that's a pretty cheap

00:23:36.065 --> 00:23:36.875
Hawaiian vacation.

00:23:37.655 --> 00:23:37.955
Yeah.

00:23:37.985 --> 00:23:40.435
Well, when you're eating
like ramen noodles and

00:23:40.435 --> 00:23:42.275
even sleeping in the back
of the minivan, it sure

00:23:42.275 --> 00:23:43.355
helps cut costs as well.

00:23:44.215 --> 00:23:47.135
Yeah, yeah, no, I, I,
you know, I think it's,

00:23:47.165 --> 00:23:49.685
uh, like personally
for me it sounds like

00:23:49.685 --> 00:23:52.145
you're probably the same
way Travis, is that the

00:23:52.295 --> 00:23:55.235
hunting climbing and, and
other things are really

00:23:55.235 --> 00:23:58.175
like important for my,
for me to be me and me

00:23:58.175 --> 00:24:00.965
to be present and be a
good dad, a good partner.

00:24:01.535 --> 00:24:06.815
And, um, I, I envy people
who don't really need

00:24:06.815 --> 00:24:08.855
that, that can just be
present all the time

00:24:08.855 --> 00:24:11.675
without doing things
or having, you know, in

00:24:11.675 --> 00:24:13.775
some ways it's like, man,
it sounds really nice.

00:24:14.255 --> 00:24:18.225
Um, but it's just, it, it
is just not,  it's just

00:24:18.240 --> 00:24:20.670
not who I am and I've
come to terms with that.

00:24:20.910 --> 00:24:24.540
And, uh, so if I, if
I get restless really

00:24:24.540 --> 00:24:27.330
easily, uh, I never
envisioned myself

00:24:27.360 --> 00:24:29.280
getting married or
having kids is, uh,

00:24:29.610 --> 00:24:30.720
in my, in my twenties.

00:24:30.720 --> 00:24:33.210
And then I met my wife
and she's fantastic

00:24:33.210 --> 00:24:35.230
and changed, changed
everything, and she's.

00:24:35.300 --> 00:24:35.590
Yes.

00:24:35.590 --> 00:24:37.620
Phenomenal and I wouldn't
trade it for the world,

00:24:37.650 --> 00:24:40.980
but, um, yeah, it's,
it's, it's tough, man.

00:24:40.980 --> 00:24:42.420
It's like finding that
balance when doing

00:24:42.420 --> 00:24:44.160
the things that are
really important to you

00:24:44.550 --> 00:24:46.320
pursuing your dreams
as a person, as a

00:24:46.320 --> 00:24:48.950
human, but also being
a human you're, a dad

00:24:48.980 --> 00:24:51.770
and a good partner, or
husband or, or, or wife,

00:24:51.770 --> 00:24:53.090
whatever the case may be.

00:24:53.540 --> 00:24:56.090
Um, and I don't pretend
to have it figured out

00:24:56.120 --> 00:25:00.080
and, uh, I'm always
trying to do everything.

00:25:00.110 --> 00:25:02.630
And I think just being
totally candid, it's,

00:25:02.690 --> 00:25:03.590
it's a challenge.

00:25:03.620 --> 00:25:07.490
And, you know, uh, don't
don't necessarily do

00:25:07.950 --> 00:25:10.310
a a hundred percent,
uh, you know, a great

00:25:10.310 --> 00:25:14.000
job all the time, but,
uh, try and, you know,

00:25:14.835 --> 00:25:16.274
try and find that
balance all the time.

00:25:16.695 --> 00:25:18.675
As long as we're trying,
that's all we can do.

00:25:19.245 --> 00:25:21.254
So you've got two,
two kids now, right?

00:25:21.375 --> 00:25:21.705
I do.

00:25:21.705 --> 00:25:21.885
Yeah.

00:25:21.915 --> 00:25:22.575
Two girls.

00:25:22.965 --> 00:25:23.565
Two girls.

00:25:23.565 --> 00:25:25.995
And I remember watching
one of your series there,

00:25:26.115 --> 00:25:29.325
and you're talking about
wanting to, uh, take them

00:25:29.325 --> 00:25:30.345
out hunting and I think.

00:25:30.375 --> 00:25:30.605
Yeah.

00:25:30.605 --> 00:25:32.455
It was a couple of years
back, are they have

00:25:32.475 --> 00:25:33.675
an age where they've
been able to come on

00:25:33.675 --> 00:25:34.415
hunting with you yet.

00:25:34.665 --> 00:25:37.745
So my, my oldest daughter
is about six years old

00:25:37.745 --> 00:25:40.404
and she's been out Turkey
hunting with me twice.

00:25:40.915 --> 00:25:41.084
Uh.

00:25:41.084 --> 00:25:41.534
Nice.

00:25:41.754 --> 00:25:42.044
Yeah.

00:25:42.044 --> 00:25:44.405
So, um, which
has been fun.

00:25:44.405 --> 00:25:46.655
It's kind of a nice,
like intro to hunting.

00:25:47.045 --> 00:25:48.034
If you like Turkey
hunting can be

00:25:48.034 --> 00:25:49.024
fairly pedestrian.

00:25:49.205 --> 00:25:51.514
Cause you get it, you
can sleep in and go out

00:25:52.085 --> 00:25:53.945
and you can get some,
you can call birds in

00:25:53.945 --> 00:25:55.995
and they can, you know,
see a bird gobbling

00:25:56.014 --> 00:25:56.675
their brains off.

00:25:56.675 --> 00:25:57.065
I don't know.

00:25:57.264 --> 00:25:57.875
I don't know
if you guys do.

00:25:57.875 --> 00:25:58.385
It keeps it fun.

00:25:58.685 --> 00:25:59.405
Yeah, it does.

00:25:59.555 --> 00:25:59.915
Yeah.

00:26:00.245 --> 00:26:03.004
Um, although this last
year, my oldest daughter,

00:26:03.425 --> 00:26:05.645
we called in a Tom who
was just gobbling his

00:26:05.645 --> 00:26:09.030
brains off about 20
yards out from the blind.

00:26:09.090 --> 00:26:11.190
We were my brother and I
were taking his daughter

00:26:11.190 --> 00:26:12.660
out who's who can't hunt.

00:26:12.990 --> 00:26:14.250
And my daughter was
just along for the

00:26:14.250 --> 00:26:15.690
ride and she just
slept through the whole

00:26:15.690 --> 00:26:18.450
thing, just a Tom,
like gobbling out, just

00:26:18.690 --> 00:26:20.970
strutting and gobbling
right out front of us.

00:26:21.300 --> 00:26:23.670
And she's just like,
she's cold asleep in.

00:26:25.020 --> 00:26:26.879
So I'm like, well, this
is like, I wanted to

00:26:26.879 --> 00:26:27.510
come show you this.

00:26:27.510 --> 00:26:29.190
I was more excited
than she was and we.

00:26:29.230 --> 00:26:29.500
Oh totally.

00:26:29.500 --> 00:26:32.070
Get out there and
she's just like, eh,

00:26:32.670 --> 00:26:33.570
I'd rather, I should.

00:26:34.940 --> 00:26:36.620
She's just excited to
be out there with you.

00:26:36.800 --> 00:26:38.030
I mean, they'll whole
hunting and everything

00:26:38.030 --> 00:26:40.399
else is, you know,
when, uh, before having

00:26:40.399 --> 00:26:42.350
kids, I said, you know,
made the commitment,

00:26:42.350 --> 00:26:43.200
gonna have kids.

00:26:43.700 --> 00:26:46.940
And essentially, uh, I've
made the commitment that

00:26:46.970 --> 00:26:49.610
my life is now second
place, essentially w

00:26:49.629 --> 00:26:52.730
all the things I want to
do or now second place.

00:26:52.790 --> 00:26:54.710
And first priority
is going to be

00:26:54.740 --> 00:26:55.760
kids and family.

00:26:56.450 --> 00:26:59.629
And I think in some
ways that's, uh, it's

00:26:59.629 --> 00:27:02.090
got merit, but what
you're saying earlier

00:27:02.090 --> 00:27:05.055
about, essentially
being able to identify

00:27:05.055 --> 00:27:08.895
what defines you and
not losing that piece.

00:27:08.955 --> 00:27:11.415
Now, if you're just
living for the kids and

00:27:11.415 --> 00:27:13.065
the family, but you're
not getting out into

00:27:13.065 --> 00:27:14.625
the rock and you're not
getting out into the

00:27:14.625 --> 00:27:16.185
mountain and you're not
doing these things that

00:27:16.725 --> 00:27:19.095
keep you present, then
you're not giving your

00:27:19.095 --> 00:27:20.625
best to your family.

00:27:20.774 --> 00:27:21.855
And it's sort
of a disservice.

00:27:21.855 --> 00:27:24.254
So I, I really like
how you frame that one.

00:27:24.825 --> 00:27:25.185
Um.

00:27:25.764 --> 00:27:31.385
It feels, uh, at times
I think the, uh, my, for

00:27:31.385 --> 00:27:33.965
me, it feels as though
you could call it being

00:27:33.965 --> 00:27:35.615
selfish in some ways too.

00:27:36.004 --> 00:27:39.335
And it's really, I think
it's a healthy, for me

00:27:39.335 --> 00:27:42.425
anyway, it's healthy
to, to be like, always

00:27:42.425 --> 00:27:43.955
checking yourself.

00:27:43.985 --> 00:27:46.205
Like, are you, you know,
are you doing what's

00:27:46.205 --> 00:27:47.284
best for your kids?

00:27:47.435 --> 00:27:49.455
Um, or is this, is
this something you

00:27:49.455 --> 00:27:50.135
really need to do?

00:27:50.135 --> 00:27:51.784
Or is this just you
being selfish and

00:27:51.784 --> 00:27:53.825
making excuses so
you can go do the

00:27:53.825 --> 00:27:54.635
things you want to do.

00:27:55.205 --> 00:27:58.890
Um, and I, S you know,
again, it's like, I

00:27:58.890 --> 00:28:00.540
don't, I don't know
what the reality is

00:28:00.540 --> 00:28:01.350
in that situation.

00:28:01.590 --> 00:28:03.600
And I don't, I don't
think there's ever

00:28:03.600 --> 00:28:04.170
going to be it.

00:28:04.170 --> 00:28:05.970
There's never an answer
to that question.

00:28:06.540 --> 00:28:10.320
Um, but it's, uh, for
me answer asking the

00:28:10.320 --> 00:28:13.230
question of myself is
important because it

00:28:13.230 --> 00:28:14.190
makes me wrestle with it.

00:28:14.190 --> 00:28:16.650
And sometimes I'm like,
you know, you don't

00:28:16.650 --> 00:28:17.400
need to go do that.

00:28:17.430 --> 00:28:18.750
Like, you know, what's
more important right

00:28:18.750 --> 00:28:20.340
now is like, you
need to hang out.

00:28:20.340 --> 00:28:21.420
You know, your kids
are having your

00:28:21.420 --> 00:28:22.290
daughter's having a
hard time tonight.

00:28:22.290 --> 00:28:23.760
You're not, you're not
going to do the thing

00:28:23.820 --> 00:28:26.250
we're going to, you're
planning to do, or you

00:28:26.250 --> 00:28:28.530
need to cancel that
meeting because there's

00:28:28.530 --> 00:28:29.640
something going on right.

00:28:29.640 --> 00:28:31.980
Like, so it, it helps
keep it in check.

00:28:32.130 --> 00:28:34.560
And I just think
questioning your motives

00:28:34.560 --> 00:28:35.790
and why you're doing
something, it's just

00:28:35.790 --> 00:28:38.430
a healthy way to try
and find that balance.

00:28:39.140 --> 00:28:40.940
Well, something
off something else

00:28:40.940 --> 00:28:43.040
that you brought
up was a schedule.

00:28:43.220 --> 00:28:45.830
And he said, uh,
scheduling things

00:28:45.830 --> 00:28:47.540
in appropriately,
scheduling time with

00:28:47.540 --> 00:28:48.440
a family scheduling.

00:28:48.890 --> 00:28:51.710
That was one thing
that, you know, people

00:28:51.710 --> 00:28:53.210
ask you, they say,
oh, it must be nice.

00:28:53.210 --> 00:28:56.400
You've got your own
business and you

00:28:56.400 --> 00:28:58.350
can, they'll joke,
you can take any

00:28:58.350 --> 00:28:59.340
day off you want.

00:28:59.940 --> 00:29:02.520
But the reality
is, is you tend to

00:29:02.580 --> 00:29:03.810
work all the time.

00:29:03.810 --> 00:29:05.940
And even when you're
not working in the

00:29:05.940 --> 00:29:08.010
business, you're thinking
about the business or

00:29:08.010 --> 00:29:09.120
working on the business.

00:29:09.150 --> 00:29:12.090
And I found that
scheduling your time

00:29:12.090 --> 00:29:15.420
and being very diligent
with that is, it

00:29:15.420 --> 00:29:16.680
took me a while to
figure that one out.

00:29:16.680 --> 00:29:18.210
But it's such an
important piece

00:29:18.210 --> 00:29:18.900
of the puzzle.

00:29:19.470 --> 00:29:20.610
Is that the
same with you?

00:29:21.110 --> 00:29:21.740
Oh man.

00:29:21.950 --> 00:29:24.710
Yeah, my schedule, I live
and die by my schedule.

00:29:25.400 --> 00:29:29.330
Um, yeah, I mean, if,
like I said, I mean,

00:29:29.660 --> 00:29:31.430
when you work, when
you work for somebody

00:29:31.430 --> 00:29:36.800
else, uh, you may love
your job, but you could

00:29:36.800 --> 00:29:39.320
set that down and walk
away and there are

00:29:39.320 --> 00:29:41.570
other people that will
fill in the slack.

00:29:41.690 --> 00:29:45.230
I think when it's your
company, you, it's your

00:29:45.230 --> 00:29:50.805
baby, uh, not working
all the time or a lot

00:29:50.805 --> 00:29:53.625
to make it succeed is
just not in the cards.

00:29:54.935 --> 00:29:58.005
It is your thing and
it lives or dies by

00:29:58.185 --> 00:29:59.235
the things that you do.

00:29:59.985 --> 00:30:03.135
So, um, and if you're
somebody who wants to

00:30:03.135 --> 00:30:06.255
see your things succeed,
uh, or your paycheck

00:30:06.255 --> 00:30:09.255
is dependent upon it,
um, it's really hard

00:30:09.255 --> 00:30:10.455
to just turn it off.

00:30:10.635 --> 00:30:12.795
I have a hard time
turning it off, uh,

00:30:12.825 --> 00:30:13.455
for that reason.

00:30:13.455 --> 00:30:15.285
And so like, yes,
being scheduled is

00:30:15.285 --> 00:30:16.365
incredibly important.

00:30:16.995 --> 00:30:19.605
Um, I schedule my
time sometime in 15

00:30:19.605 --> 00:30:20.395
minute increments.

00:30:21.595 --> 00:30:21.835
Right.

00:30:21.835 --> 00:30:22.855
To, yeah.

