How to normalise low-energy heating without radiators: an overnight success story that's fifteen years in the making, with Ethan Wadsworth (ThermaSkirt)

Happy new year! This week's episode brings you a conversation with Ethan Wadsworth of DiscreteHeat the manufacturers of our new favourite energy efficient (non-radiator and non underfloor) based heating system ThermaSkirt. 

We're not there to bang on about a product we like, what we found interesting about this one is that it’s an overnight, award-winning success that took fifteen years to bring to fruition.

This means that our conversation is mainly about what’s changed in the heating and building space to enable the growing demand for ThermaSkirt, and what that can tell us about the broader market for products related to sustainability and decarbonisation. Ethan had a lot to say about why the product is relevant now, not just what it does and how it works.

There's a lot that folk in the decarbonisation sector could learn from these guys because they’ve really considered the customer experience of both the end consumer, the distributor, and the installer. This is proper business strategy using analysis of all user journeys and experiences, so we love it. 

We also talk about heating design for a bit too.

Notes from the show

• The ThermaSkirt website
• Ethan Wadsworth on LinkedIn
• Thermodul vs Thermaskirt® – Skirting Heating Systems Compared, the Thermodul-produced article we start talking about
• The ThermaSkirt YouTube channel
• ThermaSkirt on Instagram

**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.

• Follow us on the Zero Ambitions LinkedIn page
• Jeff, Alex, and Dan about websites, branding, and communications - [e-mail]; Everything is User Experience
• Subscribe and advertise with Passive House Plus (UK edition here too)
• Check Lloyd's Substack: Carbon Upfront
• Join ACAN
• Join the AECB 
• Join the IGBC
• Check out Her Own Space, the renovation and retrofit platform for women (but not in a patronizing way)

**END OF SELF-PROMOTING CALLS TO ACTION**

What is Zero Ambitions Podcast?

Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.

We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.

The success of the podcast has seen it grow into a consultancy, Zero Ambitions Partners. The consultancy works with blue chip clients, public sector institutions, and niche-market innovators that operate in the built environment, advising about the development and delivery of sustainability strategy and how it should be communicated.

Hosted by Jeff Colley (Passive House Plus), Dan Hyde (Everything is User Experience) and Alex Blondin (Everything is User Experience).