WEBVTT NOTE This file was generated by Descript 00:00:00.099 --> 00:00:02.230 Matt: Welcome to another episode. 00:00:02.830 --> 00:00:03.519 Of money lab. 00:00:03.519 --> 00:00:04.420 My name is Maggie Niecy. 00:00:04.449 --> 00:00:06.520 Welcome here today. 00:00:06.520 --> 00:00:11.860 It is, you know, We're heading into the summer season for me specifically, 00:00:11.860 --> 00:00:13.629 because I run a pool business. 00:00:14.110 --> 00:00:17.230 And when I say run a pool business, if you don't know me, and this is your first 00:00:17.230 --> 00:00:19.599 episode, I run an online pool business. 00:00:19.599 --> 00:00:21.009 I don't actually go out and clean out pools. 00:00:21.009 --> 00:00:23.590 I'm not your typical pool boy, what you see in all the 00:00:23.590 --> 00:00:25.419 TV shows and all the movies. 00:00:26.290 --> 00:00:29.401 With those You know, The wives. 00:00:29.971 --> 00:00:31.291 I'm not doing that. 00:00:31.531 --> 00:00:32.401 I've never done that. 00:00:32.416 --> 00:00:33.060 For the record. 00:00:33.990 --> 00:00:35.010 Not a cliche. 00:00:35.190 --> 00:00:37.050 I don't want to be labeled as a cliche. 00:00:37.950 --> 00:00:38.368 No. 00:00:38.368 --> 00:00:42.262 But the reason I bring it up is because, you know, the wheels 00:00:42.262 --> 00:00:44.092 are turning for the season. 00:00:44.272 --> 00:00:45.292 You know, how do we. 00:00:46.042 --> 00:00:47.362 Build up momentum. 00:00:47.362 --> 00:00:48.952 How do we get more traffic? 00:00:48.952 --> 00:00:50.632 How do we promote our content more? 00:00:50.632 --> 00:00:52.012 How do we sell more product? 00:00:52.050 --> 00:00:53.864 Because it's the season is the season. 00:00:54.224 --> 00:00:55.064 And I want to do that. 00:00:55.064 --> 00:00:58.892 And so I want to tell a story about how I started working with 00:00:58.922 --> 00:01:03.632 a local distillery in the area as a marketing sort of consultant. 00:01:04.172 --> 00:01:06.422 Doing content marketing strategy for them. 00:01:06.422 --> 00:01:08.612 And it's sort of made me think about my own content 00:01:08.612 --> 00:01:10.472 marketing strategy specifically. 00:01:10.802 --> 00:01:12.272 For my websites from university. 00:01:12.632 --> 00:01:17.619 Dot com and I want to share what I learned about how to take content. 00:01:18.009 --> 00:01:20.349 The same content that I've always been producing. 00:01:20.949 --> 00:01:22.029 And repurpose it. 00:01:22.449 --> 00:01:24.549 So that my company looks like it's this big. 00:01:25.029 --> 00:01:25.959 Ass entity. 00:01:26.229 --> 00:01:27.799 So let's get into it. 00:01:42.881 --> 00:01:44.081 know, I got to play the intro. 00:01:44.951 --> 00:01:47.711 you know, just something you do as a podcast or you play the intro. 00:01:48.661 --> 00:01:49.141 Anyway. 00:01:50.671 --> 00:01:52.201 Again, welcome to money lab. 00:01:52.981 --> 00:01:53.611 So. 00:01:54.571 --> 00:01:56.491 I here's the here's the little story. 00:01:56.549 --> 00:01:59.998 I decided to work with this local distillery, big fan of the distillery. 00:02:00.628 --> 00:02:02.218 I've been going in there on the weekends. 00:02:02.248 --> 00:02:04.648 I make drinking cocktails. 00:02:04.708 --> 00:02:05.938 They make a whiskey. 00:02:05.938 --> 00:02:07.584 They make They make gin. 00:02:07.884 --> 00:02:09.144 They make a cactus spirit. 00:02:09.144 --> 00:02:09.924 That's excellent. 00:02:10.224 --> 00:02:12.864 Sort of like a mezcal, a smoky mezcal. 00:02:13.344 --> 00:02:18.363 And been a real big fan, decided to invest a little, a little bit. 00:02:18.993 --> 00:02:24.963 And not only my money, but I also invested time into this, into this company because 00:02:25.031 --> 00:02:29.651 I had shared with the owner that I run this website's for me, diversity, and that 00:02:29.711 --> 00:02:34.001 I might have some experience with content marketing, but doing it for almost. 00:02:34.361 --> 00:02:35.141 Oh, my God. 00:02:35.531 --> 00:02:36.341 20 years. 00:02:37.511 --> 00:02:39.401 Almost not there yet. 00:02:40.211 --> 00:02:42.401 But one day we'll be there and that's going to be. 00:02:43.791 --> 00:02:44.946 Tragile areas. 00:02:45.426 --> 00:02:50.575 So So, so I, so I decided to, to work with them and, and I met with him a 00:02:50.575 --> 00:02:53.665 few times and I said, I'm going to come up with a content strategy plan. 00:02:54.235 --> 00:02:54.865 And. 00:02:55.945 --> 00:02:59.875 Basically the content strategy for them is really simple. 00:02:59.875 --> 00:03:02.845 And I wished that my business was this simple, which is, Hey, 00:03:02.845 --> 00:03:04.195 we're trying to sell spirits. 00:03:04.195 --> 00:03:07.795 We're trying to sell whiskey as a specific example. 00:03:08.455 --> 00:03:10.135 And how do you do that? 00:03:11.065 --> 00:03:13.225 Well, show people how to make cocktails. 00:03:13.645 --> 00:03:14.065 Right. 00:03:14.095 --> 00:03:16.375 Give out, give out the recipes. 00:03:17.095 --> 00:03:18.595 And say, Hey. 00:03:18.925 --> 00:03:22.435 You know, here's a, here's a nice Manhattan recipe that we, that we love. 00:03:22.435 --> 00:03:24.325 It's it goes great with our whiskey. 00:03:25.375 --> 00:03:26.875 And you can make content like that. 00:03:27.085 --> 00:03:30.895 It's like endless, there's an endless number of possibilities. 00:03:31.375 --> 00:03:33.655 And what's interesting about that. 00:03:33.655 --> 00:03:37.495 I'm like, okay, so they have, they're not doing keyword research. 00:03:37.795 --> 00:03:39.565 Because it's cocktail recipes. 00:03:39.595 --> 00:03:39.985 Yes. 00:03:40.015 --> 00:03:45.025 There's a few cocktail recipes you could rank for you're going up against. 00:03:45.355 --> 00:03:48.955 A large amount of, of people who have cocktail websites, it's, 00:03:48.985 --> 00:03:50.905 it's overly saturated for sure. 00:03:50.935 --> 00:03:53.695 There's not that many recipes that people know off the top of their 00:03:53.695 --> 00:03:56.095 head that get a ton of searches, but. 00:03:56.515 --> 00:03:58.915 Again, the topics are endless. 00:03:59.425 --> 00:04:03.835 So if you had a YouTube channel, And you were just pumping out 00:04:03.835 --> 00:04:05.755 recipe videos all the time. 00:04:05.935 --> 00:04:07.675 You got a kick ass YouTube channel. 00:04:07.675 --> 00:04:08.815 And I watch a lot of those. 00:04:08.815 --> 00:04:10.525 I say I'm subscribed to a lot of those. 00:04:11.015 --> 00:04:14.508 So the whole, the whole process was basically like, okay, 00:04:14.508 --> 00:04:16.938 how do we take one cocktail? 00:04:17.808 --> 00:04:18.168 And. 00:04:18.738 --> 00:04:24.348 And create multiple types of content from one specific topic. 00:04:24.618 --> 00:04:24.948 Right. 00:04:25.158 --> 00:04:27.468 And so that's exactly. 00:04:27.528 --> 00:04:32.718 So I, I plan this all out for them and then I brought it to them. 00:04:32.718 --> 00:04:37.518 I had it all printed out on paper and I had references and images of like 00:04:37.578 --> 00:04:39.108 other people who were doing it well. 00:04:39.108 --> 00:04:41.808 And, and how you could take one piece of content and. 00:04:42.138 --> 00:04:47.478 Just remix it into other pieces of content that you could put on Twitter and Tik TOK 00:04:47.478 --> 00:04:49.578 and Facebook and Instagram and all that. 00:04:49.848 --> 00:04:51.408 You know, email, whatever, whatever. 00:04:51.438 --> 00:04:52.938 I'll go through the details in a second. 00:04:53.538 --> 00:04:54.138 And. 00:04:55.278 --> 00:04:59.688 How can you do that all from like one little tiny topic, right. 00:05:00.768 --> 00:05:01.278 And. 00:05:02.418 --> 00:05:04.306 They love the the strategy for sure. 00:05:04.306 --> 00:05:07.034 And I, I was kind of smitten with it as well. 00:05:07.604 --> 00:05:10.844 And so I thought to myself, Well, okay. 00:05:11.174 --> 00:05:12.434 I did this for them. 00:05:12.584 --> 00:05:15.734 How do I apply this exact same strategy for myself? 00:05:15.944 --> 00:05:16.214 You know? 00:05:16.214 --> 00:05:19.514 And it's, for me, it's interesting because it's fun. 00:05:19.934 --> 00:05:23.474 To be a marketing guy, somebody who's just into this world. 00:05:23.474 --> 00:05:24.974 I love this whole, I. 00:05:25.244 --> 00:05:25.754 I mean. 00:05:26.204 --> 00:05:28.244 That wasn't work to me putting all that. 00:05:28.544 --> 00:05:30.824 Research together and delivering it to them. 00:05:30.824 --> 00:05:32.414 That was pure. 00:05:33.194 --> 00:05:33.704 Fun. 00:05:33.734 --> 00:05:35.684 That was hobby fun, right? 