00:30:22.875 --> 00:30:25.575
It's like, if I want
to get yeah, six, seven

00:30:25.575 --> 00:30:28.695
things done in a two hour
period, I'll block out

00:30:28.695 --> 00:30:29.835
15 minute increments.

00:30:30.015 --> 00:30:32.655
Like I would to go to
bed tonight for things

00:30:32.655 --> 00:30:34.905
I want to do tomorrow
before 7:00 AM, I'm going

00:30:34.905 --> 00:30:38.055
to schedule each one of
them out and make sure

00:30:38.055 --> 00:30:39.105
I get all of them done.

00:30:39.375 --> 00:30:42.764
Um, and it's a way that
it helps bring peace

00:30:42.764 --> 00:30:45.254
to my life because I'm
like, okay, I can, I

00:30:45.254 --> 00:30:47.115
can not think about that
now because I'm going to

00:30:47.115 --> 00:30:48.014
deal with it tomorrow.

00:30:48.675 --> 00:30:51.345
Um, and it also brings
structure and allows

00:30:51.345 --> 00:30:54.045
me to do other things
that aren't work.

00:30:55.475 --> 00:30:58.325
You know, a, a fellow
that I was speaking with

00:30:58.325 --> 00:31:01.115
recently on a podcast
and afterwards he, uh,

00:31:01.115 --> 00:31:04.655
he says, you know, he's,
uh, he's in his, uh,

00:31:04.895 --> 00:31:08.825
mid twenties, younger,
early to mid twenties.

00:31:08.855 --> 00:31:10.655
And he says, I'm a
project manager right

00:31:10.655 --> 00:31:13.205
now, but I'm young
enough, I'd really like

00:31:13.205 --> 00:31:14.615
to run my own business.

00:31:14.705 --> 00:31:16.895
And this guy is an
avid outdoors man, and

00:31:16.895 --> 00:31:19.085
he's very passionate
about hunting.

00:31:19.085 --> 00:31:24.274
And, um, I don't find
what I don't find his

00:31:24.274 --> 00:31:26.014
desire, uh, unusual.

00:31:26.014 --> 00:31:27.215
I find a lot of
other people, they

00:31:27.215 --> 00:31:28.055
say the same thing.

00:31:28.115 --> 00:31:31.409
It looks really neat,
I'd really like to, uh,

00:31:31.500 --> 00:31:32.280
to start my own thing.

00:31:32.280 --> 00:31:33.719
I asked him what
he wanted to do.

00:31:33.719 --> 00:31:35.669
He's like, I don't know
yet, but I just, I have

00:31:35.669 --> 00:31:36.600
the desire right now.

00:31:36.600 --> 00:31:38.639
I don't know what it is,
w what I want to do yet.

00:31:39.120 --> 00:31:40.739
What advice
would you give to

00:31:40.739 --> 00:31:41.699
somebody like that?

00:31:41.699 --> 00:31:44.520
Because I have a feeling
he would want to do

00:31:44.520 --> 00:31:46.739
something in the outdoor
world or in the hunting

00:31:46.739 --> 00:31:49.229
world cause that's
where he's got such

00:31:49.229 --> 00:31:50.280
a big passion for it.

00:31:51.020 --> 00:31:51.260
Hmm.

00:31:51.560 --> 00:31:53.810
I would say, uh,
yeah, try things.

00:31:54.050 --> 00:31:56.270
Like, just try stuff
out, dip a toe in the

00:31:56.270 --> 00:32:01.399
water, um, uh, and go
with what you know, too.

00:32:01.639 --> 00:32:05.959
Um, I think it's, it's
hard to start a business

00:32:06.530 --> 00:32:08.719
uh, if you don't, if
it's something that's

00:32:08.719 --> 00:32:12.080
outside of your, your
knowledge base or area of

00:32:12.080 --> 00:32:15.290
expertise, everybody has
some area of expertise.

00:32:15.379 --> 00:32:17.030
Uh, they have
something that they

00:32:17.030 --> 00:32:17.989
know a lot about.

00:32:18.080 --> 00:32:20.330
It might be card
games, I'm just

00:32:20.330 --> 00:32:21.340
making stuff up here.

00:32:21.370 --> 00:32:21.620
Yeah.

00:32:21.620 --> 00:32:23.780
You know, but like
everybody has something

00:32:23.780 --> 00:32:26.479
or can have something
that they, they have sort

00:32:26.479 --> 00:32:30.899
of a unique set,  uh,
knowledge set around that

00:32:30.899 --> 00:32:33.419
they can, they can figure
out how to like craft a

00:32:33.419 --> 00:32:36.629
business around, um, may
not be a good business,

00:32:36.629 --> 00:32:38.460
but they can crash
the business around.

00:32:38.460 --> 00:32:38.720
Right.

00:32:38.730 --> 00:32:42.840
Like, um, and you know,
something that you

00:32:42.899 --> 00:32:45.840
know about and feel
as though you can,

00:32:46.320 --> 00:32:48.270
uh, contribute some
knowledge to the world

00:32:48.300 --> 00:32:49.919
around that is unique.

00:32:50.460 --> 00:32:52.620
Uh, I think that's your
best chance for success.

00:32:52.620 --> 00:32:55.440
If you try and like
create a, if I were

00:32:55.440 --> 00:32:58.290
to go out, let's just
use myself and I was

00:32:58.290 --> 00:32:59.879
going to go out and
create like a, uh.

00:33:00.480 --> 00:33:02.159
Travis, like, uh,
something maybe that you

00:33:02.159 --> 00:33:04.230
do is like, I'm going
to create a tactical

00:33:04.230 --> 00:33:06.240
defense training course,
something I don't

00:33:06.240 --> 00:33:07.110
know anything about.

00:33:07.350 --> 00:33:07.770
Sure.

00:33:08.040 --> 00:33:09.720
Uh, I wouldn't, I don't
think I'd have a very

00:33:09.720 --> 00:33:11.610
successful business
because I would try to

00:33:11.610 --> 00:33:13.340
be like learning and then
like teaching the things

00:33:13.370 --> 00:33:16.290
I'm learning to other
people, whereas like, you

00:33:16.290 --> 00:33:19.139
know, hunting and hunting
gear, I, you know,

00:33:19.139 --> 00:33:19.889
for better, for worse.

00:33:19.889 --> 00:33:22.005
I know a lot about
that um, and I think

00:33:22.005 --> 00:33:22.575
a lot about it.

00:33:23.145 --> 00:33:26.265
So, um, that is, you
know, it's sort of

00:33:26.265 --> 00:33:28.695
like our, my unique
value proposition

00:33:28.695 --> 00:33:29.595
as a business right.

00:33:29.595 --> 00:33:34.485
And so if, if, uh, yeah,
so anyways, I would just

00:33:34.485 --> 00:33:36.465
say, think about those
things where you have

00:33:37.115 --> 00:33:40.305
a unique set of skills
or unique knowledge,

00:33:40.575 --> 00:33:41.895
and it's something that
you're interested in

00:33:42.015 --> 00:33:44.025
and that you can figure
out how, you know, what,

00:33:44.045 --> 00:33:46.875
what about that knowledge
or that experience that

00:33:46.875 --> 00:33:49.485
you can, um, leverage
into a business.

00:33:49.485 --> 00:33:51.765
And it might be a
service, service-based

00:33:51.765 --> 00:33:54.315
business, or it could
be a more of a product

00:33:54.315 --> 00:33:55.075
based business.

00:33:56.755 --> 00:33:59.730
Well, you're in sort
of a unique category.

00:33:59.879 --> 00:34:02.669
So my wife's a chef
and she would work long

00:34:02.669 --> 00:34:03.720
hours in the kitchen.

00:34:03.990 --> 00:34:06.600
She'd come home and she'd
be excited about cooking

00:34:06.600 --> 00:34:10.529
something or excited
about, uh, uh, dry aging

00:34:10.529 --> 00:34:13.710
our own uh westphalia ham
or whatever it might be.

00:34:14.009 --> 00:34:17.159
And most people who work,
it's like the mechanic

00:34:17.190 --> 00:34:19.319
that's got the crummy car
because they never want

00:34:19.319 --> 00:34:21.929
to touch her own vehicle
just enough to get there

00:34:21.929 --> 00:34:22.799
and back from work.

00:34:22.980 --> 00:34:24.569
Cause they're working
on it all day, you're

00:34:24.690 --> 00:34:26.190
in a position where
you've taken your

00:34:26.190 --> 00:34:28.230
passion, you've taken
something that you

00:34:28.230 --> 00:34:30.630
love and you kind of
made it your work.

00:34:30.900 --> 00:34:34.770
Do you find that it's, do
you find that difficult?

00:34:35.130 --> 00:34:37.290
Like does it take some
of the joy out of your

00:34:37.290 --> 00:34:40.500
work when you're, okay
now I'm I know I'm out

00:34:40.500 --> 00:34:42.029
there, but I'm field
testing one of my

00:34:42.029 --> 00:34:43.319
pieces of equipment or?

00:34:45.239 --> 00:34:45.960
Does that get difficult?

00:34:45.960 --> 00:34:46.139
Yeah.

00:34:46.610 --> 00:34:50.210
Um, I mean, I, I,
my general operating

00:34:50.210 --> 00:34:54.320
assumption is that the
minute this business

00:34:54.320 --> 00:34:58.169
or my work stop, ceases
to be fun, I'm going

00:34:58.169 --> 00:34:59.100
to walk away from it.

00:34:59.640 --> 00:35:03.029
And I think about that
frequently, and I say no

00:35:03.029 --> 00:35:05.910
to things that I don't
think are fun or keeping

00:35:05.910 --> 00:35:06.990
this interesting for me.

00:35:07.379 --> 00:35:11.790
And I try very hard to,
and I work very hard to

00:35:11.790 --> 00:35:15.299
create a business that
is interesting to me

00:35:15.359 --> 00:35:18.990
and doesn't make me hate
hunting and hunting gear.

00:35:19.470 --> 00:35:23.220
Um, cause it's, it's,
it's a, uh, making your

00:35:23.339 --> 00:35:26.460
passion your job is not
always the best thing.

00:35:26.669 --> 00:35:28.440
Um, it's not the best,
that's the right thing

00:35:28.440 --> 00:35:29.759
to do necessarily either.

00:35:30.330 --> 00:35:33.120
Um, uh, it's, it's kinda
like, there's a reason

00:35:33.120 --> 00:35:35.100
I don't, I never, I've
never become a guide.

00:35:35.140 --> 00:35:37.830
Never official like
been a big hunting

00:35:37.830 --> 00:35:39.359
guide and it's because
I know it would

00:35:39.359 --> 00:35:40.440
ruin hunting for me.

00:35:40.529 --> 00:35:41.580
Uh, and it lot
of respect.

00:35:41.870 --> 00:35:42.880
Yes I could see that.

00:35:42.899 --> 00:35:45.509
To other guides like,
I just, I think I would

00:35:45.509 --> 00:35:47.279
have some great clients
that I enjoyed hanging

00:35:47.279 --> 00:35:48.419
out with, but I would
have, there would be some

00:35:48.419 --> 00:35:50.910
people that I'm like,
man, this is not fun.

00:35:50.940 --> 00:35:52.080
I don't want to
do this anymore.

00:35:52.440 --> 00:35:54.859
And that would make me,
you know, and so for me,

00:35:56.040 --> 00:35:59.610
one of the ways I keep it
fun is I carve out a lot

00:35:59.610 --> 00:36:00.570
of time to go hunting.

00:36:01.200 --> 00:36:06.090
So hunting, I have may I
make a commitment every

00:36:06.090 --> 00:36:08.700
year to, to hunt as
much as I possibly can.

00:36:09.090 --> 00:36:10.320
I don't know how long
I'm going to be alive

00:36:10.440 --> 00:36:13.530
on this planet so, um,
I didn't start this

00:36:13.530 --> 00:36:16.680
business to not continue
to hunt or to keep

00:36:16.680 --> 00:36:18.090
doing fun adventures.

00:36:18.090 --> 00:36:20.610
And so I take large
chunks of time

00:36:20.850 --> 00:36:21.570
and I go hunting.

00:36:22.200 --> 00:36:26.220
Um, and when I'm out
hunting, it's, it

00:36:26.220 --> 00:36:29.100
is definitely, uh,
it's a lot of work

00:36:29.100 --> 00:36:31.050
because usually we're
filming content, right.

00:36:31.050 --> 00:36:33.210
So we might be going
on a hunt, but there's

00:36:33.210 --> 00:36:33.810
cameras around.

00:36:33.810 --> 00:36:37.290
I might be self filming
or we have, uh, one

00:36:37.290 --> 00:36:39.480
or two people running
cameras and that's,

00:36:39.870 --> 00:36:44.550
um, it's not, uh, it
definitely changes

00:36:44.550 --> 00:36:45.690
the hunt when that,
when that's, what's

00:36:45.690 --> 00:36:46.770
going, when you
have cameras around.

00:36:47.820 --> 00:36:48.360
Yes.

00:36:50.370 --> 00:36:53.100
There are times where I
have been very frustrated

00:36:53.100 --> 00:36:53.790
by the cameras.

00:36:53.880 --> 00:36:55.920
And I've just said,
like, I'm over this.

00:36:55.920 --> 00:36:57.030
Like, I don't, I don't
want to do this and

00:36:57.060 --> 00:36:58.080
like, this is not fun.

00:36:58.600 --> 00:37:00.600
I just want to go hunt,
like the way I used to,

00:37:00.930 --> 00:37:03.390
uh, by myself or with
my family, my friends,

00:37:03.930 --> 00:37:06.120
not to worry about this,
but, you know, that's,

00:37:06.120 --> 00:37:08.280
uh, um, it's, it's
almost like a spoiled kid

00:37:08.460 --> 00:37:10.260
crying that he has too
much money or something,

00:37:10.260 --> 00:37:10.770
you know, like.

00:37:11.370 --> 00:37:11.910
Sure.

00:37:12.120 --> 00:37:13.890
I mean, it's, it's,
it's kind of ridiculous.

00:37:13.890 --> 00:37:15.330
It's like you
have created.

00:37:15.330 --> 00:37:15.800
I get it though.

00:37:16.050 --> 00:37:17.820
Yeah, I mean, I get it,
but at the same time,

00:37:17.820 --> 00:37:20.670
I'm like, you know, like
you've created a business

00:37:20.670 --> 00:37:23.280
where you get to go on
all these like fun trips

00:37:23.280 --> 00:37:25.440
and like, you know,
if anybody else looked

00:37:25.440 --> 00:37:28.010
from the outside they're
like, cry me a river um.

00:37:28.010 --> 00:37:28.390
Right.

00:37:29.120 --> 00:37:31.560
You know, that's,
it's, you've created

00:37:31.560 --> 00:37:32.760
this world, like
now live in it.

