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Welcome back to Classroom 5 .0.

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Today I have with me Jade Warne, who is the founder and owner of

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Small Business Growth Club.

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We're going to hear all about that business, but before we do, Jade, welcome.

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Can we start please with an introduction for yourself?

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Let us know who you are, how you show up in the world and why and what your impact is that
you're creating at the moment.

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thank you so much for having me.

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I'm so excited to be here.

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I'm Jade, as you mentioned, the founder of Small Business Growth Club.

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am most importantly, a mum of three little humans.

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That's a really big and important driving factor in what I do.

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And I'm also the eldest of seven children.

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So I think this is something I don't talk about.

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Yeah, it's something that I hardly often share, but it is very obviously deep and powerful
and very impactful to my kind of personal

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upbringing and my perspective on life is, yeah, being surrounded by a lot of people all
the time.

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And so yeah, I apply my skills in the market as a photographer, a videographer, and a
small business growth coach where I really help small entrepreneurs or anyone with a

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creative idea to communicate what they can offer to the world and to really get that
message out there in a way that compels people to take action and compels others to

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Listen up, pay attention and potentially even buy.

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So I think that is really what I, what I do.

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And I'm excited to spend time today with you talking about that.

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me too.

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And for those of you in my personal circle, you know that I'm the biggest Jade fan.

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I'm also a member of the Small Business Growth Club and I'm just loving everything that
you are providing with us to take action.

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Cause that's one of the barriers that we're going to speak to today.

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But before we, before we deep dive into that, I've just learned something new about you
coming from your family of seven.

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And some of the other things I'm learning about you is your segue into your own
entrepreneurial experience and being a female founder.

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but out of the corporate sector.

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And I wondered if you could kind of double click on that history for us.

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You got to learn today by the way listeners, Jade is like the ultimate creative multi
-hyphenite.

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So yes, lots and lots and lots of different experiences.

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us back a little bit to the early days.

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Yeah, so I guess, yeah, it really starts with my mum.

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My mum is just an incredible woman.

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So she's from Samoa.

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She's the tiny little island in the middle of the Pacific.

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And you know, really, then when you think about it, it was her mum as well.

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So when you think about growing up on the islands, they don't have the resources that we
have, they don't have the opportunities that we have.

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And so the people who thrive and survive on the islands are the people who are
resourceful.

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They're the people who

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are ingenious and they are the people who take action.

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And you know, that would describe my mum just perfectly.

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She is a woman who has always run her own business.

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She's actually a seamstress.

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So she's always constructed her own clothing.

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And really innovatively, she is the one in my family who is using AI the most these days.

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She's one of the very first Australian pattern makers to take advantage of computer aided
design in pattern making.

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And she, you know, has applied her skills and services to all kinds of

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amazing Australian designers that you would be very familiar with people like Basic,
Ginger and Smart, Camilla and Mark, know, Dion Lee, Romance was Born, the whole spectrum

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of you know, amazing Australian designers, someone in the back end there is converting a
designer's sketch to a pattern that is then sent offshore to be cut, produced,

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manufactured and sent back.

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to us and that is my mum's business.

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you can see straight away the focus on what's the word, ingenuity on spotlighting,
particular pain points and then using technology to really unblock any barriers there.

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And one thing my mum does and I really wanna highlight this is, sustainability in fashion
is a huge concern for everyone.

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But when you're using technology, you can actually create designs, have designs visually.

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kind of displayed, you can have them walking up and down the runway so that designers can
really get a sense for, how does this design translate into the physical world?

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What do I need to change now before it goes into production to get it the way I want it to
be?

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And my mum is on the forefront of building and using that AI technology to really empower
designers to make better production decisions.

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And, you know, that's, mean, I'm just like, I'm a tiny little minnow compared to her, like
the way the work that she does, but it's very, very much inspires me.

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Yeah.

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What's your mum's name?

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Wish you might of sharing.

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Twila from Couture Designs.

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So yes, she's incredible.

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Wow, want to sit down and have dinner party with her already.

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And seven kids in amongst of all of, wow, yeah.

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Okay, now I can see the influence.

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It sounds like entrepreneurial spirit was probably there and all of the characteristics
and attributes growing up anyway, I'm guessing.

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But tell us what it was like then to have that upbringing and then walk into your early
career days.

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Yeah, and I think, you know, this is one thing that your listeners might really relate to
is that, you know, yes, one side of being creative is a real kind of like asset, you know,

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you really have these original thoughts.

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But the other kind of side of being creative is that, you know, it's really hard to to fit
in in a cultural landscape that really encourages everyone to conform and to really kind

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of fit in very narrow parameters for what, you know, is kind of

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Acceptable or not acceptable, but what is desirable in the workplace.

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So I'm definitely the child of two entrepreneurial parents.

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And I really appreciate, you know, the blessing and the curse of that, of what it means.

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And yeah, going forward from there, I definitely, you know, explored uni and was
surrounded by a bunch of super overachievers again in university.

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So really inspired by those guys.

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So Mike Cannon Brooks from Atlassian was part of my year in university and a whole bunch
of equally

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famous and talented people again, who I am nothing to, but, you know, inspired by that,
then kind of exploring the different ways you can make an impact on people's lives.

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And my kind of one of the places that I went to after university was working for a few
financial firms, yes, but then also working in magazines, because I love this idea of how

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publishing and magazines and you know, Vogue and the September issue could

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essentially command a billion dollar industry around fashion and beauty and that impact,
that influence, isn't that interesting?

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What's behind that?

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What kind of power is that?

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Because wouldn't it be amazing to use the power of Vogue to highlight the importance of
neurodiverse kind of workplaces and such?

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And what could you do if you were able to harness that kind of formula and apply it to
different areas of society, not just consumption and fashion and beauty?

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So that was always of interest to me.

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It still continues to be of interest to me.

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We think about Instagram.

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Instagram is essentially a fashion magazine turned into an app in your pocket.

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So yeah, it is interesting.

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That is so interesting.

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And you raised such a valid point.

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I'm curious to hear since you were in that land of magazine, we're digressing a little
bit, we do that on this podcast.

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Are you seeing more of a shift towards positive impact and an appreciation of harnessing
your public messaging and profiling for good?

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Where do you see that we're headed and what's kind of the gap that's closed if at all
since your time in the magazines?

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definitely, you know, the culture, the culture shifts dramatically, you know, even in our
lifetime, it's shifted incredibly.

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And I think that is such a positive thing.

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You know, and I think that's just, you know, that, that, that tension between how fast the
culture moves and then how fast policy moves to catch up and, know, people's attitudes,

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that it's such a kind of, it's a crazy mix, isn't it?

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And absolutely, I see, you know,

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I think at the end of the day, when you think about magazines, you think about, you know,
the face of one woman on the cover of a magazine and her impact to set the agenda and to

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set what is beauty, what is important, what do women want?

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Like that's really powerful.

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And credit to those women, they have, they have set the agenda.

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You think about Jessica Alba back in the day with her organic brand, her little organic
brand.

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Well, now every brand is organic.

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And so it really does highlight and underscore the power of women to make an impact on the
economy.

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And I love being part of that.

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Yeah, you sure are.

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And you're empowering other women to see their potential to be a part of that as well,
which is just what I love.

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So let's switch across now to this world of entrepreneurship and small business and female
founders in particular.