00:05:36.224 --> 00:05:38.324 And I'm sort of. 00:05:39.254 --> 00:05:42.974 I, I recognize that that not everyone feels that way. 00:05:42.974 --> 00:05:43.334 And that's. 00:05:44.174 --> 00:05:45.044 That's unfortunate. 00:05:45.404 --> 00:05:46.484 But I'm in this business. 00:05:46.664 --> 00:05:51.374 I don't give a shit if it's pools or cocktails or brewing or. 00:05:51.944 --> 00:05:54.404 TG people marketing or any, it doesn't matter. 00:05:54.434 --> 00:05:58.544 The topic I'm interested in the like just the mechanics of it all. 00:05:58.844 --> 00:06:02.714 So it forced me to think about my own business. 00:06:02.714 --> 00:06:06.974 Well, we have topics and like, you know, we have recipes, if you will. 00:06:08.114 --> 00:06:09.164 And we've done it. 00:06:09.164 --> 00:06:11.384 We've got over 200 published. 00:06:12.104 --> 00:06:15.644 So how do we take that content and remix it and redistribute it and, 00:06:16.004 --> 00:06:18.744 and, you know, sort of churn up. 00:06:18.783 --> 00:06:22.083 The, the, the F the fever of, I don't know what I'm saying here 00:06:22.113 --> 00:06:24.603 on the, with the words that are coming out of my mouth, I just. 00:06:25.443 --> 00:06:30.993 The idea of like, we have all this existing content let's let's remix it. 00:06:32.823 --> 00:06:35.193 And let's create new shit. 00:06:35.763 --> 00:06:39.273 And let's remix that and let's just, just content, content, content. 00:06:39.573 --> 00:06:39.993 Okay. 00:06:40.473 --> 00:06:40.953 So. 00:06:41.853 --> 00:06:45.633 Put together the plan and I've been able to distill it. 00:06:46.263 --> 00:06:48.723 Down to this simple process. 00:06:49.533 --> 00:06:52.653 And I want to share it with you and I've and if you subscribe to my email 00:06:52.653 --> 00:06:54.693 list, which you should money lab.co. 00:06:55.023 --> 00:06:55.653 Slash. 00:06:56.163 --> 00:06:59.373 Email, I guess that's one way to, anywhere on the website, really 00:06:59.419 --> 00:07:02.737 You'll know that This is I, I, I typed this all out. 00:07:02.797 --> 00:07:05.917 I did a little Twitter storm, which didn't do shit to be honest. 00:07:07.177 --> 00:07:09.607 Sort of sort of takes a crap on my whole. 00:07:10.237 --> 00:07:12.187 Strategy here, but the last one I did work. 00:07:12.217 --> 00:07:15.637 So, you know, They're not all going to be winners, right? 00:07:15.637 --> 00:07:16.687 They're not all going to be hits. 00:07:18.487 --> 00:07:20.317 Just ask any major band. 00:07:21.517 --> 00:07:21.937 So. 00:07:23.377 --> 00:07:28.207 The question, the hypothesis that I was sort of toying with here. 00:07:28.777 --> 00:07:33.697 Is how does one person, and I got asked this question via email too. 00:07:33.727 --> 00:07:38.137 It's like, I'm really curious how you run a business. 00:07:38.347 --> 00:07:40.207 If you're a solo preneur, right. 00:07:40.207 --> 00:07:41.467 You're just one person. 00:07:42.037 --> 00:07:42.367 Okay. 00:07:42.397 --> 00:07:45.427 Cause most people including myself start out that way. 00:07:45.427 --> 00:07:47.707 And in fact, I was that way. 00:07:48.427 --> 00:07:51.157 For the majority of me owning a business. 00:07:51.907 --> 00:07:55.177 Only in recent years, have I, have I grown a small team? 00:07:56.047 --> 00:08:02.527 But the still the question is how does one person create enough content to 00:08:02.527 --> 00:08:07.387 promote across all platforms every single week without burning out? 00:08:08.377 --> 00:08:13.927 And though without burning out part is crucial here because yes. 00:08:13.974 --> 00:08:14.981 Anybody can do that. 00:08:14.981 --> 00:08:17.261 But most people, especially YouTubers. 00:08:17.501 --> 00:08:19.511 They're pretty notoriously known for this. 00:08:20.291 --> 00:08:21.221 Burning out. 00:08:21.251 --> 00:08:23.231 They do YouTube videos about that too. 00:08:23.291 --> 00:08:23.681 So. 00:08:24.641 --> 00:08:25.181 I mean. 00:08:26.741 --> 00:08:27.851 There's no limit to the. 00:08:28.241 --> 00:08:32.171 Through the content you can create, if you can create content about making 00:08:32.171 --> 00:08:34.151 contents so much, that it burns you out. 00:08:34.451 --> 00:08:35.411 It's very meta. 00:08:35.523 --> 00:08:36.333 Idea here, but. 00:08:37.533 --> 00:08:40.953 The other part of that statement, the other part of that hypothesis. 00:08:41.223 --> 00:08:43.863 To start out with is what is enough content mean? 00:08:43.863 --> 00:08:45.693 And I'm using air quotes here that you cannot see. 00:08:46.383 --> 00:08:51.363 So I think it's reasonable for one person and I'm, and I, and I said 00:08:51.363 --> 00:08:54.784 this for the distillery now there's Stillery has one person as well. 00:08:55.444 --> 00:08:56.854 And I'm like, hear me out. 00:08:58.114 --> 00:08:59.554 One to two articles a week. 00:08:59.794 --> 00:09:00.244 Yes. 00:09:00.454 --> 00:09:02.644 Publishing one to two articles a week. 00:09:03.274 --> 00:09:03.754 Now. 00:09:04.264 --> 00:09:07.084 If you're writing some really in-depth shit. 00:09:07.714 --> 00:09:09.334 And it's probably one, right. 00:09:09.904 --> 00:09:12.064 If you're doing cocktail recipes. 00:09:12.514 --> 00:09:14.944 It might be two plus, right. 00:09:14.947 --> 00:09:17.158 Videos one to two videos a week. 00:09:17.368 --> 00:09:20.068 Again, in-depth maybe one video. 00:09:20.248 --> 00:09:22.198 If you're doing cocktails, you could probably knock out. 00:09:22.558 --> 00:09:22.948 A couple. 00:09:24.568 --> 00:09:25.438 From that. 00:09:26.098 --> 00:09:29.638 A couple of Instagrams or a week, one to two Instagram reels per week, 00:09:29.668 --> 00:09:32.308 specifically one to two emails per week. 00:09:32.638 --> 00:09:34.288 And then one to two. 00:09:34.768 --> 00:09:38.128 Instagram Facebook, Twitter, Pinterest post per day. 00:09:38.578 --> 00:09:39.118 Okay. 00:09:39.418 --> 00:09:41.368 So you add all that up. 00:09:41.578 --> 00:09:43.168 One person has to create. 00:09:43.528 --> 00:09:47.878 One article one, video, one real one email. 00:09:48.298 --> 00:09:49.318 And one post. 00:09:49.422 --> 00:09:54.222 On Instagram or any social network a day and all of those other ones per week. 00:09:54.942 --> 00:09:57.912 Sounds like a lot feels overwhelming, but. 00:09:58.932 --> 00:10:00.162 It all sort of. 00:10:01.212 --> 00:10:02.922 It becomes this snowball effect. 00:10:03.192 --> 00:10:05.219 So let's, let's break it down. 00:10:05.219 --> 00:10:09.029 This is my, and I'm, and I'm sort of still flushing this out because 00:10:09.059 --> 00:10:12.239 even though I think I scared off a lot of people with this. 00:10:12.779 --> 00:10:14.431 With this content machine thing. 00:10:14.431 --> 00:10:15.901 It's like, yeah, dude. 00:10:15.957 --> 00:10:17.710 I can't do that many things. 00:10:17.890 --> 00:10:18.550 That's insane. 00:10:19.540 --> 00:10:19.780 Right. 00:10:19.780 --> 00:10:20.410 I got other shit. 00:10:20.410 --> 00:10:20.890 I got to do. 00:10:21.610 --> 00:10:24.760 My argument is what other shit do you have to do? 00:10:24.850 --> 00:10:26.890 Because I'm going to be willing. 00:10:26.920 --> 00:10:27.970 I'm willing to bet. 00:10:28.420 --> 00:10:32.080 At the other shit that you have to do, it's probably not that important. 00:10:33.040 --> 00:10:33.460 Okay. 00:10:33.460 --> 00:10:36.640 Because, and only reason I say that is because. 00:10:37.480 --> 00:10:39.880 You're you're, you're listening to a guy. 00:10:40.480 --> 00:10:43.510 Who's the king of doing shit that doesn't matter. 00:10:44.380 --> 00:10:44.650 Like. 00:10:45.190 --> 00:10:51.580 And that's, you know, if I swear, I can tell you this and I feel incredibly, 00:10:51.610 --> 00:10:53.500 incredibly confident about this. 00:10:54.490 --> 00:10:55.330 If I. 00:10:56.230 --> 00:11:00.190 Started some university in 2004, 2006. 00:11:00.760 --> 00:11:05.770 And I got the website up in two seconds or a weekend, which I could 00:11:05.770 --> 00:11:07.390 have done, which I actually did. 00:11:08.260 --> 00:11:08.590 Okay. 00:11:09.790 --> 00:11:13.540 And all I did for the next four years, let's say. 00:11:14.590 --> 00:11:15.520 Is publish. 00:11:16.390 --> 00:11:17.470 Kick ass. 00:11:18.190 --> 00:11:19.030 In depth. 00:11:19.570 --> 00:11:21.010 Pool care content. 00:11:21.850 --> 00:11:26.590 On YouTube on all the social medias on my website, the whole gamut. 