WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:01.590 Michele: Hey, welcome back to software. 00:00:01.590 --> 00:00:02.130 Social. 00:00:02.969 --> 00:00:07.620 This episode is brought to you by translate CGI translate CII as 00:00:07.620 --> 00:00:11.190 a tool for developers that helps you localize applications with 00:00:11.190 --> 00:00:13.440 high quality human translations. 00:00:13.830 --> 00:00:15.810 It supports over 70 languages. 00:00:17.040 --> 00:00:21.840 Translate CAI eliminates the need to work out of spreadsheets, hire translators 00:00:22.140 --> 00:00:24.270 and manually merge language files. 00:00:24.510 --> 00:00:29.040 Instead with translate CGI, you can just use, get, just connect 00:00:29.040 --> 00:00:31.050 your, get repo and translate CAI. 00:00:31.050 --> 00:00:34.529 We'll pull out phrases and after a professional translator 00:00:34.529 --> 00:00:35.760 translates everything. 00:00:36.059 --> 00:00:39.360 They will merge into your existing code base with a poll request. 00:00:39.779 --> 00:00:43.980 And every time you push code to your get repository translate, CIA. 00:00:44.735 --> 00:00:49.324 Any new phrases out, translate them and create a PR back. 00:00:50.195 --> 00:00:55.835 See how you can turn translation from a hassle into a breeze@translatecei.com. 00:00:56.016 --> 00:00:57.366 Colleen: Good morning, Michelle. 00:00:58.356 --> 00:00:59.106 Michele: how are you? 00:01:00.156 --> 00:01:01.116 Colleen: I'm all right. 00:01:01.476 --> 00:01:01.986 Michele: Yeah, 00:01:02.676 --> 00:01:11.366 Colleen: Yeah, feels like a slog and it's only January 13th. 00:01:11.876 --> 00:01:12.716 So I am. 00:01:13.751 --> 00:01:15.371 Uh, I don't know what it is. 00:01:15.401 --> 00:01:20.171 I think usually everyone's exhausted. 00:01:20.171 --> 00:01:20.681 Right? 00:01:21.401 --> 00:01:22.421 This is normal. 00:01:22.451 --> 00:01:23.561 I hope. 00:01:23.601 --> 00:01:29.121 Michele: so I, you know, so you send out your January investor update, even 00:01:29.121 --> 00:01:31.881 though you don't have investors, but it's like, that's like the form of writing. 00:01:31.911 --> 00:01:37.281 Um, you're talking about how you were exhausted, uh, another company 00:01:37.281 --> 00:01:38.901 whose investor updates, I guess. 00:01:39.791 --> 00:01:41.411 They're talking about being exhausted. 00:01:41.441 --> 00:01:43.631 I was talking to another founder this morning. 00:01:44.741 --> 00:01:47.141 They're talking about being exhausted. 00:01:47.171 --> 00:01:50.981 Like everybody is exhausted. 00:01:50.981 --> 00:01:53.081 Like, I feel like that normal, like it's a new year. 00:01:53.081 --> 00:01:53.561 Yes. 00:01:53.561 --> 00:01:56.021 Like energy like that. 00:01:56.051 --> 00:02:01.711 Like there is none of that energy and everyone is just exhausted. 00:02:02.185 --> 00:02:04.165 Colleen: Honestly, I'm kind of glad it's not just me. 00:02:04.255 --> 00:02:05.725 Cause I was like, is there something wrong with me? 00:02:05.725 --> 00:02:07.285 Like I'm not usually exhausted. 00:02:07.285 --> 00:02:12.115 That's not my Mo but man, this month, like just trying to just 00:02:12.115 --> 00:02:14.185 everything with the kids and school. 00:02:14.185 --> 00:02:17.815 And it's like every day it's like, oh, or the school is going to be open. 00:02:17.875 --> 00:02:19.285 Oh, are we all going to get COVID today? 00:02:19.285 --> 00:02:22.195 Like it, it just feels like a, you know, like an anvil or 00:02:22.195 --> 00:02:23.725 something like just waiting 00:02:25.365 --> 00:02:27.255 Michele: Yeah, I feel like we're Mathias. 00:02:27.255 --> 00:02:30.205 And I really talking about see you the other day and like, We were like, we feel 00:02:30.205 --> 00:02:36.955 this like stress to get a lot done because it's like, it feels like a matter of time 00:02:36.955 --> 00:02:42.775 until our family gets hit, like with, and then we're going to lose what, like 00:02:43.345 --> 00:02:49.045 week two, or maybe have like permanent long-term exhaustion, like from it, like, 00:02:49.255 --> 00:02:55.705 you know, It's just like, I just sort of feel like w like sitting ducks, you know, 00:02:55.945 --> 00:02:57.085 Colleen: It does. 00:02:57.115 --> 00:03:00.325 Someone said something to me and they were like, and they made a really good point. 00:03:00.325 --> 00:03:04.615 They were like in 20, 21, things were bad, but we were optimistic. 00:03:04.885 --> 00:03:06.835 And so it's 20, 22. 00:03:06.985 --> 00:03:08.575 And I don't think anyone's, I 00:03:08.650 --> 00:03:09.790 Michele: We just, exhausted. 00:03:10.045 --> 00:03:11.155 Colleen: just exhausted. 00:03:11.155 --> 00:03:14.035 Like, I'm just, I've been thinking about it since I sent that. 00:03:14.035 --> 00:03:16.195 So I was not even going to send it. 00:03:16.915 --> 00:03:17.155 'cause. 00:03:17.155 --> 00:03:18.475 I was like, you know what? 00:03:18.745 --> 00:03:19.735 I don't even care. 00:03:19.775 --> 00:03:20.735 I don't want to do that. 00:03:21.095 --> 00:03:21.845 And then I was like, you know what? 00:03:21.845 --> 00:03:23.705 I actually got some stuff done in December. 00:03:23.765 --> 00:03:28.235 And the, the value, I think for these investor updates and just side note 00:03:28.235 --> 00:03:31.595 for anyone listening, even with a new business, I would highly recommend 00:03:31.595 --> 00:03:34.835 finding one or two trusted friends and sending them monthly updates because 00:03:34.835 --> 00:03:37.535 it's so cool to be able to go back. 00:03:37.535 --> 00:03:40.055 When you think you're making no progress, I have this podcast, I 00:03:40.055 --> 00:03:41.675 can go listen to it from a year ago. 00:03:42.950 --> 00:03:45.650 Being able to track that progress is really cool, which 00:03:45.650 --> 00:03:46.910 is why I started doing them. 00:03:47.540 --> 00:03:49.400 But this month I wasn't even going to do it. 00:03:49.790 --> 00:03:51.560 I was like, eh, I don't feel like it. 00:03:51.650 --> 00:03:54.950 And I was like, well, you know, I'll look back on this in six months and I'll 00:03:54.950 --> 00:03:56.330 be like, what was, what was January? 00:03:56.330 --> 00:03:57.200 Like what was December? 00:03:57.200 --> 00:03:57.530 Like? 00:03:57.980 --> 00:04:00.260 So I'm glad I did, but as you know, the tone of that was very 00:04:00.260 --> 00:04:02.030 much like, Hey man, I'm tired. 00:04:02.270 --> 00:04:04.250 Like, I'm just, I'm just tired. 