Human-Centered Marketing with Curt and Rob

Curt Kuiper and Rob Monacelli from HUMN dive into how businesses can use human-centered design and StoryBrand frameworks to create marketing strategies that truly connect with customers. They share how to shift from self-focused messaging to solving real customer problems, develop a strong brand script, and align marketing and sales for scalable growth.

Chapters:
(00:00) Introduction to Human-Centered Marketing
(03:45) Why Most Marketing Misses the Mark
(07:30) Focusing on Customer Problems, Not Solutions
(11:50) Brand Scripts and StoryBrand Explained
(17:20) Creating Authentic Brand Voice and Personality
(23:15) Building and Applying Scalable Marketing Plans
(30:10) Choosing the Right Channels for Your Audience
(35:45) Aligning Marketing with Sales for Better Insights
(41:00) First Steps to Human-Centered Design

Creators and Guests

Host

Zach Ramirez

Zach Ramirez is a seasoned sales professional with 16 years of experience helping companies grow by focusing on people and performance. A proud father of three, he recharges through music and family time.

What is Brand in the Making by ThinkTank Thought Leadership?

Behind every brand is a person.
We share their unheard stories as their journeys unfold.

Brand in the Making is a raw, unscripted podcast featuring founders, creators, and thought leaders who are building something meaningful. These are the voices you haven’t heard yet—captured in real time, before the headlines.

Each episode takes you inside the process: the sparks, the setbacks, and the strategies that shape personal brands and breakout businesses.

If you're curious about what it takes to build a brand that matters, this is your front-row seat.

Presented by ThinkTank Thought Leadership — the content engine for ambitious leaders.