00:11:26.620 --> 00:11:28.060 Exactly what I'm going to talk about today. 00:11:28.540 --> 00:11:29.920 If I did that, then. 00:11:30.430 --> 00:11:32.530 Holy shit where I'd be now. 00:11:32.590 --> 00:11:33.970 I would not be here. 00:11:34.420 --> 00:11:37.060 I don't know where I'd be, but it's be a lot. 00:11:37.480 --> 00:11:38.020 Richer. 00:11:38.260 --> 00:11:38.830 I'll tell you that. 00:11:39.550 --> 00:11:41.710 And I say that with confidence because. 00:11:42.520 --> 00:11:48.250 Whenever I feel like whenever I'm a little bit faltering in my business or I, or 00:11:48.250 --> 00:11:52.540 I'm getting overwhelmed by something, for example, like, you know, I'm running 00:11:52.540 --> 00:11:56.320 ads or Facebook ads and Google ads, and I'm learning this whole new thing. 00:11:56.320 --> 00:11:58.600 And I'm like, oh my God, this is really difficult. 00:11:58.600 --> 00:11:59.710 And I'm having a hard time. 00:11:59.920 --> 00:12:00.190 Shit. 00:12:00.190 --> 00:12:02.020 I should hire somebody, blah, blah, blah. 00:12:02.380 --> 00:12:04.180 Well, here's the problem. 00:12:04.286 --> 00:12:09.086 If I were to just stop doing that shit, like stop running ads and stop paying 00:12:09.086 --> 00:12:10.886 for ads and stop trying to learn ads. 00:12:11.186 --> 00:12:15.836 And instead just focus all that energy on God, making a freaking podcast 00:12:15.836 --> 00:12:21.423 episode or doing a new article or writing and putting out free content. 00:12:23.343 --> 00:12:24.003 Then I. 00:12:24.993 --> 00:12:26.433 It always works. 00:12:27.063 --> 00:12:30.643 It just always works to sell my products now. 00:12:30.709 --> 00:12:33.709 Before I get into the machine part of making content. 00:12:33.919 --> 00:12:36.499 I think content is the most important thing because it is 00:12:36.499 --> 00:12:38.149 the marketing content marketing. 00:12:38.149 --> 00:12:40.219 It is what sells your product. 00:12:41.629 --> 00:12:43.459 But you got to have a product, right? 00:12:43.909 --> 00:12:48.139 Now we can sit here and we can have this discussion. 00:12:48.139 --> 00:12:50.509 That is your product affiliate links. 00:12:51.979 --> 00:12:56.959 Yeah, I guess you can make that argument, but I would be, I would say like you 00:12:56.959 --> 00:13:00.049 better be collecting email addresses on your website and you better be 00:13:00.319 --> 00:13:03.379 sending out emails to get people, to click affiliate links and you better 00:13:03.409 --> 00:13:07.759 make that a real business and not just like throw links up on your site. 00:13:07.759 --> 00:13:08.449 It better be. 00:13:09.619 --> 00:13:14.059 I don't know, like your PR your do like you're the nerd wallet or the wire cutter. 00:13:14.089 --> 00:13:16.009 Like you're treating your affiliate links that way. 00:13:16.009 --> 00:13:18.229 If you're treating it like a real business. 00:13:18.769 --> 00:13:22.939 And I, I know that feels that it could arbitrary phrase, but if you're 00:13:22.939 --> 00:13:26.959 treating it like a real business, then yeah, we can have this discussion 00:13:27.079 --> 00:13:28.939 because content is still important. 00:13:29.389 --> 00:13:30.769 It's the most still important for that? 00:13:31.519 --> 00:13:34.789 But if you're selling courses or even if you're like me now and 00:13:34.789 --> 00:13:39.469 you're selling physical products or you're selling a SAS product. 00:13:39.949 --> 00:13:44.299 You know, they all need some sort of marketing, no matter 00:13:44.419 --> 00:13:46.009 how good you make the product. 00:13:46.819 --> 00:13:49.729 Somebody's got to talk about it and it's either going to be you. 00:13:50.239 --> 00:13:51.649 Or it's going to be somebody else. 00:13:51.799 --> 00:13:54.169 And if it's you, you get to control the narrative. 00:13:54.229 --> 00:13:55.129 If it's someone else. 00:13:55.159 --> 00:13:57.875 They get to control the narrative so better not piss 00:13:57.875 --> 00:13:59.405 them off because guess what? 00:13:59.435 --> 00:14:00.965 That article is going to change. 00:14:01.445 --> 00:14:02.075 So. 00:14:03.155 --> 00:14:03.875 You know what I'm saying? 00:14:04.175 --> 00:14:05.015 I hope, you know what I'm saying? 00:14:05.195 --> 00:14:05.525 So. 00:14:05.608 --> 00:14:08.578 Let's talk about let's, let's, let's establish that you have a 00:14:08.578 --> 00:14:12.748 product or you have a business where you're earning money. 00:14:12.838 --> 00:14:14.848 It's a website that you're earning money with through affiliate links. 00:14:15.208 --> 00:14:17.578 Or you have your own physical products. 00:14:17.818 --> 00:14:20.638 Or you're having your own digital products or you have a SAS 00:14:20.638 --> 00:14:22.408 company now we're you're right. 00:14:22.408 --> 00:14:25.618 You're like sold on email or, sorry, you're sold on content marketing. 00:14:25.858 --> 00:14:31.948 Let's talk about how to publish one article per week, one video per week. 00:14:32.029 --> 00:14:34.189 One Instagram real per week. 00:14:34.699 --> 00:14:38.569 Send out one email per week and then post on social media. 00:14:38.899 --> 00:14:39.979 Every single day of the week. 00:14:41.479 --> 00:14:43.279 It all starts with the article. 00:14:43.999 --> 00:14:44.539 Now. 00:14:45.229 --> 00:14:46.789 You need to have a website. 00:14:47.329 --> 00:14:48.439 To publish the article. 00:14:48.859 --> 00:14:52.399 I'm not telling you to publish it on medium, although you could, 00:14:52.729 --> 00:14:54.109 you could syndicate on medium. 00:14:55.129 --> 00:14:56.359 But it all starts with the article. 00:14:56.389 --> 00:14:58.039 It all starts with the written word. 00:14:58.819 --> 00:15:01.669 So you take a topic or an idea. 00:15:02.149 --> 00:15:03.319 And you're right about it. 00:15:03.739 --> 00:15:06.349 You write it all down and you publish it on your website. 00:15:07.219 --> 00:15:08.509 This creates the Homebase. 00:15:08.509 --> 00:15:11.329 This creates this the spot where when you create a video, when 00:15:11.359 --> 00:15:14.059 you send an email, when you do an Instagram post, it's all going to 00:15:14.059 --> 00:15:16.849 flood back to this one central hub. 00:15:17.089 --> 00:15:18.769 And that's what you're selling your product. 00:15:18.829 --> 00:15:19.339 Okay. 00:15:20.359 --> 00:15:21.739 Why start with the article. 00:15:22.459 --> 00:15:25.339 Because everything snowballs from that. 00:15:26.029 --> 00:15:28.219 Having the full written word out. 00:15:28.819 --> 00:15:32.869 Can it, it gives you a ton of ton of like, 00:15:34.909 --> 00:15:40.219 Fodder, I guess I'll say for the rest of the machine to move, right. 00:15:40.219 --> 00:15:43.189 It's the, it's the, it's the main guts of it. 00:15:43.849 --> 00:15:46.369 The second piece is the video. 00:15:47.599 --> 00:15:48.379 Because. 00:15:49.519 --> 00:15:51.739 You write the article on day one. 00:15:52.789 --> 00:15:53.629 Day two. 00:15:54.349 --> 00:15:55.669 You create the video. 00:15:56.119 --> 00:15:57.169 Based on the article. 00:15:57.169 --> 00:15:58.669 The article is the script. 00:15:58.849 --> 00:15:59.479 You wrote it. 00:15:59.479 --> 00:16:00.949 You probably know it pretty well. 00:16:01.369 --> 00:16:03.949 All you need to do is condense it down to a few bullet points. 00:16:04.369 --> 00:16:07.279 Kind of like when I'm doing on this podcast, you know, I didn't 00:16:07.279 --> 00:16:11.269 write this massive article and I'm not reading the article verbatim. 00:16:11.869 --> 00:16:14.209 I'm I'm talking the bullet points, right? 00:16:15.259 --> 00:16:18.199 I'm reading a little bit, but I wrote the, I wrote the article already. 00:16:18.919 --> 00:16:19.489 You know what I mean? 00:16:20.509 --> 00:16:23.629 So you condense it down to the bullet points or you just read the 00:16:23.629 --> 00:16:25.759 H twos and you pontificate on it. 00:16:25.999 --> 00:16:27.259 You do a video about it. 00:16:28.129 --> 00:16:30.199 And you got to make the video process easy. 00:16:30.379 --> 00:16:33.439 Now I could put on my camera right now. 00:16:33.469 --> 00:16:36.979 I could use an iPhone, could use the camera set up that I have in my studio. 00:16:37.729 --> 00:16:41.719 And talking to the camera and flip over to examples. 00:16:42.259 --> 00:16:42.619 Right. 00:16:43.429 --> 00:16:46.429 If you can make the video process easy. 00:16:47.389 --> 00:16:49.429 Like the video creation process, easy. 00:16:50.119 --> 00:16:52.429 This is going to be a cakewalk for you, right. 