How To Write Welcome Emails That Turn New Subscribers Into Repeat Customers [Masterclass 7]

You probably don't remember very many welcome emails, do you? It's probably because they pretty much always look the same: generic messaging with a discount code. But we asked Val Geisler, CEO of Fix My Churn and self-proclaimed email geek, to spend 1 hour teaching us how to write a world-class welcome email. Val gave feedback on real welcome emails and offered valuable insights for any ecommerce brand looking to turn more of their new subscribers into repeat customers.

Show Notes

Your welcome emails are your chance to introduce your business and products to people who want to hear from you. And investing in an email that connects with new customers could be your secret to turning first time buyers into repeat customers who spend more and stay longer. Val shares:

• What the sender name of your emails *has* to include.
• The right way to use bold text.
• The power of having a person connected to your brand.
• Why you should use welcome emails to tell your founding story.

Show Notes & Links:

• [2:54] What a good welcome email looks like.
• [5:20] Brands getting email right.
• [9:25] Email #1 feedback.
• [28:07] Why we need to stop including social links in emails.
• [29:28] Email #2 feedback.
• [34:18] the problem with having your emails all one image.
• [38:45] Email #3 feedback.
• [46:02] Email #4 feedback.
• [50:04] The most powerful way to word your CTAs.
• [51:05] Email #5 feedback.
• Val Geisler on Twitter
• Val’s site
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.