00:37:33.240 --> 00:37:36.740
Um, so it's, uh, to me
it's a small pence to

00:37:36.820 --> 00:37:38.820
pay and I, I usually,
uh, the way I try and

00:37:38.820 --> 00:37:41.910
balance that as I'll do,
you know, one or two,

00:37:42.150 --> 00:37:44.460
uh, hunts a year with
no cameras around just,

00:37:44.460 --> 00:37:48.345
just me and either by
myself or with buddies

00:37:48.345 --> 00:37:50.685
and just like, it's
just me hunting for me.

00:37:51.225 --> 00:37:54.435
Um, and that
keeps me centered.

00:37:54.765 --> 00:37:59.895
I'd say I haven't, um,
I actually really love

00:37:59.924 --> 00:38:02.865
making products and
I love testing gear

00:38:02.955 --> 00:38:04.395
and I haven't gotten
tired of that yet.

00:38:04.665 --> 00:38:06.134
I might get tired
of it someday.

00:38:06.165 --> 00:38:07.815
I reserve the right
to hate it at some

00:38:07.815 --> 00:38:09.615
point, I haven't
reached that point

00:38:09.615 --> 00:38:10.815
yet, I still love it.

00:38:11.415 --> 00:38:12.194
I think about it.

00:38:12.735 --> 00:38:14.145
It's the last thing
I think about when I

00:38:14.145 --> 00:38:16.095
go to bed, typically
it is the first thing

00:38:16.095 --> 00:38:17.805
I think about when I
wake up in the morning,

00:38:17.835 --> 00:38:19.055
I . Think about fabrics.

00:38:19.095 --> 00:38:19.285
Really?

00:38:19.285 --> 00:38:20.565
It is it's and I love it.

00:38:20.924 --> 00:38:24.795
I, I am, uh, I mean,
it's, it's, it's,

00:38:25.545 --> 00:38:26.714
it is good for, I
mean, if there's a

00:38:26.714 --> 00:38:27.944
reason I'm doing what
I'm doing, right.

00:38:27.944 --> 00:38:28.365
It's like.

00:38:28.575 --> 00:38:28.995
Totally.

00:38:29.265 --> 00:38:31.395
And I think the,
when, when you're

00:38:31.395 --> 00:38:34.065
making a product,
there is no detail

00:38:34.065 --> 00:38:37.275
that is insignificant,
not one down to the

00:38:37.424 --> 00:38:38.685
size of the thread.

00:38:39.315 --> 00:38:42.404
Uh, the, you know,
the, the elasticity of

00:38:42.404 --> 00:38:44.325
the thread, there is
nothing that I consider

00:38:44.325 --> 00:38:46.395
to be insignificant
on a product, nothing.

00:38:47.025 --> 00:38:49.964
And that drives
people around me,

00:38:49.964 --> 00:38:50.955
probably crazy.

00:38:51.615 --> 00:38:55.035
Um, but it is, but
you know what, like

00:38:55.214 --> 00:38:57.495
that's, you know, I feel
like that's what sets

00:38:57.495 --> 00:38:59.745
our products apart is
like, I don't, I'm not

00:38:59.745 --> 00:39:00.705
satisfied with that.

00:39:00.915 --> 00:39:02.524
And if I don't like
it, we won't make it.

00:39:03.044 --> 00:39:04.125
Um, and.

00:39:04.125 --> 00:39:04.904
Absolutely.

00:39:05.435 --> 00:39:07.995
I have, I have spent, I
have been in a room with

00:39:07.995 --> 00:39:10.964
one of our engineers
and we're looking at 3D

00:39:10.964 --> 00:39:12.045
printouts our knives.

00:39:12.134 --> 00:39:14.535
And I mean, there
was, there was a knife

00:39:14.535 --> 00:39:16.035
design or Serac knife.

00:39:16.415 --> 00:39:18.295
I can't tell you how many
additions of our Serac

00:39:18.315 --> 00:39:20.595
we went through where we
were, we were printing

00:39:20.595 --> 00:39:22.245
out 3D prints, just
trying to get the shape.

00:39:22.245 --> 00:39:22.515
Right.

00:39:22.665 --> 00:39:25.794
First of all, and I
had the way our design,

00:39:25.884 --> 00:39:26.685
I'm not an engineer.

00:39:26.685 --> 00:39:28.395
So like, you know,
I, I rely on people

00:39:28.395 --> 00:39:29.865
that have a lot more
skill and talent than

00:39:29.865 --> 00:39:32.505
I do to actually bring
these products to life.

00:39:33.165 --> 00:39:33.944
But I drew it.

00:39:33.944 --> 00:39:38.010
I draw them out like to a
T of what I want exactly.

00:39:38.010 --> 00:39:39.330
And I'm like, okay,
this is what I, this

00:39:39.330 --> 00:39:41.460
is the shape, the size
dimensions, everything

00:39:41.460 --> 00:39:42.510
like, this is what
I want, you know, it

00:39:42.510 --> 00:39:43.740
was just, you get into
a CAD file and get

00:39:43.740 --> 00:39:44.550
some 3D print outs.

00:39:45.060 --> 00:39:46.830
And it was off
like, probably

00:39:46.830 --> 00:39:47.700
about a millimeter.

00:39:48.240 --> 00:39:49.770
And I was looking at
it and I'm like, this

00:39:49.770 --> 00:39:50.670
is, this is wrong.

00:39:50.670 --> 00:39:52.350
This is like, can you
see how, like this

00:39:52.350 --> 00:39:53.940
little part of it, it's
like, got about a half a

00:39:53.940 --> 00:39:56.400
millimeter more and he's
like, I can't see that.

00:39:56.400 --> 00:39:57.540
And I'm like, it's there.

00:39:57.960 --> 00:39:59.970
And you know, like,
that's the kind of like,

00:40:00.030 --> 00:40:03.060
neurosci, neuroses that
goes into like product

00:40:03.060 --> 00:40:05.460
design and development,
but I, I love that stuff.

00:40:05.550 --> 00:40:08.220
And so it's what, it's
what keeps me going.

00:40:08.550 --> 00:40:10.560
Um, and I really do
enjoy that process.

00:40:11.759 --> 00:40:14.040
Well, you can really tell
that you've thought these

00:40:14.040 --> 00:40:16.740
things through, because
even you, you look at

00:40:16.740 --> 00:40:18.750
the products that you're
designing, even like the

00:40:18.750 --> 00:40:21.600
game bags and you you're
going through all, you

00:40:21.600 --> 00:40:23.310
can use a drawstring
string for this.

00:40:23.310 --> 00:40:24.480
You can actually
use it as a pillow.

00:40:24.480 --> 00:40:25.919
We set it up like
this so you can use

00:40:25.919 --> 00:40:26.879
that as a stuff, sack.

00:40:26.879 --> 00:40:31.200
And it's, every little
bit of it has, if you

00:40:31.200 --> 00:40:33.899
need emergency shoelaces,
here you go right.

00:40:34.500 --> 00:40:35.700
You've thought
that through.

00:40:35.700 --> 00:40:38.129
And you've got another
one that, uh, I gotta

00:40:38.129 --> 00:40:39.839
get my name on the
pre-order list here

00:40:39.839 --> 00:40:42.049
somehow, but you've got
a belt you've designed.

00:40:42.189 --> 00:40:43.890
I'll get you, I'll get
you on the pre-order.

00:40:43.999 --> 00:40:44.339
Yeah.

00:40:44.339 --> 00:40:45.329
The Kodiak belt.

00:40:45.770 --> 00:40:46.430
Yes.

00:40:46.819 --> 00:40:47.000
Yeah.

00:40:47.000 --> 00:40:47.850
Tell me about that.

00:40:47.850 --> 00:40:48.210
It's funny.

00:40:48.210 --> 00:40:48.540
It's pretty cool.

00:40:48.540 --> 00:40:48.600
Yeah.

00:40:48.600 --> 00:40:49.520
I'll, I'll tell
you about it, man.

00:40:49.520 --> 00:40:51.259
And I, I should tell
you, like, I'm not in

00:40:51.259 --> 00:40:53.600
the, like the survival
wilderness skills

00:40:53.600 --> 00:40:55.790
community, but the
number of people from

00:40:55.790 --> 00:40:57.500
that community who
reached out to me and

00:40:57.500 --> 00:40:59.180
be like, Hey, can I get
one of those things?

00:40:59.600 --> 00:41:01.700
Um, I'm like, I don't
have any to give you

00:41:01.700 --> 00:41:04.819
right now, but, um, uh,
so our Kodiak belt, it

00:41:04.819 --> 00:41:07.300
is a field belt and a
knife sharpener in one.

00:41:07.830 --> 00:41:12.630
Um, so it is a, um, I
wanted it to be like, you

00:41:12.630 --> 00:41:15.270
know, a, the ideal belt
that I would want to wary

00:41:15.370 --> 00:41:19.049
wear, uh, for hunting and
for just everyday use.

00:41:19.110 --> 00:41:21.960
And so just thinking
about, um, how it fits

00:41:21.960 --> 00:41:25.020
underneath the backpack,
um, the, the weight

00:41:25.020 --> 00:41:26.790
of it, the shape of
the buckle, everything

00:41:26.790 --> 00:41:28.020
like, you know, I want
it to just be that

00:41:28.020 --> 00:41:30.060
ideal buckle that just
happened to be made out

00:41:30.060 --> 00:41:32.940
of materials that could
shape, sharpen or hone

00:41:32.940 --> 00:41:35.310
any knife, broadhead or
anything, any fishing

00:41:35.310 --> 00:41:36.600
hook, anything else
you want to keep sharp.

00:41:37.200 --> 00:41:40.410
Um, the, uh, speaking
of product design and

00:41:40.410 --> 00:41:44.460
being anal retentive,
this product took me

00:41:44.720 --> 00:41:49.049
like two years of like
concerted effort and

00:41:49.200 --> 00:41:50.819
just trial and error.

00:41:50.850 --> 00:41:54.660
And at one point, uh,
walking away for six, uh,

00:41:54.660 --> 00:41:56.549
oh close to six months,
again, it was just

00:41:56.549 --> 00:41:58.290
never going to work um.

00:41:58.319 --> 00:41:58.740
Really?

00:41:58.980 --> 00:41:59.700
Oh my gosh.

00:41:59.700 --> 00:42:00.150
Yeah, man.

00:42:00.180 --> 00:42:01.930
Cause I couldn't
figure it out.

00:42:01.930 --> 00:42:03.675
So if you haven't
seen the product,

00:42:03.675 --> 00:42:05.055
you have to go check
it on our website.

00:42:05.085 --> 00:42:07.685
It is a, I mean, I'm
biased, but it is, it's

00:42:07.685 --> 00:42:09.225
a cool product, it is
a cool ass product.

00:42:09.245 --> 00:42:10.145
It's pretty cool.

00:42:10.145 --> 00:42:10.775
I agree with you.

00:42:11.165 --> 00:42:12.755
Yeah, it's it has

00:42:12.755 --> 00:42:14.015
three differs
different materials

00:42:14.015 --> 00:42:15.305
built into the belt.

00:42:15.305 --> 00:42:17.285
So, um, think about
just materials that are

00:42:17.285 --> 00:42:19.535
integrated into the belt
that can, that can fully

00:42:19.535 --> 00:42:20.645
shape sharpen your knife.

00:42:21.245 --> 00:42:23.645
Um, there is a six inch
vegetable tan leather

00:42:23.645 --> 00:42:25.985
strap that is sewn
into the webbing of

00:42:25.985 --> 00:42:26.945
the belt on the side.

00:42:27.515 --> 00:42:30.545
There is a tungsten
carbide bar that is,

00:42:30.635 --> 00:42:33.065
that is seated in the
top of the, of, uh,

00:42:33.185 --> 00:42:36.215
the buckle itself as a
thin sheet of aluminum.

00:42:36.665 --> 00:42:39.835
And on the top of that,
on one of the, uh, uh,

00:42:39.875 --> 00:42:43.115
top sides, we have a
thin, a thin piece of,

00:42:43.115 --> 00:42:44.255
uh, tungsten carbide.

00:42:44.585 --> 00:42:46.325
And then on the back,
what I say, what I

00:42:46.325 --> 00:42:48.485
call the coup de gras
of the belt, on the

00:42:48.485 --> 00:42:51.815
back of the buckle is
a flush piece of, uh,

00:42:51.845 --> 00:42:53.075
800 grit, diamond grit.

00:42:53.375 --> 00:42:54.745
So you can.

00:42:54.745 --> 00:42:55.175
So cool.

00:42:55.175 --> 00:42:55.235
Yeah.

00:42:55.695 --> 00:42:57.930
That, that diamond
grit piece of it that

00:42:57.930 --> 00:42:59.609
took forever to figure
out how to make that

00:42:59.700 --> 00:43:00.870
the tungsten carbide.

00:43:00.899 --> 00:43:03.040
I mean, tungsten carbide
is not a common knife

00:43:03.060 --> 00:43:04.049
sharpening material.

00:43:04.410 --> 00:43:08.250
Um, I just happened to
have a good friend of

00:43:08.250 --> 00:43:11.940
mine, who I went to high
school with, who is a PhD

00:43:11.940 --> 00:43:15.899
material scientist, and
I'd stop by his office.

00:43:15.930 --> 00:43:17.399
And I'd say, you know,
he doesn't know anything

00:43:17.399 --> 00:43:18.720
about knife sharpening.

00:43:18.720 --> 00:43:20.819
He's like in like, you
know, material science,

00:43:20.819 --> 00:43:22.859
he's mostly doing like
high tech, you know,

00:43:22.859 --> 00:43:25.770
computer processing,
you know, microchips.

00:43:25.770 --> 00:43:27.480
And, but he knows
a little bit about

00:43:27.480 --> 00:43:28.980
everything and I
stopped by his office.

00:43:29.370 --> 00:43:30.420
His name is Brian,
and I'd be like,

00:43:30.450 --> 00:43:32.339
Brian, here's what
I'm trying to make.

00:43:32.790 --> 00:43:35.310
I don't really know,
you know, like here's

00:43:35.310 --> 00:43:36.930
the common materials
for knife sharpening.

00:43:37.500 --> 00:43:38.879
And he's like, hey,
you ever thought about

00:43:38.879 --> 00:43:39.720
tungsten carbide?

00:43:39.750 --> 00:43:42.660
And I was like, no,
I haven't, I don't

00:43:42.660 --> 00:43:44.190
really know a whole lot
about tungsten carbide.

00:43:45.180 --> 00:43:45.810
And then I started.

00:43:46.470 --> 00:43:46.830
Yeah.

00:43:46.830 --> 00:43:48.060
So Brian had no.

00:43:48.060 --> 00:43:50.685
And so I started testing
it and I was like, this

00:43:50.685 --> 00:43:53.354
stuff actually works, you
know, to sharpen a knife.

00:43:53.714 --> 00:43:55.725
Um, but it's also
really expensive.

00:43:55.725 --> 00:43:57.825
It's tungsten carbide
is used to like drill

00:43:57.825 --> 00:43:59.444
bits to like drill
in, you know, rare

00:43:59.475 --> 00:44:01.904
minerals and like it's
used on the bottom of

00:44:01.904 --> 00:44:03.464
trekking poles as well.

