In a crowded market, prospects have plenty of options that meet their rational needs. And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard. To win your market, you need to move beyond your product. Beyond your prospects’ rational needs. You need to develop a brand that forms an emotional connection. Enter Flavilla Fongang, the Founder and Managing Director of 3 Colours Rule, a brand strategy and creative agency. In this episode, she shares her proven, repeatable formula to create a winning brand strategy that attracts customers effortlessly and increase your customer lifetime value.
Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/107
Show Notes
Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/107
In a crowded market, prospects have plenty of options that meet their rational needs. And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard. To win your market, you need to move beyond your product. Beyond your prospects’ rational needs. You need to develop a brand that forms an emotional connection.
Enter Flavilla Fongang, the Founder and Managing Director of
3 Colours Rule, a brand strategy and creative agency. In this episode, she shares her proven, repeatable formula to create a winning brand strategy that attracts customers effortlessly and increase your customer lifetime value.
In episode 107, you'll learn:
- What is the "Reptilian Brain" and how can brand marketers use that to their advantage
- Flavilla's D.A.C. formula for developing a winning brand that attracts customers effortlessly
- How can you get press without spending a penny on PR?
Sponsor
This episode is brought to you by
Product-Led Institute. Product-Led Growth is disrupting the way businesses are selling software. It's how companies like Slack, Zoom, and Dropbox have become juggernauts in their industry. Don't get left behind.
Apply now to the six-week Product-Led Growth Certification Program. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.
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Key Discussion Points
- [03:04] – How did Flavilla become a brand experience futurist and Founder of 3 Colours Rule
- [04:45] – How has the relationship of consumers with brands evolved from beyond products and services to something emotional
- [07:00] – What is the "Reptilian Brain" and how can brand marketers use that to their advantage
- [12:20] – Flavilla's D.A.C. formula for developing a brand that attracts customers effortlessly
- [16:07] – What is Flavilla's Beyond Marketing Approach?
- [22:28] – What are the advantages of building a brand that connects with your target customer?
- [24:29] – How can you get press without spending a penny on PR?
- [27:02] – Flavilla's one piece of advice to marketers
- [29:02] – Where can you find Flavilla's work online?
Links
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What is Growth Marketing Today?
Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm
Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.