00:04:06.230 --> 00:04:07.010 Oh, 00:04:08.295 --> 00:04:11.505 Michele: Yeah, I, I hear a lot of, that. 00:04:12.225 --> 00:04:18.945 I mean, you're a pretty like peppy, positive person. 00:04:19.035 --> 00:04:22.215 And so hearing you say that you're exhausted, I feel 00:04:24.145 --> 00:04:25.945 It's really a sign that like 00:04:26.555 --> 00:04:27.845 Colleen: Yeah, I, I kind of, 00:04:28.015 --> 00:04:28.405 Michele: of this. 00:04:30.155 --> 00:04:30.305 Colleen: I. 00:04:30.305 --> 00:04:30.515 feel 00:04:30.535 --> 00:04:32.995 Michele: And like, Mateus is pretty upbeat and positive too. 00:04:32.995 --> 00:04:34.885 And he's like, oh, I'm So stressed out. 00:04:34.885 --> 00:04:35.155 Like, 00:04:35.675 --> 00:04:39.575 Colleen: So I, you know, and it's this stress that you can't 00:04:39.695 --> 00:04:42.185 dissipate in any of the healthy ways? 00:04:42.295 --> 00:04:46.195 , one of my life goals, is not to be the working mom. 00:04:46.195 --> 00:04:47.125 Who's always exhausted. 00:04:47.155 --> 00:04:50.995 I tried to optimize my life, so I am not exhausted, but man, just the 00:04:50.995 --> 00:04:53.275 past couple of weeks, every night, my husband and I have just been 00:04:53.275 --> 00:04:54.775 like, oh my gosh, we're so tired. 00:04:54.775 --> 00:04:55.475 and can't function 00:04:55.753 --> 00:04:56.233 Michele: yeah. 00:04:56.547 --> 00:04:59.577 It's I mean, I've been like trying to do Sudoku at night, rather than 00:04:59.577 --> 00:05:01.287 scrolling Twitter or whatever. 00:05:02.372 --> 00:05:03.812 I've actually been really good about that. 00:05:03.812 --> 00:05:09.122 Like, it was one of the habits I've been cultivating from, um, atomic habits is 00:05:09.122 --> 00:05:11.222 that like my phone lives in the office. 00:05:11.222 --> 00:05:11.642 And So. 00:05:11.642 --> 00:05:15.772 At come 6 30, 7 o'clock during, when I'm home, my phone is like put in the office. 00:05:15.772 --> 00:05:18.292 It's not laying around the house, but then from like seven o'clock 00:05:18.292 --> 00:05:20.197 onwards, Stays in the office. 00:05:21.067 --> 00:05:24.217 And like the last couple of times, it's like, I can't, like, I've been making 00:05:24.217 --> 00:05:28.957 like stupid errors on like, uh, easiest levels to docu, like, and it was just 00:05:28.957 --> 00:05:32.017 like pan, like w where is my brain? 00:05:32.017 --> 00:05:33.937 Like, where is my mind? 00:05:35.027 --> 00:05:35.597 Colleen: Yeah. 00:05:36.057 --> 00:05:36.567 Yeah. 00:05:36.937 --> 00:05:40.117 Michele: Um, but actually like, my burnout is kind of better. 00:05:40.117 --> 00:05:43.447 I feel like we should probably, I should probably just throw that pin out there 00:05:43.517 --> 00:05:44.087 Colleen: Yeah. 00:05:44.117 --> 00:05:44.477 Okay. 00:05:44.477 --> 00:05:45.347 Let's talk about it. 00:05:45.407 --> 00:05:45.887 Tell me, 00:05:46.387 --> 00:05:48.577 Michele: and then we can come back to your investor update because. 00:05:48.937 --> 00:05:50.227 Colleen: yeah, I can talk more about it. 00:05:50.347 --> 00:05:50.797 Michele: about that. 00:05:51.307 --> 00:05:56.737 Um, but I like over the holidays, like I actually took 00:05:56.737 --> 00:05:59.287 a break, like, and I treated It. 00:05:59.287 --> 00:06:09.037 Like I was on, you know, PTO from a regular job, like, and just relaxed 00:06:09.037 --> 00:06:10.837 and like, didn't try to do things. 00:06:10.837 --> 00:06:14.107 Didn't try to squeeze work in like, cause I have this bad habit of like, 00:06:14.107 --> 00:06:16.507 if an email comes in and it'll take me. 00:06:18.232 --> 00:06:21.452 10, 20 minutes to deal with it, then I'll just do it then, because I 00:06:21.452 --> 00:06:22.982 don't want it hanging over my head. 00:06:22.982 --> 00:06:27.422 And, but then that leads to this feeling where like I'm always kind of working. 00:06:27.422 --> 00:06:32.372 And so like, even on pretty much an every vacation for the past, you know, I mean, 00:06:32.372 --> 00:06:33.662 do you go to your turns eight this month? 00:06:33.662 --> 00:06:36.692 So like for the past, like eight, but more than that, because we had 00:06:36.692 --> 00:06:38.072 other side projects before that, like. 00:06:39.127 --> 00:06:44.497 Like, I just always had some sort of work to do on vacations or viewed 00:06:44.497 --> 00:06:48.247 vacations as a time to get extra work done because I wasn't doing day job work. 00:06:49.057 --> 00:06:51.577 Um, and so this time I was like, you know what? 00:06:51.577 --> 00:06:56.017 I really need to just like, take a break. 00:06:56.167 --> 00:06:59.917 And so we did a lot of crafts. 00:06:59.947 --> 00:07:04.057 We played video games, we did a little bit of organizing the house, but not too much, 00:07:04.087 --> 00:07:06.397 like didn't force myself to be productive. 00:07:06.487 --> 00:07:06.817 Like. 00:07:07.282 --> 00:07:12.022 I read a couple of books, like just like baking, like just really 00:07:12.952 --> 00:07:16.762 relaxed for the first time in, 00:07:17.477 --> 00:07:18.227 Colleen: Eight years, 00:07:18.472 --> 00:07:19.432 Michele: nine yeah. 00:07:19.457 --> 00:07:20.537 Colleen: nine years. 00:07:20.567 --> 00:07:21.497 Wow. 00:07:22.277 --> 00:07:22.697 Wow. 00:07:22.942 --> 00:07:23.272 Michele: Yeah. 00:07:23.302 --> 00:07:23.542 Okay. 00:07:23.542 --> 00:07:24.972 Now I'm saying that as, yeah, I have. 00:07:24.972 --> 00:07:33.352 Uh, and, and also doing some reading about, you know, uh, why I both 00:07:33.382 --> 00:07:35.892 feel So drawn to stress, but also. 00:07:37.542 --> 00:07:39.072 Very impacted by it. 00:07:39.072 --> 00:07:44.352 I'm reading this book called scattered by minds by, um, Gabor Bhate, which is a book 00:07:44.382 --> 00:07:48.162 about the origins and healing of ADHD. 00:07:48.732 --> 00:07:54.102 And like talking about how like, feeling stressed out feels like a normal, like 00:07:54.102 --> 00:07:59.262 the normal state of things for a lot of people with ADHD, but we're actually 00:07:59.262 --> 00:08:01.182 more sensitive than people who are. 00:08:02.197 --> 00:08:06.187 Who are, you know, who, who are, are the neuro-typical people, I guess. 00:08:06.457 --> 00:08:10.297 And so the stress impacts us more, but we keep seeking stress 00:08:10.297 --> 00:08:12.907 because it feels normal to it. 00:08:12.907 --> 00:08:16.117 But then we just like, just drive ourselves into these holes. 