00:44:03.915 --> 00:44:08.024
Um, but the first,
the, so the first belt

00:44:08.024 --> 00:44:11.805
we made, um, complete
belt, the, the price,

00:44:11.865 --> 00:44:15.075
like our price for it
was about $300 a belt.

00:44:15.404 --> 00:44:17.205
Like that was how much
it was gonna cost for us

00:44:17.205 --> 00:44:19.694
to make individual units,
let alone sell it at a.

00:44:19.694 --> 00:44:20.035
Right.

00:44:20.055 --> 00:44:20.625
At a profit.

00:44:20.654 --> 00:44:23.115
And I was like, there is
no way where, no one's

00:44:23.115 --> 00:44:25.305
going to pay, you know,
whatever, 400, 500 bucks

00:44:25.305 --> 00:44:27.464
for a, uh, a belt buckle.

00:44:27.555 --> 00:44:28.595
It doesn't matter
what it does.

00:44:28.595 --> 00:44:29.075
Unless it has like.

00:44:29.075 --> 00:44:29.884
Got a limited market.

00:44:29.884 --> 00:44:31.845
Yeah, it has a blow
torch that like comes

00:44:31.845 --> 00:44:33.694
out of it or something
can like start a fire

00:44:33.694 --> 00:44:35.975
or like, um, so anyways.

00:44:35.975 --> 00:44:37.105
Do your taxes for ya.

00:44:37.105 --> 00:44:37.985
Yeah, exactly.

00:44:38.595 --> 00:44:42.064
So just figuring out
how to like, get the

00:44:42.254 --> 00:44:44.610
manufacturing uh, right.

00:44:44.670 --> 00:44:47.280
And getting, getting a
process down with our

00:44:47.280 --> 00:44:49.380
manufacturer that, that
actually made it at a

00:44:49.380 --> 00:44:51.300
price that people would
be built, willing to pay.

00:44:51.690 --> 00:44:53.250
It took a long time
and then just getting

00:44:53.250 --> 00:44:54.210
the materials right.

00:44:54.720 --> 00:44:56.220
And the design, right.

00:44:56.340 --> 00:44:59.430
Um, yeah, it just
took a long time.

00:44:59.430 --> 00:45:00.660
And then, and then the
thing, the other thing

00:45:00.660 --> 00:45:02.280
that, uh, you'll see
people see if they look

00:45:02.280 --> 00:45:05.460
at it the way the webbing
capture system works, it

00:45:05.460 --> 00:45:09.270
creates a really flush,
uh, flush system against

00:45:09.270 --> 00:45:12.000
your stomach, uh, which
I really wanted because

00:45:12.000 --> 00:45:13.650
anybody who's ever
packed out, had a heavy

00:45:13.650 --> 00:45:15.420
pack on knows that when
you cinch down your hip

00:45:15.420 --> 00:45:18.630
belt, if you have like a
traditional webbing belt,

00:45:18.930 --> 00:45:21.150
it creates a little bulge
right around your stomach

00:45:21.600 --> 00:45:23.370
and your hip belt, which
is either you have to

00:45:23.370 --> 00:45:25.470
either push that bulge
above or below your hip

00:45:25.470 --> 00:45:28.050
belt, or it digs into
your stomach and so it's

00:45:28.050 --> 00:45:29.040
really uncomfortable.

00:45:29.490 --> 00:45:31.560
Um, the way our weapon
capture system works,

00:45:31.560 --> 00:45:34.170
it creates a really flat
surface that mirrors

00:45:34.170 --> 00:45:36.630
the shape of your belt
buckle on your backpack.

00:45:36.630 --> 00:45:39.579
And so it creates a flat
plate essentially which

00:45:39.579 --> 00:45:42.960
is a really comfortable
way, um, to, uh, to

00:45:42.960 --> 00:45:43.740
wear a belt buckle.

00:45:43.740 --> 00:45:46.860
So anyways, I L this
belt has been it, you

00:45:46.860 --> 00:45:48.450
know, it's only on
presale right now.

00:45:48.450 --> 00:45:50.370
We started a pre-sale
a few months back.

00:45:50.670 --> 00:45:52.290
It doesn't actually, it
won't actually be for

00:45:52.290 --> 00:45:55.110
sale, um, probably until
at least late October.

00:45:55.680 --> 00:45:59.040
Um, and you know, so far
it's, it's been a very,

00:45:59.040 --> 00:46:00.540
very popular item for us.

00:46:00.600 --> 00:46:03.510
Um, uh, but I will,
I will get you on the

00:46:03.750 --> 00:46:04.910
presale list there.

00:46:06.250 --> 00:46:06.760
Please.

00:46:07.760 --> 00:46:10.370
So you brought up a
bunch of things and I

00:46:10.370 --> 00:46:11.330
should be taking notes.

00:46:11.330 --> 00:46:13.280
Cause my my ADHD
mind will jump all

00:46:13.280 --> 00:46:13.970
over the place.

00:46:13.970 --> 00:46:16.730
But you're talking
about, um, we've

00:46:16.730 --> 00:46:17.480
talked about filming.

00:46:17.480 --> 00:46:18.770
I really want to
touch on that.

00:46:18.770 --> 00:46:22.580
So if we don't, remind
me, um, as well, heavy

00:46:22.580 --> 00:46:24.920
packs now you've got
a climbing background.

00:46:24.920 --> 00:46:26.330
Are you, are you familiar
with Mark Twight?

00:46:27.050 --> 00:46:29.930
Oh, uh,to Kiss or Kill
is one of my all time.

00:46:29.960 --> 00:46:31.290
I read that thing
about once a year.

00:46:31.710 --> 00:46:32.009
Okay.

00:46:32.009 --> 00:46:36.390
So in listening to you
talk and watching you,

00:46:36.390 --> 00:46:38.550
I'm like, you know, I
I'm sure there's some

00:46:38.550 --> 00:46:40.560
Mark Twight philosophy
that's kind of rubbed

00:46:40.560 --> 00:46:42.390
off here a little bit
because I definitely

00:46:42.390 --> 00:46:45.660
see that you go fast,
you go hard, but you'll,

00:46:46.230 --> 00:46:48.240
uh, and lightweight.

00:46:48.480 --> 00:46:53.180
Um, is that, would that
be a correct assessment?

00:46:53.180 --> 00:46:55.520
I, I think, you know,
I actually, the first

00:46:55.520 --> 00:46:57.590
article I ever wrote
for our field notes

00:46:57.590 --> 00:47:01.190
was, uh, it was based on
Mark Twight's philosophy

00:47:01.320 --> 00:47:02.330
of light and fast.

00:47:02.509 --> 00:47:03.650
Um, so that's funny.

00:47:03.650 --> 00:47:05.000
I'm, it's funny
to hear you talk

00:47:05.000 --> 00:47:05.630
about Mark Twight.

00:47:05.630 --> 00:47:07.130
Sounds like you're
a fan as well.

00:47:07.160 --> 00:47:07.980
Um, I don't
actually know.

00:47:07.980 --> 00:47:08.290
I am yes.

00:47:08.290 --> 00:47:13.460
Personally, but, um,
I think he, his, his

00:47:13.490 --> 00:47:15.290
way of approaching
the mountains is how

00:47:15.290 --> 00:47:17.270
I approach my life uh.

00:47:17.300 --> 00:47:18.529
I agree.

00:47:18.590 --> 00:47:19.130
Yes.

00:47:19.400 --> 00:47:20.810
Is that, does that make
sense that you try?

00:47:20.840 --> 00:47:22.759
So if you're not
familiar with Mark

00:47:22.759 --> 00:47:25.940
Twight, his book to
Kiss or Kill, everybody

00:47:25.940 --> 00:47:26.600
should read that book.

00:47:26.960 --> 00:47:30.600
It's about, it's a series
of essays that are about

00:47:30.600 --> 00:47:32.310
his climbing adventures.

00:47:32.400 --> 00:47:35.190
Um, they're phenomenal
stories in general,

00:47:35.759 --> 00:47:38.580
but there's a lot
to be learned about.

00:47:38.880 --> 00:47:41.400
Uh, there's a lot to be
learned in period, period

00:47:41.400 --> 00:47:42.720
from Mark Twight's book.

00:47:42.960 --> 00:47:45.450
And I think one of the
things that, that Mark

00:47:45.450 --> 00:47:48.180
really pioneered, you
know, it used to be that,

00:47:48.360 --> 00:47:51.540
you know, mountaineers
went, uh, when, when they

00:47:51.540 --> 00:47:53.130
would want to climb a
big mountain, it was like

00:47:53.130 --> 00:47:55.350
a siege tactics, like
lots of guys, lots of

00:47:55.350 --> 00:47:57.330
gear you'd shuttle gear.

00:47:57.509 --> 00:47:59.310
You just essentially
stage gear up the

00:47:59.310 --> 00:48:01.860
mountain food, water,
tent, supplies.

00:48:02.220 --> 00:48:03.870
And it was just like
a siege tactics.

00:48:03.870 --> 00:48:05.220
Like it took forever,
but eventually you

00:48:05.220 --> 00:48:08.009
get to the top stack
enough people, enough

00:48:08.040 --> 00:48:08.970
hours, enough ropes.

00:48:08.970 --> 00:48:09.870
Eventually you're
gonna get the top of

00:48:09.870 --> 00:48:11.250
the mountain and here
comes Mark Twight.

00:48:11.759 --> 00:48:15.240
And I think some other
contemporaries taking

00:48:15.240 --> 00:48:18.930
nothing like no gear,
no shelter, going, you

00:48:18.930 --> 00:48:21.540
know, solo climbing,
a lot of the time.

00:48:21.750 --> 00:48:24.270
Uh, but just really
this idea that once

00:48:24.270 --> 00:48:26.830
you shed yourself
of all your weight.

00:48:27.345 --> 00:48:29.205
You can go so much
faster and cover

00:48:29.205 --> 00:48:31.215
so much more ground
and do so much more.

00:48:31.785 --> 00:48:33.225
And it was revolutionary
at the time.

00:48:33.225 --> 00:48:35.325
It totally was a
revolutionary tactic.

00:48:35.985 --> 00:48:39.165
Um, I, I apply that same
mentality to my hunting.

00:48:39.705 --> 00:48:41.685
Um, the less you take,
the more the, you

00:48:41.685 --> 00:48:44.445
know, the more you can
do, um, things slow

00:48:44.445 --> 00:48:47.025
you down, everything
slows you down.

00:48:47.025 --> 00:48:48.165
Weight slows you down.

00:48:48.975 --> 00:48:51.435
There's a balance
to be had there, but

00:48:51.435 --> 00:48:53.355
that philosophy of
like the more you

00:48:53.355 --> 00:48:56.175
carry more weight,
you have, the more, it

00:48:56.175 --> 00:48:57.105
just slows you down.

00:48:57.285 --> 00:49:00.134
And, uh, there's
definitely a, a lot of,

00:49:00.195 --> 00:49:01.905
I get a lot of pushback
for that from guys.

00:49:01.905 --> 00:49:03.645
You're like, ah, that's,
you're, you're, you

00:49:03.645 --> 00:49:05.505
know, blowing this
out of proportion.

00:49:05.565 --> 00:49:08.775
You know, there's, you
know, and I may take

00:49:08.775 --> 00:49:11.175
it to a little bit of
an extreme, but, you

00:49:11.175 --> 00:49:13.275
know, my experience
has shown me that every

00:49:13.275 --> 00:49:16.335
ounce, it really does
add up and it affects

00:49:16.335 --> 00:49:17.384
your mental attitude.

00:49:17.415 --> 00:49:19.545
It affects your physical
abilities, it effect, it

00:49:19.545 --> 00:49:20.475
can affect everything.

00:49:20.745 --> 00:49:22.845
So I carry that through
also to our business

00:49:22.845 --> 00:49:23.924
life, my personal life.

00:49:25.564 --> 00:49:26.775
It's the yeah.

00:49:26.985 --> 00:49:28.515
Less is more sort
of mentality.

00:49:29.045 --> 00:49:31.384
Well, totally well, and,
well, Mark me the very,

00:49:31.535 --> 00:49:33.065
uh, astute observation.

00:49:33.065 --> 00:49:35.194
He says, you know, people
are getting injured or

00:49:35.194 --> 00:49:38.375
dying in the mountains
because of the length of

00:49:38.375 --> 00:49:39.395
time they're out there.

00:49:39.424 --> 00:49:41.345
And the amount of
exposure you're getting

00:49:41.345 --> 00:49:42.545
more tired, you're
getting mentally

00:49:42.545 --> 00:49:44.975
fatigued, your body
isn't working the

00:49:44.975 --> 00:49:45.725
way it would in this.

00:49:45.725 --> 00:49:47.465
He said, let's, let's try
taking this differently.

00:49:47.465 --> 00:49:49.535
Let's go fast, let's go
light, let's go hard.

00:49:49.625 --> 00:49:51.845
And it's funny, a
friend of mine he's,

00:49:51.845 --> 00:49:54.095
um, uh, ex British army.

00:49:54.125 --> 00:49:56.075
He's been on this
podcast talking about

00:49:56.075 --> 00:49:59.884
his, uh, the selection
process for SAS and his,

00:49:59.884 --> 00:50:01.115
his time doing that.

00:50:01.115 --> 00:50:02.955
And he says, you know,
reading, Mark Twight's

00:50:02.975 --> 00:50:06.424
book, um, anything he's
got a couple of, he says

00:50:06.455 --> 00:50:09.395
the training program that
he puts forth in, uh, in

00:50:09.395 --> 00:50:12.065
this book is very, very
similar to the training

00:50:12.065 --> 00:50:14.555
program that they use
for elite special forces

00:50:14.765 --> 00:50:15.785
in the British military.

00:50:16.355 --> 00:50:21.285
And, uh, the mentality of
being able to accomplish

00:50:21.464 --> 00:50:24.944
a mission, um, in a
very effective way.

00:50:25.125 --> 00:50:28.214
Mind you, Mark would put
the caveat out there with

00:50:28.214 --> 00:50:30.944
the go fast, go light,
you also have to be

00:50:30.944 --> 00:50:34.725
able to exercise proper
judgment and turn around.

00:50:34.725 --> 00:50:37.305
That mountain will always
be there, turn around

00:50:37.305 --> 00:50:39.674
if conditions aren't
looking favorable, come

00:50:39.674 --> 00:50:41.745
back again and try fast
and hard the next day.

00:50:42.165 --> 00:50:45.165
Um, as opposed to just
slogging through, because

00:50:45.314 --> 00:50:47.205
that's where people find
themselves in trouble.

00:50:48.365 --> 00:50:50.855
Yeah, no, and I, I
think those are words,

00:50:51.055 --> 00:50:52.984
words to live by, you
know, it's like it

00:50:53.044 --> 00:50:57.214
that, yeah, I, I do.

00:50:58.504 --> 00:51:01.234
I think there is a
certain amount of, of,

00:51:01.714 --> 00:51:06.004
uh, mental and physical
tenacity that Mark and

00:51:06.004 --> 00:51:08.464
other, uh, people that
I've known that are like

00:51:08.464 --> 00:51:12.960
him, that I have applied
to, you know my life

00:51:12.960 --> 00:51:13.890
in many different ways.