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I know you and I are both very passionate about supporting big creative, ambitious minds.

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And a lot of our listeners are tuning into this series in particular because we're doing a
bit of a double tap on neurodiversity and leadership.

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And what I think is so fascinating is the large representation of neurodivergent people.

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who find their way into small business and into entrepreneurship, into the creative fields
like marketing and the fit around that and what are these that attracts us to

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entrepreneurship in the first place?

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I mean, I have some ideas.

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I think that first and foremost, you know, being neurodivergent, there are some struggles
that we live with and...

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creating a work life design where there's autonomy, where we can set up our own
environment from a sensory perspective so that it matches our workflow and helps us to

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keep in the zone.

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It's really helpful.

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A lot of us have also got kids that we're wanting to make some special time for and some
adjustments for additional medical appointments.

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But I'm curious with sort of those struggles aside and then leaning more into the
strengths.

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What do you see in your community of entrepreneurs and founders, as small business owners,
that really excites you in terms of some of those unique strengths and qualities and how

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they're showing up to deliver?

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Yeah, thank you so much.

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I think that was a beautiful summary.

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And I totally agree with you.

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Look, it'll come back to my kind of mission and my why it really is kids and family.

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And it always like, if you were like to come into this planet from some alien planet, and
you'd be like, wait, the most important job for human beings is to raise other little

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human beings, but then they go off and they spend all their time in this room with
essentially strangers.

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It just seems like a very curious construction.

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When

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really our main job and our main purpose is to support the little people that we bring
into the world.

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you know, like that doesn't mean, you know, that's a job for parents, but it's also a job
for us as a community.

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When I lived in Sydney, I lived in this incredible block of flats and like everyone in the
kid, everyone in the block had kids and they would all race up into each other's lounge

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rooms and bedrooms.

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And it was like this amazing thing.

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you know, like part of your job as a,

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as a human being is to pay attention to kids.

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What's this kid doing?

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What's that kid doing?

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Give him a high five or give them a little tickle or give them a, like really see them and
look at them.

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And I think that when we look about other cultural issues that we have real problems with
around toxic masculinity or other issues that are really problems in our society, we don't

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look at the root cause right in front of our face, which is nurturing the kids in front of
us, being present for them, giving them our best.

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rather than the scraps of us at the either end of the day.

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This is something that I'm really passionate about.

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And again, you I really believe that earning a sustainable income is part of that mix.

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You know, being proud to take your creativity out in the world and earning an income that
will help you and your family.

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This is critical and it's been really hard to do in small business previously.

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And I feel like the tide is turning on that just like in the way that support for
neurodiverse

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kind of people in the workplace is turning and I'm just excited to be part of that
conversation.

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That's awesome.

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I love that focus on family as well.

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think we're seeing, and COVID brought a lot of this actually as families were forced
initially and then we're all like, I don't know, we'll go back to that pre -world that we

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lived in, you know, to come together.

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And there was a lot more intergenerational sharing of responsibilities and banding
together.

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I really see that that is an absolute blessing of owning and running a small business.

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And I guess, you know, it'd be a missed opportunity if we didn't then

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flip the script on that and say that particularly for some of us who have got particular
cognitive traits like hyper -focus, they can then also be that risk for overcommitment and

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or a focus of direction that perhaps isn't going to then articulate into income.

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What do you see in terms of being some of those barriers that can make our communities
more vulnerable to say overwhelm, stress, burnout?

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Because I know that you're doing a lot of work in that space and I'm curious to hear why
that lights you up.

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and why that's really important for you as well.

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Yeah, I love your focus on this.

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And the thing that comes to mind is curating your digital diet.

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You know, we have a culture that is hyper focused on physical diets and nutrition and
health.

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Well, what about the health and nutrition of your mind and the health and nutrition of
your thoughts?

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And, you know, being aware of, you know, think you're able to focus on the things that
light you up and you don't have to listen in this day and age to things that get you upset

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and

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I think it's, you know, this is a very delicate line to tread because we don't want to be
in an echo chamber of just like all of our own kind of thoughts.

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We always want to be able to mix things up into, and to really kind of foster true
resilience.

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But I also think that, you know, when it is getting too much, we should all be aware
there, there is an off switch.

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There are things like mute, there are things like block.

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And are you taking advantage of these opportunities to curate what you see just in the
same way you create what you eat?

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So I hope that is helpful.

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Yeah, absolutely.

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And to me that extends way beyond running a small business.

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That's just a really good general tip for us all to be considering in this fast paced
world.

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It's funny because a lot of people, when I'm talking about ADHD, the first thing they'll
say is, yeah, but you know, that's just our modern society.

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Aren't we all just a little bit ADHD?

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There's a really great book actually, I'll throw it in the show notes called Stolen Focus
and it addresses this fast pace.

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What I think is really interesting is that

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that combination of epigenetics.

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So if you've got a genetic predisposition to a neurodevelopmental difference like ADHD,
then yeah, what you do in your environment can absolutely ramp up or reduce those

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symptoms, as we would say in the medical world or features.

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So, you know, that hyperfocus or that, you know, perseverant thought around a rumintive,
you know, I'm not good enough type of thinking that can come out of some of the digital

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world.

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And that's something that I think you're absolutely right is applicable

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to all humans to be considerate of.

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That's a really, really great tip.

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And what I'm really loving about working with you and in the community as well, Jade, is
you can tell I'm just fan clubbing here, right?

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Everyone's going to be saying, what's going on with this small business growth club?

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But what I think is just so exciting is your ability to take some of that hassle that I,
at least as an owner myself have had, some of that perfectionistic struggle that I know a

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lot of us with ADHD have.

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Some of that doubt that can kick in and overwhelm and, I've got to do all the things.

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Talk me through your values first, So you've started with family.

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What were some of those strengths that you wanted us as your community, but entrepreneurs
in general, small business owners to be able to double down on so that one, they can get

200
00:16:09,170 --> 00:16:12,143
rid of the overwhelm, but two, they can really deliver.

201
00:16:12,819 --> 00:16:14,551
Yeah, good question.

202
00:16:14,551 --> 00:16:19,014
I think for me, it always comes back to seeing your customer.

203
00:16:19,154 --> 00:16:24,058
And it's, this is one of those things that everyone's heard a million times.

204
00:16:24,058 --> 00:16:31,024
We need to define our customer, our hero customer, but like defining, this is the
challenge, right?

205
00:16:31,024 --> 00:16:34,657
Defining another human being is like trying to define the ocean.

206
00:16:34,657 --> 00:16:42,193
Like we are all so complex, so multifaceted, you know, it's like trying to define your
partner or your child.

207
00:16:42,397 --> 00:16:50,602
It's like, you could never do that because A, you're so close to them and B, there's so
many different parts of them that you, you know, it's, hard to see them.

208
00:16:50,602 --> 00:16:52,694
And it's really easy to write it off though, isn't it?

209
00:16:52,694 --> 00:16:53,914
he's nice.

210
00:16:53,935 --> 00:16:54,465
they're cute.

211
00:16:54,465 --> 00:17:03,651
Like we would give these one liners, but really being deeply curious and fascinated by
your customer in the same way you are fascinated by earning money is one of the things

212
00:17:03,651 --> 00:17:04,171
that I see.

213
00:17:04,171 --> 00:17:09,624
people, I think that's what people get wrong is they get obsessed with what's in it for
me.

