1 00:00:00,855 --> 00:00:02,085 Jeni: Hello, flower friends. 2 00:00:02,085 --> 00:00:02,955 This is Jen. 3 00:00:02,955 --> 00:00:05,445 You are listening to the Floral Hustle podcast. 4 00:00:06,315 --> 00:00:08,565 It is the new year. 5 00:00:08,625 --> 00:00:13,755 The new year is upon us, and I don't know about you, but every new year I go 6 00:00:13,755 --> 00:00:16,065 through this like state of reflection. 7 00:00:16,935 --> 00:00:21,375 Of course I'm doing goal planning, but I wanted to talk to you today. 8 00:00:22,425 --> 00:00:24,585 Some unconventional goal planning. 9 00:00:25,425 --> 00:00:29,055 When I worked in corporate America, like I would always dread this. 10 00:00:29,085 --> 00:00:34,635 Um, I was the director of sales for an automotive, uh, advertising agency for, 11 00:00:34,875 --> 00:00:38,595 it was like 10 years I worked there, and every year they would get these 12 00:00:38,595 --> 00:00:42,795 crazy spreadsheets out and we'd be looking at like salesperson allocations. 13 00:00:43,580 --> 00:00:46,550 I mean, all of those things are things that you should do. 14 00:00:46,550 --> 00:00:48,560 You should be looking at your financials. 15 00:00:48,980 --> 00:00:53,450 Uh, I actually just had a meeting with my, uh, accountant and we planned out 16 00:00:53,450 --> 00:00:57,800 like what we were gonna pay me this, uh, this last quarter of the year. 17 00:00:57,800 --> 00:01:02,260 And then we looked at like, what are some potential, uh, opportunities for 18 00:01:02,260 --> 00:01:08,360 some write-offs and, and so having those type of moments definitely are needed. 19 00:01:09,375 --> 00:01:13,875 Those could look like for a florist, like, okay, how many weddings do I wanna do? 20 00:01:14,655 --> 00:01:18,105 How much do I want to average per wedding? 21 00:01:18,105 --> 00:01:24,825 And if you don't know what your stats are for this past 2022, now is a great time 22 00:01:24,825 --> 00:01:29,235 to start because you're gonna have to have all of that data for your taxes anyways. 23 00:01:29,955 --> 00:01:34,935 So take a little time and dig deep into those numbers because then all. 24 00:01:35,530 --> 00:01:40,690 Other goal planning that we're gonna talk about is really going to be helpful 25 00:01:40,690 --> 00:01:45,910 because you're gonna kind of have this base understanding of where is everything 26 00:01:45,910 --> 00:01:50,680 financially and for people to really like, I think, operate their business 27 00:01:50,680 --> 00:01:56,175 from their heart and to really like, Love their business for what they need 28 00:01:56,175 --> 00:02:02,055 to feel like they're getting paid and that their work is valued financially 29 00:02:02,060 --> 00:02:03,795 because you need, you need money. 30 00:02:03,825 --> 00:02:04,905 It's just part of life. 31 00:02:05,595 --> 00:02:09,525 But what we're gonna talk today about is planning the rest of it 32 00:02:10,005 --> 00:02:14,235 how we can, and this is one of the things that I say, how he can build 33 00:02:14,235 --> 00:02:17,685 a business that you absolutely adore. 34 00:02:18,660 --> 00:02:24,330 and a lot of that like literally starts with you just even dreaming of what 35 00:02:24,330 --> 00:02:27,000 that would look like and personally. 36 00:02:27,915 --> 00:02:32,955 I often am very, very busy and have a lot of things going on. 37 00:02:33,345 --> 00:02:37,425 I have, you know, two children I've mentioned on the podcast before. 38 00:02:37,815 --> 00:02:44,505 I literally did 56 weddings this year, and I think we're ending, um, the year 39 00:02:44,505 --> 00:02:45,915 run a quarter of a million dollars. 40 00:02:45,945 --> 00:02:49,815 So like, and this is with limited childcare, so I'm, I'm kind of always on 41 00:02:49,815 --> 00:02:55,125 the go, but my husband is a big dream. 42 00:02:56,175 --> 00:02:59,475 And even we had date night this past weekend, and this is a long 43 00:02:59,475 --> 00:03:00,975 story, but it's very relevant. 44 00:03:01,365 --> 00:03:07,125 He asked me, cuz we are in the talks of, of building a life that we, we 45 00:03:07,125 --> 00:03:11,445 absolutely love, like everything about it. 46 00:03:11,475 --> 00:03:13,815 And part of that foundation is a farm. 47 00:03:14,085 --> 00:03:17,505 I grew up on a farm in southern Minnesota. 48 00:03:17,985 --> 00:03:19,515 I was in four H. 49 00:03:19,515 --> 00:03:20,985 We had animals. 50 00:03:22,725 --> 00:03:26,355 Like it, it just is something that I so want to give my children. 51 00:03:26,805 --> 00:03:31,305 I have a really good friend that owns a, um, horse ranch, and 52 00:03:32,355 --> 00:03:38,145 whenever I go there, I just feel this peace and this just like it. 53 00:03:39,135 --> 00:03:43,455 I don't know what it, it's just like it awakens me that this is like 54 00:03:43,485 --> 00:03:48,615 how my life should be, and so he was asking me when we get to that 55 00:03:48,615 --> 00:03:52,590 point, , what does it look like? 56 00:03:53,220 --> 00:03:58,245 And I think right now, That's, that's something that we can all 57 00:03:58,245 --> 00:04:00,525 do with our, with our business. 58 00:04:00,855 --> 00:04:03,075 Because he was just like, what do you want it to be like when 59 00:04:03,075 --> 00:04:04,275 you get up in the morning? 60 00:04:04,275 --> 00:04:05,475 What do you want it to be like? 61 00:04:05,655 --> 00:04:06,855 What do you want your routine to be? 62 00:04:06,855 --> 00:04:07,995 What do you wanna be doing? 63 00:04:07,995 --> 00:04:08,775 Where do you wanna be? 64 00:04:09,135 --> 00:04:12,855 Like, just all the like getting to feel, cuz then you're getting to 65 00:04:12,855 --> 00:04:15,785 visualize how everything is going to be. 66 00:04:16,645 --> 00:04:19,385 But we don't need to wait till we get to some milestone. 67 00:04:20,355 --> 00:04:23,565 What do we want it to be next year? 68 00:04:24,135 --> 00:04:26,205 What do we want our business to look like? 69 00:04:26,595 --> 00:04:28,845 What do we want our life to look like? 70 00:04:28,845 --> 00:04:34,845 Because mine basically smashes into each other and is very intermingled. 71 00:04:34,845 --> 00:04:38,775 I don't know about yours, but I, I like to work. 72 00:04:38,805 --> 00:04:39,015 I. 73 00:04:40,005 --> 00:04:41,595 Love working actually. 74 00:04:41,865 --> 00:04:43,835 Especially, I love teaching. 