00:16:52.849 --> 00:16:53.989 With very little editing. 00:16:54.019 --> 00:16:55.249 Imagine you're the distillery. 00:16:56.059 --> 00:16:59.359 If you can make a cocktail and talk the whole way through it, and you 00:16:59.359 --> 00:17:01.249 film it all on an iPhone at once. 00:17:02.149 --> 00:17:03.949 You know the sound from an iPhones. 00:17:03.949 --> 00:17:04.939 Pretty damn good. 00:17:05.149 --> 00:17:05.869 The videos. 00:17:06.169 --> 00:17:06.769 Great. 00:17:07.249 --> 00:17:08.869 That's got image stabilization. 00:17:09.289 --> 00:17:13.279 You may have to trim up the ends and add your little intro and outro, 00:17:13.279 --> 00:17:14.869 or if you want that or whatever. 00:17:15.529 --> 00:17:17.509 But that's very little editing. 00:17:17.809 --> 00:17:18.859 You knocked that out. 00:17:18.889 --> 00:17:19.189 See the. 00:17:19.699 --> 00:17:20.989 The recipe's already written. 00:17:21.439 --> 00:17:23.539 So all you gotta do is bang it out on camera. 00:17:24.169 --> 00:17:25.159 And now you have. 00:17:25.819 --> 00:17:27.289 You know, The video. 00:17:28.729 --> 00:17:30.529 And, and you could do it in 30 minutes. 00:17:31.699 --> 00:17:35.149 And I'm, I'm saying this to you now doing a podcast. 00:17:35.689 --> 00:17:38.449 And I could be making a video about this right now, based on an 00:17:38.449 --> 00:17:41.869 article I wrote called, I don't know how to repurpose content forever. 00:17:42.679 --> 00:17:43.039 Okay. 00:17:44.419 --> 00:17:45.109 So. 00:17:46.039 --> 00:17:46.639 Okay. 00:17:47.509 --> 00:17:48.379 30 minutes. 00:17:48.499 --> 00:17:52.339 I have a video, a little bit of editing, maybe an hour. 00:17:52.999 --> 00:17:54.619 Boom, put it up on YouTube. 00:17:54.679 --> 00:17:56.179 Do all the little YouTube shits. 00:17:56.539 --> 00:17:58.609 Maybe another half hour, hour and a half. 00:17:59.209 --> 00:18:01.159 That's not a full day of work by the way. 00:18:01.579 --> 00:18:02.059 Okay. 00:18:02.269 --> 00:18:05.560 Your full day of work to write the article on on a Monday. 00:18:06.250 --> 00:18:06.760 Sure. 00:18:07.570 --> 00:18:08.470 Making a video. 00:18:08.860 --> 00:18:11.140 Especially, if you can do it all in, in, you know, live. 00:18:11.980 --> 00:18:14.800 Maybe you got to do some editing still, still a full day. 00:18:14.830 --> 00:18:15.340 That's fine. 00:18:15.760 --> 00:18:16.540 Take the full day. 00:18:17.410 --> 00:18:18.460 In this case, I don't care. 00:18:19.510 --> 00:18:22.810 Now, I'll say this, I'll just do a little shameless plug here. 00:18:23.080 --> 00:18:25.540 So we publish a video every week on some university. 00:18:25.563 --> 00:18:26.023 And. 00:18:26.052 --> 00:18:29.682 We I've I've put together an entire course called YouTube for bloggers. 00:18:29.712 --> 00:18:30.552 You should check it out. 00:18:30.582 --> 00:18:32.562 If you go to money, lab.co/youtube. 00:18:33.282 --> 00:18:34.032 Check out the course. 00:18:34.692 --> 00:18:38.772 It's a little, you know, It's a little advanced, but if you want to start making 00:18:38.772 --> 00:18:40.812 videos, that's a good course to start. 00:18:40.812 --> 00:18:43.242 It's a very affordable, better than a lot of other. 00:18:43.302 --> 00:18:46.482 I've seen a lot of other video video courses that are insanely priced. 00:18:46.812 --> 00:18:48.672 This one is actually affordable because. 00:18:49.062 --> 00:18:49.812 The whole point. 00:18:50.352 --> 00:18:54.432 Of our YouTube course, as opposed to like everybody else's is we're 00:18:54.462 --> 00:18:55.872 trying to help you make money on it. 00:18:56.052 --> 00:18:56.892 Not, I don't, you know? 00:18:56.922 --> 00:18:57.192 Yeah. 00:18:57.222 --> 00:18:59.262 You can get followers and you get subscribers and shit like 00:18:59.262 --> 00:19:02.202 that, but it really boils down to like, are you selling? 00:19:02.202 --> 00:19:05.952 And are you like profitable and not just with YouTube ads, 00:19:06.102 --> 00:19:07.392 but with your own products too. 00:19:07.752 --> 00:19:08.112 Okay. 00:19:08.862 --> 00:19:11.952 So now once the video is up on YouTube, it's been published. 00:19:12.402 --> 00:19:14.772 Embed that video in your article. 00:19:15.552 --> 00:19:19.962 And maybe if you did it, you know, depending on how you did the video, 00:19:19.992 --> 00:19:23.202 you could take screenshots from your video and you use them as images 00:19:23.232 --> 00:19:24.492 that you can add to your post. 00:19:24.732 --> 00:19:26.442 Now here's the thing about the article. 00:19:26.592 --> 00:19:29.682 The article doesn't have to be like SEO of fide. 00:19:29.832 --> 00:19:32.802 It doesn't even have to be like, have to all the graphics and 00:19:32.802 --> 00:19:33.942 all your affiliate links in it. 00:19:34.362 --> 00:19:35.382 You just got to publish it. 00:19:35.382 --> 00:19:36.672 You can always do that later. 00:19:37.002 --> 00:19:37.212 Right. 00:19:37.212 --> 00:19:39.042 Cause it's, it's published on your website. 00:19:39.042 --> 00:19:39.972 You have full control of it. 00:19:39.972 --> 00:19:41.292 You can edit whenever you want to. 00:19:41.502 --> 00:19:42.942 The YouTube video you've got to get, right. 00:19:42.942 --> 00:19:44.112 Because you can't re-upload it. 00:19:44.592 --> 00:19:44.952 Right. 00:19:45.402 --> 00:19:47.712 Oh, you'll lose all your stats and you lose all your comments. 00:19:48.522 --> 00:19:50.622 Now, what do we have so far? 00:19:51.252 --> 00:19:52.572 We have the article. 00:19:53.202 --> 00:19:55.452 Which was the script that made the video. 00:19:55.812 --> 00:19:56.172 Boom. 00:19:56.172 --> 00:19:58.152 We have a lot of content. 00:19:58.422 --> 00:19:59.442 I I'll be honest. 00:19:59.442 --> 00:20:01.272 That's like a good amount of content. 00:20:01.812 --> 00:20:02.232 Right. 00:20:03.252 --> 00:20:04.542 You could stop there. 00:20:05.682 --> 00:20:06.942 And go, okay. 00:20:07.182 --> 00:20:13.152 I can do one major, major piece of content a week, a multimedia piece of content. 00:20:13.662 --> 00:20:14.142 A week. 00:20:15.612 --> 00:20:19.512 And you're maybe two days a week, the rest of the time. 00:20:19.572 --> 00:20:19.872 I don't know. 00:20:19.872 --> 00:20:21.672 You can do the other shit that doesn't matter. 00:20:21.672 --> 00:20:26.952 Or go into CEO mode or I don't know, go on podcast or whatever you want to do. 00:20:27.552 --> 00:20:31.032 Right for this other three days of the week, assuming you're full-time. 00:20:32.532 --> 00:20:36.942 Now, if you're still working a full-time job and you got to do shit at night. 00:20:37.242 --> 00:20:40.302 It may not take you a day, but you know, you get home from work. 00:20:40.422 --> 00:20:42.192 You write a full article on Monday. 00:20:43.602 --> 00:20:44.082 I mean. 00:20:44.502 --> 00:20:47.082 I don't know about you, but I wrote this article. 00:20:47.082 --> 00:20:50.772 That's really just a big, long email, but I wrote this in. 00:20:52.182 --> 00:20:53.142 30 minutes. 00:20:53.772 --> 00:20:54.552 It's in my head. 00:20:54.552 --> 00:20:57.132 It was an idea that I had and I banged it out. 00:20:57.492 --> 00:20:57.672 Right. 00:20:57.672 --> 00:21:00.852 Cause I had done the work prior to now, if I had to research and stuff, 00:21:01.212 --> 00:21:05.442 It's going to take me a couple of hours, but two hours max, maybe. 00:21:07.362 --> 00:21:08.772 But you gotta be dedicated to it. 00:21:09.702 --> 00:21:13.332 And you only got to do it once a week, once, once a week. 00:21:14.802 --> 00:21:17.232 As long as you have that, just get that bank of ideas. 00:21:17.652 --> 00:21:18.432 Sit down. 00:21:19.902 --> 00:21:20.562 And bang it out. 00:21:20.712 --> 00:21:21.102 All right. 00:21:21.162 --> 00:21:23.982 So now you have the article, you have the video. 00:21:24.762 --> 00:21:28.842 Now, what you can do is take that article and take that video and condense it. 00:21:29.742 --> 00:21:33.072 Into an email that you send out to your list. 00:21:33.822 --> 00:21:36.162 What you should be collecting email addresses for and your website. 00:21:37.512 --> 00:21:38.082 And. 00:21:38.742 --> 00:21:39.522 There you have it. 00:21:39.612 --> 00:21:42.822 So now you've, now you have the full article. 00:21:43.602 --> 00:21:45.792 And now you have an edited down version. 00:21:45.792 --> 00:21:46.932 You have a bulleted version. 