This story was originally published on HackerNoon at:
https://hackernoon.com/beating-digital-competitors-at-their-own-game-the-advantage-of-physical-stores.
E-commerce has long benefited from public web data. Learn how physical stores are now using it to get the shoppers back to making in-person purchases.
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Retailers are harnessing web data that makes e-commerce so powerful. By combining it with physical presence, they are able to stand out and successfully compete with online platforms.