Marketing: Global Edition

How did a small plastic brick toy become the world’s most valuable toy brand? How did it survive the onslaught of video games? How did it come back from the brink of financial collapse in 2003. And how does it get away with recasting Darth Vader as a petulant teenager and Voldemort as a grumpy old man? In this episode Jasmine and Piers look at the renaissance of the Lego brand and learn the secrets of its success whilst outing Piers as a committed AFOL!!! 
 
  

Creators and Guests

Host
Jasmine Montgomery
Jasmine is founder and CEO of international branding and advertising agency, Seven Brands. She was managing director of FutureBrand and worked at Interbrand and Fitch. Jasmine is also one of the founders of Adzy, a platform that serves effective and affordable advertising to small businesses.
Host
Piers Guilar
Piers Guilar is COO of Seven Brands and used to work at FutureBrand, Interbrand, Havas and Saatchi & Saatchi. Piers is also a founder of Adzy, a platform that serves effective and affordable advertising to small businesses.

What is Marketing: Global Edition?

A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.