00:08:16.537 --> 00:08:21.727 Um, so yeah, so like I actually relaxed, I've been doing more, you know, healing, 00:08:21.727 --> 00:08:23.317 work, healing reading, but not too much. 00:08:23.347 --> 00:08:29.257 I also read some novels, like, you know, um, But I'm feeling a lot better about 00:08:29.257 --> 00:08:32.917 all the burnout stuff, but I think I really need to keep being conscious 00:08:32.977 --> 00:08:44.257 about, um, trying to re I like working at relaxing, I guess that, yeah. 00:08:45.067 --> 00:08:46.897 Um, yeah. 00:08:46.927 --> 00:08:50.107 You know, those kinds of things, like not, not looking at my phone at night and 00:08:50.107 --> 00:08:53.377 like, you know, last night it was, there's like this contract I've been working on. 00:08:54.797 --> 00:08:55.427 June. 00:08:56.417 --> 00:09:01.067 Um, and like something came in for it and like at like nine o'clock 00:09:01.067 --> 00:09:04.577 last night and it was like, oh, like I just do this for like 15 minutes. 00:09:04.577 --> 00:09:07.757 Then we're like at signature stage, I get so close, but I was like, you know what? 00:09:07.817 --> 00:09:10.457 Like, I can reply to them in the morning. 00:09:11.357 --> 00:09:16.457 They're probably still gonna reply to it tomorrow anyway, because like that, like, 00:09:16.607 --> 00:09:18.857 like I don't have to do this right now. 00:09:20.087 --> 00:09:23.297 Like I can sit and watch parks and rec or do Sudoku or what. 00:09:24.507 --> 00:09:28.197 Um, like I can relax, like giving myself permission to relax. 00:09:28.317 --> 00:09:32.927 Um, I'm not all the way there yet, but it's, but it's really like, it's, it's, 00:09:33.037 --> 00:09:36.297 it's a lot better than it was in November. 00:09:36.327 --> 00:09:38.457 And it really, I mean, to what we were just talking about, like, 00:09:38.997 --> 00:09:43.527 it really helps me to know that a lot of people go through this too. 00:09:43.587 --> 00:09:48.327 Like I think, I think that, you know, Bernay brown talks about like, you know, 00:09:48.357 --> 00:09:53.217 the only feeling is it the only feeling worse than shame is feeling alone. 00:09:54.857 --> 00:09:59.627 And when you're going through something tough, like whether that's burnout 00:09:59.627 --> 00:10:07.187 or COVID burnout, exhaustion, like stress, whatever, this is like, it 00:10:07.187 --> 00:10:08.687 really helps knowing you're not alone. 00:10:09.132 --> 00:10:10.962 Colleen: So how long was your vacation? 00:10:11.022 --> 00:10:12.252 That was actually a vacation. 00:10:12.682 --> 00:10:14.422 Michele: It was a week in the house. 00:10:14.422 --> 00:10:14.632 Yeah. 00:10:14.632 --> 00:10:18.232 We were supposed to be in the U S and then we had to cancel it because COVID. 00:10:18.542 --> 00:10:19.022 Colleen: sad. 00:10:20.222 --> 00:10:23.762 Michele: But, um, you know, I think it ended up being good. 00:10:24.182 --> 00:10:29.502 And I'm also looking forward to seeing you in California at the end of March 00:10:30.072 --> 00:10:31.182 Colleen: Yes. 00:10:31.212 --> 00:10:32.592 It's like eight weeks or something. 00:10:32.862 --> 00:10:33.042 It's 00:10:33.422 --> 00:10:33.872 Michele: come home. 00:10:34.242 --> 00:10:34.852 No, no. 00:10:34.862 --> 00:10:37.532 It needs to be further away to give COVID time to calm 00:10:37.732 --> 00:10:38.542 Colleen: 10 weeks. 00:10:38.602 --> 00:10:39.322 I know, right? 00:10:39.352 --> 00:10:40.462 You better be here. 00:10:40.672 --> 00:10:40.792 I 00:10:40.952 --> 00:10:42.302 Michele: come on America. 00:10:42.302 --> 00:10:43.112 You could do it. 00:10:43.682 --> 00:10:48.987 Um, But you don't, I mean, for like, you know, your update, it. 00:10:48.987 --> 00:10:50.727 was like, it was really honest and it. 00:10:50.727 --> 00:10:55.977 was really, um, you know, you were saying you're exhausted, but like, I think 00:10:55.977 --> 00:11:03.417 despite that, like you got a lot done and I think you have a lot to be proud of, 00:11:04.262 --> 00:11:06.422 Colleen: I think so like, yeah, go ahead 00:11:06.677 --> 00:11:08.507 Michele: well, you just, just say like, you have this list at the top. 00:11:08.507 --> 00:11:11.327 It's like December goals and how I executed on them, overhaul 00:11:11.337 --> 00:11:12.547 the documentation to be more. 00:11:13.907 --> 00:11:14.807 Image resizing. 00:11:14.807 --> 00:11:19.727 You have been talking about image resizing, like for A really long time. 00:11:20.357 --> 00:11:25.667 content rollout, like, and talking about how having Cory Hanes on 00:11:25.667 --> 00:11:30.347 like really helped you with that and getting that going and okay. 00:11:30.347 --> 00:11:33.797 There's two things you didn't do, but like, dude, you got something done 00:11:33.797 --> 00:11:37.157 that you have been talking about doing like the documentation you've been 00:11:37.157 --> 00:11:38.177 talking about doing that forever. 00:11:38.387 --> 00:11:40.277 The image resizing you've been talking about doing that forever. 00:11:40.277 --> 00:11:41.917 The content you've been talking about doing that for. 00:11:42.872 --> 00:11:45.602 Like, like you got a lot done. 00:11:46.242 --> 00:11:46.722 Colleen: I did. 00:11:47.972 --> 00:11:48.392 Yeah. 00:11:48.392 --> 00:11:52.832 So to our listeners, as I mentioned, I started doing these investor updates, 00:11:52.832 --> 00:11:54.482 even though I don't have investors. 00:11:54.482 --> 00:11:58.952 So it's just a small group of very trusted friends, um, who also have 00:11:59.132 --> 00:12:01.862 sasses from all levels of success. 00:12:01.922 --> 00:12:02.462 And. 00:12:03.127 --> 00:12:05.527 Yeah, I got a lot done in December, which is why when I was like, 00:12:05.557 --> 00:12:08.377 I am too, literally Michelle, I was like, it's January 12th. 00:12:08.377 --> 00:12:09.097 I sent that yesterday. 00:12:09.097 --> 00:12:09.337 Right. 00:12:09.667 --> 00:12:10.837 I was like, I am too tired. 00:12:10.837 --> 00:12:12.127 I didn't do anything like I'm new. 00:12:12.157 --> 00:12:14.017 I have no January goals really. 00:12:14.227 --> 00:12:15.397 I mean, they're teeny tiny. 00:12:15.607 --> 00:12:16.627 So I was like, I'm not going to send it. 00:12:16.627 --> 00:12:17.767 And then I was like, wait a second. 00:12:18.307 --> 00:12:23.617 I did a lot in December, so I actually did do a lot. 00:12:23.617 --> 00:12:25.477 The documentation thing is huge. 00:12:25.537 --> 00:12:27.217 And the image resizing, those. 