The Number

My guest on this episode of The Real Bottom Line is Giles Crouch. He is a digital anthropologist and a practical fore sighter – and our conversation covers some pretty interesting ground. 

Including

What is innovation and why small businesses need to do more of it?What are the top innovation myths?The difference between internal and external innovation?Are surveys and focus groups still relevant?Why talking to your clients is more important than ever?What your current analytical stack may be missing.

Show Notes

My guest on this episode of The Real Bottom Line is Giles Crouch. He is a digital anthropologist and a practical fore sighter – and our conversation covers some pretty interesting ground. 

Including

  • What is innovation and why small businesses need to do more of it?
  • What are the top innovation myths?
  • The difference between internal and external innovation?
  • Are surveys and focus groups still relevant?
  • Why talking to your clients is more important than ever?
  • What your current analytical stack may be missing.

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Creators and Guests

Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Number?

The Number is a business podcast about the numbers that actually run your business.

Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness.

Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner.

Some episodes feature guests. Some are honest conversations. Some are solo deep dives.

If you own a business and want better clarity, better decisions, and better outcomes, it starts with knowing your numbers.