Why the next wave of AI will reward precision and purpose—and how to maintain control as the tools grow more capable.
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On this episode of
The AI Download, Shira Lazar speaks with
Shelly Palmer—futurist, author, and CEO of The Palmer Group—about the realities and opportunities in today’s AI landscape. With OpenAI’s GPT-5 now available to millions and AI agents emerging as a transformative force, Palmer provides a clear, disciplined perspective on how to approach these tools strategically.
Palmer emphasizes starting with a defined objective—whether in business, creative work, or research—before selecting and applying AI solutions. He examines the operational and security considerations of deploying agents, the structural changes from search engines to “answer engines,” and the importance of governance in preventing unintended access or misuse.
This episode examines:
🔹 What sets GPT-5 apart in performance, reasoning, and safety measures
🔹 How to choose the right model for specific writing, coding, or reasoning needs
🔹 Governance frameworks and permissions to protect sensitive data
🔹 The economic and strategic impact of shifting from search to direct answers
🔹 Effective approaches for individuals and teams to experiment with AI safely
🔹 Persistent misconceptions about AI capabilities and limitations in 2025
🔹 Why defined goals and measurable outcomes matter more than technical novelty
Whether you’re leading an enterprise, scaling a startup, or exploring AI’s potential in your own work, this conversation delivers a pragmatic framework for using these technologies with intent, accuracy, and control.
🎙 Guest: Shelly Palmer
📚 Author, Speaker & CEO of The Palmer Group
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Credits
This episode of The AI Download was hosted, created, and executive produced by Shira Lazar. Executive Producer Michele Musso. Creative Director Nadia Giosia with Mint Labs. Music by PALA, Catalina Coastline (licensed under Boss Soundstripe Productions by BMI). Produced by Musso Media. © 2025 Musso Media. © 2025 Shira Lazar. All rights reserved.
What is The AI Download ?
– AI News with a Human Touch
AI is transforming how we work, create, and connect—but what does that mean for the future of content, business, and creativity?
Hosted by Emmy-nominated digital pioneer Shira Lazar, The AI Download is your go-to source for sharp insights, expert interviews, and real-world discussions on AI, emerging tech, and the creator economy.
Each week, we break down the biggest AI trends, explore its impact on creativity and business, and bring you candid conversations with industry leaders, innovators, and disruptors shaping the future.
Whether you're a creator, entrepreneur, or just AI-curious, this podcast deciphers what’s next—and why it matters.
🔹 New episodes every week
🔹 Featuring top experts & thought leaders
🔹 Where AI meets culture, creativity, and business
Stay ahead of the curve!
This episode of The AI Download is hosted, created, and executive produced by Shira Lazar. Executive production by Michele Musso, with video and audio editing by the Musso Media team. Creative Design Director Nadia Giosia with Mint Labs. Music by PALA, Catalina Coastline (licensed under Boss Soundstripe Productions by BMI). Produced by Musso Media. © 2025 Musso Media. © 2025 Unicorn Enterprises, Inc. All rights reserved.