75 00:04:44,235 --> 00:04:50,055 I love, uh, delivering a bouquet to a bride, but I also love. 76 00:04:50,970 --> 00:04:54,105 when my mom, uh, my, um, my kiddos come out here and they're like, 77 00:04:54,105 --> 00:04:58,845 mom, we really wanna do, you know, we wanna go to the park, or, you 78 00:04:58,845 --> 00:05:00,765 know, I wanna go to karate tonight. 79 00:05:01,095 --> 00:05:03,705 Like, I also love equally love those moments. 80 00:05:04,035 --> 00:05:09,885 So I feel like my personal and my business intercede because we also have the studio 81 00:05:10,245 --> 00:05:12,345 five from foot, feet from the house. 82 00:05:12,375 --> 00:05:15,705 We've basically, I've taken over, um, our garage. 83 00:05:15,705 --> 00:05:16,095 Is he. 84 00:05:17,100 --> 00:05:18,150 Uh, air condition. 85 00:05:18,150 --> 00:05:21,720 It was the first thing I actually bought my house because I walked in the garage 86 00:05:21,720 --> 00:05:23,160 and I was like, this is my studio. 87 00:05:23,670 --> 00:05:29,040 And it is, cuz we're in Minnesota, it has to be insulated and 88 00:05:29,040 --> 00:05:30,600 it had a water source in it. 89 00:05:30,605 --> 00:05:33,900 So it was just like all the things big enough to, uh, you 90 00:05:33,900 --> 00:05:34,830 know, make everything work. 91 00:05:34,830 --> 00:05:37,440 So, you know, I, I was thinking. 92 00:05:38,540 --> 00:05:41,820 . I wonder if everybody else does this reflection of what do I 93 00:05:41,820 --> 00:05:43,770 want this weird to look like? 94 00:05:44,610 --> 00:05:48,690 Because a lot of times we just get into it and I knew somebody that I 95 00:05:48,690 --> 00:05:49,920 just thought it was really funny. 96 00:05:49,925 --> 00:05:52,650 Like he always call or we're knee-deep in alligator piss, 97 00:05:53,220 --> 00:05:55,080 which is the weirdest phrase ever. 98 00:05:55,140 --> 00:05:59,940 But like we get into the thick of it and we don't even think of how we got there. 99 00:06:00,300 --> 00:06:07,695 So right now, I want you to take a moment of intentionality, of thinking, 100 00:06:07,995 --> 00:06:13,215 what do I want my business to look like from a goal planning, um, perspective? 101 00:06:13,455 --> 00:06:17,415 Because goal planning doesn't need to be just financial. 102 00:06:18,675 --> 00:06:21,615 What do I want my rest to look like? 103 00:06:23,055 --> 00:06:25,275 I am not a rester. 104 00:06:26,400 --> 00:06:33,810 But I need to rest to want for one, to have creative rejuvenation time. 105 00:06:34,710 --> 00:06:39,990 I know when I go to pottery class and I am sitting on a wheel making 106 00:06:39,995 --> 00:06:46,650 something, or I am thinking around with something there, like that's rest for me. 107 00:06:47,670 --> 00:06:51,180 And I start thinking of a million ideas. 108 00:06:51,480 --> 00:06:53,700 I start thinking mentally about installations. 109 00:06:54,765 --> 00:06:58,875 a lot of things other than the pot I'm making, but I'm stepping back and 110 00:06:58,875 --> 00:07:03,705 I'm taking that space and even that little like two and a half hours while 111 00:07:03,705 --> 00:07:08,925 my kiddo is in preschool literally gives me so much creative energy. 112 00:07:10,395 --> 00:07:19,635 So that's one reason why we as creatives, we need space because our brain needs 113 00:07:19,635 --> 00:07:22,515 to almost like empty out a little bit. 114 00:07:23,725 --> 00:07:27,690 and so we can fill it back up with all the crazy shit that we wanna do. 115 00:07:28,530 --> 00:07:35,070 But without that, you're gonna be stuck in creative lulls. 116 00:07:35,190 --> 00:07:39,600 I've, I've seen it happen to people where like, you start to see all 117 00:07:39,600 --> 00:07:41,790 their work just really look the same. 118 00:07:42,180 --> 00:07:44,670 And that might have been because they booked those weddings in 119 00:07:44,900 --> 00:07:47,730 a very, you know, condensed amount of time around each other. 120 00:07:48,030 --> 00:07:51,180 So they maybe had like a theme or something in their mind. 121 00:07:53,205 --> 00:08:00,495 Taking that space, that creative space to fill yourself back up is going to 122 00:08:00,495 --> 00:08:02,475 make your work look so much better. 123 00:08:03,345 --> 00:08:10,035 When I see there's a couple floors that I really, I mean, I, I fan girl them, I 124 00:08:10,040 --> 00:08:12,405 just like, absolutely adore one of them. 125 00:08:12,765 --> 00:08:19,035 But like her stuff is all different, all beautifully, meticulously planned out. 126 00:08:20,155 --> 00:08:22,560 and that is not something that I'm interested in doing. 127 00:08:22,560 --> 00:08:26,730 Getting so down into the details that like, I'm swimming in that water, uh, 128 00:08:26,730 --> 00:08:29,070 water of that wedding in every single way. 129 00:08:30,000 --> 00:08:36,150 I, I love being able to, to step back and like, think of something like, what is 130 00:08:36,150 --> 00:08:38,730 something really cool that we could do? 131 00:08:40,140 --> 00:08:43,860 for this wedding and what kind of theme or you know, whatever kind of 132 00:08:43,860 --> 00:08:50,370 details, but like, I don't want to worry that their place cards are cool 133 00:08:50,370 --> 00:08:52,110 or, you know, any of those details. 134 00:08:52,110 --> 00:08:54,300 Just that's, that's personally not me. 135 00:08:54,480 --> 00:09:00,960 So I wanna build enough creativity that I can think of ideas, I can have time to 136 00:09:00,960 --> 00:09:03,630 even like look at other people's work. 137 00:09:03,930 --> 00:09:05,250 Look at Pinterest. 138 00:09:05,820 --> 00:09:08,340 So you need that space creatively. 139 00:09:09,300 --> 00:09:17,520 But I also feel you need that space to, to be the person outside 140 00:09:17,520 --> 00:09:23,340 of the business, to be the bomb, to be the wife, to be the person. 141 00:09:23,345 --> 00:09:26,400 If you have this as your side hustle, to be that person. 142 00:09:27,390 --> 00:09:33,390 And if you're not, you're also like, that's your path to burnout. 143 00:09:33,960 --> 00:09:36,840 Only being this character in your. 144 00:09:38,040 --> 00:09:39,660 Could seriously burn you out. 145 00:09:40,050 --> 00:09:48,570 So taking that time for rest creatively and just to make sure that you are, you 146 00:09:48,570 --> 00:09:53,250 know, connecting with all of the different people in your life, connecting with 147 00:09:53,255 --> 00:09:56,160 your family, connecting with yourself. 148 00:09:57,555 --> 00:10:00,555 Taking time to take care of yourself. 