Behind the Book Cover

Bonnie Habyan is a communications marketing professional with an MBA in banking and finance. She's been a news reporter, a wedding DJ and even a Miss Baltimore Oriole. But now she's taken on a whole new role: as an author. Her book, The World According to Bess, is a true love letter to her 90-year-old mother—a woman who can definitely give the Sh*t My Dad guy's dad a run for his money. What surprised Bonnie the most about the book process is that, despite her history in marketing, launching a book is a whole new animal—an animal that requires as much of a plan as any other business...complete with KPIs, plans for how the book plays into ultimate business goals and much more. So what has she figured out about a book business plan and what are her KPI's and plans? It's all in this episode. GET EXCLUSIVE ACCESS TO MY BESTSELLING BOOK BULLETIN (4 QUICK TIDBITS EVERY THURSDAY), BY GOING TO WWW.BESTSELLINGBOOKBULLETIN.COM

Show Notes

Bonnie Habyan is a communications marketing professional with an MBA in banking and finance. She's been a news reporter, a wedding DJ and even a Miss Baltimore Oriole.
But now she's taken on a whole new role: as an author. Her book, The World According to Bess, is a true love letter to her 90-year-old mother—a woman who can definitely give the Sh*t My Dad guy's dad a run for his money.
What surprised Bonnie the most about the book process is that, despite her history in marketing, launching a book is a whole new animal—an animal that requires as much of a plan as any other business...complete with KPIs, plans for how the book plays into ultimate business goals and much more.
So what has she figured out about a book business plan and what are her KPI's and plans? It's all in this episode.
GET EXCLUSIVE ACCESS TO MY BESTSELLING BOOK BULLETIN (4 QUICK TIDBITS EVERY THURSDAY), BY GOING TO WWW.BESTSELLINGBOOKBULLETIN.COM

What is Behind the Book Cover?

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.

Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, a boutique book publishing company trusted by high-income entrepreneurs to build seven-figure authority. In other words, she knows both sides—and is willing to share it all.

Come find out what traditional publishers don't want you to know.