240: Hacking the Human Mind by Richard Shotton & Michaelaaron Flicker

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Today's authors promise to teach us the behavioral science secrets behind 17 of the world's best brands. Join Mike & Cory as they consider the marketing of the world's biggest brands.

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Hacking the Human Mind by Richard Shotton & Michaelaaron Flicker

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What is Bookworm?

Bookworm is dedicated to doing more than just reading books. Mike Schmitz & Cory Hixson read a book every two weeks and discuss ways to apply the author's lessons to their lives.