Hard to Market

Learn how treating your podcast like a game can lead to growth, fun, and creative freedom—no extra lives needed!

Key Points
• Embrace fun in podcasting
• Gaming insights for podcasters
• No fear of mistakes
• Play with podcast formats
• Constant growth mindset

Best Quotes
00:01 - 00:07 • "In a recent episode, we talked about the importance of having fun while you're podcasting."
00:07 - 00:14 • "And so I want to talk about some, you know, there's, there's kind of different plays, different ways and places to have fun."
00:23 - 00:29 • "And this is where little kids have a lot to teach and, and frankly, games have a lot to teach."
00:32 - 00:41 • "I've been playing video games since I was able to hold a controller, and back then they only had one button and it was orange."
00:46 - 00:52 • "One of the things that playing games teaches you a lot is that there's really no consequences for getting it wrong."
00:52 - 00:58 • "You lose the game, you press restart, you die in the game, you get another life."

Connect with our host, Brian Mattocks:

What is Hard to Market?

On Hard to Market, we discuss the challenges marketing nuanced products and services in the B2B space. Guests include marketing leaders in diverse industries that have products or services that are tricky to sell. Expect to hear success and horror stories from the marketing front-lines on the very next episode of Hard to Market.