00:51:13.890 --> 00:51:15.540
There's a lot from
climbing that I've

00:51:15.540 --> 00:51:17.759
learned about myself
and that I apply to

00:51:17.759 --> 00:51:19.830
business life and
to hunting as well.

00:51:20.279 --> 00:51:23.850
Um, you know how to deal
with fear is a big one,

00:51:24.509 --> 00:51:26.700
not letting fear control
you, getting out of

00:51:26.700 --> 00:51:29.670
your comfort zone and,
and, you know, knowing

00:51:29.670 --> 00:51:33.210
when you're actually in
danger versus when you,

00:51:33.660 --> 00:51:35.580
your mind is convincing
me that you're in

00:51:35.580 --> 00:51:37.109
danger and you're just
scared, you might be

00:51:37.109 --> 00:51:38.019
scared, but you're safe.

00:51:38.669 --> 00:51:39.109
Right.

00:51:39.569 --> 00:51:41.220
That's what, and I don't,
I don't know if that's

00:51:41.220 --> 00:51:44.660
been true for you in your
climbing, but like, I.

00:51:44.700 --> 00:51:44.930
Yeah.

00:51:45.540 --> 00:51:49.710
I, you know, I can
distinctly before kids.

00:51:49.799 --> 00:51:51.930
I can, I could, I did a
lot of things that, you

00:51:51.930 --> 00:51:54.420
know, people close around
me don't really know

00:51:54.420 --> 00:51:56.220
about, and I don't really
care to tell them about.

00:51:56.430 --> 00:51:58.170
My wife doesn't ask
me a lot of questions

00:51:58.170 --> 00:52:01.870
about things that I
used to do, I got lucky.

00:52:02.359 --> 00:52:02.450
Sure.

00:52:02.450 --> 00:52:04.080
Um, I've, I've
been very lucky.

00:52:04.080 --> 00:52:05.759
I've had some situations
that probably could have

00:52:05.759 --> 00:52:08.250
gone, like a lot worse
could have gotten worse

00:52:08.279 --> 00:52:09.990
than they did because
nothing ever happened.

00:52:11.129 --> 00:52:15.660
Um, after kids, uh, I
told myself like, I'm not

00:52:15.660 --> 00:52:16.680
going to dial it back.

00:52:17.160 --> 00:52:18.859
Um, I've definitely
dialed it back

00:52:19.339 --> 00:52:20.480
and I think it's
the right call.

00:52:20.810 --> 00:52:24.379
Um, but there's,
there are I still like

00:52:24.379 --> 00:52:28.160
getting out and, uh,
not scaring myself, but

00:52:28.190 --> 00:52:30.620
I like getting out and
just dealing with that,

00:52:30.649 --> 00:52:34.279
you know, fear of, of,
uh, of being in the

00:52:34.279 --> 00:52:37.099
mountains and going fast
and trying hard things.

00:52:37.689 --> 00:52:38.660
You have to do that.

00:52:38.720 --> 00:52:39.589
You gotta do that.

00:52:40.790 --> 00:52:41.509
I do anyway.

00:52:41.810 --> 00:52:44.540
Um, uh, yeah, and
like, as an example,

00:52:44.540 --> 00:52:46.220
there's still another
buddy of mine.

00:52:46.220 --> 00:52:48.440
Who's a, just an
absolute crusher climber.

00:52:49.279 --> 00:52:52.430
Um, he and I are trying
to do this thing and

00:52:52.670 --> 00:52:54.410
there's this route,
there's this piece of

00:52:54.410 --> 00:52:56.270
rock in the Sawtooth
mountains of Idaho called

00:52:56.270 --> 00:52:58.490
the Elephants Perch,
it's just this granite

00:52:58.490 --> 00:53:00.230
dome, 1200 foot granite
dome, and some of the

00:53:00.230 --> 00:53:02.000
best rock in lower 48.

00:53:02.000 --> 00:53:03.500
Like it is absolutely
perfect granite,

00:53:03.520 --> 00:53:04.279
impeccable granite.

00:53:04.950 --> 00:53:07.770
And, uh, we have set
out this goal of doing

00:53:07.770 --> 00:53:09.690
like, uh, three of the
harder routes there in

00:53:09.690 --> 00:53:11.850
a day, which has never
been done before, but

00:53:11.850 --> 00:53:13.830
it's all for me, that's
like a way I can push

00:53:13.830 --> 00:53:16.770
myself and do new things
that is very physically

00:53:16.770 --> 00:53:17.759
and mentally difficult.

00:53:17.819 --> 00:53:19.980
That's never been done,
but I also have done

00:53:19.980 --> 00:53:21.000
those routes before.

00:53:21.270 --> 00:53:23.399
And so I feel very like
safe and confident that

00:53:23.399 --> 00:53:25.109
even though there are
some like hard rock

00:53:25.109 --> 00:53:27.359
climbing on those,
like it's not a life or

00:53:27.359 --> 00:53:28.680
death situation for me.

00:53:28.710 --> 00:53:31.140
And so it's a way for
me to like, push my, my

00:53:31.169 --> 00:53:34.770
limits, but in a way that
is, uh, a little bit more

00:53:34.770 --> 00:53:37.049
controlled and like in a
dad friendly kind of way.

00:53:37.730 --> 00:53:37.970
Yeah.

00:53:38.020 --> 00:53:38.390
Yeah.

00:53:38.419 --> 00:53:41.210
Well, nothing brings
one's own mortality

00:53:41.480 --> 00:53:43.669
to the forefront
than having children.

00:53:45.200 --> 00:53:47.839
I found anyways, it
really, all of a sudden

00:53:47.839 --> 00:53:48.589
the light went on.

00:53:48.740 --> 00:53:51.919
Pre-children, I wouldn't
say I didn't care if I

00:53:51.919 --> 00:53:54.440
lived or died, obviously
I'd prefer to be alive

00:53:54.470 --> 00:53:58.250
than to be dead, but
I never truly feel,

00:53:58.609 --> 00:54:01.890
I never truly felt
alive or as alive as

00:54:01.890 --> 00:54:03.779
when I almost died.

00:54:04.080 --> 00:54:06.450
And I would find myself,
putting myself into

00:54:06.450 --> 00:54:10.740
situations which scared
me, or which were, um,

00:54:11.910 --> 00:54:16.529
actually, potentially
quite dangerous for the

00:54:16.529 --> 00:54:18.660
feeling that you get
afterwards of yes, I've

00:54:18.660 --> 00:54:19.379
accomplished something.

00:54:19.379 --> 00:54:20.399
I've pushed
myself through.

00:54:20.399 --> 00:54:23.310
I've gone further
and, and you know,

00:54:23.430 --> 00:54:26.040
I'm not dead and I'm
actually capable of

00:54:26.040 --> 00:54:27.000
a heck of a lot more.

00:54:27.620 --> 00:54:28.790
Yeah, no, it's true.

00:54:29.089 --> 00:54:30.740
Um, I still love that.

00:54:30.830 --> 00:54:33.560
Uh, yeah, you just,
it's, it's a personal

00:54:33.560 --> 00:54:36.140
growth, you know, um,
learning about yourself.

00:54:36.259 --> 00:54:39.319
What is the, what's the,
um, what's the famous

00:54:39.470 --> 00:54:41.120
quote about, you know,
the problem with riding

00:54:41.120 --> 00:54:44.149
the edge is, um, thought
about like once you

00:54:44.149 --> 00:54:46.850
find it you're, it's too
late or something uh.

00:54:47.430 --> 00:54:48.310
Yeah, oh totally.

00:54:48.430 --> 00:54:49.020
It's like ouali.

00:54:49.529 --> 00:54:51.350
Yes, yes, exactly.

00:54:51.830 --> 00:54:53.000
Um, yeah.

00:54:53.060 --> 00:54:54.529
Anyways, but yeah, Mark,
I'm just going back to

00:54:54.529 --> 00:54:57.589
Mark, like somebody who,
uh, you know, certainly

00:54:57.589 --> 00:55:00.169
is, is, uh, tougher and
shit, as an individually.

00:55:00.945 --> 00:55:02.865
Um, you know, his whole
life, I don't know

00:55:02.865 --> 00:55:05.105
if you, where like
the Jim Jones and.

00:55:05.105 --> 00:55:05.565
Yes.

00:55:05.595 --> 00:55:07.515
How we trained all the
guys for that movie.

00:55:07.515 --> 00:55:07.825
Was it?

00:55:08.464 --> 00:55:10.125
300.

00:55:10.214 --> 00:55:10.365
Yeah.

00:55:10.365 --> 00:55:12.815
Superman and named it
after the Jonestown

00:55:12.845 --> 00:55:14.345
massacre, which is
a little tongue in

00:55:14.345 --> 00:55:15.365
cheek thing, but, uh.

00:55:16.895 --> 00:55:18.455
Yeah, I mean, he was
definitely like a punk

00:55:18.455 --> 00:55:19.685
rock guy, right um.

00:55:19.715 --> 00:55:20.015
Yeah.

00:55:20.555 --> 00:55:22.865
Uh, but, uh, yeah,
anyways, there's,

00:55:23.465 --> 00:55:26.585
there's, uh, yeah,
a lot, a lot to be

00:55:26.585 --> 00:55:27.305
learned from Mark.

00:55:27.335 --> 00:55:30.425
And I feel like, you
know, a lot of, you

00:55:30.425 --> 00:55:32.975
know, hunting without
getting too broey

00:55:33.065 --> 00:55:34.895
I feel like hunting
back-country hunting

00:55:34.895 --> 00:55:37.615
has got a little broey
in some ways, and I, I

00:55:37.625 --> 00:55:39.785
don't really necessarily
like that about it, but.

00:55:40.355 --> 00:55:40.805
I agree.

00:55:41.015 --> 00:55:43.625
There is a physical
element that I really

00:55:43.625 --> 00:55:46.745
enjoy about, uh, about
pushing my limits just

00:55:46.745 --> 00:55:47.555
in hunting, you know.

00:55:47.555 --> 00:55:50.255
So if we're going to do
a late season hunt in,

00:55:50.285 --> 00:55:51.545
you know, for us, you
know, late season, it

00:55:51.545 --> 00:55:53.825
might be mid November
and it's down, you

00:55:53.825 --> 00:55:56.785
know, zero degrees
Fahrenheit to 30 degrees.

00:55:57.345 --> 00:56:00.465
Um, and you're off,
you know, doing a 15,

00:56:00.495 --> 00:56:02.745
15 mile, you know,
in the mountain trek.

00:56:03.285 --> 00:56:06.015
Um, and it's difficult
and, you know,

00:56:06.015 --> 00:56:08.445
that's, there is some
satisfaction that comes

00:56:08.445 --> 00:56:10.695
with like accomplishing
something like that.

00:56:10.695 --> 00:56:13.545
And I enjoy that part
of it and not, not in

00:56:13.545 --> 00:56:16.005
a, not in a sense that
I really care what other

00:56:16.005 --> 00:56:16.875
people think about it.

00:56:17.205 --> 00:56:18.255
It's a personal thing.

00:56:18.345 --> 00:56:19.635
It's a very,
very personal.

00:56:20.265 --> 00:56:22.425
And, uh, and I think
that, you know, so

00:56:22.755 --> 00:56:24.855
there is, there is,
um, something like

00:56:25.095 --> 00:56:27.915
some comparable
element to climbing as

00:56:27.915 --> 00:56:29.115
there is to hunting.

00:56:30.215 --> 00:56:30.995
Yeah, I agree.

00:56:30.995 --> 00:56:32.705
And, you know, you
mentioned something when

00:56:32.705 --> 00:56:35.285
we were talking earlier
about introverts and

00:56:35.285 --> 00:56:38.165
extroverts, and you said
that, uh, you know, a

00:56:38.165 --> 00:56:41.135
lot of content creators,
uh, you've been finding

00:56:41.135 --> 00:56:42.875
the ones that you've
been dealing with or

00:56:42.875 --> 00:56:45.305
in your opinion are
probably more introverted

00:56:45.335 --> 00:56:46.115
than extroverted.

00:56:46.355 --> 00:56:48.035
I think we can all
be both, I think.

00:56:48.605 --> 00:56:50.385
But can you talk to that?

00:56:50.825 --> 00:56:55.424
Yeah, i, uh, I would say
that I'm an introvert

00:56:55.725 --> 00:56:58.335
in that, you know, if
I'm defining that is

00:56:58.694 --> 00:57:01.335
I don't, I think that
extroverts tend to

00:57:01.335 --> 00:57:03.375
get energized by being
around groups of people,

00:57:03.375 --> 00:57:07.365
introverts tend to, uh,
uh, have their energy

00:57:07.365 --> 00:57:08.875
systems like taken away.

00:57:09.814 --> 00:57:11.254
I like that analogy.

00:57:11.665 --> 00:57:15.705
And for me, while I
enjoy being in social,

00:57:16.185 --> 00:57:18.645
social settings, it is
draining for me, it is,

00:57:18.725 --> 00:57:19.785
it is highly draining.

00:57:19.815 --> 00:57:22.095
And I can only do so much
of at any one given time.

00:57:22.605 --> 00:57:26.444
Um, and most of the other
content creators that I

00:57:26.444 --> 00:57:30.285
know are the same way,
um, which honestly kind

00:57:30.285 --> 00:57:32.205
of surprised me that you
would think that people

00:57:32.205 --> 00:57:34.725
that, uh, are in front
of cameras all the time

00:57:34.935 --> 00:57:37.455
would be extroverts
and life of the party

00:57:37.455 --> 00:57:39.855
type personalities
like gregarious.

00:57:39.884 --> 00:57:41.595
And, and certainly
some of them are.

00:57:42.015 --> 00:57:45.645
Um, but, uh, I think
people would be surprised

00:57:45.645 --> 00:57:48.025
what people are, how,
how many introverts are

00:57:48.930 --> 00:57:50.310
in the content space.

00:57:50.370 --> 00:57:52.170
Um, you know, and I'm
speaking to that, to

00:57:52.170 --> 00:57:54.000
the hunting world in
particular, just people

00:57:54.000 --> 00:57:57.000
that I know, um, that
I've been around.

00:57:57.030 --> 00:57:59.130
And I, I don't
know why that is.

00:57:59.160 --> 00:58:00.840
I really don't,
but I find it

00:58:00.840 --> 00:58:01.740
really fascinating.

00:58:01.740 --> 00:58:03.420
There's something,
there's something

00:58:03.420 --> 00:58:05.160
that's very like
intimate when I'm out

00:58:05.160 --> 00:58:06.090
just self filming.

00:58:06.660 --> 00:58:09.720
Um, it feels like
I'm just talking to

00:58:09.750 --> 00:58:11.340
a friend when I had
the camera with me.

00:58:11.370 --> 00:58:13.050
Like, it doesn't feel
like I'm talking to

00:58:13.770 --> 00:58:16.410
thousands of, you know,
strangers on YouTube.