149 00:10:01,425 --> 00:10:06,165 I've really, in the last, uh, I think it's been about like nine months to a 150 00:10:06,165 --> 00:10:11,295 year, have really been trying to take care of myself because I, I was just always 151 00:10:11,300 --> 00:10:16,245 really tired, but I was always really going hard, so I was making excuses that 152 00:10:16,245 --> 00:10:17,985 that was the reason why I was tired. 153 00:10:20,280 --> 00:10:22,320 Then I went to the doctor, had all my labs done. 154 00:10:22,320 --> 00:10:26,640 I was like, I just, I'm so tired and I do have a three-year-old that 155 00:10:26,640 --> 00:10:30,870 thinks getting up in the middle of the night is a Olympic sport. 156 00:10:31,050 --> 00:10:32,940 So I'm like, oh, I'm just tired because of that. 157 00:10:33,780 --> 00:10:38,970 And I actually found out like, I went to a functional medicine doctor and I had high 158 00:10:38,970 --> 00:10:47,040 amounts of pesticides, herbicides, and mold in my body, like toxic levels, like 159 00:10:47,040 --> 00:10:49,170 they were almost to the top of the chart. 160 00:10:49,260 --> 00:10:53,070 Uh, and if you're ever curious about that test, if you're struggling 161 00:10:53,075 --> 00:10:56,705 with the same thing, And you're around flowers, like that could be 162 00:10:56,705 --> 00:10:58,565 something showing up in your life too. 163 00:10:59,285 --> 00:11:04,655 So I have been doing all these things to try to kind of detox my body, and 164 00:11:05,015 --> 00:11:10,745 I've been trying to just, even if it's like two minutes of taking epso salt 165 00:11:10,745 --> 00:11:14,735 and putting in my bath before I take my bath, like those little moments 166 00:11:14,735 --> 00:11:19,205 are, are things of self-care to me and to me, make me feel like I'm. 167 00:11:20,425 --> 00:11:22,725 I really am trying to take care of myself at the end of the day. 168 00:11:23,145 --> 00:11:31,455 So planning those two things are huge, but we also want to be planning 169 00:11:32,265 --> 00:11:36,435 when we have, especially that space, that creative space to be fulfilled. 170 00:11:37,845 --> 00:11:41,925 What do I want my business to look like this year? 171 00:11:44,055 --> 00:11:48,165 I have seen different Floris evolve their style, evolve their business 172 00:11:48,495 --> 00:11:53,505 because like something in their heart changed and you should check in. 173 00:11:54,045 --> 00:11:58,545 Is everything that you're putting out from a work perspective, does it feel good? 174 00:11:59,295 --> 00:12:03,495 Is this in your mind what your dream business would be putting out there? 175 00:12:05,085 --> 00:12:07,935 Is it the budgets that you wanna be working with? 176 00:12:08,505 --> 00:12:09,735 Is it the. 177 00:12:11,355 --> 00:12:13,365 Clientele that you wanna be working with. 178 00:12:13,365 --> 00:12:19,455 Like if you're working with barn brides that want mason jars and baby's breath, 179 00:12:19,455 --> 00:12:24,915 which haunted me forever, which I have not had a request for years, um, for that. 180 00:12:26,415 --> 00:12:27,825 Is that where what you want? 181 00:12:28,695 --> 00:12:34,395 So even going down to, uh, and there's always this exercise in every, uh, 182 00:12:34,395 --> 00:12:38,145 you know, course I'm taking about identifying your ideal client. 183 00:12:39,220 --> 00:12:41,670 . And I always just think it's like, seriously, why are 184 00:12:41,670 --> 00:12:43,200 we taking up brain space? 185 00:12:43,440 --> 00:12:46,470 Because brides are going to be brides and couples are going to 186 00:12:46,470 --> 00:12:49,290 be couples, or whoever's getting married is gonna reach out to me. 187 00:12:49,890 --> 00:12:55,340 But if you think a little bit through, and I don't go into this like naming 188 00:12:55,650 --> 00:13:00,960 them, Peter and Paul or Betty and whoever, I, I don't get specific. 189 00:13:01,290 --> 00:13:07,320 I wanna attract a type of client with a type of budget. 190 00:13:08,475 --> 00:13:14,025 That wants the type of florist that I am, which is kind of opinionated and 191 00:13:14,265 --> 00:13:19,695 wants to have some creative freedom and doesn't want the entire process laid out. 192 00:13:19,695 --> 00:13:22,095 So I feel like I'm a monkey making their wedding. 193 00:13:22,695 --> 00:13:26,475 So laying out those details like are you really attracting, think of like 194 00:13:26,475 --> 00:13:28,425 the last 10 couples that you dealt with. 195 00:13:29,235 --> 00:13:31,635 Did you like your interactions with them? 196 00:13:31,635 --> 00:13:33,465 Did you like how they made you feel? 197 00:13:34,095 --> 00:13:35,475 Did you like how. 198 00:13:36,315 --> 00:13:38,610 , uh, they even communicated to you. 199 00:13:38,610 --> 00:13:41,040 Do you like how their inquiry form looked? 200 00:13:41,850 --> 00:13:47,670 I can usually tell if this is my, my couple or my bride by their inquiry form. 201 00:13:48,630 --> 00:13:55,680 If they didn't take the time to fill in each one of the limited blocks 202 00:13:55,680 --> 00:13:57,780 that I have in my request form. 203 00:13:58,230 --> 00:14:02,460 They are probably not the, the couple for me because they didn't 204 00:14:02,465 --> 00:14:05,400 take the time, but they expect me. 205 00:14:06,800 --> 00:14:13,215 and so I'm not going to reciprocate bending over backwards, especially 206 00:14:13,215 --> 00:14:14,415 cuz those are usually the people. 207 00:14:14,415 --> 00:14:19,155 Like, can't you just give me prices on, what am I giving you prices on? 208 00:14:19,245 --> 00:14:21,045 I have no idea what your wedding's about. 209 00:14:21,045 --> 00:14:28,155 I have no idea how many, you know, people like, I had another inquiry 210 00:14:28,155 --> 00:14:32,535 recently, I sent a list of questions back because she didn't do that. 211 00:14:32,925 --> 00:14:34,095 And she goes, when can I set up a. 212 00:14:35,250 --> 00:14:39,270 And I'm like, I don't even know what package is best for you because I don't 213 00:14:39,270 --> 00:14:40,860 like meeting with my Al Cart clients. 214 00:14:40,860 --> 00:14:42,960 I didn't, um, word it that way. 215 00:14:43,230 --> 00:14:46,920 They said, I don't know which option looks good for you. 216 00:14:47,190 --> 00:14:51,780 So I don't know what to recommend from my services standpoint 217 00:14:51,785 --> 00:14:52,980 to be able to tell you. 218 00:14:54,650 --> 00:15:00,105 if, if a meeting is, is even appropriate because if she has a thousand dollars 219 00:15:00,105 --> 00:15:02,415 budget, I am not going to waste an hour. 220 00:15:02,415 --> 00:15:05,325 She can look at my a la carte and it's very, very easy. 221 00:15:05,835 --> 00:15:09,645 If she has a, you know, $3,000 budget, then I would love to meet with her. 222 00:15:10,065 --> 00:15:14,305 But if she doesn't have that time to even answer the questions or. 223 00:15:15,105 --> 00:15:16,635 Be respectful in answering. 