There are 4 major pillars of activity that contribute to building authority online: Credibility, Visibility, Value and Authority. If you want to build a personal brand or company brand you need to start by establishing a visible presence and build a following through authorship and thought-leadership, creating content in the specific niche where your expertise lies.
Becoming recognized as an expert takes commitment, consistency, providing your audience with real value consistently that create transformations in their business.
In this episode I discuss:
Pillar #1 Building Credibility
• Knowing your ‘what’ and ‘why’
• Articulating your story
• Finding your voice
Pillar #2 Increase Visibility
• Designing your brand
• Visibility and finding a platform
• Your digital real estate
Pillar #3: Delivering Value
• Content creation
• The ‘creativity muscle’
• Strategizing a plan
• The power of hitting that ‘publish’ button
• Being consistent
• Recycling and repurposing content
Pillar #4 Building Authority
• Authorship leading to action
• Creating transformations for people
• Engaging with your audience
#personalbranding #marketing #marketingstrategy #branding #brandstrategy
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The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
What is Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators?
For designers, creatives, entrepreneurs, and content creators who want to level up their careers and creative businesses. Hosted by Philip VanDusen, Brand Consultant and founder of BONFIRE, this show explores personal branding, content creation, freelancing, and creative career growth.
Philip and his guests deliver practical coaching, strategies, and inspiration to help you market your work, attract new clients, grow your influence, and build long-term success. Covering personal branding, content creation, freelancing, digital marketing, and creative entrepreneurship, every episode is designed to support your growth as a creative professional in the Creative Economy.