214
00:17:09,732 --> 00:17:10,416
Yeah.

215
00:17:10,416 --> 00:17:12,927
they're just led by their natural human self -interest.

216
00:17:12,927 --> 00:17:15,369
Like, okay, we're all in it for ourselves.

217
00:17:15,369 --> 00:17:23,454
But if you really want to make traction in small business and in anywhere in life, it
really is about thinking, well, what's in it for them?

218
00:17:23,615 --> 00:17:29,099
What are they getting out of like my post or my podcast or my freebie?

219
00:17:29,099 --> 00:17:32,361
And what I see is it's really hard for some people to do that.

220
00:17:32,361 --> 00:17:35,463
And that could come back to all kinds of different things.

221
00:17:35,463 --> 00:17:38,435
But what I try and do with my tools is I try and make it

222
00:17:38,435 --> 00:17:42,267
easier for you to hero that person and to see them.

223
00:17:42,267 --> 00:17:50,251
And even just seeing someone being able to see them and articulate what's going on for
them is a service.

224
00:17:50,251 --> 00:18:01,426
And you and I have we've been recipients of this often in our lives, you think about
Oprah, you think about the way that she is able to be so personable and articulate and

225
00:18:01,426 --> 00:18:04,407
make you know, when you're listening to Oprah, it feels like she's like

226
00:18:04,465 --> 00:18:08,807
reading your diary, she's like, my God, how did she know that about me?

227
00:18:09,368 --> 00:18:19,414
And really kind of using her as an example of it doesn't matter how famous you are, how
successful you are, or how not famous you are and how zero income you're making.

228
00:18:19,414 --> 00:18:25,658
If you're able to see other people and articulate what's going on for them, things will
happen for you.

229
00:18:25,658 --> 00:18:27,399
People will gravitate towards you.

230
00:18:27,399 --> 00:18:30,131
People will want to be close to you and they will want to work with you.

231
00:18:30,131 --> 00:18:30,641
They will.

232
00:18:30,641 --> 00:18:31,632
you know, they will want it.

233
00:18:31,632 --> 00:18:36,566
And so that for me is really the hero piece of it all and never stopping getting curious.

234
00:18:36,566 --> 00:18:44,243
I think one thing that businesses do is they love to do this customer demographics, and
then they love to put it on the shelf and then they like to get back to the exciting

235
00:18:44,243 --> 00:18:45,755
business of making money.

236
00:18:45,755 --> 00:18:54,673
And I'm like, no, like your customer, the more curious you are about them, the more you
find out, okay, Marianne, how did your clients from your very first round, where are they

237
00:18:54,673 --> 00:18:55,203
now?

238
00:18:55,203 --> 00:18:57,169
And what are they doing in their businesses?

239
00:18:57,169 --> 00:19:06,327
And, you know, even staying in touch with them and wanting them to be part of your ongoing
journey, three, four, five years later, that only strengthens your business because I

240
00:19:06,327 --> 00:19:09,920
guarantee they're doing amazing things because of the impact you had on them.

241
00:19:09,920 --> 00:19:20,328
So it is one of our kind of our benefits of being in small business is the way we do
business is like less transactional than big business and it's more relational.

242
00:19:20,328 --> 00:19:21,689
So I love that.

243
00:19:22,557 --> 00:19:23,767
Yeah, I love that.

244
00:19:23,767 --> 00:19:32,317
And I'm so glad that you led with that because it is 100 % what attracted me to you and
your work and just you as a human is your service mindset.

245
00:19:32,317 --> 00:19:37,117
And I think what's really interesting, we're in a bit of an economic downturn at the
moment.

246
00:19:37,117 --> 00:19:43,677
Everybody I speak to is noticing that there's less penny spending going on.

247
00:19:43,677 --> 00:19:48,785
And so I think with that can come a little bit of fear and scarcity mindset and then...

248
00:19:48,785 --> 00:19:57,471
the reaction to that is, okay, well, I've got to get louder, I've got to get noisier, I've
got to bash, I've got to hustle and I've got to push.

249
00:19:57,492 --> 00:20:04,718
And what's really interesting is that the humans that I'm noticing are having that greater
impact are leading with impact.

250
00:20:04,718 --> 00:20:11,065
And that that impact is then from that service mindset translating into continued business
and continued growth.

251
00:20:11,065 --> 00:20:15,488
just in watching some of the, for want of a better word, emerging.

252
00:20:16,199 --> 00:20:27,942
it's really beautiful to see those who are leaning into how can I be here in this season
for service, recognizing that it is gonna be a hard one, but to sit with those two

253
00:20:27,942 --> 00:20:31,073
difficulties side by side and still show up.

254
00:20:31,513 --> 00:20:40,176
And that consistency is something that I really admire because creative consistency and
then delivering on that, like you and I both know that's not easy.

255
00:20:40,176 --> 00:20:42,558
If it was, everybody would probably be doing it, right?

256
00:20:42,558 --> 00:20:47,043
And so I'm really curious to ask you about your own creative process.

257
00:20:47,043 --> 00:20:52,808
Because I know that you've got such a focus on the humans that are in your community, but
I want to know about you, Jade.

258
00:20:52,808 --> 00:20:56,132
Tell me about what happens for you in terms of idea formation.

259
00:20:56,132 --> 00:20:59,405
You were like ideas come into the shower kind of person, then how do you grab them?

260
00:20:59,405 --> 00:21:00,086
What do you do with them?

261
00:21:00,086 --> 00:21:04,160
Because you're constantly creating in the world, which is beautiful.

262
00:21:04,160 --> 00:21:06,031
And I'm so curious about that.

263
00:21:06,209 --> 00:21:07,049
Thank you so much.

264
00:21:07,049 --> 00:21:17,109
I was thinking about this this morning and I, you know, I look at my, little son, he's six
years old and you know what we, this one time we went to the market and this lady had this

265
00:21:17,109 --> 00:21:26,009
really kind of scrappy old set of like Duplo on the floor laid out at the market and we
will, and she's like, it's 15 bucks and we were like,

266
00:21:26,209 --> 00:21:29,649
Come on, like give us it for 10." And she's like, it's 15 bucks people.

267
00:21:29,649 --> 00:21:32,409
like, you know, we, we, we got it for 15 bucks.

268
00:21:32,409 --> 00:21:36,449
you know, we were like, this is the most expensive Duplo we've ever bought, you know?

269
00:21:36,449 --> 00:21:40,599
And then we get it home and my son has not stopped playing with that Duplo for the last
six years.

270
00:21:40,599 --> 00:21:45,699
He has created so many amazing creations out of it.

271
00:21:45,699 --> 00:21:48,039
Like it is like it's basic stuff, right?

272
00:21:48,039 --> 00:21:52,709
And like, like that Duplo was worth $10 ,000 to our family.

273
00:21:52,709 --> 00:21:55,103
And I think about, and I love that.

274
00:21:55,103 --> 00:21:57,775
that story looking at him because that's all I am.

275
00:21:57,775 --> 00:22:07,184
At the end of the day, I am a girl who loved her Duplo, who like had this basic Lego set
and just was like obsessed with like shaking up the box and then seeing what came out and

276
00:22:07,184 --> 00:22:09,085
then seeing what I could create from it.

