We had gotten into a situation where we were in a pinch to get an ad recorded.
You were too busy to do it, and we just went and had ai.
I
think I was traveling at the time, but
yeah.
Yeah, you were traveling at the time.
And we had AI actually, um, you know, like emulate your voice based on things.
11, um, 11 labs, and we, we used them to create your whole.
And then we cut it down to size, we got it ready to
go and we got it out there and nobody ever noticed.
And to me, looking back on that ad, 'cause I went back and listened to
it like in the last year or two, and I remember going, that was bad.
How did nobody catch that?
One person did and emailed me and asked if I had a cold.
It's insane.
Yeah.
Welcome to Screaming in the Cloud.
I'm Cory Quinn.
It has been a month of Sunday since I've talked to today's guest, Chris Hill.
You are the CEO slash owner of Humble Pod, the production company
that has been producing this podcast nearly since the beginning.
Now that we're 700 and however many episodes
in it, it feels almost like a fever dream.
How have you been?
Been good man.
Um, it been living the fever dream, if you will.
So what are you up to these days?
What's new?
What's different?
What's exciting?
Oh man.
So much is, so much is new and different and exciting for us right now.
We finally have physical studio space here
in Tennessee, which is pretty awesome.
We have an office, which I'm calling you
from, you know, which is extra awesome too.
In fact, half of today I was hoping to be able to get
into the studio, but long story short, didn't work out.
We have an amazing studio we don't use.
You'll have to go and watch my podcast.
We built this brand to see some of the studio interviews we've done there.
I see some of them on tick.
Talk in the evenings as I'm scrolling through,
you're generally wearing a dinosaur onesie.
That's actually our UN podcast that we're doing
just to kind of market and promote the company.
So I have to ask, uh, it's, it's sort of the way of the world these days.
Ai, it's on everyone's tongue mostly because big companies
won't shut the hell up about it any given opportunity.
Uh, how is it?
Impacted you folks, your workflows, how you've
been addressing these things, if at all,
at every turn.
I feel like for what we're doing with ai, I mean, we're
on Riverside recording this right now, and I think that's
a great example of, um, where podcasting is with ai.
Riverside wants to do everything for you down to the editing now.
It says, Hey, let us edit your podcast.
Let us give you all these highlighted clips.
Let us do all these things, and the minute you go, okay, and let it do that.
It just, it doesn't work.
It doesn't work.
Well, it'll do it.
It'll give you half of an episode or it'll give you most of what you need.
But it's, it's not a hundred percent of the way there.
And not that we would ever rely on an AI editor to begin with,
but just the fact that it's, it's there and it's trying to push
it forward, it just feels like AI's being forced into everything.
And this is just another example of that for us.
So, I mean, I hate to be cynical about it, but.
For, for us it's like, yeah, we use it in some places, transcripts.
It's really helpful with, um, it is helpful to source, you know, when
you're looking up a lot of content to promote, it's nice to be able
to pull things a little faster, but we still, we still find ourselves
almost every time going back and relying on the human at the end of
the connection to actually make the executive decisions on things.
I found that there's a spectrum of jobs that have.
Gone the way of being largely automated.
Uh, my brother, for example, is at the absolute top of the list.
Mm-hmm.
Because for a decade, among other things, he has been a freelance translator.
He picks up languages the way that some people pick up JavaScript frameworks.
It is insane.
And it went from all kinds of work all the time to only very specific,
very sensitive legal issues where a misplaced comma will have consequences.
So it has to be pristine and precise.
But for everything else, like if I want to send a love note to my
wife in Swedish, for some god-forsaken reason, AI can do a decent
enough job of that because the consequences presumably are not.
Catastrophic.
Can't wait to Bork.
Bork Bork.
It'll be great.
Yeah.
Sorry, I just got the Bork Bork Bork reference.
There we go.
Sesame Street is haunted us all for folks of a certain age.
Oh, yes.
Yeah.
I mean, I'm, I'm a Muppet's lover for life, but yeah, with every time I
see something new that says, AI can do this now, and it's like, can it?
And you go and try it, it's like, eh, not really.
It can get you so far, but it can get you all the way.
Yeah.
'cause the other side of it is like the other end of the
extreme end of that spectrum of things you think AI could do.
Legal work because yeah, it can absolutely spit out a boilerplate NDA.
Terrific.
Awesome.
Great.
And I showed one of these to my wife and it was, uh.