224 00:15:16,635 --> 00:15:19,965 I think it's disrespectful personally when somebody doesn't answer direct 225 00:15:19,965 --> 00:15:24,135 questions, I think that like they're just not caring and just wanna waste 226 00:15:24,135 --> 00:15:25,545 your time at an appointment personally. 227 00:15:26,715 --> 00:15:30,675 But that's not the type of bride that I want, that's not the type of couple I 228 00:15:30,675 --> 00:15:36,585 want a couple that is like respectful of your time in your investment into that 229 00:15:36,585 --> 00:15:39,585 process because it is an investment. 230 00:15:40,965 --> 00:15:45,315 , and then also do you even like your current consultation process? 231 00:15:45,585 --> 00:15:47,295 That could be part of your goal planning. 232 00:15:48,675 --> 00:15:55,215 You know what, I'm getting a lot of price shoppers, so I want to put in a brochure. 233 00:15:55,305 --> 00:15:59,325 I want to build a brochure so that I can provide some pricing 234 00:15:59,330 --> 00:16:03,165 guidance for that couple so they can know if they can afford me or. 235 00:16:04,390 --> 00:16:08,415 , and then we can either move on to moving forward or they can move 236 00:16:08,415 --> 00:16:10,275 on to looking at other options. 237 00:16:10,665 --> 00:16:15,945 And either way is okay, but P, adding that little thing could be 238 00:16:15,945 --> 00:16:18,855 a goal to improve your process. 239 00:16:19,065 --> 00:16:20,655 Or even looking at, you know, what? 240 00:16:21,660 --> 00:16:25,410 I want to really dig into my communication to my couples. 241 00:16:25,710 --> 00:16:29,700 I wanna communicate that I am a luxury florist, or I wanna 242 00:16:29,705 --> 00:16:35,310 communicate that, um, I only do sustainable weddings, whatever it is. 243 00:16:36,210 --> 00:16:37,440 That could be a goal. 244 00:16:39,120 --> 00:16:46,740 Then you could even make it a goal to manifest or develop plan. 245 00:16:48,105 --> 00:16:50,865 to get some of your floral bucket list out of the way. 246 00:16:51,615 --> 00:16:54,705 So they're, for most flos, there's these things that 247 00:16:54,705 --> 00:16:56,445 they've thought of or dreamed of. 248 00:16:57,255 --> 00:17:00,075 And I know one Floris that actually does this a lot, like thinks of 249 00:17:00,075 --> 00:17:06,175 these ideas and goes and finds a couple to execute that idea. 250 00:17:07,455 --> 00:17:11,445 and it might not always be at full price, which like I've talked 251 00:17:11,445 --> 00:17:12,915 about that in another episode. 252 00:17:13,395 --> 00:17:17,355 If you really have something that you wanna do and you want it as a portfolio 253 00:17:17,355 --> 00:17:21,825 piece, you can always position something super fun and exciting for you to do 254 00:17:22,035 --> 00:17:26,415 that you were doing at a discounted rate as a portfolio builder, because 255 00:17:26,420 --> 00:17:31,125 after you built your portfolio, you never have to duplicate that discount. 256 00:17:32,325 --> 00:17:35,775 and I don't even recommend a discount, but if it's just something that like 257 00:17:35,775 --> 00:17:40,125 your heart is totally speaking to doing this and you would've just done it in 258 00:17:40,125 --> 00:17:45,285 a style shoot anyways and then paid for it yourself or between a few creatives 259 00:17:45,290 --> 00:17:50,745 and you know, why not do it for and make it for somebody's special day? 260 00:17:52,185 --> 00:17:56,625 So thinking of, are there things that like I really want to do 261 00:17:56,625 --> 00:17:59,775 this year that I wanna creatively. 262 00:18:00,150 --> 00:18:01,050 Accomplish. 263 00:18:01,620 --> 00:18:06,480 I know another florist that literally has a vision board and those types of 264 00:18:06,480 --> 00:18:14,340 things, like a picture she sees or, um, a whole inspiration theme or mood board 265 00:18:14,670 --> 00:18:20,340 goes on her vision planning for the year or goes on her goal setting for the year. 266 00:18:20,580 --> 00:18:27,270 I want to find a bride or couple with this whole theme in mind. 267 00:18:28,530 --> 00:18:31,785 . And I do think that there's something to even, like, if that is one thing 268 00:18:31,785 --> 00:18:36,135 that you're really excited about to attract that bride, what are you 269 00:18:36,135 --> 00:18:37,665 gonna do to attract that couple? 270 00:18:37,670 --> 00:18:38,535 What are you gonna do? 271 00:18:38,565 --> 00:18:44,415 You could potentially make some Canva, uh, you know, graphics that just 272 00:18:44,415 --> 00:18:47,935 say, you know, tropical inspiration. 273 00:18:48,495 --> 00:18:49,615 I'm dying to do. 274 00:18:50,350 --> 00:18:54,600 and it could have inspiration photos, uh, embedded in it, or you 275 00:18:54,600 --> 00:18:58,050 could put together a whole mood board and put it in your stories. 276 00:18:58,650 --> 00:19:03,990 There's so many things that you could basically just make up in Canva, which 277 00:19:03,990 --> 00:19:08,910 if you haven't heard of Canva before, it is a, I call it like a graphic resource 278 00:19:08,910 --> 00:19:12,150 center that you literally can go in. 279 00:19:13,010 --> 00:19:19,575 and create a million different graphics that are hostable shareable to Instagram, 280 00:19:19,995 --> 00:19:25,335 uh, in stories or on a regular post that really could speak to some of 281 00:19:25,335 --> 00:19:29,925 the things that you wanna do or just even fundamentals about your business. 282 00:19:30,555 --> 00:19:33,705 I know that's actually something that is one of my goals this year 283 00:19:33,710 --> 00:19:37,035 as a business and when I've been thinking about my goal planning is, 284 00:19:38,285 --> 00:19:42,660 I want to do more informative educational posts. 285 00:19:43,410 --> 00:19:48,630 I post pretty pictures, which most of us do, but I want to 286 00:19:48,630 --> 00:19:52,680 add value in 2023 to my couples. 287 00:19:53,370 --> 00:19:58,560 I want to talk about like my service offerings, get some specific pricing 288 00:19:58,560 --> 00:20:02,160 talking, talk about my a la carte flowers, talk about my rental 289 00:20:02,160 --> 00:20:07,260 inventory, uh, do videos, talking about different wedding topics. 