00:21:47.502 --> 00:21:50.832 Now, if you already did a bullet at version four, your 00:21:50.832 --> 00:21:52.632 video, that's your email. 00:21:53.682 --> 00:21:55.002 And then you add the video. 00:21:55.152 --> 00:21:58.062 So you're linking to your website, which includes the video and 00:21:58.062 --> 00:22:01.842 includes the full text, but the people who are reading the email. 00:22:02.202 --> 00:22:03.312 Are still getting value. 00:22:03.702 --> 00:22:07.212 But they're just not getting the full, you know, full context. 00:22:07.212 --> 00:22:12.402 They're getting the look, the bite size quickie version, which plays a role next. 00:22:12.432 --> 00:22:12.822 Right. 00:22:13.512 --> 00:22:13.932 So. 00:22:14.922 --> 00:22:17.352 What's cool about having the condensed version. 00:22:17.832 --> 00:22:19.512 Of your, of your long article. 00:22:19.572 --> 00:22:21.462 It's important to have this, I think. 00:22:22.212 --> 00:22:23.382 Is that now? 00:22:24.042 --> 00:22:26.562 I think, you know, you've done the content part of it, and 00:22:26.562 --> 00:22:28.092 now it's time to promote it. 00:22:28.842 --> 00:22:29.682 To promote it out. 00:22:29.712 --> 00:22:30.462 What's your creating? 00:22:30.732 --> 00:22:33.252 So creating content where you're just remixing at this point, 00:22:33.582 --> 00:22:35.202 the email is not a Remax, right? 00:22:35.202 --> 00:22:37.782 The email is, I mean, I guess, yes, you're condensing it 00:22:37.782 --> 00:22:39.222 down, but it's it's promotion. 00:22:39.282 --> 00:22:40.812 You're promote, you're promoting it. 00:22:41.052 --> 00:22:42.522 You're getting a bump on the video. 00:22:43.332 --> 00:22:45.222 Excuse me, you're getting a bump on the video. 00:22:45.402 --> 00:22:47.622 You're getting a bump on your article and traffic. 00:22:48.282 --> 00:22:51.222 That might help the algorithm on YouTube that might even help the 00:22:51.222 --> 00:22:53.172 algorithm on Google, who sues to say. 00:22:53.862 --> 00:22:54.612 And then. 00:22:55.752 --> 00:22:57.342 Now you take it to social media. 00:22:58.032 --> 00:22:59.292 So, oh my God. 00:23:01.122 --> 00:23:01.962 Fricking pilot. 00:23:04.212 --> 00:23:05.952 Sometimes I don't like the spring. 00:23:06.552 --> 00:23:07.902 Sometimes I love this spring. 00:23:10.002 --> 00:23:12.432 Heading into the spring, a lot, a lot of dust in the air. 00:23:12.522 --> 00:23:12.942 Anyway. 00:23:13.392 --> 00:23:14.262 On our allergens. 00:23:14.382 --> 00:23:14.742 So. 00:23:17.442 --> 00:23:18.732 Now we're talking to social media. 00:23:19.062 --> 00:23:22.272 Here's what, here's how you can start really frigging re mixing shit. 00:23:22.332 --> 00:23:22.692 Right? 00:23:23.052 --> 00:23:24.342 So now you have the video. 00:23:24.942 --> 00:23:26.682 Now it's probably in wide format, right? 00:23:26.682 --> 00:23:28.632 It's probably 1920 by 10 ADP. 00:23:29.172 --> 00:23:29.562 Right. 00:23:29.617 --> 00:23:32.905 So that you can post that on Instagram. 00:23:32.905 --> 00:23:35.485 You could post that on, on Facebook natively, by the way, 00:23:35.485 --> 00:23:37.045 not just linking to your YouTube. 00:23:37.585 --> 00:23:37.945 Okay. 00:23:38.425 --> 00:23:38.995 Or. 00:23:40.045 --> 00:23:42.415 You take the, you take it in the editing program. 00:23:43.345 --> 00:23:46.945 And you make a square version of it and you make a rectangle version of it. 00:23:46.945 --> 00:23:48.115 Now you may have to do some. 00:23:49.135 --> 00:23:51.055 Editing magic to make sure you fit. 00:23:51.955 --> 00:23:52.495 But. 00:23:53.365 --> 00:23:54.325 There's another way to do it. 00:23:54.355 --> 00:23:56.395 See, here's the problem with, with swim university. 00:23:57.025 --> 00:23:57.715 We make. 00:23:58.345 --> 00:24:02.365 You know, wide content, you know, your standard HD content. 00:24:03.235 --> 00:24:04.375 1920 by 10 80. 00:24:05.215 --> 00:24:08.305 You know, or a 16 by nine ratio, whatever you, however you want to look at it. 00:24:08.725 --> 00:24:09.175 Okay. 00:24:09.835 --> 00:24:12.085 We fill up that whole thing with animation. 00:24:12.205 --> 00:24:12.805 So. 00:24:13.645 --> 00:24:18.175 In order for us to crop it into a square, crop it into a vertical video, you're 00:24:18.175 --> 00:24:21.265 going to lose a lot of information and it'll, it's going to look like shit. 00:24:22.315 --> 00:24:26.545 So we can't do that, but there's a shortcut. 00:24:26.575 --> 00:24:27.805 There is a way around it. 00:24:27.805 --> 00:24:31.105 What you can do is create a vertical template. 00:24:32.335 --> 00:24:32.665 Right. 00:24:32.695 --> 00:24:37.765 Or a square template that has the title at the top and maybe the logo at the bottom. 00:24:37.765 --> 00:24:40.165 And you stick this, the rectangle in the middle. 00:24:41.035 --> 00:24:42.145 And you still get that. 00:24:42.505 --> 00:24:45.595 That you know, that wrecked there, that vertical vibe. 00:24:46.105 --> 00:24:48.055 It's not the greatest solution. 00:24:48.085 --> 00:24:51.385 The better solution would be to consciously think about how 00:24:51.385 --> 00:24:53.665 you're filming your, your content. 00:24:54.145 --> 00:24:58.525 And, you know, Try to make it, so it works vertically. 00:24:58.825 --> 00:25:00.895 I think this works really good for cocktails. 00:25:01.255 --> 00:25:02.815 It's not gonna, it's not gonna really work. 00:25:02.815 --> 00:25:04.675 If you're sharing, sharing screenshots. 00:25:05.245 --> 00:25:09.625 Or if you're, you know, You know, doing what we're doing with the full 00:25:09.625 --> 00:25:11.545 animations, but there's ways around it. 00:25:11.995 --> 00:25:12.505 Okay. 00:25:13.195 --> 00:25:13.735 Now. 00:25:14.575 --> 00:25:19.435 You post the vertical or the square version on Instagram, Facebook, 00:25:19.495 --> 00:25:20.755 you can even do it on Tik TOK. 00:25:20.785 --> 00:25:21.805 I started a tech talk. 00:25:22.225 --> 00:25:23.095 For pools. 00:25:24.145 --> 00:25:25.135 There's a, there's a guy on there. 00:25:25.135 --> 00:25:26.575 That's got a big tick tock following. 00:25:26.575 --> 00:25:30.055 I mean, it's probably not the same audience, but Hey, I'm worth a shot. 00:25:30.175 --> 00:25:30.685 Why not? 00:25:30.715 --> 00:25:31.225 It's the same. 00:25:31.282 --> 00:25:34.792 How hard is it to publish it on Instagram and Tik TOK? 00:25:34.792 --> 00:25:39.284 It's not like I'm on Tik TOK, like, you know, Engaging, but there you go. 00:25:39.704 --> 00:25:41.774 Okay, you can also take those reels. 00:25:42.044 --> 00:25:44.894 You know, reels or whatever, you can also add them to stories. 00:25:45.434 --> 00:25:45.914 Cool. 00:25:46.124 --> 00:25:46.574 All right. 00:25:47.654 --> 00:25:49.694 Then you can take the article. 00:25:50.624 --> 00:25:52.994 The condensed version that you put in the email. 00:25:54.074 --> 00:25:55.394 It turned into little Twitter thread. 00:25:55.784 --> 00:25:56.114 Okay. 00:25:56.174 --> 00:25:56.804 Little Twitter. 00:25:57.884 --> 00:25:58.754 Tweetstorm under the. 00:25:59.324 --> 00:26:01.364 And they call them threads is to call them tweet storms. 00:26:01.394 --> 00:26:01.844 Remember that? 00:26:02.684 --> 00:26:03.494 So you do that. 00:26:04.184 --> 00:26:04.604 Right. 00:26:05.084 --> 00:26:08.504 And then you can also chunk out all those different headlines, 00:26:08.504 --> 00:26:10.124 all those different little topics. 00:26:11.084 --> 00:26:13.724 And, you know, if you ha, if you made the video with good 00:26:13.724 --> 00:26:15.644 images, you can snap those. 00:26:16.394 --> 00:26:19.004 And now you got a piece of content every single day. 00:26:19.724 --> 00:26:21.884 For Facebook for Twitter. 00:26:22.364 --> 00:26:23.414 For Instagram. 00:26:24.224 --> 00:26:25.454 For Pinterest even. 00:26:26.354 --> 00:26:29.714 You know, so here's really how you can do it. 00:26:30.074 --> 00:26:30.554 Okay. 00:26:30.824 --> 00:26:32.474 Monday say it's the week. 00:26:32.534 --> 00:26:34.454 You know, Monday you write the article. 00:26:35.294 --> 00:26:37.424 Again, it doesn't have to be fully perfect. 00:26:37.664 --> 00:26:39.374 Doesn't have to be fully formatted. 00:26:40.214 --> 00:26:42.824 Because you may have to do that later, but if you can do it 00:26:42.824 --> 00:26:44.954 all at once, More power to you. 00:26:45.884 --> 00:26:46.574 And I think he can. 00:26:47.564 --> 00:26:48.374 I know I can. 00:26:48.914 --> 00:26:50.114 Right, but it's a whole day. 00:26:50.144 --> 00:26:51.764 I'm giving you the whole day. 00:26:52.604 --> 00:26:54.254 To just write one article. 