00:58:17.040 --> 00:58:20.670
Um, and, uh, so it
doesn't feel as though

00:58:20.700 --> 00:58:22.950
I'm being social
when I'm doing that.

00:58:23.340 --> 00:58:24.120
But, um, yeah.

00:58:24.210 --> 00:58:25.170
Anyways, interesting.

00:58:25.200 --> 00:58:26.880
I don't know what it is,
but there are definitely

00:58:26.880 --> 00:58:28.680
a lot of introverts out
there grading content.

00:58:29.250 --> 00:58:29.340
Yeah.

00:58:29.390 --> 00:58:29.510
Yeah.

00:58:29.570 --> 00:58:30.020
I agree.

00:58:30.020 --> 00:58:32.810
I, I would classify
myself in the introvert

00:58:32.840 --> 00:58:35.420
category based on that
description of being

00:58:35.420 --> 00:58:37.370
around people draining
your energy, because

00:58:37.370 --> 00:58:39.020
it definitely doesn't
fill me up and it's

00:58:39.020 --> 00:58:42.410
work, it's effort and I
crave the mountains or

00:58:42.410 --> 00:58:44.030
I crave the outdoors.

00:58:44.030 --> 00:58:46.430
And when I'm out
there, that's when

00:58:46.430 --> 00:58:47.330
I'm at my best.

00:58:48.754 --> 00:58:49.165
Yeah.

00:58:50.654 --> 00:58:54.375
So, you know, there's,
a lot of people will

00:58:54.375 --> 00:58:56.895
look at some of the
media that's out there.

00:58:56.895 --> 00:58:59.295
They'll look at the
content that you're

00:58:59.295 --> 00:59:01.815
putting out and they'll
want to do something

00:59:01.815 --> 00:59:03.615
similar, even if it's
just for their family and

00:59:03.615 --> 00:59:05.595
friends, or maybe they
want to film something

00:59:06.185 --> 00:59:07.545
at a larger scale.

00:59:08.145 --> 00:59:12.375
If you were to, uh, take
out and self film your

00:59:12.375 --> 00:59:16.214
own, just to self film
yourself, what would

00:59:16.214 --> 00:59:17.384
be essential equipment?

00:59:17.475 --> 00:59:19.665
What would you want
to bring without going

00:59:19.995 --> 00:59:22.185
too heavy and sticking
with the whole Mark

00:59:22.185 --> 00:59:23.025
Twight philosophy?

00:59:24.575 --> 00:59:25.955
Um, yeah.

00:59:25.984 --> 00:59:27.725
That's that is, that's
a good question.

00:59:27.785 --> 00:59:30.575
Um, I mean, I'll tell
you what I bring.

00:59:30.605 --> 00:59:33.484
Usually I have at least
like a high-end like

00:59:33.484 --> 00:59:37.115
camcorder that I use,
um, as my primary camera

00:59:37.115 --> 00:59:39.455
and then I'll have, uh,
at least two, usually

00:59:39.455 --> 00:59:41.674
two other cameras, like
a point of view camera,

00:59:42.004 --> 00:59:44.015
and then a little, we
have this little, uh,

00:59:44.415 --> 00:59:46.884
uh, camera that I use
for like motion shots.

00:59:47.384 --> 00:59:49.049
And that works out
pretty well for me.

00:59:49.229 --> 00:59:52.200
Um, I'd say that, you
know, you can, we get

00:59:52.200 --> 00:59:53.939
a lot of questions
about camera equipment

00:59:54.299 --> 00:59:55.979
and you can, you
can go really fancy.

00:59:55.979 --> 00:59:57.750
I mean, when we go
out with a film crew,

00:59:57.750 --> 00:59:59.220
we have a lot fancier
equipment that we

00:59:59.220 --> 01:00:00.299
use, camera equipment.

01:00:00.330 --> 01:00:03.029
But you don't, you don't
need fancy equipment

01:00:03.029 --> 01:00:03.930
to tell a good story.

01:00:03.930 --> 01:00:05.040
You can just use,
I mean, you could

01:00:05.040 --> 01:00:06.000
even use a GoPro.

01:00:06.540 --> 01:00:09.180
The, uh, the thing
that most people, I

01:00:09.180 --> 01:00:12.479
think overemphasize
is equipment and they

01:00:12.479 --> 01:00:14.740
undervalue story and.

01:00:14.740 --> 01:00:15.310
Right.

01:00:15.770 --> 01:00:16.040
Yeah.

01:00:16.150 --> 01:00:20.040
And the reason people,
if you were to ask,

01:00:20.040 --> 01:00:21.540
like why, you know,
just somebody out

01:00:21.540 --> 01:00:24.089
there, like, why do
you like this person?

01:00:24.089 --> 01:00:25.259
Like, why do you
like Steven Rinella?

01:00:25.259 --> 01:00:26.109
Why do you
like MeatEater?

01:00:26.459 --> 01:00:28.290
It's because they
like Steve, right?

01:00:28.470 --> 01:00:30.990
They like Steve and
yeah, the, the, the

01:00:31.080 --> 01:00:33.450
cinematography and
the music and the

01:00:33.450 --> 01:00:35.700
editing is like,
it's, it's good right.

01:00:35.700 --> 01:00:37.560
I'm not saying it's
bad, but it's the

01:00:37.560 --> 01:00:40.589
personalities of the
people you're watching

01:00:40.589 --> 01:00:41.609
that you're drawn to.

01:00:42.240 --> 01:00:46.480
Um, so, yeah, focus
on the story, focus on

01:00:46.480 --> 01:00:48.820
making it personable,
making it interesting

01:00:49.210 --> 01:00:50.380
and making it unique.

01:00:50.440 --> 01:00:53.110
Um, and, uh, I'd say,
you know, don't try

01:00:53.110 --> 01:00:55.000
and copy somebody
else necessarily, try

01:00:55.000 --> 01:00:57.660
and figure out like
what your voice is.

01:00:58.030 --> 01:00:59.530
And that takes a lot
of trial and error.

01:00:59.800 --> 01:01:02.350
I actually, before we
even started filming

01:01:02.380 --> 01:01:04.660
years, years prior,
I had taken a little

01:01:04.780 --> 01:01:07.330
tiny camera out and
tried to sell film.

01:01:07.720 --> 01:01:10.180
And I just remember it
felt so awkward and it

01:01:10.180 --> 01:01:11.710
was just garbage, man.

01:01:11.710 --> 01:01:12.780
I just remember going
back and looking

01:01:12.780 --> 01:01:15.070
at my video clips,
thinking this is awful.

01:01:15.070 --> 01:01:16.660
Like you're never
going to, you're never

01:01:16.660 --> 01:01:17.320
going to do this.

01:01:17.320 --> 01:01:18.910
Like, there's one
thing I can guarantee

01:01:18.910 --> 01:01:22.100
you'll never do, it's
make hunting content.

01:01:22.920 --> 01:01:24.420
And you got a whole
ton of them out

01:01:24.420 --> 01:01:25.080
now, don't you?

01:01:25.110 --> 01:01:27.090
Yeah, yeah, yeah, no,
it's, it's definitely,

01:01:27.120 --> 01:01:28.140
I was wrong about that.

01:01:28.170 --> 01:01:28.500
So.

01:01:29.100 --> 01:01:29.280
Yeah.

01:01:29.280 --> 01:01:30.300
And they're fantastic.

01:01:30.310 --> 01:01:32.190
Are you doing any of
the editing yourself

01:01:32.190 --> 01:01:33.900
or do you have other
people helping with that?

01:01:34.560 --> 01:01:36.660
So, uh, we do
it all in house.

01:01:36.660 --> 01:01:38.610
My, my business partner,
Jason does all that.

01:01:38.610 --> 01:01:41.080
So the guy that I had the
beer with, um, he's, he

01:01:41.080 --> 01:01:44.790
actually self filmed and
is in some content now.

01:01:44.819 --> 01:01:46.140
He's always been
behind the camera,

01:01:46.140 --> 01:01:47.460
but we've been pushing
him to get out in

01:01:47.460 --> 01:01:48.060
front of the camera.

01:01:48.060 --> 01:01:48.960
He's a great guy.

01:01:49.380 --> 01:01:52.080
Um, and so he does
all of our, uh,

01:01:52.110 --> 01:01:53.130
all of our editing.

01:01:53.160 --> 01:01:55.680
We, we do it, we used to
do a lot of it together.

01:01:56.069 --> 01:01:58.680
Um, but now we've kind
of, because we've gotten

01:01:58.680 --> 01:02:00.810
busier and bigger, we've
kind of just distributed

01:02:00.810 --> 01:02:02.910
the, the roles and
responsibilities a lot.

01:02:02.910 --> 01:02:04.920
So he does pretty
much everything on

01:02:04.920 --> 01:02:06.000
the editing side now.

01:02:06.000 --> 01:02:08.880
And I will join him in
the editing bay, um,

01:02:08.880 --> 01:02:10.830
occasionally, but it's
pretty much all him.

01:02:11.819 --> 01:02:13.910
Wow, I mean, it's really,
I mean, you're talking

01:02:13.910 --> 01:02:14.830
about the stop motion.

01:02:14.840 --> 01:02:16.520
Are you watching like
the, uh, the star

01:02:16.520 --> 01:02:19.040
is going over ahead
or motion graphics

01:02:19.040 --> 01:02:20.640
tracing over top
of the ridgeline.

01:02:20.660 --> 01:02:22.400
Like there's a lot of
work that's gone into

01:02:22.400 --> 01:02:24.529
these videos that, uh,
that you guys are making.

01:02:24.799 --> 01:02:25.790
Yeah, absolutely.

01:02:25.880 --> 01:02:27.410
And then when we do
motion graphics, I've,

01:02:27.440 --> 01:02:30.230
you know, a friend
of mine named Conrad,

01:02:30.230 --> 01:02:32.000
he's a really talented
motion graphics guy.

01:02:32.000 --> 01:02:35.180
So we, we, we definitely
pull in for our

01:02:35.180 --> 01:02:36.700
bigger film pieces.

01:02:36.700 --> 01:02:40.185
We try and make them,
uh, visually appealing

01:02:40.185 --> 01:02:43.335
and have a cinematic
element to them as well.

01:02:43.365 --> 01:02:46.515
Um, and some of that
too, is to make them

01:02:46.515 --> 01:02:48.555
appealing to people that
aren't into hunting.

01:02:49.065 --> 01:02:49.185
Yeah.

01:02:49.235 --> 01:02:50.885
I think that's, I
think that's a huge

01:02:50.915 --> 01:02:51.785
point right there.

01:02:52.505 --> 01:02:52.715
Yeah.

01:02:52.775 --> 01:02:57.245
I think, I think you're
really, you're, you're

01:02:57.245 --> 01:03:00.205
broadening the horizon
of what hunting is to

01:03:00.275 --> 01:03:03.215
people who otherwise are
used to the old grip and

01:03:03.215 --> 01:03:04.685
grin type type shows.

01:03:05.225 --> 01:03:07.085
And you might be
introducing a whole new

01:03:07.085 --> 01:03:08.645
generation of people
who wouldn't otherwise

01:03:08.645 --> 01:03:10.625
want, want to be
interested in hunting.

01:03:10.655 --> 01:03:12.275
I think that's a
really smart thing that

01:03:12.275 --> 01:03:12.935
you guys are doing.

01:03:13.385 --> 01:03:13.595
Yeah.

01:03:13.625 --> 01:03:13.985
Thank you.

01:03:13.985 --> 01:03:16.475
We, we try and some,
certainly some of the

01:03:16.475 --> 01:03:19.955
more, some of the, the
most like valued feedback

01:03:19.955 --> 01:03:22.205
that I've received is
from people that do

01:03:22.205 --> 01:03:25.265
not hunt, but they have
watched like our, our

01:03:25.295 --> 01:03:27.065
film about the Frank
Church Wilderness,

01:03:27.725 --> 01:03:29.495
the Last Wild Places
series about the Frank.

01:03:29.825 --> 01:03:31.445
And they're like,
man, that was a

01:03:31.445 --> 01:03:32.195
cool adventure.

01:03:32.819 --> 01:03:34.620
I don't even hunt,
but that sounds like

01:03:34.620 --> 01:03:36.569
something I might be
interested in doing

01:03:36.629 --> 01:03:39.120
or thanks for sharing
that, that trip.

01:03:39.810 --> 01:03:41.399
Um, so yeah.

01:03:42.169 --> 01:03:42.799
That's really cool.

01:03:42.799 --> 01:03:44.810
And then audio, we
talked with the video.

01:03:45.319 --> 01:03:47.100
Audio is obviously
very important.

01:03:47.320 --> 01:03:47.800
Yes.

01:03:48.230 --> 01:03:50.319
Are you bringing
separate microphones

01:03:50.319 --> 01:03:52.220
or are you just using
the on-camera bikes or?

01:03:53.660 --> 01:03:56.180
I use an onboard mic,
uh, so, so when I'm

01:03:56.180 --> 01:03:58.970
self filming, I have an
onboard mic, um, that

01:03:58.970 --> 01:04:02.600
sits on my camera and,
uh, sometimes we will

01:04:02.600 --> 01:04:06.020
use separate, um, w w
if we have, like, for

01:04:06.020 --> 01:04:08.359
bringing in other people,
yes, we'll bring in, um,

01:04:08.390 --> 01:04:09.919
separate mics as well.

01:04:09.919 --> 01:04:12.049
And mic up occaisionally
for interviews, but

01:04:12.500 --> 01:04:14.660
it's a pain to bring
in, you know, always be

01:04:14.660 --> 01:04:16.189
wearing a mic and it's
just not realistic.

01:04:16.189 --> 01:04:18.790
So shotgun mics are
pretty standard for us.

01:04:19.250 --> 01:04:19.430
Yeah.

01:04:19.430 --> 01:04:21.825
Like a little road
pro plus or something

01:04:21.825 --> 01:04:22.905
or something similar.

01:04:22.925 --> 01:04:23.345
Exactly.

01:04:23.375 --> 01:04:23.675
Yep.

01:04:23.855 --> 01:04:25.355
Um, it depends on the
camera, we have a few

01:04:25.355 --> 01:04:25.985
different cameras.

01:04:25.985 --> 01:04:27.455
So depending on which,
which one, we have

01:04:27.455 --> 01:04:28.964
kind of different,
different mics that can

01:04:28.985 --> 01:04:29.825
go on those cameras.

01:04:30.065 --> 01:04:32.315
So we will bring
in, you know, mics

01:04:32.315 --> 01:04:33.455
to capture audio.

01:04:33.485 --> 01:04:36.125
There are there
have been, you know,

01:04:36.785 --> 01:04:40.235
capturing good audio
is, is also something

01:04:40.265 --> 01:04:41.855
I didn't appreciate.

01:04:41.915 --> 01:04:43.655
And I don't think
a lot of like new

01:04:43.655 --> 01:04:46.655
content creators really
appreciate that audio can

01:04:46.655 --> 01:04:49.895
really is, is a backbone
of a content piece.

