James Dooley:
So if I am an electrician and I want to scale my company’s revenue how would you go about doing it. If you're looking at how to grow an electrician business then first I'd look at my brand presence online. I’d focus on SEO. I’d make certain my website looks quality with all the right accreditations, case studies and testimonials. The site must be built for conversion so when someone visits it they think this company looks good and they want to use us.

Search engine optimisation is not just what is on your site but what is on the internet. If someone searches for Kaz’s Electricians I want my website and plenty of other pages saying Kaz is a great electrician and people have used him for different jobs. I’d want lots of images and videos and then I’d share those across social media. I’d want to be present on all platforms. If I had a strong offer I’d consider running social media ads as well.

The number one part is fatrank.com. We work with a lot of electricians. We always ask questions about what you focus on. Do you rewire houses. Do you work in commercial. Do you work in offices. Do you do residential. We ask everything. We decline many businesses if their online presence is poor. If it is strong then the service is risk free. We generate the leads and they only pay on converted jobs. I would say that is the first thing any electrician should use to grow. They get a consistent flow of enquiries without paying until they win the job.

There are other things too. What would you think of an electrician using traditional marketing. Could that work.

Kasra Dash:
No. Not unless it is something crazy. I do not think traditional marketing works. Billboards radio TV and similar options are hard to track. If you get a billboard on a motorway or a couple of roundabout signs you have no idea how many people converted from the £6,000 a month spend. You drive past a billboard and by the time you get your phone out you have already forgotten it.

It works for some industries. If you have a theatre show in Manchester or something short term you want bus stop ads or train ads. But for service based companies like electricians it is not good. You cannot track KPIs. You cannot see ROI. Anyone spending on PPC Facebook ads or SEO should always know what return they get.

SEO is a long play but it is also great for conversion rate and brand building. It generates your own leads and increases the value of your overall business. Your multiplier increases if you have online presence. If you are selling for four or five years profit you might get six or seven years if you have consistent enquiries coming in.

Be careful with cowboy SEOs. The next part is teaming up with lead generation companies. Try two or three. Do not rely on one. Find who is best for electricians. That will help your business grow a lot.

James Dooley:
SEO definitely helps. The reviews and testimonials matter. Social media presence matters. One thing we have not spoken about yet is PPC. Many electricians spend money without tracking anything. Some spend a couple of grand a month on PPC and then the same on SEO and on Facebook ads. Generating your own leads via PPC is expensive unless you go after very longtail keywords which most PPC agencies do not do. You burn money fast.

Kasra Dash:
I completely agree. PPC is expensive. You can get it to work if you know exactly what service converts best and is very profitable. Then you can run ads for that one specific thing. But if you are just running ads for electricians Manchester or electricians London you will spend a fortune and get low quality enquiries. Someone might just want to change a socket. The click could cost £250 and the job might be £80. You burn money instantly. So PPC is one of the last things I’d do. I’d get SEO right first. I’d team up with a lead generation company. In my opinion those two are the key to growing an electrician business.

James Dooley:
Perfect. So if you want information or want to see if your business qualifies for Fatrank check the link below and fill in the form.