277
00:22:09,085 --> 00:22:12,648
And if you look at me and my businesses, that's all I'm ever doing.

278
00:22:12,648 --> 00:22:17,162
The Lego changes, like it might be Instagram, it might be chat GPT.

279
00:22:17,162 --> 00:22:19,094
I'm sure there'll be something else that comes out.

280
00:22:19,094 --> 00:22:22,763
But what I do at the end of the day is just a girl sitting with her Lego.

281
00:22:22,763 --> 00:22:26,675
trying to configure things and reconfigure them and solve some problems with that.

282
00:22:26,675 --> 00:22:29,017
And, you know, that's what I see my little boy do too.

283
00:22:29,017 --> 00:22:36,883
And I love admiring, you know, I love seeing it from this perspective now, the way my
parents would have looked at me and, know, see, like you said, that intergenerational

284
00:22:36,883 --> 00:22:39,284
thing of problem solving, of creativity.

285
00:22:39,284 --> 00:22:41,336
And for me, it really comes back to that Lego.

286
00:22:41,336 --> 00:22:46,137
So don't hesitate to invest in the Lego parents is my, is my message.

287
00:22:46,137 --> 00:22:47,068
I love that.

288
00:22:47,068 --> 00:22:50,341
And the other piece that I heard was shaking things up.

289
00:22:50,341 --> 00:22:58,810
I mean, you know, I'm just already hearing that experiment is mindset or taking that
scientific approach to running an experiment, testing a hypothesis, getting curious,

290
00:22:58,810 --> 00:23:07,469
collecting the data for those of us who love our numbers and then being prepared to tweak
and turn and throw it all back in the box, shake it back up and do it again.

291
00:23:07,469 --> 00:23:10,015
That really appeals.

292
00:23:10,015 --> 00:23:14,077
to me and my shiny light brain, because I like newer novel seeking things.

293
00:23:14,077 --> 00:23:23,381
And I wonder if that's also part of the appeal for a lot of our entrepreneurs as well is
that that opportunity to continue to play as adults, because that kind of gets taken away

294
00:23:23,381 --> 00:23:26,872
from us, I think, in other systems as we get older.

295
00:23:27,072 --> 00:23:28,753
And yeah, I agree with you.

296
00:23:28,753 --> 00:23:32,355
Creativity is just a beautiful way to come back to that.

297
00:23:32,355 --> 00:23:35,016
Yeah, gosh, you've given me lots to think about there.

298
00:23:35,016 --> 00:23:36,186
Let's get technical.

299
00:23:36,186 --> 00:23:37,508
I want to talk to you about AI.

300
00:23:37,508 --> 00:23:44,825
But I want to do that in a creative way, because we are absolutely going to maximize the
future forward thinking that I know is a superpower of yours.

301
00:23:44,825 --> 00:23:49,971
You've got an incredible ability to see into the future and somehow reverse engineer it
for us all.

302
00:23:49,971 --> 00:24:02,041
First of all, can you tell us a little bit about how you are personally using chat GPT and
AI in general to be able to support entrepreneurs and small business owners to get stuff

303
00:24:02,041 --> 00:24:02,622
done?

304
00:24:02,622 --> 00:24:04,153
Talk us a little bit about your tools.

305
00:24:04,153 --> 00:24:05,524
And then I want to talk about

306
00:24:05,524 --> 00:24:12,964
know, Chachapiti and AI kind of more broadly speaking for those of us in HR who might be
going, what's going on here with this new technology?

307
00:24:12,964 --> 00:24:14,742
But yeah, take us back to your tools.

308
00:24:14,742 --> 00:24:15,672
Yeah, for sure.

309
00:24:15,672 --> 00:24:20,595
So I think one of the things is small business is overwhelming because it's overwhelming.

310
00:24:20,595 --> 00:24:31,679
Like I think a lot of people, like they want to talk around this issue, like, but the fact
is overwhelm is a normal response to a very difficult situation.

311
00:24:31,679 --> 00:24:41,183
So I think you and I and every small business owner, we've been hungry for the tool that's
going to break through for us in this area of action taking.

312
00:24:41,203 --> 00:24:42,954
And I really.

313
00:24:42,954 --> 00:24:52,662
As soon as I kind of started using ChatGPT or any AI tool, know, whatever your, your
flavor is, that's all of a sudden you can start to see, well, hold on a second.

314
00:24:52,662 --> 00:24:57,014
Maybe this can help me with all the tasks I have to do today.

315
00:24:57,055 --> 00:25:01,758
And when you throw it, you throw it that kind of that frisbee and it comes back at you.

316
00:25:01,758 --> 00:25:05,381
You're like, okay, I'm just going to throw it a bit harder and a bit harder and a bit
harder.

317
00:25:05,381 --> 00:25:08,533
And so I really am delighted by this tool.

318
00:25:08,533 --> 00:25:12,275
I'm really inspired by how much easier it makes.

319
00:25:12,349 --> 00:25:16,390
all the things on our task list and it cuts down the time, it cuts down the overwhelm.

320
00:25:16,390 --> 00:25:21,542
You know yourself that, you know, creating something like a lead magnet, it's just a
massive job.

321
00:25:21,542 --> 00:25:24,712
It's a job that you almost need a team member to help you with.

322
00:25:24,712 --> 00:25:26,423
But what if you can't afford a team member?

323
00:25:26,423 --> 00:25:28,393
What if that team member's away that week?

324
00:25:28,393 --> 00:25:34,435
You know, having another tool that can help you at that level, it's just so game changing.

325
00:25:34,435 --> 00:25:40,217
And I'm shocked that more people are not onto this because this is going to change the
world.

326
00:25:40,217 --> 00:25:41,467
And I know it.

327
00:25:41,521 --> 00:25:42,743
And we know it.

328
00:25:42,743 --> 00:25:46,288
So it's just a matter of time till it goes through and it changes everything.

329
00:25:46,288 --> 00:25:55,120
So I I'm excited and I'm also, you know, thoughtful about how it's going to change the
game for anyone who works anywhere.

330
00:25:55,120 --> 00:25:56,281
So yeah.

331
00:25:56,785 --> 00:26:00,989
Yeah, I love the literacy that you're giving us as a community and a group.

332
00:26:00,989 --> 00:26:07,224
I'd already been playing around with ChatGPT, but kind of on a different level and using
it to accommodate for some of the struggles that I have.

333
00:26:07,224 --> 00:26:14,339
So I use ChatGPT personally, started out with the old like, can you please correct this
draft of an email that I don't really like?

334
00:26:14,339 --> 00:26:17,041
Or can you tidy up the blog, you know, from a grammatical perspective?

335
00:26:17,041 --> 00:26:21,575
And then I started playing around with the voice function and realizing that actually,

336
00:26:21,575 --> 00:26:27,810
Because my brain works in a circular thinking mode, That's part of my working memory
difference as a part of my ADHD.

337
00:26:27,810 --> 00:26:38,718
So when I can voice text something into ChatGPT and give it the heads up, hey, ChatGPT,
I'm working on an idea right now and I can kind of see some patterns, but I haven't quite

338
00:26:38,718 --> 00:26:39,629
got the formation.

339
00:26:39,629 --> 00:26:40,661
Can you hear me out?

