Retail Remix

Accelerated digital behaviors are accelerating the need for more immersive, data-driven customer experiences. That is why 84.51° and Kroger Precision Marketing are focusing on building, and perfecting, the retail media model for its brand and advertising partners.

But how can brands create highly immersive omnichannel experiences while also being mindful of new privacy guidelines and consumer safety concerns?

Show Notes

 Accelerated digital behaviors are accelerating the need for more immersive, data-driven customer experiences. That is why 84.51° and Kroger Precision Marketing are focusing on building, and perfecting, the retail media model for its brand and advertising partners.  
 
But how can brands create highly immersive omnichannel experiences while also being mindful of new privacy guidelines and consumer safety concerns? On Retail Remix, Milen Mahadevan, President of 84.51°, and Cara Pratt, Senior Vice President of Kroger Precision Marketing share their perspectives on:  
  • The present and future of the retail media model;  
  • Why retail media needs to go into stores to scale, and how that can really happen; and  
  • The data and reporting required to ensure campaigns perform successfully and customers have the best possible experience.  
     
RELATED LINKS 
  • Learn more about 84.51° 
  • See our latest coverage about retail media

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.