My guest today has spent her career at the intersection of marketing, media, education, and ideas. Ruth Mortimer is the Global President at Advertising Week, where she helps shape the brand's thought leadership agenda and education business. Now, before Advertising Week, Ruth held leadership roles at Econsultancy, the Festival of Marketing, and Centaur Marketing. She's also a former editor of Marketing Week, an award-winning business columnist and has spent years creating conversations with some of the most interesting voices in business and culture.
My favorite part of Ruth's background may have absolutely nothing to do with marketing. Before all this, she was an archaeologist, specializing in the Middle East and working in Southeast Turkey. We're going to talk about marketing, but with someone who literally used to dig for a living, I'm pretty sure we can go a little deeper than the usual marketing conversation.
What is The CMO Whisperer?
The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.