00:26:54.914 --> 00:26:55.574 Day two. 00:26:56.054 --> 00:26:57.074 Take that article. 00:26:57.374 --> 00:26:58.544 Turn it into a video. 00:26:59.714 --> 00:27:03.494 Be conscious of maybe later turning it into a square video. 00:27:04.154 --> 00:27:04.724 That's fine. 00:27:04.994 --> 00:27:05.474 Okay. 00:27:06.704 --> 00:27:07.484 Now you have. 00:27:08.354 --> 00:27:10.124 Yeah, you take that video, you publish it. 00:27:10.124 --> 00:27:12.404 You embed that video onto your article. 00:27:12.764 --> 00:27:13.574 Wednesday. 00:27:14.384 --> 00:27:14.864 All right. 00:27:16.394 --> 00:27:16.844 Or, sorry. 00:27:16.934 --> 00:27:17.594 No, sorry. 00:27:17.705 --> 00:27:19.865 The same day you publish the YouTube video. 00:27:20.705 --> 00:27:22.355 It's assuming you have enough time. 00:27:22.655 --> 00:27:24.455 You should be able to create the email to. 00:27:24.905 --> 00:27:25.295 Right. 00:27:25.865 --> 00:27:26.885 And the email what's. 00:27:26.945 --> 00:27:30.155 Why you would want to do that on the same day you publish is because you want to 00:27:30.155 --> 00:27:32.675 give that publish video, a little bump. 00:27:33.005 --> 00:27:33.335 All right. 00:27:33.365 --> 00:27:36.365 From your own visitors or your own email subscribers, give it a little 00:27:36.365 --> 00:27:38.345 bump, help the algo a little bit. 00:27:38.495 --> 00:27:38.945 Okay. 00:27:40.175 --> 00:27:40.625 Why not. 00:27:41.375 --> 00:27:43.085 You know, if you wait till the next day, you're not, you're 00:27:43.085 --> 00:27:44.495 not helping it immediately. 00:27:44.495 --> 00:27:45.695 You want to help it immediately. 00:27:45.815 --> 00:27:46.055 Right. 00:27:46.055 --> 00:27:48.005 And it's not that hard to take. 00:27:48.455 --> 00:27:51.545 You know, the, the, the article condense it I'll be honest. 00:27:51.785 --> 00:27:53.225 There's no, you already wrote it. 00:27:53.225 --> 00:27:55.025 You're just removing shit for the most part. 00:27:55.235 --> 00:27:55.625 Okay. 00:27:57.065 --> 00:27:57.605 Now. 00:27:58.355 --> 00:28:00.935 The third day, Wednesday, let's say. 00:28:01.895 --> 00:28:04.835 Then you can start chunking out that content and scheduling 00:28:04.835 --> 00:28:06.155 it all on social media. 00:28:06.275 --> 00:28:07.355 You can use the scheduler. 00:28:07.355 --> 00:28:08.945 Here's the craziest thing. 00:28:09.755 --> 00:28:10.955 And I did not know this. 00:28:11.855 --> 00:28:14.675 So I'm sitting there using buffer like a, like a. 00:28:15.725 --> 00:28:16.985 Guy who says buffer? 00:28:17.015 --> 00:28:17.345 I don't know. 00:28:17.345 --> 00:28:19.039 There's other there's other scheduling. 00:28:19.609 --> 00:28:20.629 Platforms out there. 00:28:21.079 --> 00:28:23.149 Always use buffer, always liked buffer. 00:28:23.599 --> 00:28:27.049 But I found out that in that Facebook. 00:28:27.559 --> 00:28:30.409 Or Metta or whatever the fuck you want to call it now, Metta. 00:28:31.369 --> 00:28:32.209 They have their own. 00:28:32.719 --> 00:28:33.589 Their own thing. 00:28:34.069 --> 00:28:34.759 Where you could go. 00:28:34.759 --> 00:28:36.799 There's a CA there's a content calendar and everything. 00:28:36.799 --> 00:28:39.109 As long as you have the Metta suite, the business suite. 00:28:39.589 --> 00:28:43.099 Which I think you can get, if you're running a business and you get it right. 00:28:43.279 --> 00:28:46.999 So you can post instant, you can like schedule Instagrams 00:28:47.239 --> 00:28:48.109 and it's got a calendar. 00:28:48.109 --> 00:28:51.499 And what's cool about the calendar is it tells you if there's like those national, 00:28:51.499 --> 00:28:53.149 those stupid national holidays, right. 00:28:53.149 --> 00:28:54.403 Uh, National hotdog day. 00:28:55.543 --> 00:28:57.253 Actually this Saturday, May 7th. 00:28:57.703 --> 00:28:58.903 National Homebrew day. 00:28:59.173 --> 00:29:00.133 So that's a good one for me. 00:29:00.163 --> 00:29:00.403 Yeah. 00:29:00.853 --> 00:29:01.333 So. 00:29:02.863 --> 00:29:06.613 They even tell you that in the, like, I've that's amazing. 00:29:06.643 --> 00:29:07.723 That's all free. 00:29:08.083 --> 00:29:08.713 By the way. 00:29:09.313 --> 00:29:09.823 Okay. 00:29:10.663 --> 00:29:13.273 So I'm like, oh, I'm using this. 00:29:13.273 --> 00:29:17.353 This is perfect because I'm really only on Facebook. 00:29:17.773 --> 00:29:18.943 And, and Instagram. 00:29:19.543 --> 00:29:21.013 To be on that's where my audience is. 00:29:21.313 --> 00:29:22.723 Now, if I'm doing money lab. 00:29:23.533 --> 00:29:25.243 You know, I'm, I'm natively. 00:29:25.243 --> 00:29:28.333 I, you know, here's the thing about this, those schedulers. 00:29:28.693 --> 00:29:29.203 And I've. 00:29:30.013 --> 00:29:30.493 I don't know. 00:29:30.973 --> 00:29:31.333 I. 00:29:31.813 --> 00:29:33.733 I'm going to, I'm going to say my opinion. 00:29:34.813 --> 00:29:36.103 Those schedulers are they? 00:29:36.103 --> 00:29:38.353 They, they mean, well, they're nice. 00:29:39.013 --> 00:29:40.123 But I think. 00:29:41.653 --> 00:29:45.223 I think the social media platforms of the world. 00:29:45.583 --> 00:29:50.263 You know, and I know like Pinterest, Instagram, Facebook. 00:29:51.583 --> 00:29:52.123 Tik TOK. 00:29:52.123 --> 00:29:52.723 I'm sure. 00:29:53.173 --> 00:29:54.943 They all want you on that? 00:29:55.753 --> 00:29:57.103 They want you on that app? 00:29:57.403 --> 00:29:57.853 Okay. 00:29:58.663 --> 00:30:03.253 They don't want you schedule it from a distance they want you in. 00:30:03.343 --> 00:30:05.533 They want you fully engaged. 00:30:07.723 --> 00:30:08.953 I think it helps a little bit. 00:30:08.953 --> 00:30:09.373 I don't know. 00:30:09.403 --> 00:30:10.573 I don't know that for sure. 00:30:10.603 --> 00:30:11.053 I'm not. 00:30:11.091 --> 00:30:12.398 I don't know that for sure. 00:30:13.778 --> 00:30:15.128 But I'm pretty sure it's true. 00:30:15.818 --> 00:30:16.448 You know what I mean? 00:30:17.258 --> 00:30:17.978 So. 00:30:18.848 --> 00:30:19.688 I'm saying. 00:30:20.198 --> 00:30:24.518 Don't use a scheduling app, use the one that Facebook and Instagram gives you. 00:30:24.698 --> 00:30:25.598 Why not? 00:30:26.588 --> 00:30:27.188 Twitter. 00:30:27.218 --> 00:30:30.338 Just, just, you know, you can use something like a sauna. 00:30:30.668 --> 00:30:32.528 Pops it up on your daily calendar. 00:30:32.528 --> 00:30:36.968 Hey, post, the thing that you, that you figured out, you know, And you can 00:30:36.968 --> 00:30:40.358 schedule it all in a sauna and just have it automatically pop up, you know? 00:30:40.598 --> 00:30:42.788 And then you go on your phone when you're, when you're out or 00:30:42.788 --> 00:30:44.498 whatever, and you post it real quick. 00:30:44.498 --> 00:30:45.938 It's you copy and paste your post. 00:30:47.198 --> 00:30:50.648 I love a sauna for that, because technically you could build the entire 00:30:50.648 --> 00:30:54.788 editorial calendar in a sauna and then have a sauna, like, shoot you a message. 00:30:54.818 --> 00:30:56.648 And then it's like, Hey, schedule it. 00:30:56.678 --> 00:30:58.148 Or like now post this. 00:30:58.658 --> 00:31:00.008 And you post it. 00:31:00.458 --> 00:31:04.208 When you, when it pops up on your phone and you're doing it natively on the apps. 00:31:05.048 --> 00:31:07.208 It's a little extra work, but come on, man. 00:31:07.208 --> 00:31:08.528 You're running a business. 00:31:09.308 --> 00:31:10.418 You're running a business. 00:31:11.618 --> 00:31:12.308 And here's the thing. 00:31:12.998 --> 00:31:15.788 I'm telling you that this is possible for one person, right? 00:31:16.118 --> 00:31:21.098 I'm not saying it has to be you all the time doing this because if one person 00:31:21.098 --> 00:31:24.338 can do this all the way through, and you figured out the mechanics, you 00:31:24.338 --> 00:31:30.458 figured out the, the, you know, the Henry Ford factory line content machine 00:31:30.458 --> 00:31:32.858 making model T whatever, whatever. 00:31:33.008 --> 00:31:33.548 Okay. 00:31:34.418 --> 00:31:38.618 Then now you can just put people in those positions, you know, 00:31:38.618 --> 00:31:41.258 maybe you're not, maybe you're just the person who writes articles. 00:31:41.888 --> 00:31:46.118 So you write an article Monday, Tuesday, Wednesday, Thursday, Friday, right? 