Picture of someone who doesn't know how to code, came
up to an engineer, was with Baby's first website.
They're like, that's great.
Now here's what the challenges with this are, and so on and so forth.
Or someone in your case, someone who records
their first podcast over a walkie talkie.
Mm-hmm.
Same approach.
Okay.
It's a start.
Let's go deeper.
How does this get, get interpreted?
What are the actual things you're looking to defend against?
What is your theory of mind of how this is going to play out?
What is the risk you were attempting to mitigate?
How do you view this?
There are a lot of nuances on these things.
Watching lawyers go back and forth with red lines with each other,
like they're, they are speaking a form of their own language.
There's a reason that legalese is a thing.
There are terms of art.
That had explicit interpretive meanings on this.
And as someone who sits in the cheap seats of the legal world, I spent years
moderating the legal advice subreddit, if that should give you some idea.
Basically telling people, no, you can't sue a dog.
But watching like, like I, there's a lot that goes into that.
I've learned that.
Pro se or pro per, which means self-representation is a Latin
phrase that literally means you're about to see some bullshit.
And judges generally tend to give those folks a wide degree
of latitude, uh, because you, they're obviously not lawyers.
They don't know how the, the, this stuff works.
But the things that they come up with are just.
Insane.
They're absolutely insane.
Yeah.
It is the wrong side of the Dunning Kruger curve, where most of
us who are not in the legal field don't know what we don't know.
Mm-hmm.
To the point where it, it seems objectively nuts.
Mm-hmm.
Uh, something I have found has been that I, people have
started accusing me on a relatively regular basis now.
Of having used AI to write things.
Mm-hmm.
And I did some checking and I have blog posts that are dripping, dripping
with AI signed except for the minor part that I wrote them in 2019.
And if I had a functioning LLM of that quality back then
why am I not a billionaire as I, excellent question.
No, it's, I'm a professional writer and these things learn from us, and I'm
not gonna stop using M dashes just because everyone thinks robots did it.
But someone did ask me.
Uh, you'll have the answer to this one.
When are you gonna start using AI to record parts of your podcast?
Which I always chuckle at because only one person ever noticed Tell the story.
Oh, man.
Um, that was, that was an ad reme, if I'm thinking of the right story, here you
are.
We had gotten into a situation where someone was, um,
well you, we were in a pinch to get an ad recorded.
You were too busy to do it, and we just went and had ai.
I think I was traveling at the time, but
yeah.
Yeah, you were traveling at the time.
And we had AI actually.
Um, you know, like emulate your voice based on things.
11, um, 11 labs and we, we used them to create your whole
script and then we cut it down to size, we got it ready
to go and we got it out there and nobody ever noticed.
And to me, looking back on that ad, 'cause I went back and listened to
it like in the last year or two, and I remember going, that was bad.
How did nobody catch that?
One person did and emailed me and asked if I had a cold.
It's insane.
Yeah.
AI used right, can be very subtle and can be very useful and
can be very dangerous by that same point because like you
said, years ago someone called and said, Hey, that was a cold.
But today, I mean, with that new technology, even with 11 Labs where it's
at now, the dialogue that it's able to sample and what it's able to do
is even more convincing and, uh, more effective than what it used to be.
And that's the scary thing.
We can't believe that we see are here anymore.
Yeah, I mean that's, that's one of the reasons why what we're
seeing right now with a lot of the digital media trends is
actually a, um, almost like a devolving of content creation
where you're looking for content that looks homemade.
You're looking for content that has a lower fidelity quality to it
because people wanna see that you did this at home, that you really
did the content the way it was expected to be versus, you know, in a
professional studio where that professional studio could have been drawn
up by AI and, um, you know, manipulated in any number of ways because
it's looks too polished and people are really starting to suss that out.
I think that's one of the things that we're
learning to balance over this next year with.
Podcast content and with other media content is creating it
in a way that feels authentic to people and not just the best
quality, best camera, best equipment that we can come out with.
Does it matter and does it help to have high quality stuff?
Absolutely.
But once you get to a certain level at it, you know
people are gonna start noticing if it sounds too polished.
This starts to sound a little weird.
In fact, I've, I've said this for years, that.
People over index on production value.
If your content is good, and I do strive to have good content, yes,
people will crawl over broken glass to listen to it on some level.
Like they, okay, you've recorded into an iPhone in your car.
Great people will do that.
Whereas if the content is not good, it does not matter.
It does not matter how many hundreds of thousands
of dollars you put into a studio build out.
No one's gonna care.
Yeah.
Because at that point, what, what's the value?
It Attention is the currency that people care about here.
And then there's a point of, yeah, there's diminishing returns.
Like, is this the best microphone in the universe?
No.
But to upgrade meaningfully from this, I've gotta do a whole build, a studio
build out here, and at this point, people can understand what I'm saying.
They aren't wincing through crackling and
cutouts and whatnot to hear what I'm saying.
It is good enough.
Yeah, and I, I think that good enough is kind of the balance of what most people
are looking for is what is good enough to be good enough, but not still be bad.
And, you know, after a while, you know, quality
can get so bad that people will stop listening.
But again, it comes down to the content and that's where
we really try to focus on humble pod with our customers is.
Making sure that they're creating good content first.
Because if you don't have that mission, if you don't have that vision for what
you're gonna do, if you don't have a message, you wanna sp you know, spend time
sharing with people and you don't have engaging content to begin with, people
are just gonna turn it off, stop listening, and, and not care to begin with.
So, yeah, that, that becomes the really hard thing.
And what drives really authentic?
Effective content is just that people being authentic and,
um, creating stuff that people wanna listen to is hard.
Yeah.
Our processes have changed too.
We, we don't do ad insertions anymore because it took me two
years to get off of it, but we don't have sponsors at this
point other than my own company, which speak of the devil.
If you are looking to do something a bit different that isn't
dripping with AI in every sense, but still understands how it works,
uh, we're hiring software engineers in San Francisco at Duck Bill.
Uh, you can find out more at Duck.
Bill hq.com.
Click on the careers page it.
It's listed clearly at the bottom.
If you can't find that.
I'm predicting some challenges with the rest of the software engineering
process and also that I don't know off the top of my head what the
slug is because we just redid our website, which looks glorious
and has 80% less platypus now, which I am coming into terms with.
We are building software to help companies manage their complex cloud estates.
It's a special kind of problem for special kind of people.
If that's you, please.
Reach out.
See, now I'm doing ads real time.
I know.
Never felt I could do that before.
Yeah.
Because if I, like, I don't know, this is sponsored by Tinder
for Pets date, a dog and like, or whatever a company is, and then
someone, the guest is like, oh, I used them before it was shitty.
Like I, I'm gonna have a problem.
Mm-hmm.
Whereas now it's like, oh, if you're gonna have a problem
with the thing that I'm building, okay, let's dance.
I'm thrilled to have that conversation, uh, and I'm not
gonna have to deal with an angry phone call from a sponsor.
They go, what the hell was that?
Eh?
But honestly, I, it feels like an overblown concern.
Because I always had a vetting process for
sponsors where the, the two rules were basic.
You, you aren't allowed to lie to the audience and you have
to convince me that used is directed for the right problem.
It would not make the customer's situation
worse because I don't wanna be Billy Mays.
I don't wanna be pitching things that change every week
that I don't know anything about that get people in trouble.
I don't want to be a spokesperson.
Yeah.
But for my own stuff, I have to be, and you know that that's the job.
I mean, we, we have to be shills for our own businesses.
I mean, that's just part of it.
Yeah.
But you can't do it compellingly instead of sounding like, well, here's
the word someone wrote for me to put in my mouth and All right, great.
Like, I, I just think off the top at
extemporaneously, what are we trying to do this week?
Uh oh yeah, we're hiring.
That's our big thing.
Let's talk about that aspect.
And that's exciting too.
'cause you've got, um, y'all have quite the business.
Change and shift over there too.
Have you talked about that on the podcast at all?
Or I'm curious if anybody knows like what the big duck bill shift is.
Mike and I have recorded a launch video that goes in depth about this.
And you folks are editing.
Yeah, but as of this recording, it has not yet gone out, which
I believe it will before this goes out, but sometimes cart.
Before horse.
Welcome to the joys of media content scheduling.
Yeah.
We, we can cut this out if we need to.
I will say
that.
No, we don't need, oh, please.
We, we talk about it more, not less.
We have Skyway the product.
Yes.
When we started doing this, we were consulting
services only and the industry has a vault.
The things that we focused on, Hey, I can lower your AWS bill first.
That is not as hard as it used to be.
People have gotten better at this.
The tooling that cloud providers offer themselves is better.
And two, optimization.
Is a shitty software business to be in because wow, we brought you in and you
blew 40% off of our AWS bill by not putting our credentials on GitHub anymore.
Cool.
What have you done for us lately?
It's the, it's the renewal story and the churn that becomes a serious problem.
It's a point solution.
It doesn't solve the, the larger problem that customers have.
We made an attempt at this a few years ago with Doc Tools and turns out we
can build the wrong thing for several months without talking to customers.
Well, that didn't work.
And our amazing journey has come to an end.
Back to services.
We went, we kept toying at the idea and talking to customers
and, well, people are buying it now, which is nice of them.
And by the way, I, I loved the, the marketing behind Duck Tools
especially, I mean, again, going back to childhood things, ducktails and
the branding that you all did with that on the initial launch was great.
Ooh.
Yeah.
I, I, uh, it was fun to play with and we only
really went into it on our Amazing Journeys.
Come to an end blog post because it.
Turns out that speaking of lawyers and Chachi doing legal work, Disney's
entertainment lawyers have absolutely no sense of humor whatsoever.
Really?
I didn't know that was a part
of it.
I No, imagine that.
Wow.
Yeah.
I'm not surprised, but I mean, it's Disney.
Oh, Disney's notorious for anything that like, oh, you thought of
a mouse Cease desist hits your desk before they finish the thought.
So what are you working on these days?
What do you have to show?
Well, next week I am off to The Bahamas.
Wonderful.
I,
yeah.
My, uh, my nanny's currently The Bahamas today, so
Oh, nice.
Nice popular season to go there.
Yeah, I'll be working though.
Um, so we've got a client in The Bahamas and, um, we're
really excited about this one because we have been helping
consult and help them build out a studio for themselves.
And so we've been consulting on that.
Talking about quality and everything.
This is where quality matters.
You know, you've got a client that comes in.
Wants to have, um, you know, to bring podcasts
from all over the world to their Bahamas resort.
And we've helped them create a studio.
And I'm going down to sign off on it, make sure everything's working right and
well now I want to get myself on that podcast, whatever it might
be, just so I can have an excuse to be there and then go diving.
Oh, well, all you gotta do is book the studio.
Seriously.
Book some interviews down there and, and you're good to go.
But yeah, they're gonna have a studio down there.
For people to come and record and film and produce and
they're doing some big names and it's, it's been a really
cool product to be, um, not product project to be a part of.
And yeah, we're excited for Humble Pod too.
'cause this is our first big foray into, um,
this kind of, this level of studio consulting.
Prior to this, it was helping you get everything ready.
Remember back, we were one of here.
For, I think we were your first customer.
Yeah.
Where it was fun because you were ramping up and
it felt like you were upgrading the equipment.
We had almost on a quarterly basis, uhhuh, and at some point
it's like I had an entire closet full of equipment long since
donated of like gen one, gen two, gen three, and now we're on gen
four, at which point it's like, okay uncle, we're, we're good.
We're good.
And there have been small piecemeal iterations here and there.
Mm-hmm.
But nothing.
Nothing egregious, nothing completely redoing it because at some point the
story becomes, okay, how to make the content better rather than the rest.
Like even now, the camera I have, it looks
great, but it is a piece of shit to manage.
Mm-hmm.
I would do so many different things with the camera, but at some point
it's like, okay, I, I am so far down the, well now does this thing work?
Have we gotten it to work?
Right.
Great.
We're just gonna stay here for the, for the time being.
A lot of the hardware hasn't changed that much.
I mean, the microphone that you're using now, I mean, I think is,
at least in design and in production, probably 40 or 50 years old.
Yeah.
There's no need to buy something new unless you
really have a good, you know, business case for it.
The one that did change that has been transformative and is so much less finicky
than the old janky setup I had with a studio monitor and, uh, metal nonsense.
The el Gato, uh, teleprompter that I'm using right now is spectacular.
It just acts as an extra monitor.
Everything is just seem, it is lightweight.
It is all self-contained.
It is not eight pounds of metal on a relatively thin frame.
It hangs off the front lens of the camera.
It is so light and it doesn't break the camera.
It.
It is well done.
Like one of my pro tips when it comes to doing these types of interviews
is always make the screen as small as possible around the camera.
Um, yeah.
So if you've got, if you've got a camera, like mine is kind of in the middle of
my monitor right now, put it, put the screen around there and look into that.