01:04:50.525 --> 01:04:52.505
And so spending the
time to get that audio

01:04:52.505 --> 01:04:54.185
is really important.

01:04:55.745 --> 01:04:57.395
That was something
that stood out to me,

01:04:57.485 --> 01:04:59.765
watching your stuff,
that, that, that audio

01:04:59.825 --> 01:05:02.075
work is something you
guys obviously spent

01:05:02.075 --> 01:05:03.065
a lot of attention to.

01:05:03.725 --> 01:05:05.135
A ton, a ton.

01:05:05.255 --> 01:05:05.495
Yeah.

01:05:05.555 --> 01:05:09.215
And we've, we have gotten
back home sometimes

01:05:09.215 --> 01:05:12.725
and been like man, the
audio from, you know,

01:05:12.815 --> 01:05:14.825
this day and this day,
and this day is garbage.

01:05:14.855 --> 01:05:16.235
Like it was, the
wind was the wind

01:05:16.235 --> 01:05:17.135
noise was too much.

01:05:18.000 --> 01:05:20.460
And that's a bummer
because when you spend

01:05:20.460 --> 01:05:23.190
all that time and your
audio is garbage because

01:05:23.400 --> 01:05:26.700
it leaves some holes
in your, in your story

01:05:26.700 --> 01:05:28.260
or your editing, you
have to get creative.

01:05:28.800 --> 01:05:31.710
But, um, yeah, and
that's, again, that's not

01:05:31.710 --> 01:05:32.580
something I understood.

01:05:32.580 --> 01:05:34.170
And we got into this,
you know, my, my

01:05:34.170 --> 01:05:37.560
business partner, I'm
fortunate to have him

01:05:37.830 --> 01:05:41.070
because he, um, he
understands sort of the

01:05:41.070 --> 01:05:43.950
technical storytelling
side of the film world.

01:05:44.220 --> 01:05:46.380
I think we're a good
balance in terms of

01:05:47.010 --> 01:05:49.530
knowing what, uh,
what the story we want

01:05:49.530 --> 01:05:51.330
to tell and working
together to sort of

01:05:51.330 --> 01:05:52.530
weave that together.

01:05:53.040 --> 01:05:55.830
Um, but his, his, I
would say technical

01:05:55.830 --> 01:05:58.680
and cinematic, uh,
experience and knowledge

01:05:58.680 --> 01:06:00.660
is far, far above mine.

01:06:01.670 --> 01:06:03.650
Well, I don't think you
guys are necessarily

01:06:03.650 --> 01:06:06.740
monetizing the, um,
this show, are you?

01:06:07.370 --> 01:06:07.550
Like.

01:06:08.180 --> 01:06:10.130
We, it's funny you
mentioned, asked that.

01:06:10.160 --> 01:06:12.860
We, we do some
and not on others.

01:06:13.190 --> 01:06:15.450
I mean, here's another,
you want to real talk.

01:06:16.095 --> 01:06:18.044
Monetization on YouTube,
anybody who thinks you're

01:06:18.044 --> 01:06:19.365
going to go out and just
make a bunch of money

01:06:19.365 --> 01:06:21.645
on ads on YouTube, like
not going to happen.

01:06:21.855 --> 01:06:26.805
Unless, unless, and until
you hit that like 200,

01:06:26.805 --> 01:06:29.805
300 million subscriber
mark, then you can start

01:06:29.805 --> 01:06:31.124
making some money on.

01:06:31.124 --> 01:06:31.444
Totally.

01:06:31.444 --> 01:06:31.884
On YouTube.

01:06:32.174 --> 01:06:34.455
Uh, and you're getting
like millions of views

01:06:34.634 --> 01:06:36.944
and you're creating
lots of videos, you

01:06:36.944 --> 01:06:39.714
know, making a dozen,
two dozen, even 3 dozen

01:06:39.734 --> 01:06:42.435
videos and expecting
those are going to make

01:06:42.435 --> 01:06:43.065
you a lot of money.

01:06:43.065 --> 01:06:44.265
Like this is not
going to happen.

01:06:44.685 --> 01:06:48.315
The YouTube ad revenue
system is not set up as

01:06:48.315 --> 01:06:50.565
an ecosystem for that
to be a significant

01:06:50.565 --> 01:06:51.075
amount of money.

01:06:51.694 --> 01:06:52.145
Totally.

01:06:53.044 --> 01:06:53.515
So.

01:06:53.515 --> 01:06:56.524
W what I think is really
clever at though, is it

01:06:56.674 --> 01:06:58.835
like it'll highlight your
kit and that'll highlight

01:06:58.835 --> 01:07:00.785
your stuff, and it'll
be showing it being used

01:07:00.785 --> 01:07:02.615
in a real environment
and in a real way.

01:07:03.065 --> 01:07:06.185
And from a marketing
perspective, although

01:07:06.185 --> 01:07:08.015
it's not directly
monetized, I think

01:07:08.015 --> 01:07:10.865
that's a very,
very smart approach

01:07:10.865 --> 01:07:11.464
that you've taken.

01:07:12.510 --> 01:07:15.540
Not only educating people
and entertaining people,

01:07:15.540 --> 01:07:19.230
but it's also serves as a
marketing piece as well.

01:07:19.940 --> 01:07:23.660
Well, I mean, to me,
like brands are very

01:07:23.660 --> 01:07:25.160
interesting thing.

01:07:25.700 --> 01:07:26.570
Like what is a brand?

01:07:26.600 --> 01:07:27.920
What is a brand that,
you know, you're

01:07:27.920 --> 01:07:29.860
wearing an Under Armour
shirt right now right.

01:07:30.270 --> 01:07:30.400
Right.

01:07:30.400 --> 01:07:32.450
Um, and I'm not saying
that you're in love with

01:07:32.450 --> 01:07:34.940
Under Armour, but Under
Armour has a really

01:07:34.940 --> 01:07:36.380
interesting brand story.

01:07:36.890 --> 01:07:39.980
And we are, we are all,
all of us are, are, none

01:07:39.980 --> 01:07:42.140
of us are impervious
to being drawn to

01:07:42.140 --> 01:07:45.140
brands because there's
something about them

01:07:45.620 --> 01:07:49.850
that, that we identify
with or that we like in

01:07:49.850 --> 01:07:51.800
some way, we may not be
able to articulate it.

01:07:51.860 --> 01:07:54.620
Well, you may not even
understand it, but brands

01:07:54.620 --> 01:07:59.330
speak to us and good
brands who tell a story

01:07:59.330 --> 01:08:01.400
about what, who they
are and their values

01:08:01.400 --> 01:08:02.270
and what they represent.

01:08:02.270 --> 01:08:04.680
Those are the ones that
I like personally, right.

01:08:04.680 --> 01:08:05.610
If we.

01:08:05.610 --> 01:08:05.920
Totally.

01:08:05.920 --> 01:08:10.410
Just, if we didn't have
an interesting uh, brand.

01:08:10.740 --> 01:08:14.160
And I think we, we
try very hard to have

01:08:14.160 --> 01:08:16.170
a unique voice and
have a unique brand.

01:08:16.650 --> 01:08:18.390
We're just a company
that made some game bags

01:08:18.390 --> 01:08:22.170
and some knives and had
nothing else interesting

01:08:22.170 --> 01:08:23.880
to say, or didn't have
anything else, there was

01:08:23.880 --> 01:08:25.320
no backbone behind that.

01:08:25.560 --> 01:08:28.170
I don't feel we would
have made inroads the

01:08:28.170 --> 01:08:30.270
way we, we have so far.

01:08:30.660 --> 01:08:35.900
Um, and I don't do that
as, um, duplicitous or

01:08:35.910 --> 01:08:38.430
trying to trick anybody,
but our content is a

01:08:38.430 --> 01:08:41.220
way for us to share who
we are and help people

01:08:41.220 --> 01:08:43.290
understand and relate
to us as a brand, right?

01:08:43.410 --> 01:08:45.270
So it's a way for us
to connect with people.

01:08:45.270 --> 01:08:47.010
And that's one of
the wonderful things

01:08:47.010 --> 01:08:47.760
about YouTube.

01:08:48.300 --> 01:08:50.850
It has, it is the
great leveler, right?

01:08:50.850 --> 01:08:52.740
You don't have to
buy ad space or buy a

01:08:52.740 --> 01:08:55.260
TV show to like tell
people who you are.

01:08:55.560 --> 01:08:57.960
The internet exists,
YouTube exists.

01:08:58.380 --> 01:09:01.080
It is yours to use,
to communicate to

01:09:01.080 --> 01:09:02.310
your, your audience.

01:09:02.340 --> 01:09:03.420
However you see fit.

01:09:03.930 --> 01:09:08.715
Um, And so for us, yes,
content is we enjoy

01:09:08.745 --> 01:09:12.585
doing it and there's
oftentimes, uh, there

01:09:12.585 --> 01:09:14.445
are multiple reasons
why we might do it,

01:09:14.865 --> 01:09:18.375
but paramount amongst
those is trying to

01:09:18.735 --> 01:09:21.825
communicate who we are
and what we value and

01:09:21.825 --> 01:09:22.815
what's important to us.

01:09:24.155 --> 01:09:24.965
That's fantastic.

01:09:25.385 --> 01:09:30.995
It's the people will
purchase not necessarily

01:09:31.025 --> 01:09:33.645
what the product is,
but why the product is.

01:09:33.645 --> 01:09:35.135
And I think Simon
Sinek did a neat

01:09:35.195 --> 01:09:36.215
little talk on that.

01:09:36.215 --> 01:09:37.745
They kind of, I don't
know if you've ever seen

01:09:37.745 --> 01:09:38.765
that TED Talk he did.

01:09:39.215 --> 01:09:39.465
No.

01:09:39.465 --> 01:09:42.404
A talk, oh, it's an
interesting one um.

01:09:42.404 --> 01:09:43.125
Have to check it out.

01:09:43.745 --> 01:09:44.135
Yeah.

01:09:44.135 --> 01:09:47.225
Actually it, because
it basically has spoke

01:09:47.255 --> 01:09:49.145
in a much more eloquent
way than I'm sure I

01:09:49.145 --> 01:09:52.085
will, but it speaks to
why people are drawn

01:09:52.085 --> 01:09:52.745
to different things.

01:09:52.745 --> 01:09:56.345
And you essentially
just put that whole idea

01:09:56.345 --> 01:09:57.395
into a nutshell there.

01:09:57.785 --> 01:09:59.615
People will, people
will get behind a

01:09:59.615 --> 01:10:01.175
brand because they
believe in what it is.

01:10:01.175 --> 01:10:03.155
People buy Apple
computers, not because

01:10:03.155 --> 01:10:06.335
it's got a great monitor
and a great processor

01:10:06.335 --> 01:10:07.175
or whatever it is.

01:10:07.175 --> 01:10:08.345
There's going to be
other computers that

01:10:08.345 --> 01:10:10.835
have better have better
screens and better,

01:10:10.835 --> 01:10:13.925
more memory, but they're
buying into an ecosystem

01:10:13.925 --> 01:10:15.365
and they're buying
into a culture, they're

01:10:15.365 --> 01:10:19.145
buying into, um, whatever
Apple's motto is.

01:10:19.145 --> 01:10:20.135
Think differently here.

01:10:20.945 --> 01:10:21.205
Yeah.

01:10:21.235 --> 01:10:21.545
Yeah.

01:10:22.215 --> 01:10:24.005
Their motto, their
motto isn't we make

01:10:24.005 --> 01:10:26.705
great computers or
we make a cool phone.

01:10:26.765 --> 01:10:27.125
Right.

01:10:27.125 --> 01:10:28.655
It's like yeah,
think differently or

01:10:28.655 --> 01:10:29.375
whatever it is, like.

01:10:29.845 --> 01:10:30.755
Yeah, think differently.

01:10:31.365 --> 01:10:31.665
Yeah.

01:10:34.185 --> 01:10:34.545
Yeah.

01:10:34.655 --> 01:10:35.045
No, I.

01:10:35.585 --> 01:10:36.665
I, and I think
about that.

01:10:36.665 --> 01:10:37.265
Hit the nail on
the head there.

01:10:37.715 --> 01:10:37.955
Yeah.

01:10:37.955 --> 01:10:38.255
Yeah.

01:10:38.255 --> 01:10:42.090
And I, again I, I feel
like it's the, you know,

01:10:42.120 --> 01:10:45.030
Patagonia, a brand like
love it or hate it.

01:10:45.540 --> 01:10:47.640
That is a, that
is a brand that is

01:10:47.640 --> 01:10:51.900
recognizable and has
a very loyal, hardcore

01:10:51.900 --> 01:10:53.070
set of customers right.

01:10:53.220 --> 01:10:56.520
And because they have,
they have stayed true

01:10:56.580 --> 01:10:58.530
to who they are and
what they believe.

01:10:59.130 --> 01:11:01.530
Um, and it's more
than just a clothing

01:11:01.530 --> 01:11:02.310
company writing.

01:11:02.310 --> 01:11:03.660
Nobody thinks that
Patagonia is just

01:11:03.660 --> 01:11:04.590
a clothing company.

01:11:04.800 --> 01:11:07.740
I don't, anyway, I don't
want us to just be a

01:11:07.740 --> 01:11:09.120
gear company, right.

01:11:09.120 --> 01:11:12.570
Like I want us to be much
more than that and idea.

01:11:12.900 --> 01:11:15.650
I want people to
our customers there,

01:11:15.650 --> 01:11:16.860
there are a lot of
our customers who are

01:11:16.860 --> 01:11:18.090
probably just buying
a product because

01:11:18.090 --> 01:11:19.500
they liked the product
and that's fine.

01:11:19.530 --> 01:11:19.800
Sure.

01:11:20.160 --> 01:11:23.310
But when I think about
like, what do I want

01:11:23.310 --> 01:11:25.650
our customers to think
of when they're opening

01:11:25.650 --> 01:11:26.880
up a set of game bags?

01:11:27.570 --> 01:11:29.130
I don't want them to
think about like, this

01:11:29.130 --> 01:11:30.120
is a throwaway product.

01:11:30.120 --> 01:11:32.100
I want them to think
about, like this

01:11:32.100 --> 01:11:34.200
represents adventure.

01:11:34.590 --> 01:11:37.935
This represents food,
meat, like all the

01:11:37.935 --> 01:11:39.315
things that I care about.

01:11:39.825 --> 01:11:43.815
It is, uh, it is a, um,
an idea it's a metaphor.

01:11:43.845 --> 01:11:45.585
It's not just a
set of game bags.

01:11:46.035 --> 01:11:48.405
And I want them to, you
know, sort of understand

01:11:48.435 --> 01:11:51.885
like all the reasons
that we created a product

01:11:51.885 --> 01:11:53.985
that traditionally it
was a throwaway product.

01:11:54.555 --> 01:11:57.945
It's, it's, you know,
it is purpose built for

01:11:58.155 --> 01:12:01.095
people that are trying
to, um, go out and find

01:12:01.095 --> 01:12:02.775
their own adventure,
whatever that looks like.

