Courtney Lawrence (lululemon)

Show Notes

On this episode of Marketing Jam, Darian Kovacs talks to Courtney Lawrence, Director of Strategic Insights and Foresight at lululemon.

Courtney Lawrence speaks with us about why it's so important to empathize with the consumer and how her background in anthropology helps lululemon to better understand the needs of their customers. 

Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast 

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