Today we talk with Alessandro Bogliari, co-founder and CEO of The Influencer Marketing Factory.
Show Notes
Today we talk with Alessandro Bogliari, co-founder and CEO of The Influencer Marketing Factory.
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0:00 Meet Alessandro Bogliari
0:11 From $1,500 to Google, Sony & Hyundai
0:52 The Moment He Couldn't Do It All Alone
4:13 Why Finance Was So Painful
6:30 Agency vs. In-House: What Broke
8:24 When to Hire Employees vs. Contractors
10:12 How He Split the Finance Team
14:14 60 People: How the Team Breaks Down
15:42 Adding Layers So the CEO Isn't Pinged 24/7
18:40 Strategists vs. Executors: How Pods Work
20:07 Why Onboarding Is a Goldmine
22:07 How He Caught the Broken Telephone Problem
25:24 Onboarding, Culture, Change Management
27:12 "Don't Think Other Businesses Are Perfect"
31:50 How to Prioritize With Unlimited Ideas
32:49 Phase 1: Market Share With $1,500
35:07 Phase 2: Operations & Margins
35:50 Phase 3: Senior Hires to Scale
36:30 Phase 4: Think Like a Buyer, Not a Founder
39:44 What He's Fixing in the Next 90 Days
40:09 The RFP Game With Fortune 500s
42:57 Where to Find Alessandro
What is Legends of Scale?
In this show 7 - 8 figure founders share the truth of how they scaled their business. The business model. What they tried (and didn't work). And the scaling tricks they use to grow: SOPs? Hiring? AI?
We're joined by digital service business owners: agencies, coaches, and consultancies.