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In this episode of Food Chained, Kendall Dickieson joins us to discuss the state of organic social and UGC. Kendall is the founder of Flexible Creative, a boutique consultancy that works with a handful of the rising stars in CPG like Graza, Immi, Starday Foods, and more.
Things you'll learn:
• Kendall's origin story as a "Pintern"
• What's cooking with YouTube Shorts?
• Why copypasta isn't a viable strategy in food & beverage
• How to repurpose content
• Commercial music...are influencers brands?
• SOCIAL MEDIA MANAGERS ARE UNDERVALUED
Show Notes
In this episode of Food Chained, Kendall Dickieson joins us to discuss the state of organic social and UGC. Kendall is the founder of Flexible Creative, a boutique consultancy that works with a handful of the rising stars in CPG like Graza, Immi, Starday Foods, and more.
Things you'll learn:
• Kendall's origin story as a "Pintern"
• What's cooking with YouTube Shorts?
• Why copypasta isn't a viable strategy in food & beverage
• How to repurpose content
• Commercial music...are influencers brands?
• SOCIAL MEDIA MANAGERS ARE UNDERVALUED
Show Notes:
Things you'll learn:
• Kendall's origin story as a "Pintern"
• What's cooking with YouTube Shorts?
• Why copypasta isn't a viable strategy in food & beverage
• How to repurpose content
• Commercial music...are influencers brands?
• SOCIAL MEDIA MANAGERS ARE UNDERVALUED
Show Notes:
- Connect with Kendall Dickieson on LinkedIn and Twitter
- Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok
- Connect with Vasa Martinez on LinkedIn and Twitter
Sponsor:
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.
• Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.
Creators & Guests
What is Food Chained?
Food Chained is a short-form podcast exploring the problems in our food system and the brands that are solving them. Every week, we share conversations with startup food & beverage founders and operators on a mission to make a positive, healthy, and ethical impact on our world.