Episode 13, Systems for Running a Successful Membership: #1 Lead Generation

Today we kick off a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 13 focuses on lead generation!

Show Notes

System 1: Lead generation

First off, go back and listen to episodes 9-12 to learn about our top 21 marketing channels for membership site. In this episode we teach you how to:

• Create a customer avatar or ICP (ideal customer profile)
• Master the voice of your customer and use that language for marketing materials
• Determine what aspects of your membership you should be promoting the most
• Identify the 2-4 most viable marketing channels for your membership
• Automate and systematize your marketing

Resources mentioned in the show:

• https://postpromoterpro.com/ – social media scheduling for WordPress
• https://coschedule.com/ – schedule all your marketing efforts
• https://meetedgar.com/ - social media scheduling
• https://buffer.com - social media scheduling
• https://memberscore.io/podcast/007/ – Interview with Andréa Jones on social media for membership sites

What is The MemberScore Podcast?

We (Amanda and Travis Northcutt) have a combined 15+ years in the membership space. We're here to share what we've learned to help you grow your membership business.

For more from Amanda, subscribe to her new podcast, Sales in the Subscription Economy wherever you listen and check out subscriptioncoach.com!