Bringing Design Closer

I recently caught up for coffee with John Collins, also based in Dublin, and the former Director of Content for Intercom and now an independent consultant working in content marketing for businesses around the world.
In this conversation we chat about the role of Content Marketing vs Product Marketing and chat about the massive growth of Intercom over the 7 years that John was there. I put John on the spot (you’re welcome John!) and asked him for the 5-key learnings during this period and also the things that they did that led the business to generating over 1/4 million business leads in that time. 

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Show Notes

I recently caught up for coffee with John Collins, also based in Dublin, and the former Director of Content for Intercom and now an independent consultant working in content marketing for businesses around the world.

In this conversation we chat about the role of Content Marketing vs Product Marketing and chat about the massive growth of Intercom over the 7 years that John was there. I put John on the spot (you’re welcome John!) and asked him for the 5-key learnings during this period and also the things that they did that led the business to generating over 1/4 million business leads in that time. 


Learn more about your ad choices. Visit megaphone.fm/adchoices

What is Bringing Design Closer ?

Bringing Design into organisations is hardly ever straight forward. It comes with its own unique set of problems.

We discuss with thought leaders around the world, what has worked for them in enabling a design revolution to occur.

Within our podcast, we specifically ask how might Design improve social and civic outcomes. We shine a light on Design in local council and Governments.