00:12:27.947 --> 00:12:31.577 I have been feeling that those are like really critical pieces 00:12:31.577 --> 00:12:32.957 to this piece of software. 00:12:32.957 --> 00:12:35.207 So actually feel really good about that. 00:12:35.267 --> 00:12:36.647 And can I tell you this too? 00:12:36.647 --> 00:12:38.687 I told the story about how I found this guy to write my 00:12:38.687 --> 00:12:40.067 article on the podcast yet. 00:12:40.317 --> 00:12:40.377 Michele: Yeah. 00:12:41.057 --> 00:12:42.017 Colleen: Oh, I got to tell you the story. 00:12:42.017 --> 00:12:44.897 So this was inspired by Corey Haines who came on software social. 00:12:45.407 --> 00:12:48.437 And if you heard that episode, one of the things Corey talked about 00:12:48.437 --> 00:12:49.797 is this idea of co marketing. 00:12:50.417 --> 00:12:54.077 So he has this theory that if you're marketing to developers, like you kind of 00:12:54.077 --> 00:13:00.887 want to find influencers in the developers sphere and co-market with those people. 00:13:00.887 --> 00:13:02.297 So it's kind of like a partnership. 00:13:02.327 --> 00:13:05.537 Like if you like my thing, you promote my thing, I promote your thing. 00:13:05.867 --> 00:13:09.827 He said, this is like a totally normal thing to do in the marketing world. 00:13:10.307 --> 00:13:12.647 And this had never occurred to me. 00:13:13.007 --> 00:13:16.147 So what ended up happening is I cold emailed two people 00:13:16.567 --> 00:13:17.677 and I did not hear back. 00:13:17.707 --> 00:13:20.017 Um, one had a YouTube ch whoa. 00:13:21.757 --> 00:13:23.007 That was Michelle's water glass. 00:13:23.007 --> 00:13:23.527 It's fine. 00:13:23.527 --> 00:13:24.877 She's just getting a little aggressive. 00:13:24.962 --> 00:13:25.772 Michele: We'll edit that out. 00:13:28.427 --> 00:13:33.377 Colleen: So I cold emailed two people that had rails like YouTube channels. 00:13:33.377 --> 00:13:34.547 And I did not hear back. 00:13:34.847 --> 00:13:39.677 And then I found this article that I really liked, and it 00:13:39.677 --> 00:13:41.627 was tangential to content. 00:13:41.627 --> 00:13:42.977 I am trying to produce. 00:13:43.677 --> 00:13:45.267 And the guy doesn't have an email address. 00:13:45.267 --> 00:13:47.547 So I'm like internet, internet stalking this guy. 00:13:47.547 --> 00:13:47.997 Right. 00:13:48.057 --> 00:13:51.687 Um, I'm like, I find his GitHub profile, no email address. 00:13:51.687 --> 00:13:53.847 He's like, oh, if you want to reach me, you can get on telegram. 00:13:53.907 --> 00:13:54.777 I don't have telegram. 00:13:54.807 --> 00:13:57.747 I didn't even have telegram was so I like installed telegram. 00:13:57.837 --> 00:14:00.687 I can't use it on my computer cause apparently I just can't figure it out. 00:14:00.687 --> 00:14:02.817 So I have to like install telegram on my phone. 00:14:03.267 --> 00:14:05.877 And then I reached out to this and this guy's like in another country, I think. 00:14:06.027 --> 00:14:06.417 I don't know. 00:14:06.807 --> 00:14:10.527 Um, so I reached out to this guy on telegram and like I 00:14:10.527 --> 00:14:11.757 did not expect to hear back. 00:14:12.767 --> 00:14:13.997 He responded. 00:14:14.147 --> 00:14:19.967 And he wrote me this amazing article about using node and direct uploads with S3. 00:14:20.357 --> 00:14:22.067 And I was like, this is the coolest thing. 00:14:22.067 --> 00:14:25.667 Like, it was just such a neat, like that whole chain of events, like 00:14:25.667 --> 00:14:28.637 Corey inspiring me, me not hearing back from people then be like 00:14:28.637 --> 00:14:32.267 randomly finding this guy who wrote me this super high quality article. 00:14:33.047 --> 00:14:33.407 I don't know. 00:14:33.467 --> 00:14:34.247 It was just cool. 00:14:34.337 --> 00:14:34.877 I guess 00:14:35.027 --> 00:14:35.897 Michele: You really worked for. 00:14:36.817 --> 00:14:37.327 Colleen: I did. 00:14:37.327 --> 00:14:39.807 I feel like, especially the telegram, because you haven't, you'd have to 00:14:40.027 --> 00:14:43.327 take a picture like, oh, now I have to take a picture of selfie with 00:14:43.327 --> 00:14:45.187 my phone and put it on Telegraph. 00:14:46.417 --> 00:14:48.067 It was a whole thing anyway. 00:14:48.067 --> 00:14:53.287 So where I'm going with this long story is I have many times spoken about 00:14:53.287 --> 00:14:55.207 my challenge with content on here. 00:14:55.207 --> 00:14:57.997 And I think I have, I have said that I have hired someone. 00:14:57.997 --> 00:14:59.647 I have tried people per hour. 00:15:00.782 --> 00:15:05.222 Paid at least three people on people per hour, and I have never been happy. 00:15:05.912 --> 00:15:11.282 And so my new strategy is going to be find, go to medium or dev two or 00:15:11.282 --> 00:15:15.392 wherever people are blogging and find an article that is tangential to the topic 00:15:15.422 --> 00:15:20.372 I am looking for and directly contact the person who wrote the article and 00:15:20.402 --> 00:15:21.392 ask them to write an article for me. 00:15:23.812 --> 00:15:23.992 Michele: Awesome. 00:15:24.972 --> 00:15:26.232 Colleen: I know I'm kind of excited. 00:15:26.262 --> 00:15:27.732 I mean, it works so well this time. 00:15:27.732 --> 00:15:30.882 It won't always work well, but the two people who have written for me. 00:15:31.937 --> 00:15:33.047 Both of those people. 00:15:33.047 --> 00:15:36.377 I'm the first person who wrote for me, his name was drew and I found him through 00:15:36.377 --> 00:15:38.747 a social software developer group. 00:15:38.747 --> 00:15:41.267 I'm part of, and he had previously written on dev too. 00:15:41.267 --> 00:15:43.997 So I could like read his stuff and I was like, this guy's legit. 00:15:43.997 --> 00:15:45.137 I want him to write something for me. 00:15:45.617 --> 00:15:49.787 So that's my new plan instead of trying to use Fiverr people per hour Upwork. 00:15:49.837 --> 00:15:52.487 Michele: So I actually hired some people to write some content this week. 00:15:53.152 --> 00:15:53.572 Too. 00:15:54.052 --> 00:15:59.782 So maybe this will become a little sub theme for us of us like managing content 00:16:00.097 --> 00:16:00.847 Colleen: content, right? 00:16:00.892 --> 00:16:01.582 Michele: like workloads. 