Harder Than It Looks: Parking Uncovered

 
In this special episode of Harder Than It Looks: Parking Uncovered, host Brian Wolff, CEO of Parker Technology, welcomes Heidi Barber, VP of Marketing at Parker Technology, and Courtney Cooper, Events & Community Manager at Parker Technology, to discuss FUSION25 - Parker Technology’s first-ever user conference. 
 
Heidi and Courtney share the vision behind FUSION25, how it was designed to bring customers, partners, and industry leaders together, and what attendees can expect from this highly curated, customer-focused experience. Unlike traditional conferences, FUSION25 built around real-world learning, innovation, and community, offering actionable insights into getting the most out of Parker Technology’s solution. Attendees will engage in expert-led sessions, hands-on technology deep dives, and networking opportunities - all designed to elevate the role of customer experience in parking operations.  
 
Key Takeaways from this Episode: 
  • The Origins of FUSION25 
  • What Makes FUSION25 Unique 
  • Session Highlights & Keynotes 
  • The Future of FUSION25 
 
Episode Highlights: 
  • [00:00:00] Introduction to Heidi Barber and Courtney Cooper 
  • [00:02:00] How Heidi & Courtney started their careers in parking and marketing 
  • [00:08:00] The vision for FUSION25 and what sparked the idea 
  • [00:15:00] The importance of customer engagement and creating a valuable experience 
  • [00:22:00] What makes FUSION25 different from other parking conferences 
  • [00:28:00] Key sessions a FUSION25 
  • [00:35:00] Fun networking events: Speed networking, customer awards, and exclusive social gatherings 
  • [00:42:00] The broader impact of FUSION25 on the parking industry 
  • [00:48:00] Looking ahead: The future of FUSION and what to expect in the coming years 
 
Register for FUSION25 – Special Code for Podcast Listeners 
Parker Technology invites customers and partners to FUSION25 on May 27-29, 2025, in Indianapolis, IN. Listeners of this podcast can save 25% on registration with the promo code HTIL at checkout. 
 
🔗 Register now at www.parkertechnology.com/Fusion25 
 
Subscribe and Stay Connected 
🎧 Subscribe to Harder Than It Looks: Parking Uncovered on your favorite platform: 
  • Apple Podcasts 
  • Spotify 
  • YouTube 
 
Connect with Parker Technology: Delivering exceptional customer experiences is what we do best. Learn more at www.parkertechnology.com or email us at getstarted@parkertechnology.com. 

What is Harder Than It Looks: Parking Uncovered?

We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in. The myriad technologies, processes and people that a parking operator has to wrangle on any given day is mind-numbing, and every parking facility is unique. While certain verticals share similar pain points, we know better than many how nuanced every operation can be.


We created this podcast to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.