In this episode, I have the honour of talking to my great friend Rachel, Co- Founder of TBH Skincare.
We talk about how Rachael transformed a breakthrough in science to become a number 1 selling beauty product, with more than 11,000+ customers, 18,000+ orders, and over $1.5M in pure e-commerce revenue.
This episode is insanely packed full of practical advice of navigating teams, scaling, raising equity via crowd funding, managing growth and personal development and growing into leadership, all whilst working with family. Rachael blows me away by her agility and creativity when it comes to e-commerce success. If you want to feel empowered to succeed, this episode will leave you energised and ready to take your brand to the next level.
Show Notes
Rachael Wilde is co-founder & Head of Marketing for acne focused, science backed, Aussie skincare brand, tbh Skincare. Rachael co-founded the company with her mother, Bridget, about 2.5 years ago, when she was just 22 years old. Since then Rachael has built the tbh brand and community to encompass more than 11,000+ customers, 18,000+ orders, and over $1.5M in pure e-commerce revenue.
In this episode, I have the honour of talking to my great friend Rachel, Co- Founder of TBH Skincare.
We talk about how Rachael transformed a breakthrough in science to become a number 1 selling beauty product, with more than 11,000+ customers, 18,000+ orders, and over $1.5M in pure e-commerce revenue.
Her passion for building brands from a marketing perspective, Rachael never had the aspiration to create her own company, but evidentially the opportunity arrived at her door. Driven by passion and self belief. We dive deep into the concept of blind faith, and somehow the deep sheer belief that this is going to work "because I am the one doing it" is what leads us to the abundance of success and opportunity. It is often the energy we put out, that returns tenfold.
Being a Co founder with her mother brings up a level of vulnerability ( familiarity) and heights of resilience that most founders only imagine to experience, and the sped up requirement of emotional development and the deep challenges of setting boundaries that comes along with it is a huge element of why Rachel was able to build her brand, successfully raise equity and take her brand to a new level of success in under 2 financial years of launch.
We discuss personal and professional boundaries and how to successfully navigate blurred lines.
Some key takeaways
- Advocate and Celebrate each-others talents
- Outline where each other skills lie
- Clarify roles and responsibilities
- See each-others strengths not each-others weaknesses
- stop seeking validation
- leave emotions at home
We discuss hiring, firing and lateral workplaces. How leadership isn't for everyone and why personal development is the key to scalable and sustainable business models.
This episode is insanely packed full of practical advice of navigating teams, scaling, raising, managing growth and personal development and growing into leadership. Rachael blows me away by her agility and creativity when it comes to e-commerce success. If you want to feel empowered to succeed, this episode will leave you energised and ready to take your brand to the next level.
What is Rebeccamendations - Business, Love & Science. ?
Rebecca Veksler, host of this podcast is the founder of SoL Cups and has created 'Business, Love and Science'. A podcast which exists as a platform to dive into all the things she is deeply passionate about outside of sustainability… business, love, human behaviour, analytical psychology and everything to do with health on all fronts including neuroscience and mental health.
"I’m so honoured and grateful for the incredible network I’ve built over the last decade as I've built my company and experienced so much personal growth. Each episode I will personally interview some of the most important people in my life. From personal friendships, mentors, entrepreneurs and generally humans that have impacted my world with their inspiring stories support and intellect."
Everyone interviewed has achieved greatness, overcome adversity, accomplished unimaginable success and have an incredible story to tell.
Stay tuned for new episodes every Wednesday!