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Riccardo Stewart: Hey, I wanna
welcome you back to another

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episode of the A-W-M-N-F-L podcast.

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My name is Ricardo Stewart.

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I have the pleasure of being your host and
I'm joined with my friends and coworkers.

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Um, on this, on this podcast, we
have over 20 years of NFL experience

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as well as financial expertise.

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We got Jeff Locke, who we call
the professor Zach Miller, who

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we called the Truth, and then Sam
Acho, who we call the mayor Fellas.

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Today, I wanna start maybe a
three-part episode and we'll just

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do part one today and and talking
about what it is that we do with our

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Clients

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And we'd like to say, and we don't hear
anybody else saying this, especially as

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the only family office that's working
with athletes, is that we take a

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human-centered approach and, and when
it comes to investing, when it comes

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to serving.

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our clients.

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And I wanna wanna break down
what does that mean and how do

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you begin to even have a plan?

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To have a human-centered approach.

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And so I'm gonna start first with
you, Sam, put you on the spot.

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Just real quick, when you hear the
phrase a human-centered approach, what?

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What do you hear?

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Sam Acho: I hear

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a

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group of people that
takes out the robotics

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from

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relationships.

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Oftentimes, whether
you're a football player

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collegiately professionally.

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You

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see people

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who, they say they care about
you, but they don't actually care

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about

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you.

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So when I hear

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someone leading with

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human centered,

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it means they're gonna
care about me on the field.

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They're gonna care about me as a

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Husband

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as a father, as a leader in

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the community,

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And they're not just gonna try
and segment me into one piece.

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or Parcel

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Riccardo Stewart: that's good.

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I, I think about, I think about
some of the athletes we've talked

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to and some of the, some of the men
we work with and their families.

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It's that many of them, they,
they've been a part of some

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other organization and they were

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given.

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here's what you should Invest

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in.

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Um, here's where your money

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should go.

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And, and they find that themselves.

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They get to a point where now they
got 40, 50, 70, 80 million guaranteed

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contracts, and they're going, those same

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People are

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saying, here's what you should do
with your money, but never asking them

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about the life that they wanna live.

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And when we begin to

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talk about

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a human-centered approach,

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it's really saying, let's put
the human, let's start first

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with going, who's the human?

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Who is the athlete?

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Um, does he have a family?

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What does he want?

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What does he wish to have one day?

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What does he need?

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What life does he have envision And once
you're able to really, really find those

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things out, now you can, you can take
his wealth and align it to his priorities

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and keeping the human at the center.

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And so as we step back and talk
more about what that looks like,

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let's, let's boil it down and go on.

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Before you can even
talking about investing.

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You have to get to know the human and
what we call this priorities is that

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we sit down with, with someone who's
made a hundred million dollars and

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going, let's first start first and let's
look at your priorities and break it

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down into easy language, right Needs.

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Wants and wishes.

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And so I'm gonna kick it to you guys
to talk more about what does that look

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like and have in mind thinking about
somebody, um, that has already had

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an advisor, has already made money,
has already been in the NFL, we're

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talking a five year plus vet, made over
50, 60, 80 million in their career.

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And they're sitting down and they're
going, okay, this human centered

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approach, these needs, wants, wishes.

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What does that even mean?

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And so, Jeff, I'm gonna
start with you first.

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What are needs and, and why are
they important to the athlete

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Jeff Locke: Yeah, needs are
probably what you think they are.

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They're the things that have to
happen no matter what happens with

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your preferences or your values.

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Over time, your life is gonna change,
evolve as you get older, right?

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Certain things are gonna change, but the
needs are the things that gotta happen.

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The first one I always think
about is, unfortunately we

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gotta pay the tax man, right?

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So your strategy is gonna call for having
some taxes withheld from your paychecks,

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but you might be making huge payments
if you're set up correctly every April.

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So you got that.

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Then I think roof over my head, right?

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I gotta have a place to live,
the costs to support me and my

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immediate family where we live.

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And then just the costs
of the basics, right?

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The fixed costs, the
things that you gotta have.

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Gotta have the food, you know,
you gotta pay for the kids'

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education, the things you actually
need to happen no matter what.

