eCommerce Uncovered

In this episode, Matt Lady and Menachem Ani discuss his background running Google ads for 19 years, common misconceptions about Google ads and how to use it to grow a brand. They dive into the importance of KPIs, best practices for your site & Google feed columns plus Menachem’s process when doing an audit for a brand. Matt also asks the biggest overlooked mistakes everyone is making as well as all the pros and cons for Performance Max VS Smart Shopping Google Ads. They finish by getting into brand search, long tail keywords, broad match and exact match keywords plus Menachem’s strategy for Black Friday using Google Ads and what to do when Black Friday and Cyber Monday is over.

Show Notes

In this episode, Matt Lady and Menachem Ani discuss his background running Google ads for 19 years, common misconceptions about Google ads and how to use it to grow a brand. They dive into the importance of KPIs, best practices for your site & Google feed columns plus Menachem’s process when doing an audit for a brand. Matt also asks the biggest overlooked mistakes everyone is making as well as all the pros and cons for Performance Max VS Smart Shopping Google Ads. They finish by getting into brand search, long tail keywords, broad match and exact match keywords plus Menachem’s strategy for Black Friday using Google Ads and what to do when Black Friday and Cyber Monday is over.


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👑Check out our other podcast Brand Builders
Watch or listen to it here!

💜 Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049
🟢 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383
📹 Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH MENACHEM ANI
🌐 Website: https://www.jxtgroup.com/
🐦Twitter: https://twitter.com/MenachemAni
🖇️ LinkedIn: https://www.linkedin.com/in/menachemani/

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What is eCommerce Uncovered?

Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.