Swim Against The Tide

In this episode of Swim Against The Tide, Steve talks to Mairead Quigley, Head of Product Marketing at Phlo — the digital pharmacy scaling fast in one of healthcare’s most competitive and talked-about spaces.

Mairead shares how Phlo moved from NHS prescription delivery into private digital healthcare, why GLP-1 weight-loss treatments have become such a major growth engine, and what it takes to build trust, patient care and marketing momentum in a highly regulated market.

From white-label partnerships with brands like Morrisons and Holland & Barrett to the future of preventative healthcare, this is a fascinating look at how a digital pharmacy can grow quickly without ever losing sight of the patient.

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship

What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.