340
00:26:40,661 --> 00:26:48,637
then that way I can see the gaps in my thinking, I can see the gaps in my thought
processes, and where I need to be able to refine my messaging or my idea So that's the way

341
00:26:48,637 --> 00:26:49,947
I've been using it.

342
00:26:50,127 --> 00:26:52,349
Then I've come into Small Business Growth Club.

343
00:26:52,349 --> 00:26:55,728
And to give, can I give an exact example of like how you have...

344
00:26:55,728 --> 00:26:56,654
get specific!

345
00:26:56,654 --> 00:26:57,254
my word.

346
00:26:57,254 --> 00:26:59,737
Cause I am like, I'm blown away by this.

347
00:26:59,737 --> 00:27:00,198
Right.

348
00:27:00,198 --> 00:27:07,415
So Jade has gone in and actually fine tune chat GPT and taught it effectively for one of
the better words.

349
00:27:07,415 --> 00:27:12,581
She's customized the tool to create her own chat GPT bots that we can use as business
owners.

350
00:27:12,581 --> 00:27:16,935
And one of them that I was playing around with this morning was her lead magnet creator
tool.

351
00:27:16,935 --> 00:27:19,811
So to give an exact business idea.

352
00:27:19,811 --> 00:27:27,041
I've been asked to pivot some of the trainings that we do for individuals on ADHD to be
able to go out and support psychologists, which is really exciting.

353
00:27:27,041 --> 00:27:33,561
One of the first things you want to do is like, Hey, introduction to ADHD without the big
investment is called a lead magnet, right?

354
00:27:33,561 --> 00:27:34,681
In the marketing world.

355
00:27:34,681 --> 00:27:41,941
So Jade's tool, I was able to take curated content that's mine and pop it into the lead
magnet CHPT tool.

356
00:27:41,941 --> 00:27:49,165
And it spat out 20 different ideas of how I could create a couple of page documents to be
almost like a.

357
00:27:49,165 --> 00:27:50,675
Here you go, this is my gift to you.

358
00:27:50,675 --> 00:28:00,850
Now, if I worked on that personally, I swear, I was saying to Jade before, three, four
days, like analysis paralysis kicks in, perfectionistic traits kick in, all the hyper

359
00:28:00,850 --> 00:28:01,470
different things.

360
00:28:01,470 --> 00:28:02,750
I'll go over here, I'll go over there.

361
00:28:02,750 --> 00:28:07,672
This tool allows me to get something to the market that I'm wanting to serve today.

362
00:28:07,672 --> 00:28:11,103
So I just think what you are doing with Chat T is phenomenal.

363
00:28:11,103 --> 00:28:11,863
And I agree.

364
00:28:11,863 --> 00:28:16,214
I want to come back to the idea that why are more people using this?

365
00:28:16,976 --> 00:28:17,730
Yes.

366
00:28:17,730 --> 00:28:23,156
You talk to me though, like, what are you seeing as the superpowers in AI that you want
other people to know about?

367
00:28:23,430 --> 00:28:24,960
think you've just described it perfectly.

368
00:28:24,960 --> 00:28:28,792
think, you know, it's really easy to get carried away with AI is the revolution.

369
00:28:28,792 --> 00:28:32,923
And then, you know, people go there and they're like underwhelmed with this annoying
webpage.

370
00:28:32,923 --> 00:28:38,164
And I think, yeah, what you need to do is you always need to come back to your customer.

371
00:28:38,164 --> 00:28:39,855
You always need to come back to your problems.

372
00:28:39,855 --> 00:28:42,575
Your problems are you need to get the lead magnet out today.

373
00:28:42,616 --> 00:28:49,098
The faster you're able to get that lead magnet out, the more people you're able to help,
the more people you're able to call into your programs.

374
00:28:49,098 --> 00:28:50,766
You know, time is our...

375
00:28:50,766 --> 00:28:57,052
most precious resource and this tool is helping you save massive amounts of time and
effort.

376
00:28:57,052 --> 00:28:58,623
And for me, it's a no brainer.

377
00:28:58,623 --> 00:29:00,414
So I'm just like, yep, let's go.

378
00:29:00,414 --> 00:29:01,736
Like I've been waiting for this.

379
00:29:01,736 --> 00:29:04,468
Let's plug it in because you know, the marketing fundamentals are there.

380
00:29:04,468 --> 00:29:05,799
You know, you need a lead magnet.

381
00:29:05,799 --> 00:29:12,935
You know, it needs to connect, but the specifics they can be taken care of potentially by,
you know, another resource or by AI.

382
00:29:12,935 --> 00:29:14,597
So it's, it's adding to our toolkit.

383
00:29:14,597 --> 00:29:18,264
It's got, it's adding to our arsenal of things that we have to use.

384
00:29:18,264 --> 00:29:21,133
as small business owners to survive and thrive.

385
00:29:21,934 --> 00:29:23,044
Yeah, absolutely.

386
00:29:23,044 --> 00:29:29,819
And you know, speaking to the future of that as well, because I think there's a lot of
fear and you and I were talking about this off camera just before it's like, well, now

387
00:29:29,819 --> 00:29:37,592
that chat jpt has come in and it's automating all of these functionalities that we would
have otherwise done as creatives ourselves, you know, where's the quality of content

388
00:29:37,592 --> 00:29:39,964
that's going to be getting out into the world?

389
00:29:39,964 --> 00:29:43,545
And I think that for me, it's holding those two things side by side.

390
00:29:43,545 --> 00:29:47,963
Like my perspective on this is I don't want chat jpt to write my stuff.

391
00:29:47,963 --> 00:29:48,663
That's not cool.

392
00:29:48,663 --> 00:29:50,605
I want to maintain my own thought leadership.

393
00:29:50,605 --> 00:29:54,357
I don't want to be lost in the masses of everybody else's same old same old.

394
00:29:54,357 --> 00:29:55,788
That's just so vanilla.

395
00:29:55,788 --> 00:30:03,012
But where I see the absolute potential for Chat BT is around the refinement of ideas, is
around pulling pieces and patterns together.

396
00:30:03,012 --> 00:30:11,497
You know, how can you work with this as a tool to be able to really elevate and get to the
next idea and double click on that and make sure that it lands with your audience in a way

397
00:30:11,497 --> 00:30:15,952
that's accessible and that people can understand it and read it and get amongst it.

398
00:30:15,952 --> 00:30:22,764
Cause that's where I think the content curation piece and our ability as humans to be able
to

399
00:30:23,385 --> 00:30:29,978
and learn those story prompts in a way that do something new or bring a new invitation to
life.

400
00:30:29,978 --> 00:30:33,764
For me, that's where I get excited about the possibilities, but what about you?

401
00:30:33,964 --> 00:30:34,915
Yeah, absolutely.

402
00:30:34,915 --> 00:30:40,508
think for me, was, know, everyone's, everyone wants to like the formula to make a million
dollars.

403
00:30:40,508 --> 00:30:42,489
But the truth is, the formula is out there.

404
00:30:42,489 --> 00:30:46,121
Like, you know, any kind of bestseller book tells you the formula.

405
00:30:46,121 --> 00:30:47,702
It's not the formula that's the magic.

406
00:30:47,702 --> 00:30:49,153
It's the execution.

407
00:30:49,153 --> 00:30:50,714
It's the implementation.

408
00:30:50,714 --> 00:30:52,275
That's where people fall down.

409
00:30:52,275 --> 00:30:53,835
It's not buying the gym membership.