That way you're always looking forward through it, so you don't
always need a. You know, a teleprompter to make it look good.
Yeah.
But the smaller you can make it, the more you're gonna be focused
on that, that dot where you've got your camera light coming on.
Honestly, in my case, the problem I have and the reason I, real reason
I want a bigger, uh, teleprompter is I am a gentleman of a certain age.
And my eyes are not what they once were.
And looking like Mr. Magoo into the camera
is not the most appealing visual thing here.
And like, so I, I do wanna ask you about this incidentally.
Yeah.
Since you see a lot of this, I, I started this as a podcast.
I don't view myself as a YouTuber, even though we put the things on YouTube.
Sure.
I'm certainly not a streamer.
Uh, though I think there is a way I could hook this
up so people could listen in live if they wanted to.
Sure.
But.
I think of this as primarily an audio first format.
Mm-hmm.
The fact that I have a camera on just means, oh, right.
I should remember to put a shirt and pants on first.
Is the medium of podcasting shifting to
embrace video in ways it previously had not?
Yes.
And that, and that is one of the interesting, um, pivots right now that we're
seeing within podcasting is more and more content is going to video first.
Um, what that really means, especially for smaller shows that don't have
a big audience, is you need to make sure that you're creating short.
Clips short form content that promotes your show and get your name out there.
'cause that's how most people are gonna discover you and engage with you.
Um, if I can, I'll, I'll, I'll make a note here for my, for my writer.
Um, this will go in the show notes.
Basically, uh, there's a great graphic, um,
that comes from one of the, uh, pod track.
And pod track actually shows you the breakdown of views,
not just by downloads, but by views on YouTube and by.
By the actual social media content, number of views
of the top, like 10 or 20 podcasts in the world.
And it's really fascinating 'cause some of them,
like Joe Rogan, huge heavy on audio video, right?
And mostly on audio, some on video, and very little on social media.
And then, um, like Amy Poer who just won the first
Golden Globe for podcasting, she won it for her podcast.
Good Hang.
Most of her data is, um, it's all social media views.
And it's very little on the download side.
Now total downloads still pretty big, so you gotta
take that into account when you look at the graph.
It's just fascinating to me how much like
visual elements are really starting to, to grow.
Speaking of things I'm gonna do here in the next few
weeks, I'm also headed to on-Air Fest in New York.
So when I'm there, if anybody's, if anybody
hears this and happens to be there, come say hi.
But one of the big things that they're talking about, and
one of the exciting things that's gonna be there is Netflix.
Netflix is getting into podcasting now, and if you look at the way that
media is growing and shifting with that, it's because they're finding
that people are listening passively or they're watching passively
and they need more content that people can not necessarily put their
eyeballs on to pay attention, you know, to hear in the background when.
You know, they're looking for entertainment
and they're looking for things to do.
So if Netflix can provide a podcast, they're gonna do that.
And so it's just wild the, the shift that's
coming to the industry in that regard.
One thing I have noticed is that I, in the evenings, I will pull
up TikTok, either mindlessly scroll or also curate funny videos to
show my children, because I'm not letting them on TikTok directly.
It, it has a bit of a, uh.
Inappropriate problem.
And I'm not talking, uh, like the, the sex stuff.
I don't care.
Truly, I don't, I don't, I feel like I'm out of step with America
in that I do not give a crap if my children see naked people.
Yeah.
Compared to how much I care if they see just casual violence.
And it is.
But one of those things is banned and regulated heavily on these things.
And the other is like he, he, he, he got shot in the face.
Like what the, am I the one who's nuts?
Am I too European for that?
I was about to say that's a very European perspective.
Um, but yeah, I think, I think we do a lot of times.
We're too prudish on, on the one side without even thinking about
the amount of violence that we're showing our kids on the other.
I mean,
yeah,
there have been times, you know, I've got two young ones and I've
been raising them in a way that's like, oh wow, that's too violent.
Like things I used to watch as a kid, I'm like, that's too violent for them.
I'm not gonna show them that.
Yeah.
Let's watch Paw Patrol.
It's safer.
Oh God.
I have political opinions about Paw Patrol because when
your kid wants to watch the same in name show 15 times,
like, oh, you're gonna build up a whole backstory on it.
Turns out I'm not alone in this.
There's a subreddit for this, uh, r slash Daniel Tiger Conspiracy.
Oh, I'm on,
there's, it's amazing.