00:16:01.612 --> 00:16:08.332 So like we had this idea for a long time to hire existing users, to write tutorials 00:16:08.332 --> 00:16:13.432 about the stuff they're already doing with . So like, you know, if they're integrating 00:16:13.432 --> 00:16:16.942 it into like Metta base or air table or. 00:16:17.847 --> 00:16:22.347 You know, whatever, um, like writing a step-by-step tutorial about that, 00:16:22.347 --> 00:16:24.057 which has been a, um, a pretty good. 00:16:24.057 --> 00:16:25.197 SEO strategy for us. 00:16:25.197 --> 00:16:27.177 It's just step-by-step tutorials in general. 00:16:27.897 --> 00:16:31.887 Um, but we just like, don't have time to write them about all the different tools. 00:16:31.887 --> 00:16:39.117 And so we send out an email in December, um, saying like, Hey, does anyone 00:16:39.117 --> 00:16:40.767 want to write articles about stuff? 00:16:40.767 --> 00:16:43.617 And you know, we'll pay you and like, let us know what you 00:16:43.617 --> 00:16:44.727 would want to write about So. 00:16:45.492 --> 00:16:49.362 Um, I'm actually like signing agreements with like a handful of people kind of 00:16:49.362 --> 00:16:53.322 as a test and sort of like, you know, I've said I'll hire them for like one 00:16:53.322 --> 00:16:54.672 article and we'll see how it goes. 00:16:54.772 --> 00:17:00.977 I think it's really important to us that to what you said, um, Like 00:17:00.977 --> 00:17:06.317 that there's quality work and people like get our product and what we do. 00:17:06.797 --> 00:17:11.867 And so That's kind of our, I like my theory with us is that 00:17:11.867 --> 00:17:16.787 if we hire existing users, then. 00:17:18.377 --> 00:17:20.297 That's already a certain level of screening. 00:17:20.297 --> 00:17:22.847 Like they, like, if they've used our API before, there's a level of 00:17:22.847 --> 00:17:24.557 like technical understanding there. 00:17:24.947 --> 00:17:27.767 Of course it doesn't mean they can write, but like if they've raised their hand and 00:17:27.767 --> 00:17:30.857 said they can right then I don't know. 00:17:31.097 --> 00:17:32.837 So we'll see how it goes. 00:17:33.382 --> 00:17:34.132 Colleen: That's cool though. 00:17:34.132 --> 00:17:35.212 I like that idea too. 00:17:35.242 --> 00:17:36.232 That's a great idea. 00:17:36.857 --> 00:17:40.457 Michele: I mean, of course we have you know, tens of thousands of users to draw 00:17:40.487 --> 00:17:43.607 from, which is not a luxury that you had. 00:17:43.607 --> 00:17:46.337 So we're kind of taking two very different approaches to. 00:17:47.707 --> 00:17:49.837 Content production here. 00:17:50.617 --> 00:17:51.367 Colleen: that's cool though. 00:17:51.427 --> 00:17:53.947 I think, I mean, that sounds like a great way to go about it. 00:17:54.887 --> 00:17:55.097 Michele: Yeah. 00:17:55.097 --> 00:17:59.267 I mean, one fear I have is like, if people ask us, like for further details on how to 00:17:59.267 --> 00:18:05.417 do something, Uh, yeah, we don't actually use super base, so I'm not quite like, 00:18:05.457 --> 00:18:06.027 Colleen: sure. 00:18:06.167 --> 00:18:06.447 Michele: yeah. 00:18:06.447 --> 00:18:06.887 Yeah. 00:18:06.917 --> 00:18:08.507 So I guess that's it. 00:18:08.507 --> 00:18:09.557 But that's like a future. 00:18:09.587 --> 00:18:13.187 That's a problem for, for, for future Michelle and Mathias. 00:18:13.187 --> 00:18:14.117 Not right now. 00:18:14.297 --> 00:18:18.527 So, but she is something else for your like January goals that you talked about. 00:18:18.527 --> 00:18:21.707 Like you said, you have really small goals, but I feel like your. 00:18:22.692 --> 00:18:27.072 I feel like you're kind of underselling that because like your one, like your top 00:18:27.072 --> 00:18:30.612 goal was launch a free plan on Heroku. 00:18:31.062 --> 00:18:32.262 And I'm just going to read this. 00:18:32.412 --> 00:18:35.712 I went to do this the other night and realize I write wrote 00:18:35.712 --> 00:18:37.722 all the code three months ago. 00:18:37.752 --> 00:18:42.102 I do this a lot, get 95% of the way done and then have to shift 00:18:42.102 --> 00:18:43.572 my focus to something else. 00:18:43.872 --> 00:18:46.542 So this should theoretically be a very small step. 00:18:47.107 --> 00:18:50.587 Also a friendly reminder to myself that I get something 95% done. 00:18:50.587 --> 00:18:51.457 I should finish it. 00:18:51.907 --> 00:18:54.427 I'm usually working at night and I'm tired when I finished. 00:18:54.427 --> 00:18:55.117 So I think, great. 00:18:55.117 --> 00:18:57.187 I'll do a final review in the morning, but of course the morning 00:18:57.187 --> 00:19:00.037 comes in my day job takes precedence and the context gets lost, 00:19:01.072 --> 00:19:01.732 Colleen: Yes, 00:19:01.757 --> 00:19:04.967 Michele: which I think is like, so yeah, so common. 00:19:04.967 --> 00:19:05.777 Like I remember how that. 00:19:05.777 --> 00:19:10.577 happening with us when we were working, it's actually like as a side project. 00:19:10.577 --> 00:19:15.247 So you're just constantly pulled over to other things, but like, But like, first 00:19:15.247 --> 00:19:16.807 I want to say that that's not like may. 00:19:16.817 --> 00:19:17.047 Okay. 00:19:17.047 --> 00:19:19.027 So maybe it's a small thing. 00:19:19.207 --> 00:19:25.747 Work-wise because you only have 5% left in it, but like value wise, like I think 00:19:25.747 --> 00:19:31.027 you're under selling the amount of value that could create for the business. 00:19:31.027 --> 00:19:36.487 And only thinking about it in terms of the time that you'll like, that feels very 00:19:36.742 --> 00:19:37.432 Colleen: I see what you're 00:19:37.567 --> 00:19:41.047 Michele: in terms of the amount of time left on it, versus the amount of value. 00:19:42.197 --> 00:19:45.107 It will create for the business. 00:19:45.562 --> 00:19:46.702 Colleen: Yeah, you're right. 00:19:46.732 --> 00:19:47.362 I didn't, I 00:19:47.387 --> 00:19:48.677 Michele: Like it's not a small thing. 00:19:49.042 --> 00:19:52.522 Colleen: It's not a small thing, so no, it's not a small thing at all. 00:19:53.237 --> 00:19:57.857 I think, you know, Corey and Chris, um, friends of ours have a 00:19:57.857 --> 00:20:00.917 podcast called default alive and they were talking about something. 00:20:00.917 --> 00:20:03.527 Corey, who, a marketing guy who was on this podcast talks 00:20:03.527 --> 00:20:05.297 about is he was talking about. 00:20:06.662 --> 00:20:09.572 Sometimes you just need more people at the top of the funnel. 