P is for Profit

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Summary

Common wisdom in the eCommerce world is that if you want to increase your revenues, you need to “buy” more traffic with paid advertising. The thing is, that while that may have worked during the startup phase of the business, it becomes less and less effective with an established business… not to mention more and more expensive, which cuts into your profits.

Show Notes

Common wisdom in the eCommerce world is that if you want to increase your revenues, you need to “buy” more traffic with paid advertising. 
 
The thing is, that while that may have worked during the startup phase of the business, it becomes less and less effective with an established business… not to mention more and more expensive, which cuts into your profits. 
 
Joris Bryon, founder of dexter.agency, recommends a different tactic. He says you can grow your online store with the traffic you already have by optimizing your eCommerce site in key ways. And these are strategies that any business, in any industry can use – even if you’re offline.
 
We go over the changes you can make that will have the most impact, as well as…
 
  • The only four ways to increase your business revenues
  • How to encourage repeat buying by the same customers
  • Why conversion optimization is about much more than just your website design
  • The type of testing you must do to get the data you need 
  • And more

What is P is for Profit?

Small business is crazy competitive and too often profits are razor-thin. However, some people are bringing home big, bankable profits. Adam Lean, small business veteran and founder of TheCFOProject.com interviews top small business experts to uncover the secrets to building a profit-focused company. Along the way, he'll break down all the complex finance stuff and make it simple and easy to understand so you can be a better business owner and own a more profitable business. Watch the on-demand video seminar: "Why Your Small Business Might Not Be as Profitable as it Should Be" at theCFOproject.com/video.