ROI: Return on Inspiration

In this episode, we chat with Ian Scott, a globally recognised retail expert known for his candid LinkedIn posts and 24 years of experience as an independent consultant. Ian travels the world, helping brands build unified "Symbiotic" retail ecosystems, by blending physical and digital experiences for a seamless shopper journey.
Ian discusses how the physical store remains central to retail strategy, even in the digital age, and how brands must adapt to evolving shopper behaviour. He also shares his retail philosophy: understanding why people buy, crafting a cost-effective store experience, and measuring success beyond in-store sales. 
A must-listen!

What is ROI: Return on Inspiration?

The ROI: Return On Inspiration podcast brings fresh insights and bold ideas to retailers, helping to elevate businesses through creativity and innovation. Each episode explores global retail trends, highlights unique customer experiences, and features interviews with industry leaders. Whether discussing the latest tech innovations or sharing stories of exceptional in-store experiences, the ROI: Return on Inspiration podcast offers practical takeaways to inspire retailers to think differently and redefine what’s possible in the retail world.