Album 8 Track 13: The Power of the Pivot w/Lacrecia Cade
Can a lawyer become a world-class marketer? In this episode of Brands, Beats, and Bytes, hosts DC and LT sit down with Lacrecia Cade, to discuss her incredible journey from the legal department to the C-suite of marketing and technology.
Lacrecia shares her "chameleon skills" developed growing up in Decatur and how she navigated high-level roles at Morehouse College, Aflac, and Fiserv. We dive deep into the importance of budget management, the art of "shape-shifting" in corporate environments, and why your choice of life partner is your most important career decision.
In this episode, you’ll learn:
- How to transition from a non-marketing role into a marketing leadership position.
- The "Wayne Gretzky" strategy for career growth: skating to where the puck is going.
- Tactical advice on managing $100M budgets and aligning with finance teams.
- BREAKING NEWS: Lacrecia announces her new role as President of Alpha Drones USA and the future of aerial advertising.
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What is Brands, Beats & Bytes?
Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck