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This file was generated by Descript 

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Riccardo Stewart: Hey, I wanna
welcome you guys back to another

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episode of the A-W-M-N-F-L podcast.

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My name is Ricardo Stewart.

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They call me the coach, and I'm
joined with my friend Sam Acho, the

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mayor, the professor Jeff Locke.

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And lastly, my man, Zach Miller.

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The truth.

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Guys, want to, we, we talk about the
NFL athlete because we're all passionate

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about serving him and and his family.

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But you know what I get?

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I, I, I'm talking to people
around like, listen, I'm

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working with some amazing guys.

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We got over 20 years of NFL experience,
and we don't really get a chance

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to hear from you guys in particular
of not only just your careers,

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but why you do what you do now.

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And so, all I wanna do now is just be
able to ask you guys some questions.

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I obviously, you're my friends and say
you wanna say about essentially why you

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guys got into the profession that you're
in and, and what does it mean to you.

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To be able to be a part of a family
office that serves the NFL athlete.

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And so let me start first with you, Zach.

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I mean, one, just tell us a little
bit about your, your background and

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essentially your why, and I'm gonna
ask you some questions off of that.

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Zach Miller: Yeah,

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Jeff Locke: Yeah.

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My biggest why is

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Zach Miller: wanted to
be the change, that I

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Jeff Locke: that I think is

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Zach Miller: possible, like
going back, getting my finance

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Jeff Locke: finance.

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Zach Miller: seeing how.

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Good financial

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Jeff Locke: Financial,

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Zach Miller: be and seeing
what, you know, what I got

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Jeff Locke: I got everything

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Zach Miller: PA is like, Hey, get an

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Jeff Locke: advisor,

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Zach Miller: one of the Big Wall Street
firms, a separate CPA, and so you know

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how much more I paid in taxes than I
should have, how much opportunity costs

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by being too conservative and by owning
too many bonds, like we're talking

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Jeff Locke: millions of.

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Zach Miller: that I wanted that to change.

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And so the only way I

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Jeff Locke: Only way I can
think of doing that was actually

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be an advisor and directly with the guys,

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Zach Miller: that, that
was me, you know, at the

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Jeff Locke: you know,

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the highest paying

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Zach Miller: made a bunch of money

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Jeff Locke: money

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and that

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opportunity so short, you have

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Zach Miller: that little
bit of time to maximize it.

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So

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Jeff Locke: it.

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So

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that's the biggest reason I that change.

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because

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Zach Miller: because looking

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Jeff Locke: looking around
even now, advisor, how

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bad.

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Zach Miller: Advisors are that work

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Jeff Locke: are that guys?

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Zach Miller: guys,
they're just straight up.

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They're not good, they're

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Jeff Locke: They're

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Zach Miller: elite.

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And you and NFL players should

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Jeff Locke: deserve the best deserve.

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Zach Miller: that actually want
to make a huge impact in, it's

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not easy, but there is a ton of
opportunity out there for NFL players

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and there's just such weak advisors
that are working in the NFL world.

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Riccardo Stewart: Listen, Zach is
not like holding anything back.

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I mean, weak.

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Sorry, bad.

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So there as former as athletes
wanna stay around the game.

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What I've seen is either you try
to become a coach, maybe you go

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become an agent, very few, but you,
you're seeing it more and more.

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They become an advisor.

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Jeff, I know you a little bit to go,
like there was a point in your career

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or at least your education where maybe
engineering, I know your dad's a pilot.

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Like how did you, and why
do you do what you do now?

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Jeff Locke: Yeah, it was kind
of a, it wasn't a straight

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line, like you said, right?

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I wanted to be an
engineer in college first.

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Um, slowly realized, uh, you can't
do engineering labs when you have

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football practice in the afternoons.

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So next best thing was economics.

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Just fell in love with that.

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And some of you guys might not
even know this, but I was part

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of the National College Players
Association back in college.

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I was one of a few guys around the
country that were like an intern for

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the NCPA for three years in college.

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So my first taste of helping players
was actually trying to get bills

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pushed through, um, California
state legislature to try and get

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guys more protections in college.

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So we tried to get back Then you didn't
have full scholarship checks, right?

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So like.

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Helping guys try to get more for
their meal money, helping guys get

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bigger medical protections right
from the schools, stuff like that.

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So that was the first taste.

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And then I was helping guys
budget their scholarship checks.

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So they were asking their families
for less money in addition to their

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checks, just to get by in college.

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So that really kicked it all off for
me, was just helping my teammates.

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'cause I knew they were
struggling back in college.

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Right then I had the crazy
fortunate experience.

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After my second year in the NFL I
interned at an investment company

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and my project there was to
figure out why NFL guys go broke.

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This was literally after the
broke documentary came out.

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All this, all these headlines,
everyone just crapping on guys for

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thinking every NFL guy goes broke.

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'cause that was the headline
and that pissed me off.

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I was like, no, I know NFL
guys don't all go broke.

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And I wanted to figure out the
reasons why guys actually went broke.

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So.

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After all that experience, I also
learned what real advisors do by

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working at that investment company,
and I literally fired my advisor within

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like a couple months of working there.

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Because they weren't like one
of the real ones delivering real

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advice on that side of the business.

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So really just like

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Zach came at it from one angle, my
angle is like, I'm sick of dudes

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getting scammed, getting ripped
off, and getting terrible advice.

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It's very similar to Zach's
angle, but um, I'm like, you

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gotta just, you gotta go do it.

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You gotta go deliver the advice,
you know, the guy should get, um,

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and change it from the inside.

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Riccardo Stewart: Man, I didn't
know that about you, Jeff.

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This is, you know, we gotta do more
podcasts that I can ask you more

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questions so that I can find out
more things about your personal life.

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I mean, forget working together.

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There's, I'm, I'm like in this
fortunate POS like position for me.

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One, what I do as a hobby is I coach
high school football and I'm literally

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coaching with like four former NFL guys.

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I mean, Larry Fitzgerald's
around, Donna McNabb's around.

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It's like, man, there's NFL guys here.

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And then what I do for work
is I'm around you guys and I'm

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around guys who've been in it.

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And not just like taste it a
little bit, five years, nine

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years, eight years career.

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Sam, why does it matter that
you are a former player when

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it comes to what you do now?

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Sam Acho: Yeah.

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The reason why it matters that
I'm a former player when it comes

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to what I do now is that as a
former player, I've lived it.

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So Jeff talked about that.

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Broke documentary about how
all these athletes go broke.

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Well, not only was I a former player in my
second year in the NFLI got elected by my

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teammates of the Arizona Cardinals to be
the player representative of the NFL pa.

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So when it came to any voting decisions
for our Cardinals team, I was the

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one voting, but also showed up to the
Board of Representatives meetings when

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they're sharing all this information
about athletes and athletes going broke

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and being depressed and divorced and
bankrupt within a few years after playing.

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And I remember being a rookie
second year player thinking.

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It was my dream at a time to
make it to the NFL, though I've

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accomplished that dream, it looks
like failure's coming down the line.

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It just became very clear.

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And so the reason why it matters,
the reason that it matters that I'm a

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former player, is that not only have
I seen the inside, whether it's from

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the NFL PA perspective, from playing
for nine years on different teams and

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experienced it, but I've also seen
what happens to other guys, former

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teammates who have made a ton of money.

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and they thought they were
going to achieve generational

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wealth and generational success
and they actually don't.

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so for me, it's this mission of
saying, okay, how do I help empower

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players to realize that, hey,
just 'cause you signed that big

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contract doesn't guarantee success.

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In fact, most times you
won't get that success.

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I think it's 1 out of 10.

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will pass down that wealth
to the third generation.

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So if we got to here,
that's not actually success.

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I, I, and as a former player, not only
have I lived it, but I've seen it and

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so I'm trying to help guys bridge the
gap to, okay, this is what you did.

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You say you wanna get here the
last 15, 20 years with the kind

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of advice we've been getting.

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It's not gonna get you there.

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It point blank period.

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There has to be a different way.

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so I have a different
perspective on how to get there.

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Riccardo Stewart: Yeah.

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know, there, my sophomore year in
college, I had probably one of my

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best years at Arizona Estate, and I
tell people like, man, what happened?

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Were you just, did you train differently?

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And I said, no, no, no.

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There was a guy that played in front
of me by the name of Terrell Suggs.

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Okay.

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And this dude was amazing.

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So when you're a safety paying, playing
behind a defensive end like that,

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you're gonna have more interceptions,
you're gonna have more opportunities.