410
00:30:53,835 --> 00:30:55,737
It's going to the frickin gym.

411
00:30:55,737 --> 00:30:59,529
So for me, it's just helping you consistently, right?

412
00:30:59,529 --> 00:31:02,120
And otherwise, we'd all be massively ripped.

413
00:31:02,540 --> 00:31:03,233
Mm -hmm.

414
00:31:03,233 --> 00:31:03,747
Yep.

415
00:31:03,747 --> 00:31:04,868
the same with making money.

416
00:31:04,868 --> 00:31:06,859
Like the world needs your gifts.

417
00:31:06,859 --> 00:31:08,420
The world needs your creativity.

418
00:31:08,420 --> 00:31:17,206
The world needs you to solve those problems, but unless you can get out there consistently
and do it, no one is going to buy it.

419
00:31:17,206 --> 00:31:20,098
So I hope that chat GPT is that game changer.

420
00:31:20,098 --> 00:31:27,674
And, know, a huge focus of our small business growth club this year is definitely around
action taking and around implementation.

421
00:31:27,674 --> 00:31:30,948
And I think your example that you gave us just now.

422
00:31:30,948 --> 00:31:34,368
is just an extraordinary example of action taking and implementation.

423
00:31:34,368 --> 00:31:41,768
And I can't wait for you to get that lead magnet into the hands of people who, you know,
right?

424
00:31:41,768 --> 00:31:49,948
And they, forget, like people don't even know, like the things that you know about ADHD,
the perspective that you bring to it, exactly as you said, your thought leadership, we

425
00:31:49,948 --> 00:31:57,878
need to get that in more people's hands, but they're never going to see it unless you get
that lead magnet, one of 50 out there consistently.

426
00:31:57,878 --> 00:32:00,098
So it really is.

427
00:32:00,098 --> 00:32:00,891
doing the work.

428
00:32:00,891 --> 00:32:02,836
That's for me the power of it.

429
00:32:03,640 --> 00:32:05,080
Yeah, 100%.

430
00:32:05,080 --> 00:32:06,930
I want to relate this back as well.

431
00:32:06,930 --> 00:32:14,460
I know we're coming to an end, but to our HR leaders who are listening in going, well,
this is all very well and good for small business owners and entrepreneurs, but how am

432
00:32:14,460 --> 00:32:15,840
going to use this in my life?

433
00:32:15,840 --> 00:32:17,720
I want to reference a McKinsey report, actually.

434
00:32:17,720 --> 00:32:20,400
I'm going to put my glasses on to be able to read it specifically.

435
00:32:20,400 --> 00:32:30,840
Because interestingly, in one of their latest reports, they were talking about how those
with Gen AI skills and capabilities, so exactly what Jade and I talking about, are going

436
00:32:30,840 --> 00:32:32,738
to be the hot.

437
00:32:32,738 --> 00:32:34,569
talent commodities in your company.

438
00:32:34,569 --> 00:32:39,221
So the most sought after people in terms of, where are we going with recruitment?

439
00:32:39,221 --> 00:32:41,353
Who do we want to engage and retain and why?

440
00:32:41,353 --> 00:32:46,505
McKinsey is calling, this is Global International as well, their research is going to be
Gen AI users.

441
00:32:46,505 --> 00:32:56,820
Now, what was really interesting, and Jade, you'll love this, is that when it came to use
case, those who are diving in and upskilling the fastest are those who are the content

442
00:32:56,820 --> 00:33:00,071
creators and those in marketing.

443
00:33:00,199 --> 00:33:01,531
I wonder where we hang out.

444
00:33:01,531 --> 00:33:12,459
So if you're an organization listening in thinking, okay, well, how is chat GBT going to
help or Gen AI in general going to help my organization then then have a listen to this.

445
00:33:12,459 --> 00:33:16,803
So they shed in their research and I'll drop it in the show notes so everybody can check
it out as well.

446
00:33:16,803 --> 00:33:26,569
More than half of these Gen .ai workers, those who self -identify as creators and heavy
users, present a flight risk to employers.

447
00:33:26,569 --> 00:33:32,312
Leaders want to keep these folks not just employed, but also productive and engaged.

448
00:33:32,312 --> 00:33:36,914
In other words, they're most exciting assets.

449
00:33:37,415 --> 00:33:44,825
When it comes to keeping those with Gen .ai skills in your company, they shared the
research was very clear on this front, compensation,

450
00:33:44,825 --> 00:33:49,280
and I think they're referring to financial compensation is not the driving factor here.

451
00:33:49,280 --> 00:34:01,552
It's about having flexibility, meaningful work, reliable and supportive colleagues and
teammates, and a clear sense that the employer is focused on health and wellbeing.

452
00:34:02,273 --> 00:34:02,895
Mic drop.

453
00:34:02,895 --> 00:34:07,916
I just think that that is so cool that they've put that out there because to give you some
context.

454
00:34:07,916 --> 00:34:12,378
We're seeing globally a little bit of a withdrawal at the moment from some of the nice to
haves.

455
00:34:12,378 --> 00:34:16,440
And I think partly that's as we're moving through this economic difficult time.

456
00:34:16,440 --> 00:34:21,343
And so the question is, well, what's the ROI on all that fluffy stuff as we used to call
it?

457
00:34:21,343 --> 00:34:25,265
Jade, I'm really curious to hear your perspective on this.

458
00:34:25,265 --> 00:34:35,969
As we get more advanced in our use of technology and we start to replace some of those
kind of technical skills and do it faster with ChatGPT, where do you see the importance

459
00:34:35,969 --> 00:34:36,489
that

460
00:34:36,489 --> 00:34:44,453
people have in terms of some of those human capabilities like dignity, mattering,
belonging, inclusivity, meaningful work.

461
00:34:44,453 --> 00:34:48,009
I'm curious to hear your thoughts.

462
00:34:48,053 --> 00:34:59,274
love it because all along we've had these workplaces that really don't fit the human life
cycle.

463
00:34:59,274 --> 00:35:05,330
We have a workplace that only suits one type of person in one phase of their life, right?

464
00:35:05,330 --> 00:35:13,034
Someone who's unencumbered with responsibilities and who can travel and commute to a place
and be separate.

465
00:35:13,034 --> 00:35:20,576
And then they can clock off and then they go home and then they don't have like another
shift to do at home with all the other extra responsibilities.

466
00:35:20,576 --> 00:35:22,696
This is not fit for purpose.

467
00:35:22,696 --> 00:35:28,958
This container, this vehicle, this, this, we consider as a workplace, it was never fit.

468
00:35:28,958 --> 00:35:31,598
It worked for one person at one time.

469
00:35:31,598 --> 00:35:38,440
And what we're seeing now is that people are being sensible and saying, well, we need
more.

470
00:35:38,500 --> 00:35:42,421
We deserve more and people do deserve mental health.

471
00:35:42,421 --> 00:35:44,282
They do deserve physical health.

472
00:35:44,282 --> 00:35:52,945
You know, this is not a nice to have and I love how you've spotlighted that I reject the
idea that the fluffy stuff is fluffy at all.

473
00:35:52,945 --> 00:36:03,810
Human beings need this to thrive and stop pointing out just the status quo as the best we
can do and you know, money being the most important thing.

