Content marketing is a powerful way to interact with our target audiences. But not all interactions are created equal. Customers don't just wake up one day and decide to purchase products, you must guide them on the customer journey.
Show Notes
In today's digital times, customers can gain information on any product they want. Therefore, it becomes essential for businesses to understand buyers' persona and their journey to deliver informative content that can assist them and establish an authoritative position. But for this to happen, a successful content marketing funnel is necessary.
In today’s episode, I am going to show you: How to Make a Winning Content Marketing Funnel. What you will learn:
- Top of Funnel - The very first step in the conversion process. Grab the customers' attention through social media, video, website and guides.
- Middle of Funnel - MOFU is not just a place to establish credibility and build relationships, and it's also where you have an opportunity to convert leads that are more likely to buy from you.
- Bottom of Funnel - Conversion stage. Content types that work best in this stage are testimonials, webinars and in person workshops.
- Bonus: Wonder Stage - Wonder is about more than just sales. It's about long-term relationships with customers, building a solid brand, generating more leads, and providing content that encourages customers to share their feedback.
Links For This Episode:
Get in touch with Jennie:
· jennie@jennielyon.com
What is Digital Marketing Made Simple with Jennie Lyon?
How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!