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'cause guess what?

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Nobody's thinking about you.

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You know what I mean?

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And there is about, what
you do is who you're around.

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And so when I came to do this
job, it was like, okay, you're

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gonna work with Zach Miller.

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You're gonna work with Sam Acho.

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And then Jeff came along.

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Now it's a lot easier for me as a
safety back there, making sure when

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things are in the air, I can just
pick them off because I already know

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what's happening in front of me.

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I mean, it really does.

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It matters.

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Now I wanna ask you three, what are
the hurdles and not necessarily, what's

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the difficulties of being a part of
a family office serving NFL athletes?

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What are the hurdles for the athlete
to see exactly what they need?

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How does that make you feel
and what are the challenges?

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You get what I'm saying?

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Like what are the things that you
go, man, I wish they only knew.

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Fill in the blank.

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Jeff, I'm gonna start with you.

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Jeff Locke: I wish they only knew
how the sausage is made behind

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the scenes at most advisory firms.

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Right.

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It's not pretty.

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Right.

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It's, uh, it's unfortunately
all about just.

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Who's my next client gonna be and how do
I get as much money from them as possible

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into the accounts that I manage, so
that I can make as much money as I can?

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That's point blank how most
of our industry operates.

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Um, when I was interviewing other
firms, that was some of the stuff

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I was hearing in the interviews was
essentially, Hey, how much can you

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bring in from guys you know, in the
NFL and how fast can you bring it in?

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That's all they cared about.

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Some of the other firms that I.

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Thought I might go to before I knew
what I knew about the industry.

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So there are some people out there that
care, some advisors that care, other,

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other companies kind of built like
we're built, built by former athletes.

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But it's hard to find them, right?

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Most are just part of this
bigger machine, right?

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Serving mom and pop and then they think
it's the coolest thing in the world

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when they get an athlete client, they
can brag about to all their friends.

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But they're not actually giving
you the service that you deserve.

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They don't have the experience
and the expertise to do it.

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something I wish I knew, I
didn't find out till too late.

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Again, I fired one advisor and then
another advisor took me a while.

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Um, I hate to say it, but you're kind of a
trophy to be honest, at most firms, right?

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You're the, you're the cool get
that the advisor gets to tell

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all his other buddies about.

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Versus like actually being built
to serve a client like you.

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Riccardo Stewart: I like that.

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I like that.

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Sam, what would you add to
that from your perspective?

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Sam Acho: Yeah, I would say
that I, I wish I knew, I wish

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I knew how the system worked.

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what I mean by that is, you may have
an advisor and you think, man, this

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advisor has my best interest in mind
without realizing that some of the

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things that you're being, um, offered,
I'll use the word, uh, offered.

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Aren't necessarily in your
best interest, but they're in

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your advisor's best interest.

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Let's say something like, oh,
I think I, uh, life insurance.

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Oh yeah, I'm gonna get life insurance.

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But the same guy who's managing
my money is also going to

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sell me this life insurance.

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And he is not telling me how much
he's making from the life insurance.

00:11:51.619 --> 00:11:51.829
Oh.

00:11:51.829 --> 00:11:54.529
When it comes to different,
uh, investment opportunities.

00:11:54.529 --> 00:11:56.449
Oh, telling me that.

00:11:56.749 --> 00:12:00.259
Well, the investments that they're
offering are, are, are only a part of

00:12:00.259 --> 00:12:03.139
their company per se, and there's better
investments out there, but they're

00:12:03.139 --> 00:12:04.399
not gonna make money off of those.

00:12:04.819 --> 00:12:08.569
They won't tell me about though,
like I had no idea about any of that.

00:12:09.439 --> 00:12:11.659
Even when it comes to different
types of retirement accounts.

00:12:11.659 --> 00:12:14.089
Like I, I'm, I'm trying to, I'm kind of
getting in the weeds a little bit, but

00:12:14.089 --> 00:12:17.629
some of this is like, it's just so you
talk about the passion or excitement or

00:12:17.629 --> 00:12:21.859
whatever, it's like, I didn't know any
of this and I played nine years in the

00:12:21.859 --> 00:12:25.939
NFL and I was one of the, I was voted as
the top 20 smartest athletes in sports.

00:12:26.509 --> 00:12:27.739
I was a player representative.

00:12:27.739 --> 00:12:30.469
I, I was in the N-F-L-P-A and
none of this was talked about.

00:12:31.219 --> 00:12:33.529
so I just wish that players really knew.

00:12:34.774 --> 00:12:39.994
I wish players really knew how the
system worked when it came to their

00:12:39.994 --> 00:12:44.554
money, their wealth, and how people
around them are actually not only getting

00:12:44.554 --> 00:12:47.494
paid, but also incentivized to get paid.

00:12:47.959 --> 00:12:48.409
Riccardo Stewart: Yeah.

00:12:48.619 --> 00:12:49.369
Yeah.

00:12:49.459 --> 00:12:50.864
And Zach, I'd love to hear from you.

00:12:51.364 --> 00:12:53.944
Zach Miller: Yeah, the, I mean,
I think it, it comes down to I

00:12:53.944 --> 00:12:58.834
wish guys understood what a real
family office is, and not all the

00:12:58.834 --> 00:13:00.094
pretenders that are out there.

00:13:00.094 --> 00:13:00.874
There's just a lot.

00:13:00.874 --> 00:13:05.854
And whether they're life insurance
salesmen, selling whole life, not good

00:13:05.854 --> 00:13:09.394
for players, point blank, shouldn't be.

00:13:09.454 --> 00:13:12.334
No one should be buying whole
life policies when you're

00:13:12.339 --> 00:13:14.434
21, 20 2-year-old in the NFL.

00:13:14.434 --> 00:13:16.774
Like there's a million
better investments in that.

00:13:18.439 --> 00:13:20.569
no, I mean, people just don't
know what a family office is.

00:13:20.569 --> 00:13:21.919
I didn't know what one was.

00:13:22.309 --> 00:13:26.449
These companies, now these Wall Street
firms are, are claiming to offer wall or

00:13:26.659 --> 00:13:31.189
they're offering family office services
and you, there's no, there's nothing.

00:13:31.219 --> 00:13:32.839
There's no family office services.

00:13:32.839 --> 00:13:34.609
You're either a family
office or you're not.

00:13:34.639 --> 00:13:38.329
You either are doing what's
best for your players or you're

00:13:38.329 --> 00:13:39.469
doing what's best for yourself.

00:13:39.469 --> 00:13:41.059
You can't have it both ways.

00:13:41.419 --> 00:13:44.239
And so to understand like
how much taxes matter.

00:13:44.674 --> 00:13:47.074
I mean, we've personally experienced,
I've personally experienced it, how

00:13:47.074 --> 00:13:50.524
much taxes matter, how much things
like venture capital, private equity,

00:13:50.524 --> 00:13:55.084
the right way, because most of private
equity, those kind of fun or cool or

00:13:55.354 --> 00:13:59.644
you know, private investment world,
if you pick the wrong ones, you just

00:13:59.644 --> 00:14:02.884
get very boring market like returns.

00:14:02.884 --> 00:14:03.814
And so things

00:14:03.964 --> 00:14:04.594
Jeff Locke: Things like that

00:14:05.579 --> 00:14:06.069
matters.

00:14:06.694 --> 00:14:08.349
Generational actually

00:14:08.644 --> 00:14:09.814
Zach Miller: once you
start splitting money.

00:14:10.669 --> 00:14:13.489
You know, two ways, four
ways, eight ways, 16 ways.

00:14:13.489 --> 00:14:13.909
All that

00:14:13.979 --> 00:14:14.269
Jeff Locke: that.

00:14:14.329 --> 00:14:14.869
Zach Miller: matter.

00:14:14.869 --> 00:14:18.169
And so it actually, people say
they want generational wealth, then

00:14:18.169 --> 00:14:19.579
they don't pick a family office.

00:14:19.579 --> 00:14:23.329
Like there's just a lot of things
that players need to know, and it's

00:14:23.329 --> 00:14:24.829
so hard to know when you're 20.

00:14:24.829 --> 00:14:26.629
It's so hard to know when you're so young.

00:14:27.049 --> 00:14:30.949
But if you do want those
things, you gotta learn quick.

00:14:31.264 --> 00:14:31.654
Riccardo Stewart: Love it.

00:14:31.924 --> 00:14:32.464
I love it.

00:14:32.944 --> 00:14:34.624
Wanna put you guys on the spot?

00:14:36.394 --> 00:14:40.054
If I were talking to somebody and
an athlete and saying, Hey, you're

00:14:40.054 --> 00:14:43.234
gonna choose to work with a WM, you
get a chance to work with Sam Macho.

00:14:43.264 --> 00:14:44.794
You get a chance to work with Jeff Locke.

00:14:45.064 --> 00:14:45.664
Zach Miller.

00:14:46.504 --> 00:14:49.054
If I had to give him one sentence,
you had to say, Hey, working with

00:14:49.054 --> 00:14:51.184
me, you will experience this.

00:14:51.874 --> 00:14:55.144
guys get one sentence working
with me, you will experience this.

00:14:55.444 --> 00:14:58.624
I'm gonna start first with
you, Sam, with Sam Macho.

00:14:58.624 --> 00:15:00.029
You will get or experience.

00:15:00.804 --> 00:15:04.704
Sam Acho: Working with Sam Macho,
you'll get an experience, someone

00:15:04.824 --> 00:15:08.574
who not just cares about you,
like to the day that you die.

00:15:08.604 --> 00:15:09.864
'cause it's more than just about that.

00:15:10.749 --> 00:15:15.459
Not just who has your best interest in
mind, but who has actually lived it, who

00:15:15.459 --> 00:15:19.659
has made the mistakes that you probably
have made or maybe that you may be going

00:15:19.659 --> 00:15:24.129
to make, and who's gonna do his best to
help empower you not to make those same

00:15:24.129 --> 00:15:27.879
mistakes, that not only he made, but
also a bunch of guys who he's been around

00:15:27.879 --> 00:15:31.239
who's made a lot of money, and they've
lost a lot of money they've made as well.

00:15:31.884 --> 00:15:35.694
Riccardo Stewart: Working with Jeff
Locke, you will experience this.

00:15:36.803 --> 00:15:42.233
Jeff Locke: You will experience
an actual expert trying to level

00:15:42.233 --> 00:15:44.663
up his game in his next career.

00:15:45.383 --> 00:15:49.073
That's gonna give you the real
talk, not the BS that you want to

00:15:49.073 --> 00:15:51.768
hear, but what you need to hear to
achieve what you want to achieve.

00:15:53.361 --> 00:15:57.651
Riccardo Stewart: Working with Zach
Miller, the Truth, will experience this.

00:15:58.401 --> 00:16:00.921
Zach Miller: Yeah, working
with Zach Miller, you're as

00:16:00.921 --> 00:16:03.051
hard as you work on the field.

00:16:03.111 --> 00:16:08.571
I will work off the field to make sure
your money investments, financial planning

00:16:08.961 --> 00:16:11.301
is the best you could possibly get.

00:16:11.361 --> 00:16:12.981
That's just the, the way I am.

00:16:12.981 --> 00:16:13.821
I'm built like that.

00:16:14.376 --> 00:16:14.886
Riccardo Stewart: Love it.

00:16:15.276 --> 00:16:15.816
I love it.

00:16:16.536 --> 00:16:17.466
I'm gonna end with this one.

00:16:18.576 --> 00:16:22.926
You know, I had an older sister and I was
a loud mouth, always getting in trouble.

00:16:23.676 --> 00:16:27.546
Guys would wanna fight me and as soon as
my sister would show up with all of her

00:16:27.546 --> 00:16:29.526
friends, they kind of just faded away.

00:16:30.216 --> 00:16:31.266
That's how I feel working here.

00:16:31.896 --> 00:16:32.886
There's a lot of people out there.

00:16:32.886 --> 00:16:33.876
There's a lot of imposters.

00:16:33.876 --> 00:16:34.596
A lot of phonies.

00:16:34.596 --> 00:16:39.636
I really do think that a WM is the
best when my crew, Sam, Jeff, and

00:16:39.636 --> 00:16:43.986
Zach show up when it comes to serving
you, the imposters, fade, the black.

00:16:44.316 --> 00:16:48.696
Listen, if you have any questions
about any of these guys, anything

00:16:48.696 --> 00:16:51.816
we do here at a WM, if you want some
resources, we'd love to get that in

00:16:51.816 --> 00:16:53.316
your hand, so please give us a call.

00:16:53.706 --> 00:16:57.546
Our cell is 6 0 2 9 8 9 5 0 2 2.