474
00:36:03,810 --> 00:36:11,243
Of course, money is important, but it is only important in the mix of seeing other people,
of serving them and of

475
00:36:11,243 --> 00:36:13,835
course, yourself being able to survive and thrive.

476
00:36:13,835 --> 00:36:20,110
And so I love that the fact that, you know, AI is getting in here and, you know, shaking
things up again, it's the latest thing, right?

477
00:36:20,110 --> 00:36:21,752
It was COVID four years ago.

478
00:36:21,752 --> 00:36:24,544
It's AI now, there will always be something shaking it up.

479
00:36:24,544 --> 00:36:33,622
And the response, you know, it can be globally, it can be kind of shutting things down or
scarcity, or you can be embracing this and opening up the ideas of, hey, hold on, these

480
00:36:33,622 --> 00:36:36,304
people are demanding more, but they offer more as well.

481
00:36:36,304 --> 00:36:38,376
So let's see how we can incorporate that.

482
00:36:38,376 --> 00:36:40,233
Let's see how we can make it all work.

483
00:36:40,233 --> 00:36:49,917
And I guarantee that the corporations who are flexible, who are adaptive, who are
listening, who are seeing and serving, they are the ones who will survive and thrive.

484
00:36:49,917 --> 00:36:57,670
And I love being a very small part of this and helping other female entrepreneurs like
yourself live our values, know, live our values.

485
00:36:57,670 --> 00:37:01,922
There is no way that I could go and work in an office with my three kids.

486
00:37:01,922 --> 00:37:09,363
Isn't that crazy that my entire economic contribution is nixed because I have three little
ones that, that should be a

487
00:37:09,363 --> 00:37:12,304
a bonus, not a detriment to my career.

488
00:37:12,304 --> 00:37:16,656
And so I'm really excited that we are changing the world.

489
00:37:16,656 --> 00:37:19,177
And I'm so glad AI couldn't have been built.

490
00:37:19,177 --> 00:37:21,328
AI was built by a woman with seven children.

491
00:37:21,328 --> 00:37:26,781
that, you know, like it could have been because it's so perfect for us, you know, it's so
perfect for women.

492
00:37:26,781 --> 00:37:28,131
It's so perfect for parents.

493
00:37:28,131 --> 00:37:31,363
It's so perfect for people with multiple responsibilities.

494
00:37:31,363 --> 00:37:36,671
And really, I think the status quo has got to sit up and pay attention because the world
is shifting and

495
00:37:36,671 --> 00:37:39,783
You know, you can be on board or you can be left behind.

496
00:37:41,334 --> 00:37:43,215
Ooh, there's a call to action.

497
00:37:43,215 --> 00:37:44,916
Which side will you be on?

498
00:37:44,916 --> 00:37:45,957
I'm on board.

499
00:37:45,957 --> 00:37:46,848
I'm excited.

500
00:37:46,848 --> 00:37:49,540
I think we have to be sensible and conscious.

501
00:37:49,540 --> 00:37:54,432
you know, there's reasonable debates and conversations around ethics and are we deploying
them appropriately?

502
00:37:54,432 --> 00:38:01,065
And at the same time, unless you get in and get to know this technology and be a part of
it, then you're not at the seat of the table.

503
00:38:01,065 --> 00:38:01,915
It's a conversation.

504
00:38:01,915 --> 00:38:05,116
And we need as many good humans at that conversation.

505
00:38:05,116 --> 00:38:05,967
Thank you very much.

506
00:38:05,967 --> 00:38:09,048
So, yeah, Jade, look, I couldn't agree with you more.

507
00:38:09,139 --> 00:38:15,595
gosh, I could talk to you for hours, but listen, we've got quick fire round, I should say
before you go, if you've got time.

508
00:38:15,595 --> 00:38:22,781
I've been asking my guests the same question to gather some insights around a couple of
topics in particular that we've been doing some research around.

509
00:38:22,781 --> 00:38:25,383
So I just want the first thoughts that come to your mind.

510
00:38:25,383 --> 00:38:26,794
There's no right or wrong answer here.

511
00:38:26,794 --> 00:38:33,609
But the first question I've got for you, what are some of the qualities that come to mind
when you hear the words impact mindset?

512
00:38:33,981 --> 00:38:43,446
Ooh, you know, people come to mind when you say these words and someone I think of here is
Glennon Doyle and the way, you know, she articulates problems and the way she makes an

513
00:38:43,446 --> 00:38:44,627
impact in people's lives.

514
00:38:44,627 --> 00:38:49,879
So I'm going to leave it there and highly recommend people follow and listen up to Glennon
Doyle.

515
00:38:52,281 --> 00:38:54,256
What about inclusive impact?

516
00:38:54,256 --> 00:38:55,660
What comes to mind there?

517
00:38:55,660 --> 00:38:58,522
I think about Cherie Clonan from the Digital Picnic.

518
00:38:58,522 --> 00:39:01,565
I know that she, you know, she would be someone on your radar.

519
00:39:01,565 --> 00:39:06,979
I think that she has been talking about inclusive inclusivity for so long.

520
00:39:06,979 --> 00:39:15,355
And isn't it wonderful to see the world come around and isn't it wonderful to see, you
know, even in your own little social media world, your own little space, her make an

521
00:39:15,355 --> 00:39:22,242
impact and really draw an audience of thinkers and movers and shakers to her.

522
00:39:22,242 --> 00:39:25,138
that are finally understanding what she's been talking about all along.

523
00:39:25,138 --> 00:39:26,580
So that's exciting.

524
00:39:27,575 --> 00:39:28,646
Yeah, I love that.

525
00:39:28,646 --> 00:39:29,586
That is so beautiful.

526
00:39:29,586 --> 00:39:37,894
And another really good example of how we can use vehicles like marketing, like Instagram,
to be able to, as an individual, have a story and have an impact.

527
00:39:37,894 --> 00:39:39,126
That's a brilliant example.

528
00:39:39,126 --> 00:39:49,253
If you think about an inclusive world that has inclusive schools, inclusive communities,
inclusive workplaces, and you could wave a magic wand, what's something that you would see

529
00:39:49,253 --> 00:39:50,654
that would be different?

530
00:39:50,714 --> 00:39:51,799
I hope for the future.

531
00:39:51,799 --> 00:39:53,700
flexibility as standard.

532
00:39:53,700 --> 00:39:57,941
Like, is that not shocking that this is still some kind of debate?

533
00:39:57,941 --> 00:40:07,734
Human beings have these crazy lives that are, you know, that they go through these many
phases and transformations, yet we constantly treat them as if they're one type of person

534
00:40:07,734 --> 00:40:09,485
at one time of point in their life.

535
00:40:09,485 --> 00:40:10,346
That's madness.

536
00:40:10,346 --> 00:40:17,296
Flexibility should be part of your life when you're a child and you're overwhelmed by the
school week, and it should be part of your life when

537
00:40:17,296 --> 00:40:21,599
You're older and I'm sure at the nursing home, I'm going to get overwhelmed and want a
little quiet space.

538
00:40:21,599 --> 00:40:27,503
So like every point of our lives should be flexible to really see and acknowledge the
human condition.

539
00:40:27,503 --> 00:40:39,101
And I really, you know, very quite strongly reject this rigid parameters that have been
put around us and quoted as normal when I feel that that is not normal in any way.

