The Space Race

{{ show.title }}Trailer Bonus Episode {{ selectedEpisode.number }}
{{ selectedEpisode.title }}
{{ displaySpeed }}x
{{ selectedEpisode.title }}
By {{ }}
Broadcast by


Why do we design our assistants so close to humans? Wouldn't it be better to think of the role the assistant rather than a complex if-this-than-that flow? Sophie Kleber, expert in intuitive interfaces shares her clear ideas on how our relation with technology is changing.

Show Notes

Space Race is the show where we explore emerging technologies. The first season of Space Race is all about the different aspects of Voice. This month we're learning more about the world of Voice UX from people who've studied the field.

In this episode co-host Anja de Castro (Conversational UX Designer and Ambassador of Women in Voice and member of the Voice Taskforce at DDMA) and I (Sam Warnaars, Principal Consultant at Merkle Netherlands) talk with Sophie Kleber (Expert in Intuitive Interfaces).

Sophie Kleber has been on our radar for quite some time. I first met her at SXSW 2018, where she talked about whether it would be possible to create a universally likeable Voice personality (and whether we should). She talked at Open Voice in Amsterdam in 2018, and was guest at one of the early VoiceCast episodes at BNR Newsradio. We met again to talk about how Voice is evolving. Both Anja and I were very exicted to catch up with her at her apartment in Berlin (while she happens to live and work in New York).

We had two main questions starting the show:
  • Why do we design our assistants so much like humans?
  • Most Voice interfaces now are (complex) if-this-than-that schema's, what direction do you expect this to develop into?

Find out more
👩 About Sophie Kleber on her LinkedIn
🐦 @bibilassi (don't ask why, or.. maybe you should)
🎧 Voicecast 001: Sophie Kleber
👩‍🏫 Previous articles and presentations
📚 Quartz: We tested bots like Siri and Alexa to see who would stand up to sexual harassment

About Space Race
Merkle's Space Race shares our exploration in new technological territories. You're welcome to join for the ride 👨‍🚀. Subscribe to the show if you'd like to receive future podcast episodes on subjects such as UX, Search, Modality and Audio formats.

What is The Space Race?

Get ahead in voice by learning from the experiences of the best in the industry. In the Space Race we'll cover the developments of the industry through conversations with thought leaders and innovators in their respective fields.