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And it's extremely important to get
those set first, because then that

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tells your team and tells your plan,
now I got all this extra money,

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all these extra resources to put
towards the other two categories,

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which these guys will talk about.

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Riccardo Stewart: I like that.

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I like that.

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Uh, maybe trying to throw a
little curve ball at you, Jeff.

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Where does.

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Emergency fund or where does my
protective reserve, where does that fit

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in terms of the needs, wants or wishes?

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Jeff Locke: Yeah, it's
definitely a need, right?

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One of our, we say this a lot to
our clients, like one of our jobs is

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to think about worst case scenario.

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So you don't have to, you can go focus
on being the best player you can be,

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being the best father you can be.

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Um, so we plan for worst case, right?

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Your contract ends.

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You only get the guaranteed money
left that's fully guaranteed, right?

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Here's the protection we set in place
to make sure you got what you need.

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Riccardo Stewart: Now that I got my
needs, that bucket, they're all filled up.

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Now I get to the wants.

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These are some of the things that like,
yeah, I'd be kind of upset if I didn't

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get this, and I wanna make sure I have it.

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So Zach, I mean, you're a guy who, I
don't wanna say you have many wants, but I

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feel like you, you've got a lot of wants.

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So let, I feel like I'm in some like
cheesy Drake video or something like

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wants and needs or something like that.

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But what, what would be a want, Zach?

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Zach Miller: Well, now that I'm older,
um, the wants definitely changed.

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So like paying for college for all four
of my kids, like that's now a want for me.

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It's something I, it's important
that I want to have happen.

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It's not a need because
technically my kids could still.

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Get a loan, all those things.

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But it definitely falls into that bucket.

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And so, and I made this mistake
as an NFL player is everyone

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worries about what to invest in
instead of what am I investing for?

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Like what do I want that money to do?

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Like what are my goals?

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And you will, I mean, as
an NFL player, you will get

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Enough money to.

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get out of that, just satisfying
those needs and that, that kind

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of essential things in life.

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And you get to the wants, the fun things,
the things that if I don't accomplish them

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for, for me as a player that, that big
body Mercedes, like I always wanted that

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I didn't get it during my first contract.

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It was important to me.

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I waited till I actually won a Super
Bowl, used my Super Bowl money,

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and that was my reward for that.

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And that's like the
perfect example of a want.

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It's something you want to have.

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You know it's gonna happen, you just
don't know when, and if it didn't

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happen, you'd be disappointed.

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Um, so those things change over time.

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Now it's things like private school
and, and another, like, another good

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example is like buying your first house.

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Like that's definitely something
that, that's pretty much, I think on

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universally everyone's want list is, it
doesn't have to happen, but I mean, it's,

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It's important.

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to everybody to buy, buy a house,
have a house, and, and then,

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you know, you play long enough.

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Sometimes you get that, you know,
what Sam was gonna talk about is

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the more fun things that second
house or third house or cool house.

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So, um, I mean there's, there's
a lot in that wants category.

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I mean, it can be all the way from,
you know, you getting a boat, which

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eventually became a wand and then I
got one so that they just keep going.

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There's more wants the,
the longer you live.

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And the, the other important thing
is just to run your own race and in

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a, in, in the locker room, especially
in different position groups.

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Don't let someone else's
wants be your wants.

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Like make sure that you're doing it
not just to keep up with that locker

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room, keep up with the status quo
of like, oh, I got this so you know,

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or this other guy in the room got
this, so now I need to one up him.

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It gets like that.

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So, uh, make sure you're
running your own race.

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Riccardo Stewart: Love it.

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I love it.

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Okay.

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Last but definitely not
least, look at dapper first.

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You have to tell me what that a is on
your, on your, your suit there, man.

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Before we talk about wishes, I
need to know what that A is for.

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Sam Acho: A lot of people see it.

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They think it's Alabama.

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I did not go to Alabama.

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I went to Texas.

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Uh, the A is for Acho.

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My wife picked it out.

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I'm trying to up my game a
little bit, get some lapels.

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The A is not for Vama.

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No, it's for Acho.

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My last name.

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Riccardo Stewart: I should
have known that, bro.

