The GEO Show

Welcome to The GEO Show, the briefing on Generative Engine Optimization and AI visibility. Brought to you by GEOforge.

In this episode, Paris Childress, founder of Hop AI and co-founder of GEOforge, sits down with Simon Yong of Question.Marketing to talk about why AI citations behave nothing like SEO rankings, and why YouTube may be the shortest path to AI visibility.

In this episode:

  • 🤖 Grok vs Claude for agent workflows
    We compare notes on running real workflows through Grok and Claude: Grok works through one task at a time, while Claude handles several in parallel. Agents are now pitching podcasts on our behalf, and a GrokBot screens guest pitches before anyone books an intro call.
  • 🎙️ A podcast is a content engine
    Starting a show gives you long-form video on day one and many channels to repurpose into. Guests start pitching you, and some become customers. Simon's new show already turns up in Google for its own topic.
  • ⏳ AI citations are not SEO rankings
    Rankings used to stick for years. Citations fade and get replaced by fresher links. Profound's Citation Decay data says half of the content cited by answer engines is less than 13 weeks old, which means late entrants always have a chance. We also discuss whether AI engines rotate a small set of trusted answers.
  • ▶️ YouTube is the shortest path to AI visibility
    A video that nails a topic can show up in Google AI Overviews almost immediately and bump out older videos. Simon explains YouTube's audition dynamic, and Ahrefs Brand Radar names YouTube the most cited domain in AI Overviews.
  • 🛒 Checkout inside Google's AI experiences
    TechCrunch reported Google testing a Buy button on select Flipkart listings in Gemini and AI Mode in India, opening a Flipkart-branded checkout without leaving the AI interface. (On air, Paris says Instacart; the partner is Flipkart.)
  • 📣 Do ChatGPT ads lift citations?
    Simon shares an unproven rumor that running ChatGPT ads raises citations and mentions. We talk through the more likely indirect effect: ads that drive engaged, converting visits can send strong signals.
  • 🐷 AI slop vs truffles
    We are writing for machines now, not human readers. Most new content is slop; the opportunity is information gain, the truffles AI is hunting for.
  • 🧠 A knowledge base built from recorded meetings
    GEOforge feeds a persistent knowledge base from sales calls, support logs, and interviews. Record everything, and AI can surface the great idea from a meeting the CEO never attended, or mine your best salesperson's calls for training.
Subscribe to The GEO Show wherever you get your podcasts. Full episode on YouTube: 💬 Question: Are you still treating AI citations like rankings, or refreshing the content you want AI to cite?

What is The GEO Show?

The GEO Show is about generative engine optimization (GEO) and AI search: how B2B brands win AI visibility in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Each episode breaks down what is changing in the way AI assistants and answer engines find, cite, and recommend brands, and what marketers should do about it.

The show is built for B2B SaaS marketers, SEO and content leads, and founders who want their brand to show up when buyers ask AI for answers instead of scrolling a page of blue links. If you own organic growth, demand generation, or brand, you will come away with practical GEO tactics you can test, a clear read on the latest AI search news, and better ways to measure AI visibility when traffic alone no longer tells the whole story.


Episodes mix a few formats:




  • Solo deep dives on GEO strategy, from how large language models choose which sources to cite to how content, earned media, and brand mentions shape AI answers.


  • News breakdowns on the latest moves from OpenAI, Google, Perplexity, and the rest of the AI search landscape, and what each change means for your pipeline.


  • Expert guests, including SEO and GEO practitioners, content and PR leaders, agency operators, and founders building for AI search.


  • The Friday catch-up with regular co-host Simon Young of Question.Marketing, where the two unpack the week's biggest AI search stories and debate what actually works.


Your host is Paris Childress, CEO of Hop AI and co-founder of GEOforge. Paris brings a practitioner's view of GEO and AI visibility, focused on what B2B teams can apply right away, not hype.


Learn more about GEOforge at https://getgeoforge.com.


Subscribe to The GEO Show on Apple Podcasts, Spotify, YouTube, or wherever you listen so you never miss an episode, and share it with a teammate who is figuring out AI search.