01:12:03.285 --> 01:12:06.165
And so, sounds
very simple.

01:12:06.675 --> 01:12:08.385
I, you know, I'm not
saying we have it

01:12:08.535 --> 01:12:11.175
figured out, but that
is what we, how I

01:12:11.175 --> 01:12:14.175
think about branding
and, and marketing and

01:12:14.175 --> 01:12:16.605
just like the way we,
why, why do we do, why

01:12:16.605 --> 01:12:17.745
do we create content?

01:12:18.285 --> 01:12:21.285
Um, uh, and how
do we tell our

01:12:21.285 --> 01:12:22.515
story as a company?

01:12:23.885 --> 01:12:25.895
Well, you're doing a
fantastic job with it.

01:12:27.545 --> 01:12:29.915
If we were to switch
gears a little bit and

01:12:29.915 --> 01:12:32.585
talk a little bit about
gear, you're going out

01:12:32.645 --> 01:12:33.625
on a mountain hunt.

01:12:34.215 --> 01:12:36.075
You're going light,
you're going fast.

01:12:36.375 --> 01:12:38.264
Um, I'm sure there's
times you've gotten

01:12:38.264 --> 01:12:39.855
up there and you've
regretted not bringing

01:12:39.855 --> 01:12:41.385
certain things cause
you'd be a heck of a

01:12:41.385 --> 01:12:44.355
lot more comfortable,
but what would be

01:12:44.505 --> 01:12:47.144
some, uh, you want
on a multi-day hunt?

01:12:47.205 --> 01:12:49.575
What are, what are some
necessities that you

01:12:49.575 --> 01:12:51.255
just can't live without?

01:12:52.175 --> 01:12:53.615
Uh, good question.

01:12:53.705 --> 01:12:55.985
Um, you know, I'm, I'm
one of those people

01:12:55.985 --> 01:12:59.585
that has spreadsheets
for each hunt I go on.

01:12:59.585 --> 01:13:01.295
So like archery mule
deer, archery elk,

01:13:01.325 --> 01:13:06.425
um, uh, I, I, so
yeah, so I'm packing

01:13:06.455 --> 01:13:07.625
pretty, pretty light.

01:13:07.684 --> 01:13:11.764
Um, you know, the basics
of like good backpack,

01:13:11.945 --> 01:13:15.005
good boots are, I'd
say like pretty, those

01:13:15.005 --> 01:13:17.434
were like the, in
my like hierarchy of

01:13:17.434 --> 01:13:20.075
gear needs, like boots
are right at the top.

01:13:20.615 --> 01:13:24.455
Um, I don't always take
a tent, um, but usually

01:13:24.455 --> 01:13:27.005
take a sleeping bag
and a pad to sleep on

01:13:27.005 --> 01:13:29.705
because sleep, getting
decent amount of sleep is

01:13:29.705 --> 01:13:31.835
really important for my
like performance and my

01:13:31.835 --> 01:13:33.015
ability to think clearly.

01:13:33.695 --> 01:13:37.200
Um, and then beyond that,
you know, I, I usually

01:13:37.200 --> 01:13:39.000
take a stove for food.

01:13:39.030 --> 01:13:41.310
Not always, sometimes
I'll just eat cold, cold

01:13:41.310 --> 01:13:44.190
meals or take meals that
don't require hot water.

01:13:44.580 --> 01:13:47.040
Um, I rarely leave
without coffee because

01:13:47.040 --> 01:13:48.270
I'm addicted to caffeine.

01:13:48.900 --> 01:13:52.530
Um, so for all the
lightweight, lightweight

01:13:52.560 --> 01:13:55.020
talk that I do, um,
I usually don't leave

01:13:55.020 --> 01:13:57.840
home without some,
some, uh, some little

01:13:57.840 --> 01:13:59.250
coffee packets um.

01:13:59.280 --> 01:13:59.550
Yeah.

01:14:00.540 --> 01:14:05.010
So yeah, boots bag, uh,
just normal stuff, man.

01:14:05.010 --> 01:14:07.260
Normal backpacking gear,
nothing, nothing fancy.

01:14:07.620 --> 01:14:09.090
I don't take a
leatherman, I don't

01:14:09.090 --> 01:14:10.260
take a multi-tool.

01:14:10.740 --> 01:14:13.140
Um, I try not to take
anything that doesn't

01:14:13.140 --> 01:14:15.690
have, uh, at least
a couple of uses.

01:14:16.320 --> 01:14:18.900
It's not always doable,
but I just try and

01:14:18.900 --> 01:14:21.840
make due with as little
as I can and still

01:14:21.840 --> 01:14:22.860
be like comfortable.

01:14:22.860 --> 01:14:23.940
So I don't like
going hungry.

01:14:23.940 --> 01:14:25.350
That's the other thing
is like, I don't like

01:14:25.350 --> 01:14:29.190
starving out there and
I, um, I'm not, I'm

01:14:29.190 --> 01:14:33.224
not a particularly, um,
6'2", 180, uh, fairly

01:14:33.224 --> 01:14:36.165
like thin dude, but
like I eat like I'm a

01:14:36.165 --> 01:14:36.974
lot bigger than that.

01:14:38.205 --> 01:14:41.415
So, uh, I I'd probably
take sometimes a little

01:14:41.415 --> 01:14:44.745
more food that I need
to, but, uh, depending

01:14:44.745 --> 01:14:46.485
on the length of the
hunt, I'm okay carrying

01:14:46.485 --> 01:14:48.554
an extra half a pound
of food if that means

01:14:48.554 --> 01:14:51.045
I'm not sitting up there
wishing I had more.

01:14:51.705 --> 01:14:55.005
Um, and then I, you
know, I rarely, uh,

01:14:55.035 --> 01:14:55.905
most mountain hunts.

01:14:55.934 --> 01:14:58.005
I pretty much always
take a tripod usually

01:14:58.005 --> 01:14:58.844
cause I'm filming.

01:14:59.205 --> 01:15:02.474
But also because I, I
always, uh, especially

01:15:02.474 --> 01:15:04.665
for like deer hunting,
uh, but pretty much

01:15:04.695 --> 01:15:06.884
every, every kind
of hunting, I prefer

01:15:06.884 --> 01:15:09.105
to glass with my
binoculars on my tripod,

01:15:09.434 --> 01:15:10.545
as much as I can.

01:15:10.545 --> 01:15:12.105
And I just, you
just catch so much

01:15:12.105 --> 01:15:13.035
more game that way.

01:15:13.424 --> 01:15:16.094
Deer, elk, you know,
whatever sheep, goats,

01:15:16.094 --> 01:15:19.005
like bedded down that you
might not see otherwise.

01:15:19.065 --> 01:15:22.304
So, um, I carry a few
items that I consider

01:15:22.304 --> 01:15:23.894
sort of important
hunting items like

01:15:23.894 --> 01:15:26.804
that, um, that you could
probably, some people

01:15:26.804 --> 01:15:28.424
might say you could do
without, but I think

01:15:28.424 --> 01:15:29.504
it's pretty important.

01:15:30.455 --> 01:15:31.965
You bringing a spotting
scope as well, or

01:15:31.965 --> 01:15:33.525
just using the bino's
for all your work?

01:15:33.845 --> 01:15:35.285
Spotting scope if
I'm hunting mule

01:15:35.285 --> 01:15:36.275
deer, for sure.

01:15:36.965 --> 01:15:40.985
Um, I don't, you know,
elk, elk are, are kind of

01:15:41.014 --> 01:15:44.855
big and easy to see and I
can, uh, I'm not, I'm not

01:15:44.855 --> 01:15:46.535
much of a trophy hunter
when it comes to elk.

01:15:46.535 --> 01:15:50.014
I like shooting big elk
um, but I am for deer,

01:15:50.105 --> 01:15:50.945
I tend to trophy hunt.

01:15:51.745 --> 01:15:53.585
And so I like
to know what I'm

01:15:53.585 --> 01:15:56.014
looking at before
I dive in after it.

01:15:56.014 --> 01:15:59.855
So spotting scope
for deer, um, and

01:15:59.855 --> 01:16:00.695
depends on the trip.

01:16:01.025 --> 01:16:03.305
So sometimes I'll take a
spotting scope sometimes

01:16:03.305 --> 01:16:04.745
I'll just take a bigger
set of binocular.

01:16:04.755 --> 01:16:09.125
So last year we did like
a backpack hunt that

01:16:09.125 --> 01:16:12.125
was, you know, I don't
know, 11 miles in 5,000

01:16:12.125 --> 01:16:13.715
vertical feet to get
through our high camp.

01:16:14.014 --> 01:16:15.665
So I was really
thinking pretty hard

01:16:15.665 --> 01:16:16.925
about my gear choices.

01:16:17.915 --> 01:16:19.085
Um, took a hot tent.

01:16:19.115 --> 01:16:21.665
So I had a collapsible
titanium stove,

01:16:21.665 --> 01:16:23.675
but I didn't take a
canister fuel stove.

01:16:24.095 --> 01:16:26.644
I just took a, uh,
titanium cup to

01:16:26.644 --> 01:16:27.605
heat up my water on.

01:16:28.205 --> 01:16:31.830
Um, so, so made some
sacrifices there.

01:16:31.830 --> 01:16:33.450
I also didn't take
a spotting scope,

01:16:33.480 --> 01:16:34.530
wish I would have.

01:16:34.830 --> 01:16:36.830
Um, but ended
up taking a.

01:16:36.830 --> 01:16:37.820
What were you
hunting on that one?

01:16:38.180 --> 01:16:38.690
Mule deer.

01:16:39.089 --> 01:16:39.880
Mule deer on that one.

01:16:39.960 --> 01:16:40.050
Okay.

01:16:40.110 --> 01:16:40.290
Yeah.

01:16:40.530 --> 01:16:42.590
Uh, rutting mule deer
in that one and, uh,

01:16:43.460 --> 01:16:45.740
you know, there's, uh,
I ended up shooting, uh,

01:16:45.769 --> 01:16:47.450
like getting a nice buck,
but there were a couple

01:16:47.450 --> 01:16:49.040
of deer, like off of
the distance I was like

01:16:49.220 --> 01:16:50.559
really nice frame bucks.

01:16:51.019 --> 01:16:53.090
Um, but it was, they
were far enough away

01:16:53.090 --> 01:16:54.830
where it's like, I'm
not going to go after

01:16:54.830 --> 01:16:57.019
that, unless if it's
like a giant two point

01:16:57.380 --> 01:17:00.170
and I just couldn't tell
through my bino's kind of

01:17:00.170 --> 01:17:01.000
what I was dealing with.

01:17:01.670 --> 01:17:02.050
Um.

01:17:02.050 --> 01:17:02.220
Right.

01:17:02.970 --> 01:17:04.820
So yeah, anyways,
sometimes I take a

01:17:04.820 --> 01:17:06.980
spotter and some, if
that particular trip I

01:17:06.980 --> 01:17:08.960
just decided I'm like,
it's not, I, I can

01:17:08.960 --> 01:17:13.250
deal with a 12x bino's
on a tripod and leave

01:17:13.250 --> 01:17:14.090
the spotter at home.

01:17:14.120 --> 01:17:17.780
And I wish it had a
spotter, but I didn't

01:17:17.780 --> 01:17:19.890
regret it when we were
hiking in cause that

01:17:19.890 --> 01:17:21.040
was, it was helacious.

01:17:21.770 --> 01:17:22.710
Right, totally.

01:17:23.190 --> 01:17:23.460
Yeah.

01:17:25.905 --> 01:17:26.415
I love it.

01:17:26.565 --> 01:17:27.554
Is there anything
else that we should

01:17:27.554 --> 01:17:28.394
be talking about?

01:17:28.455 --> 01:17:29.924
Is there anything
that we've kind

01:17:29.924 --> 01:17:30.615
of left out here?

01:17:31.955 --> 01:17:37.985
Um, I don't, I
don't think so.

01:17:37.985 --> 01:17:38.884
Nothing about me.

01:17:38.945 --> 01:17:40.535
I mean, at some point
I'd love to learn more

01:17:40.535 --> 01:17:43.144
about you and uh, some
point I need to yeah,

01:17:43.205 --> 01:17:44.825
pick your brain about
hunting and Canada.

01:17:44.884 --> 01:17:46.625
Cause it's on my list
and I've never done

01:17:46.625 --> 01:17:48.575
it, but we can do
that another time.

01:17:49.384 --> 01:17:49.625
Yeah.

01:17:49.625 --> 01:17:51.245
I, I think, uh, I think
maybe we should have

01:17:51.245 --> 01:17:53.665
another podcast and we
can talk about hunting.

01:17:54.245 --> 01:17:54.955
Sounds great.

01:17:54.955 --> 01:17:55.014
Yeah.

01:17:55.094 --> 01:17:56.795
As soon as we open up
these borders here and

01:17:56.795 --> 01:17:58.955
we can have some free
travel back and forth and

01:17:58.955 --> 01:18:00.634
uh, have you up here and
we'll do some hunting.

01:18:01.144 --> 01:18:01.505
Yeah.

01:18:01.535 --> 01:18:03.225
I heard you guys might be
opening up your borders.

01:18:03.225 --> 01:18:04.725
Did I see that correctly?

01:18:05.195 --> 01:18:05.644
Yeah.

01:18:05.644 --> 01:18:06.184
What'd they say?

01:18:06.184 --> 01:18:08.855
Fully vaccinated
individuals can come on

01:18:08.855 --> 01:18:09.875
in, something like that.

01:18:10.054 --> 01:18:10.445
Yeah.

01:18:10.575 --> 01:18:11.345
Yeah.

01:18:11.345 --> 01:18:12.224
Well, anyways.

01:18:12.224 --> 01:18:12.425
Yeah.

01:18:12.875 --> 01:18:16.295
It's on a Canada's, I
love, I'm a huge fan

01:18:16.295 --> 01:18:18.424
of Canada and I would
love to get up there

01:18:18.424 --> 01:18:20.035
and do some hunting at
some point, especially

01:18:20.054 --> 01:18:22.434
you guys have giant
mule deer and as a

01:18:22.434 --> 01:18:25.320
deer junkie, I've got
my eyeball on that.

01:18:27.120 --> 01:18:28.920
Well, thank
you very much.

01:18:29.370 --> 01:18:31.260
There's actually a
number of other things

01:18:31.260 --> 01:18:33.450
that I'd love to chat
about, but I've taken

01:18:33.450 --> 01:18:35.310
a lot of your time and
you've got your family

01:18:35.310 --> 01:18:37.140
there and I don't want
to take up too much more.

01:18:37.440 --> 01:18:39.930
Maybe we'll look at doing
a part two on another,

01:18:40.050 --> 01:18:43.680
another day, but thank
you very much for being

01:18:43.680 --> 01:18:45.320
on this Silvercore
Podcast, Brad, I really

01:18:46.020 --> 01:18:47.960
I've really enjoyed the
conversation, Travis

01:18:47.960 --> 01:18:50.990
and, uh, honored to be
on it and I appreciate

01:18:50.990 --> 01:18:51.590
you having me on.