00:31:46.478 --> 00:31:49.518 And then you're and then there's well, I don't know why I'm doing this weird voice. 00:31:49.818 --> 00:31:51.588 Monday Tuesday, Tuesday, huh? 00:31:51.618 --> 00:31:51.888 Yeah. 00:31:52.368 --> 00:31:53.718 That's I don't know why I'm doing that. 00:31:53.718 --> 00:31:55.008 I guess my last name is. 00:31:55.488 --> 00:31:55.938 It's funny. 00:31:55.938 --> 00:31:56.268 I don't know. 00:31:56.568 --> 00:31:56.928 So. 00:31:57.708 --> 00:32:00.378 You that's your job or you, or you hire somebody. 00:32:00.378 --> 00:32:01.518 That's what their job is. 00:32:02.238 --> 00:32:05.658 And then there's another person that's like behind them by 00:32:05.658 --> 00:32:07.188 one day, doing the videos. 00:32:07.728 --> 00:32:08.568 One after another. 00:32:09.108 --> 00:32:10.518 Five pieces of content a week. 00:32:11.898 --> 00:32:15.288 You know, but you got to start small somewhere and I think. 00:32:15.948 --> 00:32:18.918 All of this, it's going to make you feel really big. 00:32:19.758 --> 00:32:20.088 Right. 00:32:20.088 --> 00:32:25.188 Cause you're, you're not just on YouTube, but you're on the website and you're on. 00:32:25.278 --> 00:32:28.242 And you got an email list and you got You're on Instagram. 00:32:28.242 --> 00:32:29.142 You're on Tik TOK. 00:32:29.142 --> 00:32:30.012 You're on Twitter. 00:32:30.012 --> 00:32:30.882 You're on Pinterest. 00:32:30.882 --> 00:32:31.662 You're everywhere. 00:32:33.132 --> 00:32:35.892 And honestly, all of that can be done in three days. 00:32:37.392 --> 00:32:39.702 Now if you're real good, you do it in two days. 00:32:40.422 --> 00:32:45.942 And then you got three days to be in CEO mode or whatever those other things 00:32:45.942 --> 00:32:47.292 that you think you should be doing. 00:32:47.592 --> 00:32:49.902 You can spend your other three days doing that. 00:32:51.282 --> 00:32:52.782 I don't know what those other things are. 00:32:54.372 --> 00:32:56.005 You know, maybe it's creating a new product. 00:32:56.023 --> 00:32:58.123 Maybe it's just general business development. 00:33:00.103 --> 00:33:04.783 Maybe it's, you know, doing keyword research, but those are CEO mode tasks. 00:33:05.473 --> 00:33:07.643 You really only need one day a week to do that. 00:33:07.655 --> 00:33:11.225 You know, Afraid to say, but that's the truth, right? 00:33:13.385 --> 00:33:13.925 I mean. 00:33:17.345 --> 00:33:17.675 Yeah. 00:33:18.845 --> 00:33:21.523 And that's the thing I'm Sitting here telling you, and it's really like it's. 00:33:21.763 --> 00:33:23.143 I'm preaching to myself here. 00:33:23.743 --> 00:33:24.433 Just like Matt. 00:33:26.053 --> 00:33:29.203 The only thing that's important to your business right now, you 00:33:29.203 --> 00:33:31.243 have all the products, right? 00:33:32.293 --> 00:33:33.103 You got them all. 00:33:34.543 --> 00:33:37.753 Start making, helping help your team make content. 00:33:38.383 --> 00:33:44.293 Ma and, and publish the shit out of it and just promote, put yourself out there. 00:33:44.953 --> 00:33:48.793 Now I'm running three brands, you know, I'm not, you know, some university 00:33:48.973 --> 00:33:52.423 I've sort of worked my way out of a little bit, but now I'm still helping. 00:33:53.383 --> 00:33:59.143 You know, two days a week is, is I, I can do, I could do a video and an 00:33:59.203 --> 00:34:00.943 article and that's what I'm doing. 00:34:01.123 --> 00:34:03.403 I'm doing articles and I'm doing graphics and shit. 00:34:04.063 --> 00:34:04.393 Right. 00:34:05.173 --> 00:34:05.713 So. 00:34:05.725 --> 00:34:09.183 I'm trying to help as much as I can, but I got, I got this, I got money lab. 00:34:09.213 --> 00:34:11.223 I got brew cabin and. 00:34:12.123 --> 00:34:14.523 You know, those, they need nurturing. 00:34:14.673 --> 00:34:16.593 Unfortunately now, like, you know, 00:34:18.243 --> 00:34:21.573 You might argue with me, you might say, well, Matt, my product's a community. 00:34:21.603 --> 00:34:22.653 I gotta run the community. 00:34:22.983 --> 00:34:23.943 Okay. 00:34:24.693 --> 00:34:26.763 Your community needs content too. 00:34:27.753 --> 00:34:31.173 So I'm still giving you two full days. 00:34:31.563 --> 00:34:34.743 Assuming you're full-time with this, I'm giving you two full days. 00:34:35.523 --> 00:34:37.383 To do whatever else you want to do. 00:34:38.793 --> 00:34:39.903 And here's the thing. 00:34:40.383 --> 00:34:43.173 If you're at a point where you have a community and you're making good money. 00:34:43.653 --> 00:34:46.713 Hire somebody to do, to do the promotional part. 00:34:47.193 --> 00:34:50.373 You know, That you don't need to do that. 00:34:51.513 --> 00:34:53.013 People can put shit on Instagram. 00:34:53.163 --> 00:34:54.303 It's not, it doesn't have to be you. 00:34:54.903 --> 00:34:55.293 Right. 00:34:56.583 --> 00:34:59.973 That's w that's the first thing I'd hire out is that one, that one step. 00:35:00.003 --> 00:35:00.303 Right. 00:35:00.303 --> 00:35:02.733 And then it's like, and then, you know, reverse it back from there 00:35:02.763 --> 00:35:05.343 and then you can remove yourself and you can only be in CEO mode. 00:35:06.003 --> 00:35:07.293 And then you're only working two days a week. 00:35:08.313 --> 00:35:09.063 Realistically. 00:35:09.933 --> 00:35:10.503 Ideally. 00:35:12.693 --> 00:35:13.773 You catch my drift, right? 00:35:13.773 --> 00:35:13.863 Your. 00:35:13.983 --> 00:35:16.503 You know, I don't care how you slice it. 00:35:16.893 --> 00:35:17.703 I really don't. 00:35:18.663 --> 00:35:19.083 Right. 00:35:19.263 --> 00:35:21.243 I'm only putting it in days. 00:35:21.663 --> 00:35:23.643 I'm not saying you literally had to do Monday. 00:35:24.033 --> 00:35:27.393 You know, I'm only doing that for perspective. 00:35:28.683 --> 00:35:30.543 So that you can see that like, okay. 00:35:30.543 --> 00:35:31.173 Yeah. 00:35:31.983 --> 00:35:33.903 Yeah, I can write an article on the day. 00:35:34.773 --> 00:35:35.343 You know what I mean? 00:35:35.793 --> 00:35:36.243 Okay. 00:35:36.903 --> 00:35:38.653 So all I'm saying is you do at once a week. 00:35:38.712 --> 00:35:39.732 I tell a lot of content. 00:35:41.232 --> 00:35:42.102 That's a lot of content. 00:35:42.102 --> 00:35:43.092 If you're just a single. 00:35:43.662 --> 00:35:45.732 You know, single a solo Panora that's that's. 00:35:46.542 --> 00:35:50.802 You can get a business off the ground in two years, if you're doing one big 00:35:50.832 --> 00:35:52.122 piece of content a week like that. 00:35:53.082 --> 00:35:53.472 And. 00:35:54.222 --> 00:35:57.042 You know, That's that's really easy to do. 00:35:58.392 --> 00:36:00.372 Now, imagine you add a video to that. 00:36:01.032 --> 00:36:02.952 And you really got something going. 00:36:03.972 --> 00:36:05.442 I, I can tell you that. 00:36:06.042 --> 00:36:07.452 When I started roasty. 00:36:08.412 --> 00:36:12.642 Roasted coffee.com, which I no longer own in case you're new to the podcast. 00:36:13.212 --> 00:36:15.522 But we were doing one article a week. 00:36:15.552 --> 00:36:16.722 I wasn't even writing them. 00:36:18.222 --> 00:36:20.292 One article a week, every Monday. 00:36:20.414 --> 00:36:22.094 Two years it was making. 00:36:22.634 --> 00:36:23.294 Full living. 00:36:23.864 --> 00:36:24.254 Right. 00:36:25.094 --> 00:36:26.804 Just on affiliate links for the most part. 00:36:27.614 --> 00:36:30.704 And so I'm saying that that's possible. 00:36:31.094 --> 00:36:31.784 To get there. 00:36:33.344 --> 00:36:34.244 One article a week. 00:36:34.274 --> 00:36:36.584 And that was with no keyword research. 00:36:36.584 --> 00:36:39.794 That was like, that was me, you know? 00:36:40.334 --> 00:36:42.734 Not really trying if I'm being honest. 00:36:42.764 --> 00:36:46.184 So, but that's the thing it's like content is king. 00:36:46.544 --> 00:36:47.354 That's what they say. 00:36:47.414 --> 00:36:48.074 It's true. 00:36:48.854 --> 00:36:50.504 And every single time. 00:36:51.164 --> 00:36:54.494 That I feel like I'm faltering or floundering in 00:36:54.494 --> 00:36:56.174 my business, or I'm like, ah, 00:36:56.384 --> 00:36:57.674 It should be growing faster. 00:36:57.674 --> 00:36:57.764 We. 00:36:58.064 --> 00:37:02.114 I need the supercharge of this, or, you know, Whatever goes through my head. 00:37:04.184 --> 00:37:05.474 If you just go back and. 00:37:06.134 --> 00:37:06.524 It's like. 00:37:07.094 --> 00:37:08.204 Just do content. 