00:20:09.722 --> 00:20:09.962 Right? 00:20:09.962 --> 00:20:13.322 He was like, he works with a lot of people who want to optimize for what 00:20:13.322 --> 00:20:14.672 they already have, and that's great. 00:20:14.672 --> 00:20:17.882 You should optimize your articles or whatever, but he was also like, 00:20:17.882 --> 00:20:20.852 sometimes you just need more, like you need more top of the funnel, which I 00:20:20.852 --> 00:20:22.172 didn't even know what that meant before. 00:20:22.172 --> 00:20:25.712 But now that means for people who are new people who are trying. 00:20:27.092 --> 00:20:27.752 And so you're right. 00:20:27.752 --> 00:20:30.602 I did not think about it that way until you bring it up, it's 00:20:30.602 --> 00:20:34.622 theoretically a small push from a technical perspective, but it could be 00:20:34.622 --> 00:20:37.562 really big from a value perspective. 00:20:37.592 --> 00:20:37.982 Yeah. 00:20:39.152 --> 00:20:40.712 I still think, yeah, go ahead. 00:20:41.167 --> 00:20:44.407 Michele: no, just like thinking about your exhaustion, like if 00:20:44.407 --> 00:20:48.007 you've got something to do, that's like a small lift of work-wise, but 00:20:48.007 --> 00:20:50.437 like a huge value to the business. 00:20:50.437 --> 00:20:55.207 Like that's like, that's a great thing to get done because I could really give 00:20:55.207 --> 00:20:59.227 you just, you know, it's not going to solve all the worries in your life, but 00:20:59.227 --> 00:21:01.147 like little bit of a boost, you know? 00:21:01.582 --> 00:21:06.772 Colleen: yeah, what I'd really like to do, um, is do like, 00:21:06.802 --> 00:21:08.002 and I'm not going to do it yet. 00:21:08.002 --> 00:21:09.102 Cause I want to do one experiment. 00:21:10.412 --> 00:21:13.742 But I really, I mean, if you look at the way, you know, Nick was on from 00:21:13.742 --> 00:21:18.542 Bonzai, like if you look at bond size pricing or paper trails pricing, or 00:21:18.542 --> 00:21:23.342 century's pricing, or any of these Heroku ad-ons, they have all of these tiers. 00:21:23.342 --> 00:21:24.482 So usually it's a free tier. 00:21:24.782 --> 00:21:26.432 That is like a $12 tier. 00:21:26.432 --> 00:21:28.352 Then it's like a $25 tier. 00:21:28.562 --> 00:21:29.162 So I. 00:21:30.017 --> 00:21:31.817 Start at 35. 00:21:31.877 --> 00:21:37.637 So I think eventually my goal would be free tier like $18 tier before like a 00:21:37.637 --> 00:21:40.637 tier in between, between free and 35. 00:21:41.657 --> 00:21:44.597 Um, that's a lot that I'm not definitely not going to do right now, because 00:21:44.597 --> 00:21:47.987 again, that's, that's a big lift. 00:21:48.017 --> 00:21:53.477 That's a lot more, but, um, I think I've, I've um, what's the word psychologically 00:21:53.477 --> 00:21:58.547 or subconsciously been dragging my feet on the free tier a little bit, because. 00:21:59.312 --> 00:22:00.752 I'm a frayed. 00:22:00.772 --> 00:22:01.952 I don't know if afraid is the right word. 00:22:01.952 --> 00:22:06.482 I am curious, interested to see if I suddenly am like, 00:22:06.482 --> 00:22:07.892 have a delusion of requests. 00:22:08.192 --> 00:22:11.252 Like as soon as you have a free tier, you're going to get all kinds of feature 00:22:11.252 --> 00:22:15.182 requests and this request, and it's hard to filter those in terms of who would 00:22:15.182 --> 00:22:16.862 actually pay for this and who wouldn't. 00:22:17.587 --> 00:22:23.107 Michele: I mean, we have tens of thousands of free users and we don't 00:22:23.202 --> 00:22:23.742 Colleen: Wow. 00:22:23.772 --> 00:22:26.532 You do tens of thousands. 00:22:26.957 --> 00:22:27.347 Michele: Yeah. 00:22:27.977 --> 00:22:29.707 We have a lot of users Colleen 00:22:30.197 --> 00:22:30.977 Colleen: I forget. 00:22:31.007 --> 00:22:31.787 I mean, it's cause you're 00:22:32.267 --> 00:22:32.507 Michele: to. 00:22:34.397 --> 00:22:35.717 Colleen: dude, it's so funny. 00:22:35.717 --> 00:22:36.377 Wasn't it? 00:22:36.467 --> 00:22:39.557 Someone once said something about your business on another podcast 00:22:39.557 --> 00:22:42.167 and they were like, oh yeah, they probably do 10 to 20 K a month. 00:22:42.167 --> 00:22:44.327 And you were like, uh, not exactly. 00:22:44.572 --> 00:22:46.012 Michele: And we were by like, Oh, 00:22:46.012 --> 00:22:52.432 I guess we've been like really good about not being like, you know, ostentatious. 00:22:54.107 --> 00:22:56.067 Also that's wildly inaccurate. 00:22:56.897 --> 00:22:59.267 So maybe we should like that's. 00:22:59.267 --> 00:23:01.367 I was like around the time I was like, okay, I guess in the book, I 00:23:01.367 --> 00:23:05.327 actually have to, like, I have to say something so that people know it's like 00:23:06.122 --> 00:23:06.362 Colleen: well, 00:23:06.377 --> 00:23:08.807 Michele: know, I kind of know what I'm talking about. 00:23:08.837 --> 00:23:12.497 Like maybe, um, 00:23:12.722 --> 00:23:14.182 Colleen: I think honestly, I don't know. 00:23:14.212 --> 00:23:15.032 I haven't launched the free tier. 00:23:15.032 --> 00:23:15.812 I have no excuse. 00:23:15.812 --> 00:23:17.222 The code is literally done. 00:23:17.462 --> 00:23:19.082 I need to take two hours. 00:23:19.352 --> 00:23:23.072 The thing is like I wrote my own email sequence and until 00:23:23.102 --> 00:23:25.442 it's, so it's like, it's. 00:23:26.507 --> 00:23:29.957 I'm laughing because it's a little ridiculous, but so if you are on a free 00:23:29.957 --> 00:23:33.917 tier and you have really low storage, like 20 megs for most people, 20 megs 00:23:33.917 --> 00:23:35.597 is going to be like five to six images. 00:23:35.597 --> 00:23:36.617 Like it's not a lot. 00:23:37.067 --> 00:23:41.837 So I wrote my own email sequence, which is like, oh, if you've hit, what did I do? 00:23:41.837 --> 00:23:43.907 10% or no, I think I did. 00:23:43.907 --> 00:23:46.307 Like, if you put 50% of your storage, send an email. 00:23:46.577 --> 00:23:52.462 If you hit 70% of your store, Send an email if you had 90%, but if I've 00:23:52.462 --> 00:23:55.942 emailed you in the last three days, don't send another email or something. 00:23:56.002 --> 00:23:59.812 So I came up in my head with no, no external influences. 00:23:59.812 --> 00:24:02.422 So it's probably a little ridiculous of this email sequence. 00:24:02.542 --> 00:24:06.172 How frequently I'm going to email you as you approach your storage limit. 