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I'm tripping here.

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I was.

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I thought it was for Arizona State.

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So when, when it comes to wishes.

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Sam, what are some ideas or some examples
for, um, um, ultra wealthy NFL player

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of some wishes, and why does it matter?

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Why is it important?

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Sam Acho: Well, there are
three examples that I've heard.

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These are players who I've talked to.

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One of 'em, one Wish is this

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idea of

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man, I want to go back
home where I grew up.

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And build a

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state.

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of an art state-of-the-art facility
for young kids who never got a chance

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to go and work out and go and train.

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I want them to have that opportunity that
I wasn't afforded when I was younger.

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So that's more of a
philanthropic type of wish.

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Another type of wish that's in that
philanthropic vein is, is someone

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who's from the Texas area and said,
man, I wanna do more for the Boys

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and Girls Club in my neighborhood.

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I grew up going to Boys and Girls Club, so
I'd actually figure out if I could maybe

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start a nonprofit or a foundation or, or
maybe donate more money for those kids in

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my neighborhood where I grew up even more,
uh, nationally to help and serve them.

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And then there are more
of the personal wishes.

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Zach touched on it earlier.

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Maybe it's not just the first home.

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Maybe it's building a custom home.

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I've got friends and colleagues here
in Texas who have built custom homes

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on huge lots and lots and lots of land.

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And that's a, that's a wish.

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It may not be a need
'cause you have a home.

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It may not be a, a want, but
it's a wish, man, I wish I could

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have this custom home, right?

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You go to this guy's home, you see
custom cars in that custom home.

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It could even be that second home
or third home, that vacation home.

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I know me personally, right?

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I, my family, we go to
Nigeria all the time.

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There's some wishes that I have of doing
work overseas in Nigeria, building homes,

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building, uh, doing business over there.

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So when I think about
wants, needs and wishes.

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Wishes is that piece that goes
beyond just what you need.

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Jeff talked about the clothes or the
food or ta paying the tax man or more

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than what you, more than what Zach
talked about is, oh man, I got my home.

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Maybe that car.

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It's ideating and dreaming beyond.

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The reason why it's important
just to answer that question is.

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You've worked your whole
career to get to this point.

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You've sacrificed so much to be able to
be the best in the world of what you do.

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And you deserve people on your team
in your corner who can help give

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you the blueprint of how to be the
best in the world on things outside

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of what you do on the field, and
to be able to get what you deserve.

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So that's why wishes are so important.

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Riccardo Stewart: I love it.

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I love it.

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But you've heard us say it before
and you're gonna say it all the time.

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Money is just a tool and it's to pay
for the things that are important

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to you and bless the people and the
community and the places that you love.

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In order

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for you to be able to make

00:11:15.997 --> 00:11:16.627
this money.

00:11:16.897 --> 00:11:20.437
and as an NFL athlete, you've
already understood how to make it.

00:11:20.707 --> 00:11:23.677
It's now going, looking and going,
okay, if I'm the human at the

00:11:23.677 --> 00:11:25.357
center, what are my priorities?

00:11:25.627 --> 00:11:27.727
You have to think about what
are the needs that you have?

00:11:27.727 --> 00:11:28.927
What are the wants that you have?

00:11:28.927 --> 00:11:30.097
What are the witches that you have?

00:11:30.367 --> 00:11:31.297
And then you take

00:11:31.297 --> 00:11:32.017
Those priorities.

00:11:32.492 --> 00:11:36.992
You have your financial team begin
to invest accordingly to that.

00:11:37.082 --> 00:11:40.172
Okay, this next episode that you're
gonna hear from us is, what does

00:11:40.172 --> 00:11:44.222
investing look like when it's according
to someone's priority, as opposed just

00:11:44.222 --> 00:11:45.992
investing just for investing's sake.

00:11:46.502 --> 00:11:49.502
Um, if there any questions you
have or any thoughts you have for

00:11:49.502 --> 00:11:50.642
us, we'd love to hear from you.

00:11:50.792 --> 00:11:51.902
Please reach out to us.

00:11:51.902 --> 00:11:56.132
Our number is 6 0 2 9 8 9 5 0 2 2.