290 00:20:07,970 --> 00:20:14,280 and so people can get a feel in the videos like of who I am and you 291 00:20:14,280 --> 00:20:18,060 know, just my general vibe sometimes is even nice for somebody to watch. 292 00:20:18,960 --> 00:20:24,930 And then I can, um, you know, really just have a social media plan built in as well 293 00:20:24,930 --> 00:20:29,340 that we're gonna do wedding Wednesday or we're going to do, uh, florist 294 00:20:29,340 --> 00:20:31,930 tip Tuesday, or we're gonna do fun. 295 00:20:32,880 --> 00:20:34,110 Fun Friday. 296 00:20:34,490 --> 00:20:34,980 Whatever you wanna do. 297 00:20:35,040 --> 00:20:41,850 You could make up theme days around, you know, really just speaking to 298 00:20:41,850 --> 00:20:48,120 your customers and teaching them about how you do business and informing 299 00:20:48,120 --> 00:20:50,070 them and how wedding flowers work. 300 00:20:50,400 --> 00:20:54,260 I, I think we all assume that everybody knows, but nobody knows. 301 00:20:54,730 --> 00:20:57,300 It's the same thing when you're buying. 302 00:20:58,515 --> 00:20:59,355 About anything. 303 00:20:59,775 --> 00:21:05,235 Buying a fridge, buying a dishwasher, buying a car, buying a house. 304 00:21:06,375 --> 00:21:10,215 Most people, like they go into a situation just like thinking they know everything. 305 00:21:10,215 --> 00:21:13,365 And like then you sit down for a consultation with somebody and 306 00:21:13,365 --> 00:21:16,875 they're like, I had never thought about a million of these things. 307 00:21:17,715 --> 00:21:21,405 And so you could have them think about those million things that you 308 00:21:21,405 --> 00:21:26,205 consistently run into right in your. 309 00:21:26,625 --> 00:21:30,315 Whole social media strategy you just developed by setting a goal 310 00:21:30,825 --> 00:21:36,525 of wanting to change your content from just pretty pictures to being 311 00:21:36,585 --> 00:21:42,825 a, a bit more educational, a bit more, um, informative, sharing your 312 00:21:42,825 --> 00:21:46,035 services, uh, sharing your pricing. 313 00:21:46,545 --> 00:21:52,815 If you have dream wedding venues that you really wanted to work at, you could even 314 00:21:52,815 --> 00:21:54,885 use a hashtag strategy to talk about. 315 00:21:55,920 --> 00:21:58,440 Hashtag Hutton House wedding. 316 00:21:59,010 --> 00:22:05,880 And even if you haven't done one there, you could literally say some common 317 00:22:05,880 --> 00:22:10,680 thing that you see in every one of their wedding photos tagged on their Instagram, 318 00:22:11,490 --> 00:22:14,070 uh, like their fireplace installation. 319 00:22:14,490 --> 00:22:16,770 How much does a fireplace installation cost? 320 00:22:16,980 --> 00:22:20,490 As long as you know how big it is and can price it out. 321 00:22:20,970 --> 00:22:22,230 Starting at. 322 00:22:22,935 --> 00:22:28,155 that could be a post talking about like I want to do, you're putting out there, 323 00:22:28,155 --> 00:22:31,875 I really, from a venue perspective, from a creative perspective, I really 324 00:22:31,875 --> 00:22:34,935 wanna do a wedding at this venue. 325 00:22:35,715 --> 00:22:40,005 So you can have themes of, I want to do this type of wedding, this 326 00:22:40,065 --> 00:22:44,865 these flowers, or this is a big goal, but you might just desire to do a 327 00:22:45,335 --> 00:22:50,655 specific venue or a new venue and that could be a goal that you plan. 328 00:22:51,420 --> 00:22:54,060 So it doesn't always have to be financial. 329 00:22:55,230 --> 00:22:57,810 I think that so many people just focus on fi. 330 00:22:58,080 --> 00:23:03,390 They either focus on financial for their business or literally 331 00:23:03,390 --> 00:23:07,440 they're just focusing on what their personal goals are for the year. 332 00:23:07,440 --> 00:23:12,240 And really, I don't know a lot of people that actually probably spend time. 333 00:23:12,675 --> 00:23:17,235 Thinking about how am I going to change my business? 334 00:23:17,235 --> 00:23:18,905 Am I going to change my business? 335 00:23:18,910 --> 00:23:20,835 What do I like about my business this year? 336 00:23:20,835 --> 00:23:23,235 What do I not like about my business this year? 337 00:23:23,865 --> 00:23:28,155 So I've been doing a lot of thinking about that, not only with the 338 00:23:28,160 --> 00:23:31,455 things that I've mentioned, but I've been thinking about my space. 339 00:23:32,715 --> 00:23:38,325 I love being literally 15 feet cuz uh, sometimes. 340 00:23:38,850 --> 00:23:42,450 10 o'clock at night, uh, after I put kids are all down and everything, 341 00:23:42,930 --> 00:23:45,900 I'll come back out here and I'll tinker a little bit and it's relaxing. 342 00:23:45,900 --> 00:23:49,380 To me, it's a, even though I'm working, it's a little bit down because there's 343 00:23:49,380 --> 00:23:51,450 no noise, there's no commotion. 344 00:23:51,870 --> 00:23:57,060 It's just me and flowers, which is my purpose, and I'm just, I'm soaking it 345 00:23:57,060 --> 00:23:59,010 all up, even at 10 o'clock at night. 346 00:24:00,945 --> 00:24:05,355 I have gone through several, several iterations of my space. 347 00:24:06,045 --> 00:24:11,475 I went through and, um, like literally painted the walls in here, a nice 348 00:24:11,480 --> 00:24:13,275 bright white to make it whiter in here. 349 00:24:13,545 --> 00:24:15,645 I've went and got new shelving in here. 350 00:24:15,650 --> 00:24:19,455 I've rearranged and got better work tables. 351 00:24:20,235 --> 00:24:25,155 So right now you could even goal plan, what do I want my space to be like? 352 00:24:27,810 --> 00:24:30,930 As one of my, my favorite, well, one of my favorite like 353 00:24:30,930 --> 00:24:33,930 personalities, um, who is Ally Kazaa? 354 00:24:33,930 --> 00:24:38,610 She is a life minimalist mom, minimalist, if that makes sense. 355 00:24:39,150 --> 00:24:42,900 But she always says, what takes up your space takes up your time. 356 00:24:43,530 --> 00:24:45,510 And so this could also be a good time. 357 00:24:45,570 --> 00:24:47,640 What do I want in my space? 358 00:24:48,390 --> 00:24:50,610 Is my space working for me? 359 00:24:51,960 --> 00:24:54,570 Do I like how the flow and setup. 360 00:24:56,140 --> 00:25:02,445 and do I feel like it's, it's filling its potential and it's 361 00:25:02,985 --> 00:25:04,665 basically filling its purpose. 