540
00:40:39,101 --> 00:40:43,324
We have these lives that go through many different phases, many different seasons of life.

541
00:40:43,324 --> 00:40:47,206
And wouldn't it be lovely to welcome and see all of those different seasons.

542
00:40:48,496 --> 00:40:49,417
That's beautiful.

543
00:40:49,417 --> 00:40:50,298
I love that.

544
00:40:50,298 --> 00:40:51,339
Gosh.

545
00:40:51,981 --> 00:41:01,983
What about podcasts, books, resources, things that you're getting amongst for your
learning as you grow as a creative, as a human, as a mum?

546
00:41:01,983 --> 00:41:03,525
What are your favorites?

547
00:41:03,525 --> 00:41:04,746
What would you recommend?

548
00:41:04,861 --> 00:41:05,492
definitely.

549
00:41:05,492 --> 00:41:10,357
Well, I've got my girlfriend, my, my kind of, work wife, Emma Lovell.

550
00:41:10,357 --> 00:41:15,532
She is a, she, yeah, she's got her new book out.

551
00:41:15,532 --> 00:41:16,823
So I'd highly recommend that.

552
00:41:16,823 --> 00:41:19,666
So she is her latest incarnation.

553
00:41:19,666 --> 00:41:24,650
you, we all go through many incarnations and we should evolve as people and as business
owners.

554
00:41:24,650 --> 00:41:26,992
Her incarnation is as a Bleisure coach.

555
00:41:26,992 --> 00:41:31,940
And I love this for so many different reasons because Bleisure is maybe not.

556
00:41:31,940 --> 00:41:35,501
quite a well -known word in the English language, but she is bringing it back.

557
00:41:35,501 --> 00:41:40,883
And pleasure is about combining business and leisure into one life.

558
00:41:40,883 --> 00:41:52,087
like, bing, light bulbs not go off then, because this idea that you should take four weeks
of your year and travel and then the rest of the year is like done.

559
00:41:52,087 --> 00:42:00,785
Or I'll call this out, so many people who don't take those four weeks of their year and
end up working themselves into the ground.

560
00:42:00,785 --> 00:42:05,687
accruing this leave that is a false box.

561
00:42:05,687 --> 00:42:07,987
That is what someone else came up with for you.

562
00:42:07,987 --> 00:42:09,868
You do not have to live like that.

563
00:42:09,868 --> 00:42:15,070
And Emma's come up with this idea that you can work and travel as your life.

564
00:42:15,070 --> 00:42:23,553
And imagine the opportunities that you could have to see this world to see this one planet
that you've been given that you know,

565
00:42:23,553 --> 00:42:25,614
We're never going to see it unless you go and do it.

566
00:42:25,614 --> 00:42:28,065
so Emma's unlocked this incredible revolution.

567
00:42:28,065 --> 00:42:33,377
She's calling herself the Bleisure Coach and her new book is The Bleisure, The Art of
Bleisure.

568
00:42:33,377 --> 00:42:38,629
So yeah, she's really exciting and I highly recommend you catch her in her podcast and her
new book.

569
00:42:38,629 --> 00:42:40,780
And I'll be supporting her at her book launch in Sydney.

570
00:42:40,780 --> 00:42:43,210
And if you're there, Marianne will get to meet for the first time.

571
00:42:43,210 --> 00:42:44,635
So that would be really exciting.

572
00:42:44,635 --> 00:42:46,046
Yeah, I'm trying to get down there.

573
00:42:46,046 --> 00:42:46,707
I can't wait.

574
00:42:46,707 --> 00:42:47,327
I can't wait.

575
00:42:47,327 --> 00:42:48,478
That's such a good call.

576
00:42:48,478 --> 00:42:48,878
Bleisure.

577
00:42:48,878 --> 00:42:50,039
Yes, it's on my reading list.

578
00:42:50,039 --> 00:42:51,310
I can't wait to hear it.

579
00:42:51,310 --> 00:43:01,357
Some of the thought leadership she's got there too really sings to my idea of work life
design and that, you know, how can we pull our purpose and our passions together?

580
00:43:01,357 --> 00:43:07,662
And I think that applies as well to people who are not in a position to run their own
business and maybe they are working for somebody else.

581
00:43:07,662 --> 00:43:10,144
You know, these principles still apply.

582
00:43:10,144 --> 00:43:12,383
So lean in, please.

583
00:43:12,383 --> 00:43:14,376
Whatever you do, awesome, awesome.

584
00:43:14,376 --> 00:43:18,730
The last question I've got for you is what does it mean to live a meaningful life?

585
00:43:19,808 --> 00:43:21,459
what a beautiful question.

586
00:43:21,990 --> 00:43:33,820
I think for me, it comes back again to family and it comes very much to seeing the people
and the battles they fought before us to get us here and to, you know, honor them by, you

587
00:43:33,820 --> 00:43:43,237
know, I love the way that you are fighting your own battles in terms of, you know, drawing
attention to issues that other people would love, love to be, you know, swept under the

588
00:43:43,237 --> 00:43:44,989
carpet or not acknowledged.

589
00:43:44,989 --> 00:43:46,990
And you're like, hold on, no, this is a thing.

590
00:43:46,990 --> 00:43:48,151
This is important.

591
00:43:48,151 --> 00:43:49,504
This is different.

592
00:43:49,504 --> 00:43:56,440
And I think that the, what you do is advocacy, it's activism, you know, it's, telling a
new story.

593
00:43:56,440 --> 00:43:57,741
I think that's really important.

594
00:43:57,741 --> 00:44:10,493
I think that, for me, that's, that's what I try and do in my business is really to empower
those people who feel like they don't fit in maybe elsewhere and to recognize that what

595
00:44:10,493 --> 00:44:16,008
they perceive is their weakness is a strength if they let it be.

596
00:44:16,008 --> 00:44:17,577
And that's what.

597
00:44:17,577 --> 00:44:20,111
We do, that's what we do in my small business growth club.

598
00:44:20,111 --> 00:44:22,105
That's what I do with my team.

599
00:44:22,105 --> 00:44:28,985
I really aim to just see them where they are, meet them where they are and to build
sustainable life from that.

600
00:44:28,985 --> 00:44:31,720
And that to me is my greatest purpose and my greatest joy.

601
00:44:31,720 --> 00:44:32,991
So thank you.

602
00:44:34,057 --> 00:44:41,030
I get the sense that you do that beyond your business and with every person and community
and event that you touch.

603
00:44:41,030 --> 00:44:44,182
So thank you for being you and just showing up the way that you do.

604
00:44:44,182 --> 00:44:47,604
just, yeah, I take a lot away from all of our conversations.

605
00:44:47,604 --> 00:44:50,284
I really appreciate you sharing your time today, Jade.

606
00:44:50,284 --> 00:44:53,726
And I know that listeners are gonna wanna get amongst the action.

607
00:44:53,726 --> 00:44:57,688
Where can everybody find you across all things, the internet of things?

608
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What's the best way to get in touch?

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Of course, at Small Business Growth Club on Instagram and smallbusinessgrowthclub .co
online and Small Business Growth Club on Facebook.

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Beautiful.

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Thank you, Jade.

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I can't wait to bring this episode to our listeners and for listeners who have joined us
today, thank you for listening to another episode of Classroom 5 .0 and of course, for

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your interest in inclusive impact.

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We'll see you next time.