00:24:06.322 --> 00:24:11.932 I think I did 50, 70, 90, but if you hit 50% and then you hit 70% and 00:24:11.932 --> 00:24:14.962 it's within a day, I don't send you another email because that's annoying. 00:24:15.232 --> 00:24:16.902 But if you hit 90%, I always send you. 00:24:18.427 --> 00:24:19.207 Something like that. 00:24:19.387 --> 00:24:21.127 Anyway, I did something like that. 00:24:21.127 --> 00:24:25.027 And so I have to like check that I'm not, extraneously sending people emails 00:24:25.027 --> 00:24:28.297 and I have some specs around it, like some automated testing around it, but 00:24:28.297 --> 00:24:32.137 I want to walk through it a few times to make sure it's not ridiculous. 00:24:32.372 --> 00:24:37.052 Michele: Would it make it easier for you to just send people 00:24:37.052 --> 00:24:38.402 an email when they hit 90? 00:24:38.402 --> 00:24:39.842 So then when they get the email. 00:24:43.977 --> 00:24:44.637 Colleen: Michelle. 00:24:44.697 --> 00:24:45.417 Why didn't you say that? 00:24:45.417 --> 00:24:46.137 Three months ago? 00:24:46.522 --> 00:24:47.332 Michele: I'm sorry. 00:24:47.932 --> 00:24:51.592 I only say that because we have, so we have our unlimited plan, right. 00:24:51.592 --> 00:24:56.122 Which is like our not rate limited plan where people get, they, they 00:24:56.302 --> 00:24:58.222 basically get their own dedicated server. 00:24:58.222 --> 00:25:00.442 We're like a weird SAS where we have. 00:25:01.192 --> 00:25:02.122 Dedicated plan. 00:25:02.692 --> 00:25:09.142 Um, and, um, and then people, but like if people, So people could process like 00:25:09.142 --> 00:25:16.822 5 million lookups a day on a single instance, but then, and so we added this 00:25:16.822 --> 00:25:19.372 dashboard like last, like a year ago now. 00:25:19.372 --> 00:25:19.702 Yeah. 00:25:19.702 --> 00:25:21.832 Where they can see the like instance health. 00:25:22.342 --> 00:25:25.732 And then if they get to 90% capacity, it sends them an email. 00:25:25.732 --> 00:25:27.222 That's like, Hey. 00:25:28.097 --> 00:25:31.577 You're in danger of overloading, your instance, like consider 00:25:31.577 --> 00:25:34.157 adding an additional instance. 00:25:34.967 --> 00:25:35.567 Um, 00:25:35.747 --> 00:25:35.987 Colleen: if 00:25:35.987 --> 00:25:37.757 Michele: and it only fires at 90. 00:25:38.497 --> 00:25:40.987 Colleen: If they overload their instance, you automatically upgrade 00:25:40.987 --> 00:25:42.817 them or do they just host and they're 00:25:43.217 --> 00:25:43.637 Michele: no. 00:25:43.757 --> 00:25:44.657 Then they, then they, 00:25:44.657 --> 00:25:46.247 just slow themselves down. 00:25:47.537 --> 00:25:47.747 So, 00:25:47.827 --> 00:25:50.407 Colleen: so you just like rate, limit the API, 00:25:50.827 --> 00:25:55.807 Michele: no, no, it's just that they, they just start overloading their server base. 00:25:56.677 --> 00:25:58.117 Colleen: so then their apple at work. 00:25:58.882 --> 00:25:59.572 Michele: Yes. 00:26:00.397 --> 00:26:00.697 Colleen: Okay. 00:26:00.697 --> 00:26:00.877 So 00:26:00.892 --> 00:26:03.652 Michele: sort of a, like don't accidentally DDoSs yourself, 00:26:04.072 --> 00:26:08.362 you know, either cool it or add resources in more professional. 00:26:09.362 --> 00:26:10.112 Colleen: I'm a poor professional. 00:26:10.172 --> 00:26:11.612 So this is what I've been trying to figure out. 00:26:11.612 --> 00:26:11.852 Okay. 00:26:11.852 --> 00:26:15.362 So talking to customers, one of the things people really like about 00:26:15.362 --> 00:26:20.702 my service versus an AWS is as you know, AWS just automatically charges 00:26:20.702 --> 00:26:24.392 you more like your, your app never goes down, they just roll you. 00:26:24.392 --> 00:26:27.062 You know, if you a hit, you know, they don't really have limits. 00:26:27.062 --> 00:26:30.752 I mean, there's ways you can set limits, but the default is we're 00:26:30.752 --> 00:26:33.812 not limiting anything, but we're going to charge you more, which 00:26:33.812 --> 00:26:35.162 is why people get surprised AWS. 00:26:35.472 --> 00:26:35.592 Michele: Yeah. 00:26:36.517 --> 00:26:39.277 Colleen: Two people have told me that what they like about my 00:26:39.277 --> 00:26:44.797 service is they will never have a surprise bill, but the problem is. 00:26:46.107 --> 00:26:51.417 I want to give them ample time to upgrade if they need to, because 00:26:51.927 --> 00:26:56.457 if they go over their limit, like their user cannot upload files. 00:26:56.607 --> 00:26:59.817 Like I sh I mean, you know, I have a little grace period, but. 00:27:01.932 --> 00:27:04.752 So I'm just, I guess the reason I was doing all those emails was 00:27:04.752 --> 00:27:06.222 so they would be like, oh, okay. 00:27:06.222 --> 00:27:07.032 I'm at 50%. 00:27:07.032 --> 00:27:08.772 I should put this in the back of my mind. 00:27:08.862 --> 00:27:09.912 Oh, 70%. 00:27:09.942 --> 00:27:10.372 Okay. 00:27:10.452 --> 00:27:13.782 Cause if they hit a hundred percent, um, they won't be able 00:27:13.782 --> 00:27:15.312 to upload any more files and maybe 00:27:15.457 --> 00:27:18.097 Michele: always hitting 50, it's not like it's never 00:27:18.162 --> 00:27:19.062 Colleen: it's useless. 00:27:19.092 --> 00:27:19.392 Yeah. 00:27:19.417 --> 00:27:20.167 Michele: item for them. 00:27:20.167 --> 00:27:24.157 And Then if they hit 90 and then it's like, okay, I need 00:27:24.157 --> 00:27:25.117 to do something about that. 00:27:25.117 --> 00:27:26.587 And then they don't do something about it. 00:27:26.587 --> 00:27:28.747 And then their user can upload files. 00:27:29.167 --> 00:27:32.557 Then that is a, that, that is what, what do they call it. 00:27:33.482 --> 00:27:36.422 I forgot the word for it, but it's basically, oh, scream test, right? 00:27:36.452 --> 00:27:38.132 Like if then their user reaches out 00:27:38.187 --> 00:27:39.147 Colleen: Never heard that 00:27:39.722 --> 00:27:39.962 Michele: Oh yeah. 00:27:40.032 --> 00:27:43.532 So yeah, people use scream tests in the context of like, you know, if somebody 00:27:43.532 --> 00:27:48.422 is like not paying you, for example, then you just like shut off their API access. 00:27:48.572 --> 00:27:50.672 Like as a screen test. 00:27:50.732 --> 00:27:52.292 to see if like they're paying 00:27:52.357 --> 00:27:53.167 Colleen: they care. 00:27:53.407 --> 00:27:53.737 Okay. 00:27:53.797 --> 00:27:54.187 I love it. 00:27:54.187 --> 00:27:54.487 Anyway. 