362 00:25:05,145 --> 00:25:10,815 And so we're, I'm going through that right now and I actually, because it is, um, a 363 00:25:10,820 --> 00:25:17,205 down week, week and a half before my New Year's wedding, I literally have, um, some 364 00:25:17,205 --> 00:25:19,665 of my freelancers coming in and we're. 365 00:25:20,490 --> 00:25:24,120 Literally gonna be packing a bunch of things up because I don't 366 00:25:24,120 --> 00:25:25,800 need all my inventory in here. 367 00:25:25,800 --> 00:25:27,030 I need space. 368 00:25:27,450 --> 00:25:31,440 I need more space than I do having my inventory here on site. 369 00:25:32,520 --> 00:25:34,440 And so what, what does your space look like? 370 00:25:34,445 --> 00:25:37,470 Do you have enough space to put finished pieces? 371 00:25:38,615 --> 00:25:41,925 , do you have enough space to put your boxes before you take them back to 372 00:25:41,930 --> 00:25:43,935 the wholesaler or back to recycling? 373 00:25:44,895 --> 00:25:49,905 Do you have an area that is for cleaning vs. 374 00:25:49,905 --> 00:25:55,785 Or what are all the big things that you do in your business, in your, in your studio? 375 00:25:56,835 --> 00:25:57,645 Are they working? 376 00:25:58,155 --> 00:26:02,355 Because if they're not working, now is a great time to reflect. 377 00:26:03,135 --> 00:26:04,860 and potentially set goals. 378 00:26:05,400 --> 00:26:10,020 I've set a goal that there's going to be more space in the studio for people 379 00:26:10,020 --> 00:26:12,510 to work and for us to have product. 380 00:26:13,335 --> 00:26:19,425 I literally am going to, um, take a whole row, well pretty much almost 381 00:26:19,425 --> 00:26:24,525 the whole row of shelving out and I am going to have extra space. 382 00:26:24,795 --> 00:26:26,655 I'm gonna get a bucket system in place. 383 00:26:26,655 --> 00:26:28,185 We kind of been placing them around. 384 00:26:28,190 --> 00:26:34,035 I had a Milk Creek kind of rack system before, and I just like all of a 385 00:26:34,035 --> 00:26:39,075 sudden got this thing where I wanted to see if we had more space, like on 386 00:26:39,075 --> 00:26:40,755 the perimeter, and we put the buckets. 387 00:26:41,490 --> 00:26:43,920 But then like somebody stepped in a bucket this year because there were so 388 00:26:43,920 --> 00:26:45,870 many buckets and it just became a thing. 389 00:26:46,230 --> 00:26:54,420 So I want to create more space for my helpers, for flowers to be safe, and so 390 00:26:54,420 --> 00:26:56,190 they're not getting bumped and damaged. 391 00:26:57,180 --> 00:27:01,500 So take a moment and reflect, do I like my space? 392 00:27:02,910 --> 00:27:07,230 And if the answer is no, like something doesn't feel. 393 00:27:08,970 --> 00:27:15,150 Go and ask your, your freelancers, your, um, employees, what do you 394 00:27:15,150 --> 00:27:16,650 think of how things are set up? 395 00:27:17,130 --> 00:27:18,960 Do you like how everything is set up? 396 00:27:19,800 --> 00:27:23,880 And then they're gonna ho and I, and I want you to be honest with me, because 397 00:27:23,885 --> 00:27:28,470 I think people are always afraid, even though be honest with me, or I, I'm gonna 398 00:27:28,470 --> 00:27:32,940 be honest with you, it seems like a very Minnesotan phrase, but you know what? 399 00:27:32,970 --> 00:27:35,370 Like, I feel like we're always crammed, or I feel. 400 00:27:36,285 --> 00:27:39,735 None of the supplies are in a good spot, or I feel like there's 401 00:27:39,735 --> 00:27:42,075 not really a place to do X. 402 00:27:43,125 --> 00:27:44,355 And then just, okay. 403 00:27:45,015 --> 00:27:47,295 Do you have any ideas on how we could fix that? 404 00:27:48,435 --> 00:27:49,995 And if you don't, that's totally cool. 405 00:27:49,995 --> 00:27:52,785 I just, maybe you've already thought about it, so I thought I'd just ask 406 00:27:53,625 --> 00:27:55,725 and they might or they might not. 407 00:27:56,385 --> 00:28:01,545 But then you're taking feedback from your team and they are going to value. 408 00:28:01,980 --> 00:28:05,850 Their, you know, their ability for one, that you even care to take their 409 00:28:05,850 --> 00:28:13,230 input and then you can kind of develop some goals around your space, cuz what 410 00:28:13,230 --> 00:28:17,100 ta, what is in your space, what takes up your space, takes up your time. 411 00:28:17,100 --> 00:28:22,380 So every single item in your studio, we don't have to Marie Kondo anything. 412 00:28:23,565 --> 00:28:29,550 but is it serving a purpose or is it some attachment to a monetary value 413 00:28:29,910 --> 00:28:32,940 that you're not wanting to part with that item because you paid money for 414 00:28:32,940 --> 00:28:40,680 it at some time, but you haven't in three seasons if you have not used it. 415 00:28:41,370 --> 00:28:45,120 My rule is usually like I, I didn't use it this season. 416 00:28:46,200 --> 00:28:48,150 I'm going to take a hard look at it. 417 00:28:49,365 --> 00:28:49,815 Okay. 418 00:28:50,055 --> 00:28:53,205 I don't wanna quite get rid of them yet because maybe you have one book 419 00:28:53,205 --> 00:28:59,355 bride or one couple booked this year, but next year I probably, if, if I 420 00:28:59,355 --> 00:29:04,785 don't book more than one, I probably shouldn't have 'em, um, in inventory cuz. 421 00:29:05,400 --> 00:29:11,550 Maybe they're out of style, maybe, uh, they are just not something that maybe 422 00:29:11,550 --> 00:29:14,250 you should initially bought that you thought you could sell, but couldn't. 423 00:29:14,850 --> 00:29:16,380 Uh, and then just go from there. 424 00:29:16,380 --> 00:29:21,630 So, make a goal about your space because you want your space. 425 00:29:21,630 --> 00:29:25,110 You're spending time in your space, and you want it to feel good. 426 00:29:25,560 --> 00:29:29,640 I don't know, I if, if you guys have someone that helps fill this role, but 427 00:29:29,640 --> 00:29:35,685 I have someone that on Monday, They come in and they sweep everything up. 428 00:29:36,225 --> 00:29:40,755 They empty all of the, um, system compost. 429 00:29:41,145 --> 00:29:44,715 They empty the trashes, they clean all the countertops. 430 00:29:44,985 --> 00:29:50,415 So when I come in Tuesday, my space feels really good if you 431 00:29:50,420 --> 00:29:53,865 don't have, when you come into your space, and it feels really good. 432 00:29:55,265 --> 00:29:56,730 , like how can you change that? 433 00:29:57,180 --> 00:29:59,460 Because you want to feel good in your space. 