00:37:09.254 --> 00:37:09.914 Just do that. 00:37:10.424 --> 00:37:11.174 Publish an article. 00:37:11.834 --> 00:37:13.964 You feel like you're got to control you feel like things are 00:37:13.964 --> 00:37:15.764 not working out too well for you. 00:37:16.904 --> 00:37:18.104 Go publish an article. 00:37:19.874 --> 00:37:20.324 And then. 00:37:21.104 --> 00:37:22.574 Email that article to your list. 00:37:23.234 --> 00:37:26.114 And all of a sudden, like it's going to feel like you're resurrected something. 00:37:27.794 --> 00:37:30.674 And you do that every week and it's going to feel alive. 00:37:32.534 --> 00:37:33.464 It's the heartbeat. 00:37:34.154 --> 00:37:36.194 Of an online business. 00:37:36.644 --> 00:37:38.264 And an offline business. 00:37:39.284 --> 00:37:43.214 I truly believe that this distillery they're fine. 00:37:43.214 --> 00:37:44.564 They have a taproom. 00:37:44.564 --> 00:37:45.374 They are there. 00:37:45.674 --> 00:37:47.294 They get walk-ins right. 00:37:48.074 --> 00:37:50.054 But if they really want to go national. 00:37:51.104 --> 00:37:53.684 This is a way to, this is one way to do it. 00:37:53.684 --> 00:37:54.194 And I think. 00:37:54.524 --> 00:37:56.624 One of the best ways to do it because. 00:37:57.674 --> 00:38:01.904 I think every single company nowadays, if they want to do marketing right. 00:38:02.354 --> 00:38:05.594 They need to become a little media company for themselves. 00:38:07.814 --> 00:38:13.244 And that that amount of influence is like, Is so crazy. 00:38:14.234 --> 00:38:15.014 Valuable. 00:38:16.424 --> 00:38:17.054 And. 00:38:18.974 --> 00:38:20.864 It all really made sense to me. 00:38:21.854 --> 00:38:25.964 When I started selling physical products and I was talking to an Andy 00:38:25.964 --> 00:38:27.734 Humphrey, who's been on the show before. 00:38:28.544 --> 00:38:30.854 And he did a podcast back in. 00:38:31.484 --> 00:38:35.564 Oh, God, June, June, I think of 2021. 00:38:35.924 --> 00:38:40.274 And mentions me on the show and says, you know, if Matt from some 00:38:40.274 --> 00:38:43.274 university ever, ever got into physical products, he'd crush. 00:38:43.754 --> 00:38:45.134 And it's like, well, what do you mean by that? 00:38:45.164 --> 00:38:46.244 Why did, why is that? 00:38:46.694 --> 00:38:47.414 Because. 00:38:48.224 --> 00:38:49.784 I built the audience. 00:38:50.204 --> 00:38:52.874 I already had the content machine nailed down. 00:38:53.534 --> 00:38:56.744 So now I just needed to add a product and holy shit. 00:38:57.014 --> 00:38:57.434 Right. 00:38:58.874 --> 00:39:00.104 Yeah, it works. 00:39:01.244 --> 00:39:06.134 'cause it's like you got content gets people to trust you. 00:39:07.274 --> 00:39:09.464 And if they trust you, they will buy from you. 00:39:10.034 --> 00:39:10.754 That's simple. 00:39:12.164 --> 00:39:13.064 They can't trust you. 00:39:13.064 --> 00:39:16.844 If all you're doing is like Facebook ads in marketing, you know what I mean? 00:39:16.844 --> 00:39:18.164 They really can't trust you. 00:39:19.034 --> 00:39:22.664 But if you educate them, it's like, oh, Cool. 00:39:22.964 --> 00:39:23.564 I learned something. 00:39:23.624 --> 00:39:24.524 Oh yeah. 00:39:24.524 --> 00:39:25.814 I learned something from this company. 00:39:26.594 --> 00:39:27.194 They're great. 00:39:27.224 --> 00:39:28.244 Oh, I love their stuff. 00:39:28.394 --> 00:39:28.934 Yeah. 00:39:29.714 --> 00:39:30.614 I buy all their stuff. 00:39:30.614 --> 00:39:31.004 They're great. 00:39:32.534 --> 00:39:33.284 That's my rant. 00:39:33.944 --> 00:39:35.042 That's my advice. 00:39:35.852 --> 00:39:38.672 That's what I'm doing this summer and going forward. 00:39:39.392 --> 00:39:45.002 And what's great about this little machine is once it's built, it's really scalable. 00:39:47.762 --> 00:39:48.512 And that's. 00:39:49.382 --> 00:39:49.922 The best. 00:39:50.282 --> 00:39:50.732 It's the best. 00:39:51.782 --> 00:39:52.202 Anyway. 00:39:53.552 --> 00:39:54.332 Thanks for listening. 00:39:54.565 --> 00:39:58.105 If you have any questions or you, or you're like, I don't know, Matt. 00:40:00.325 --> 00:40:02.335 Shoot me an email, matt@moneylab.co. 00:40:02.335 --> 00:40:05.365 Because again, I talk about this on every episode. 00:40:06.205 --> 00:40:09.265 I'm sitting in this basement and I'm yelling into a microphone. 00:40:09.565 --> 00:40:11.155 And by myself. 00:40:12.175 --> 00:40:12.715 At this point? 00:40:12.715 --> 00:40:14.425 No one's home except the kitty. 00:40:15.265 --> 00:40:16.585 And I don't know where he is, but. 00:40:17.425 --> 00:40:19.405 He's doesn't give a shit about online marketing. 00:40:20.935 --> 00:40:21.715 That I know of. 00:40:23.275 --> 00:40:24.085 Because he's not here. 00:40:25.555 --> 00:40:26.545 But yeah, shoot me an email. 00:40:26.545 --> 00:40:28.825 matt@moneylab.co let's have a conversation. 00:40:28.825 --> 00:40:31.045 I still answer all my own emails. 00:40:31.315 --> 00:40:34.495 Because look, money lab is a small little community. 00:40:34.495 --> 00:40:35.785 It's a small little place. 00:40:36.085 --> 00:40:37.345 And do you know why that is? 00:40:37.585 --> 00:40:38.215 Because. 00:40:38.965 --> 00:40:39.475 I think. 00:40:40.375 --> 00:40:42.535 I don't, I don't talk about. 00:40:43.585 --> 00:40:47.395 You know, I don't talk about stuff that wantrepreneurs want to hear. 00:40:48.955 --> 00:40:52.315 And even this it's like, oh yeah, I could do that. 00:40:52.735 --> 00:40:54.655 I'm telling you it's fucking hard. 00:40:55.315 --> 00:40:55.735 But. 00:40:56.935 --> 00:41:00.235 It also isn't, it's hard to do and get started. 00:41:00.235 --> 00:41:04.795 And then the momentum built up and the, and the, and the consistency 00:41:04.795 --> 00:41:06.805 is really difficult and you have to. 00:41:07.465 --> 00:41:08.605 You have to push through it. 00:41:08.605 --> 00:41:10.855 And here's the thing, you know, I was even talking to staff about 00:41:10.855 --> 00:41:11.875 this the other day, which is. 00:41:13.195 --> 00:41:17.275 The reason that I can sit here and, and, and even have this podcast 00:41:17.335 --> 00:41:20.605 and, and come from a place that I actually know what I'm talking about. 00:41:20.755 --> 00:41:26.095 I'm not some guy who fucking started a podcast and only sold one online 00:41:26.095 --> 00:41:28.435 course and thinks he knows everything about selling online courses. 00:41:28.615 --> 00:41:31.135 I'm not even sitting here telling you that I know everything about selling 00:41:31.135 --> 00:41:34.945 online courses, but the only reason that I am sitting here today and feel 00:41:34.945 --> 00:41:38.365 confident that I could put out this podcast is because I've been doing 00:41:38.365 --> 00:41:41.215 this shit for, oh my God, 20 years. 00:41:42.745 --> 00:41:46.915 And it's can say I've had swim university since 2004, 00:41:46.915 --> 00:41:49.495 technically it's insanely long. 00:41:49.915 --> 00:41:50.635 I am old. 00:41:50.635 --> 00:41:52.045 I have gray in my beard. 00:41:52.855 --> 00:41:54.565 It's it's it's shameful. 00:41:55.885 --> 00:41:57.655 But I've been doing it. 00:41:58.375 --> 00:41:59.845 And I've been doing it consistently. 00:42:00.565 --> 00:42:01.525 And I will say this. 00:42:02.455 --> 00:42:04.675 Every other year, I'm like, fuck this. 00:42:04.795 --> 00:42:05.635 I want to quit. 00:42:05.905 --> 00:42:09.415 Let's move on, but it's the, it's the like, okay. 00:42:09.445 --> 00:42:12.685 You have to realize that like, yeah, you're all gonna feel that way. 00:42:12.685 --> 00:42:14.575 You're all going to feel like, man. 00:42:15.385 --> 00:42:16.225 Going to stop. 00:42:16.705 --> 00:42:19.465 But you got to push through and you have to know. 00:42:19.645 --> 00:42:21.895 And then the other side of it, it's all going to be good. 00:42:21.925 --> 00:42:22.405 Good. 00:42:22.495 --> 00:42:24.985 And some days are going to be shit and other days are going 00:42:25.015 --> 00:42:26.755 to be excellent and cool. 00:42:26.905 --> 00:42:30.685 And it's just the rollercoaster of being a self-employed entrepreneur. 00:42:30.805 --> 00:42:31.315 That's it? 00:42:32.995 --> 00:42:33.415 That's it. 00:42:34.915 --> 00:42:36.145 Keep your eye on the ball. 00:42:36.235 --> 00:42:38.065 May content arm out. 00:42:38.725 --> 00:42:39.385 See you next time. 00:42:39.385 --> 00:42:39.625 Bye.