00:27:55.087 --> 00:27:55.537 Yes. 00:27:55.627 --> 00:27:56.257 So, right. 00:27:56.257 --> 00:27:56.377 So 00:27:56.462 --> 00:27:59.102 Michele: so like, So then it's so if their customer reaches out and says, 00:27:59.102 --> 00:28:00.662 Hey, like your thing, isn't working. 00:28:02.012 --> 00:28:02.822 Oh, shoot. 00:28:02.852 --> 00:28:05.012 Like I need to like go upgrade that plan. 00:28:05.012 --> 00:28:07.172 And I just got that email saying we were at 90%. 00:28:07.172 --> 00:28:07.472 Okay. 00:28:07.472 --> 00:28:08.492 Let me go do that. 00:28:08.492 --> 00:28:14.192 Like to me, like if they're regularly using, you know, I don't know, five 00:28:14.192 --> 00:28:17.372 out of the 10, for example, let's say they're, they're regularly using 00:28:17.372 --> 00:28:20.492 10 out of the 20 minutes that they get or whatever the numbers are. 00:28:20.882 --> 00:28:23.012 And that's just how much they regularly. 00:28:23.762 --> 00:28:27.002 They regularly use the same amount that happens to be 50%. 00:28:27.002 --> 00:28:31.412 Like they're going to get this email all the time and it's just going to be noise. 00:28:31.412 --> 00:28:37.472 And like, we, like, I mean, we all, I feel like we all get way Too many 00:28:37.532 --> 00:28:43.262 alerts and notifications and like, you know, just like pings from like all 00:28:43.262 --> 00:28:46.952 the various monitoring services and stuff to the point where like, it's, 00:28:47.582 --> 00:28:51.812 there's like a lot of fatigue that goes on with what's actually important and. 00:28:52.907 --> 00:28:53.507 I 00:28:53.542 --> 00:28:53.992 Colleen: I love 00:28:54.017 --> 00:28:56.237 Michele: err, on the side of only sending 00:28:56.237 --> 00:28:58.577 an alert, if it's like actually important. 00:28:59.647 --> 00:29:00.037 Colleen: Okay. 00:29:00.067 --> 00:29:01.687 No, this is really great. 00:29:01.747 --> 00:29:04.777 I spent, you know, I mean, of course there's a sunk cost fallacy. 00:29:04.777 --> 00:29:05.377 Like I spent all 00:29:05.387 --> 00:29:07.667 Michele: they don't pay you like, you know, email the shit out of 00:29:07.667 --> 00:29:09.947 them, but like for this, like, 00:29:10.757 --> 00:29:11.897 Colleen: no, this is great. 00:29:11.927 --> 00:29:13.067 Cause you're at you're right. 00:29:13.097 --> 00:29:13.907 There's a lot of noise. 00:29:13.937 --> 00:29:14.147 Yeah. 00:29:14.177 --> 00:29:17.447 And I had, like I said, I built this whole sequence, which is ridiculous. 00:29:17.447 --> 00:29:18.047 I'm like, oh, 00:29:18.287 --> 00:29:18.467 they've 00:29:18.587 --> 00:29:20.117 Michele: then you have to test it and 00:29:20.327 --> 00:29:20.777 Colleen: Yeah. 00:29:20.897 --> 00:29:22.487 Well that's why I haven't launched the free plan. 00:29:22.487 --> 00:29:23.447 Cause I was like, I need to walk 00:29:23.482 --> 00:29:23.812 Michele: Is this. 00:29:23.812 --> 00:29:25.402 email was holding you up. 00:29:25.817 --> 00:29:28.397 Colleen: Yeah, this is what's holding me up. 00:29:29.837 --> 00:29:30.767 You've saved the day, 00:29:31.042 --> 00:29:31.312 Michele: God. 00:29:32.477 --> 00:29:34.007 Colleen: like this is literally the only thing. 00:29:34.007 --> 00:29:34.397 Everything 00:29:34.402 --> 00:29:35.572 Michele: Oh my God. 00:29:38.627 --> 00:29:39.617 Colleen: Oh my goodness. 00:29:39.647 --> 00:29:41.507 This is like the most wow. 00:29:41.537 --> 00:29:43.007 Value call ever. 00:29:43.067 --> 00:29:43.577 I think. 00:29:44.474 --> 00:29:44.674 Michele: Yeah, 00:29:44.704 --> 00:29:45.844 kill the emails. 00:29:45.844 --> 00:29:48.514 And then if people are like, Hey, I would like a heads up in advance. 00:29:48.514 --> 00:29:50.404 Like that's a problem for future Coleen. 00:29:50.434 --> 00:29:53.644 Future Coleen can build a future to send out an email at 50%. 00:29:53.644 --> 00:29:56.734 But I, that is not a like table-stakes feature, I think. 00:29:56.904 --> 00:29:57.834 Colleen: yes. 00:29:57.864 --> 00:29:58.074 Yeah. 00:29:58.074 --> 00:29:59.844 This is literally everything else is ready to go. 00:29:59.874 --> 00:30:00.804 This is so good. 00:30:00.864 --> 00:30:01.344 Okay. 00:30:01.734 --> 00:30:02.094 Awesome. 00:30:02.094 --> 00:30:03.114 I'm feeling so energized 00:30:03.294 --> 00:30:05.184 Michele: Just go comments it out and then deploy. 00:30:05.214 --> 00:30:08.094 Well, I mean test, you know, work stuff, but yeah, 00:30:08.574 --> 00:30:09.384 Colleen: Oh my goodness. 00:30:09.384 --> 00:30:10.034 I love it. 00:30:10.164 --> 00:30:12.144 Michele: the code you have to write as some comments. 00:30:13.284 --> 00:30:13.764 Colleen: Yeah. 00:30:13.974 --> 00:30:14.904 Oh, so good. 00:30:14.934 --> 00:30:15.294 Okay. 00:30:15.324 --> 00:30:16.104 Well, wow. 00:30:16.284 --> 00:30:17.244 This is, I feel like I'm 00:30:17.419 --> 00:30:18.379 Michele: Well, I mean, This is a high 00:30:18.379 --> 00:30:21.859 note, so I feel like we just have to end here last week. 00:30:21.889 --> 00:30:25.369 I feel like we started out today, like really low and now 00:30:25.369 --> 00:30:26.509 we're ending, like we're really 00:30:27.304 --> 00:30:27.734 Colleen: I know. 00:30:27.734 --> 00:30:28.064 Right? 00:30:28.244 --> 00:30:29.174 So good. 00:30:31.399 --> 00:30:33.469 Michele: running a small SAS is a rollercoaster man. 00:30:33.804 --> 00:30:34.734 Colleen: Oh, isn't it. 00:30:35.819 --> 00:30:36.239 Michele: All right. 00:30:37.194 --> 00:30:37.854 Colleen: Okay. 00:30:38.034 --> 00:30:38.244 Let's 00:30:38.284 --> 00:30:39.304 Michele: talk to you next week. 00:30:39.954 --> 00:30:43.414 Hopefully next time I talk to you, it's going to be like out and good. 00:30:43.554 --> 00:30:45.804 Colleen: Yeah, jeez. 00:30:47.094 --> 00:30:47.724 So good. 00:30:47.934 --> 00:30:48.444 Okay. 00:30:48.474 --> 00:30:48.864 Yep. 00:30:48.924 --> 00:30:49.584 Let's wrap it up. 00:30:50.244 --> 00:30:53.424 Thank you for listening to this week's episode of software social. 00:30:54.504 --> 00:30:56.064 I hope you enjoyed it. 00:30:56.634 --> 00:30:58.884 Please reach out to us on the internet. 00:30:58.944 --> 00:31:00.354 We'd love to hear what you think. 00:31:00.500 --> 00:31:01.400 Michele: you can tweet at us. 00:31:01.400 --> 00:31:02.990 You don't have to stalk us and find us on. 00:31:04.010 --> 00:31:04.790 Colleen: Thank you for listening. 00:31:05.090 --> 00:31:05.330 Bye.