But the reason I bring up TikTok is I, when I'm scrolling through and trying
to find this fun stuff, it's like, I'm gonna teach you how to use a database.
That thing is, no, you're not flip.
And I look at something more entertaining and light.
Mm-hmm.
But I do periodically watch excerpts from podcasts on it because
the short form curated thing that is well done and then it was,
oh, I need to track that whole thing down and see what's going on.
Mm-hmm.
Uh, I experiment very briefly with it.
I don't, from my perspective, and it's probably one of me,
my age position, and a certain demographic I inhabit where I
have a hard time seeing a sponsor story for TikTok content.
That makes sense.
Mm-hmm.
For anything even remotely approaching enterprise software.
Okay, great.
You're selling t-shirts.
I'm sure it does real well, but mm-hmm.
This is something else.
Yeah, it's, um, TikTok is its own like.
In TikTok is this way.
YouTube is a little less this way now when it comes
to short form content, but they're very insular.
They want you to stay on their platform, which is why you just
said, oh, I saw that and then I'm interested, so then I go find it.
Yeah, like that is a process.
You have to build up an audience and a following around those short
form pieces of content to get people to the point where they're
motivated enough to leave the platform that they're addicted to.
To find, to find your show or to, you know, leave it just long enough
to hit subscribe on Apple Podcast or whatever they're listening on.
Even with the sales, the TikTok sh TikTok shop, for example.
I see things periodically I think are
great, but I also know how this game works.
And if I go and I buy the dumb thing on the TikTok shop, it's
gonna haunt me around the internet for the rest of whatever.
Mm-hmm.
But what I'll do is I'll punch in the, the, uh, whatever it's, I'm looking for.
Amazon always, always has the thing for less
money than TikTok does, and that's single click.
And then like you listen carefully and you hear a dude like squealing
tires burning rubber around the corner as he like pulls a seven
20 spin into your front of the yard to hand you your package.
Yeah.
It's like.
Well boy, are are, are you an Amazon package?
Because you came so quickly, I'm worried something
truly messed up is happening behind the seeds.
Yeah, same story.
We recently started getting Amazon trucks
around here, so I know what you're talking about
Here in San Francisco, we've, we've had them for a while.
Some places do it with drones now, which is great.
Uh, smack into a building recently somewhere and
they had to like stop the fig. It's like Wow.
On drone strike Genius.
Yeah.
Around here they get shot, shot out of the sky by shotguns.
I'm sure.
I'm not at all surprised.
It's like, have you heard of rednecks?
They're everywhere.
So you're doing a fair bit of stuff for the podcast now.
If people wanna go to learn more about what you're doing,
how your process is, get your advice on this stuff.
'cause I used, I used to answer questions that
people would say, oh, what gear should I use?
I'm like, talk to Chris.
It's the right answer.
I know it works for me.
I am not you.
Great.
I have different con.
Talk to Chris.
Where should they go to talk to Chris?
Check out humble pod.com.
Um, if you wanna learn more about what we do, how we
help people, and, uh, get directly in touch with me.
You can also find me on LinkedIn.
I'm Chris Hill.
I'm one of a million, which is always awesome.
You can find me there in just about anywhere else online
at Christoph or Humble Pod at Humble Pod on all the major
platforms outside of, um, the one formerly known as Twitter.
I, I'd forgotten I'd done that.
So when I finished recording a, uh, weekly last week in aw
WS podcast, I have to let you know that it's been uploaded.
So I built a custom Slack app.
So I hit a button and it sends a notification off.
And that Slack app is of course called
Humble Prod, which I think is just awesome.
And you're like, did you, did I, I did that without comment.
And you're like, did, did you just like, yes I did.
I loved it.
I thought it was great.
You can't have fun with people's names
'cause people are very sensitive about that.
Mm-hmm.
But company names are generally fair game.
Oh yeah, we, we use Humble.
Yeah, I'll use Humble whatever.
Like if I can have an excuse to have a humble blog or you know,
some other humble thing, I will try and put Humble behind it.
The problem is there's already humble bundle and
other companies out there using Humble a lot.
Baking combination.
Make a crumble pod.
Yeah, there we go.
There we go.
Thank you Chris.
It is always a pleasure to talk to you.
Absolutely.
Cory, same to you.
Chris Hill, CEO, and owner of Humble Pott.
I'm cloud economist Cory Quinn, and this is screaming in the Cloud.
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