434 00:29:59,460 --> 00:30:04,200 You are spending too much time to feel like shit in your space. 435 00:30:04,590 --> 00:30:06,240 And this goes for your house too. 436 00:30:06,690 --> 00:30:09,360 Like do you like everything and how it's functioning in your 437 00:30:09,365 --> 00:30:12,870 house, your bedroom, your whatever. 438 00:30:13,110 --> 00:30:16,980 And if you are looking for help and guidance on that, um, the woman 439 00:30:16,980 --> 00:30:22,140 I mentioned earlier, Ali Kaza has all these decluttering your home. 440 00:30:23,520 --> 00:30:27,480 Uh, courses that I, I've taken them as well cuz I am a huge fan of hers. 441 00:30:27,480 --> 00:30:32,520 But I also have wanted to just reduce my clutter, reduce, because that 442 00:30:32,520 --> 00:30:38,220 clutter, like when you come in, you just, like, your brain sinks because you 443 00:30:38,220 --> 00:30:40,260 feel like you're drowning in clutter. 444 00:30:40,440 --> 00:30:42,510 You're just like, I don't know how I'm ever gonna pick this up. 445 00:30:43,050 --> 00:30:49,380 And I feel that same way when I come into my studio and things are out of order. 446 00:30:49,385 --> 00:30:50,250 They're a mess. 447 00:30:50,730 --> 00:30:54,510 Uh, . I just, I don't want it to feel like that any anymore. 448 00:30:55,020 --> 00:30:56,760 And so you can make that same choice. 449 00:30:57,660 --> 00:30:59,040 So we've talked about a few things. 450 00:30:59,040 --> 00:31:02,490 We've talked about, like goal setting for your space, goal setting 451 00:31:02,490 --> 00:31:09,450 for your designs, goal setting for taking space, and your business. 452 00:31:10,620 --> 00:31:14,640 Now, like we talked a little bit about the financials in the beginning, which 453 00:31:14,640 --> 00:31:18,870 is of course great, but to get some of that time that we talked about, 454 00:31:18,875 --> 00:31:20,340 to get some of that space initial. 455 00:31:21,180 --> 00:31:22,800 What do you want your team to look like? 456 00:31:23,700 --> 00:31:27,480 Are you happy with a one person show? 457 00:31:28,890 --> 00:31:34,200 Does that feel good to have all of that pressure and weight that you 458 00:31:34,200 --> 00:31:41,130 are making all this happen, or is having a couple freelancers feel 459 00:31:41,135 --> 00:31:46,710 good so that you have somebody that's like next up at bat and can help get 460 00:31:46,710 --> 00:31:49,560 something accomplished or potentially. 461 00:31:50,875 --> 00:31:54,615 do you need to, are you at the point that maybe you should hire somebody full-time 462 00:31:54,885 --> 00:32:01,755 or hire somebody for 20 hours a week or hire somebody for, uh, potential VA work? 463 00:32:01,935 --> 00:32:07,485 Um, so a VA is a virtual assistant and that virtual assistant can 464 00:32:07,965 --> 00:32:13,545 offload a whole bunch of tasks for you, like answering emails. 465 00:32:14,640 --> 00:32:20,100 Uh, let's just say figuring out what you need to schedule on social media. 466 00:32:20,130 --> 00:32:21,030 Build a plan. 467 00:32:21,060 --> 00:32:23,070 That person can execute your plan. 468 00:32:23,820 --> 00:32:27,500 They could help, they could just help with so many things. 469 00:32:27,500 --> 00:32:30,720 It's like, Organizing your bookkeeping. 470 00:32:30,720 --> 00:32:36,120 I mean, I, I know I personally do have someone that helps with those, um, more 471 00:32:36,120 --> 00:32:41,880 of like social media tasks and some organizational tasks if I need them. 472 00:32:41,880 --> 00:32:45,330 Cuz that's just not one thing that like, makes me feel like 473 00:32:45,335 --> 00:32:49,220 I'm living in my purpose or I'm living in my zone of genius by. 474 00:32:49,920 --> 00:32:56,370 Doing a bunch of admin things, uh, I feel like my brain and my body should 475 00:32:56,370 --> 00:33:01,650 be better served working on the business and thinking of ideas and how to 476 00:33:01,650 --> 00:33:06,690 network and how to grow relationships and how to serve my br my couples, 477 00:33:06,690 --> 00:33:09,960 my brides, my vendor friends better. 478 00:33:10,830 --> 00:33:16,200 So it, do you have all the right people or is there a task. 479 00:33:17,365 --> 00:33:24,225 I think it's always great to do an audit of the tasks you're doing and what time, 480 00:33:24,225 --> 00:33:26,385 amount of time you're spending on it. 481 00:33:27,705 --> 00:33:31,965 If it is things like I'm spending two hours a week washing buckets, 482 00:33:33,795 --> 00:33:38,115 step back and is that two hours of me washing buckets for once, saving 483 00:33:38,115 --> 00:33:43,305 me so much money or making me feel like crap cuz I'm washing buckets. 484 00:33:44,565 --> 00:33:49,380 or it's something I really enjoy doing and it maybe I need help with something else 485 00:33:49,380 --> 00:33:51,390 because I, I actually enjoy doing this. 486 00:33:52,560 --> 00:33:59,460 Or is there some better allocation of, you know, maybe you need to have somebody come 487 00:33:59,465 --> 00:34:06,300 in and you spend 30 to $40 on Monday and have somebody come in and clean a little 488 00:34:06,300 --> 00:34:09,330 bit and potentially wash, wash buckets. 489 00:34:09,330 --> 00:34:11,640 Or maybe it's $60, whatever it is. 490 00:34:12,660 --> 00:34:18,780 For you to come in and your people that are helping your wedding to come in and 491 00:34:18,780 --> 00:34:25,290 have buckets clean, have a space that feels clean, a face that a space that 492 00:34:25,290 --> 00:34:31,350 feels better, would maybe that investment be worth it for people to feel more 493 00:34:31,350 --> 00:34:33,030 joy when they come to work for you. 494 00:34:34,375 --> 00:34:36,855 And so looking at like, do I have the right people in place? 495 00:34:36,855 --> 00:34:38,835 Do I have enough people in place? 496 00:34:39,435 --> 00:34:41,325 What are their stances? 497 00:34:41,325 --> 00:34:43,125 And that's, that could be goal planning. 498 00:34:43,125 --> 00:34:49,485 Like, you know what, I really liked Sarah, but she seemed like, you know, 499 00:34:49,485 --> 00:34:53,205 she just has a lot going on and so maybe I need to find another freelancer. 500 00:34:54,015 --> 00:34:55,950 okay, that could be a goal. 501 00:34:55,950 --> 00:34:59,520 And I actually have an episode all about tips and tricks for 502 00:34:59,520 --> 00:35:01,170 finding great freelancers. 503 00:35:01,590 --> 00:35:05,580 Um, that was one of the initial batches of episodes that you should go 504 00:35:05,580 --> 00:35:07,350 listen to if that's one of your goals. 