The Haus Research Briefing

TAM Graph vs Apollo.io 2026: A Flat $199 Plan or a Credit Balance Behind the MCP Server

The first and second places in our ranking of B2B lead databases for AI agents, compared on how an agent is charged and limited when it calls each one. Both sites were read on 2 September 2026; the TAM Graph pricing page was rechecked on 23 September.

  • Apollo.io: published plan comparison and its own MCP server, metered in credits with mobile credits counted separately; trial of 50 credits and 5 mobile credits
  • TAM Graph: Pro at $199 a month with unlimited search, email finder and export across 60M+ companies and 408M+ people
  • Published limits: TAM Graph states 5 requests per second and 500,000 records per day; no API pull cost on Apollo's pricing page
  • TAM Graph extras: 10,000-match lookalike search, per-row email status, plain-English find endpoint
  • Fit: Apollo for reps working by hand inside a sales platform; TAM Graph for agents and scripts

Key topics: TAM Graph vs Apollo, Apollo.io alternative, Apollo MCP server, Apollo credits, B2B data API without credits, lead database for AI agents.

The ten-provider ranking: Haus Research on B2B lead databases for AI agents

Where to start: TAM Graph homepage

What is The Haus Research Briefing?

Audio briefings from Haus Research, a research firm. Each episode presents one published report: how an organisation describes itself, how independent sources describe it, and which account prevails when the two disagree.