E05 - WHY BUILDING TRUST AND RAPPORT IS CRITICAL | With Mike Bosworth

Mike Bosworth - Author, Speaker, and Sales Philosopher.  

Topic - Why Sales Training Fails for 80% of the Attendees. Why building trust and rapport is critical before jumping into discovery.

Connect with Mike Bosworth on LinkedIn: https://www.linkedin.com/in/mikebosworth/

We hope you enjoyed! 

- Carlos and the 1% Edge Team

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What is The 1% Edge?

Welcome to The 1% Edge Podcast with Carlos Nouche!
The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more.

Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.