505 00:35:08,070 --> 00:35:13,260 So goal planning doesn't just need to be, let's look at the financials. 506 00:35:13,260 --> 00:35:14,370 Let's look at the numbers. 507 00:35:15,120 --> 00:35:17,580 How can I love my business? 508 00:35:18,240 --> 00:35:19,530 How can I like, get. 509 00:35:20,910 --> 00:35:25,740 Freaking excited when I get out of bed in the morning because every task 510 00:35:25,740 --> 00:35:31,620 that I'm doing that I've tracked and done inventory on, and I've looked at 511 00:35:31,620 --> 00:35:35,490 like what is the best route for this to be like, should I be doing this? 512 00:35:35,490 --> 00:35:40,320 Should like in the end with all the should a woulda couldas, is 513 00:35:40,320 --> 00:35:42,540 this the business of your dreams? 514 00:35:42,900 --> 00:35:45,750 Because that's where your goal planning should start. 515 00:35:46,410 --> 00:35:49,440 We are here too little of time to. 516 00:35:50,535 --> 00:35:55,455 Hostage to our business that is not exactly lighting, lighting 517 00:35:55,455 --> 00:36:03,785 us up internally, making us like happy that we're influencing. 518 00:36:03,790 --> 00:36:08,175 Like if we're happy in our business, uh, that's gonna trickle 519 00:36:08,175 --> 00:36:09,795 out to we're happy in our life. 520 00:36:10,425 --> 00:36:14,535 And if we're unhappy in our business, that's gonna trickle 521 00:36:14,535 --> 00:36:18,615 out and people are gonna be like, something is not going right. 522 00:36:20,055 --> 00:36:24,210 in mom's business, in my wife's business, in my partner's business. 523 00:36:24,750 --> 00:36:27,180 Like, and they're gonna probably wanna help you figure it out. 524 00:36:27,180 --> 00:36:31,410 But you need to figure out like, is everything what I dream of? 525 00:36:31,500 --> 00:36:33,780 What would I dream that's different? 526 00:36:34,590 --> 00:36:42,180 Would I dream that I am, you know, doing three big weddings a week and. 527 00:36:43,380 --> 00:36:47,760 They're gonna be, or three bank weddings a month, and they're going to be looking 528 00:36:47,760 --> 00:36:54,100 like x uh, budget, X type of client like we talked about, like identifying 529 00:36:54,105 --> 00:36:58,680 who do we wanna be working with and frankly trying to repel the people 530 00:36:58,680 --> 00:37:00,960 that we don't want to be working with. 531 00:37:01,890 --> 00:37:05,850 I am so glad that I have changed my business enough that I don't 532 00:37:05,850 --> 00:37:10,590 get, and I'm not bashing on barn venues, but I did so many of them. 533 00:37:12,330 --> 00:37:17,310 So many, so many baby's breath things, so many mason jar things that it's 534 00:37:17,310 --> 00:37:22,680 like it causes a physical response in my body when I even think about it. 535 00:37:22,680 --> 00:37:27,090 Cause I'm just like, oh, I so don't like how that made me feel. 536 00:37:27,720 --> 00:37:30,090 I felt like I was being undervalued. 537 00:37:30,090 --> 00:37:32,760 I felt like I was doing monkey. 538 00:37:33,605 --> 00:37:38,405 Florist work, like I just, I felt like I was meant for bigger things, more 539 00:37:38,915 --> 00:37:43,355 creative things, and like this was just like a fire hose shooting me back. 540 00:37:44,345 --> 00:37:46,830 that that's not going to happen if you keep doing this. 541 00:37:46,835 --> 00:37:50,850 So I've changed how I'm presenting myself, how I'm presenting my business 542 00:37:51,510 --> 00:37:56,910 into this way that like I feel like the majority of time I'm attracting someone 543 00:37:56,910 --> 00:38:02,940 that's going to value me, value my opinion, value my creativity, and I'm 544 00:38:02,940 --> 00:38:07,260 setting them up with providing pricing guidance so they know about what this 545 00:38:07,260 --> 00:38:11,070 should cost, and then go from there. 546 00:38:11,610 --> 00:38:17,340 So right now, . I want you to think, how does my business feel? 547 00:38:18,390 --> 00:38:19,920 Does it feel good? 548 00:38:21,840 --> 00:38:23,010 What is coming up for me? 549 00:38:23,015 --> 00:38:28,230 When I think something isn't feeling good, what specifically isn't feeling good? 550 00:38:28,235 --> 00:38:31,080 Because if you don't identify it, you can't fix it. 551 00:38:31,830 --> 00:38:32,320 Okay? 552 00:38:32,940 --> 00:38:38,130 So I don't like how going to my wholesaler feels because it 553 00:38:38,130 --> 00:38:41,550 feels negative or I don't like. 554 00:38:42,825 --> 00:38:50,505 My wholesaler never has things in or I don't like working with Renos. 555 00:38:51,285 --> 00:38:54,855 like whatever it is, it doesn't matter what it is, if it doesn't 556 00:38:54,860 --> 00:39:02,505 feel good, you are the c e O of your business and you can stop and if a 557 00:39:02,935 --> 00:39:07,995 couple bride like pushes back on you. 558 00:39:08,580 --> 00:39:09,420 Guess what? 559 00:39:09,900 --> 00:39:15,300 You are still the c e o and the boss of your business, and I am so sorry that 560 00:39:15,300 --> 00:39:16,755 you, that's something you really want. 561 00:39:17,430 --> 00:39:23,300 But I have had such bad experiences that let's just say anes. 562 00:39:24,105 --> 00:39:28,380 , like I, I think I talked about anes in another episode, like one of my most 563 00:39:28,380 --> 00:39:33,630 unfavorite flowers, uh, just because the white ones just, ugh, by the time they get 564 00:39:33,630 --> 00:39:38,460 here to Minnesota, they're usually just crap, or they're green, or they're bruised 565 00:39:39,450 --> 00:39:42,090 or they're blown million different things. 566 00:39:42,510 --> 00:39:43,620 So like maybe you just. 567 00:39:44,355 --> 00:39:48,596 I'm sorry I don't work with the nees because I'm going to have to increase the 568 00:39:48,601 --> 00:39:54,165 price of your flowers so much to cover how much bad flowers there is that I have to 569 00:39:54,165 --> 00:40:00,195 throw in the garbage because they're so temperamental and I, so I, there's some 570 00:40:00,200 --> 00:40:02,475 alternatives that I'd love to offer you. 571 00:40:03,145 --> 00:40:07,855 that doesn't get us down that road of increased pricing, if that's 572 00:40:07,855 --> 00:40:09,115 something you're amenable to. 573 00:40:09,355 --> 00:40:11,185 If you're not, I totally get it. 574 00:40:11,185 --> 00:40:18,055 And I know a couple floors that don't mind working with an ES and then you 575 00:40:18,055 --> 00:40:20,455 VOD over them, they can volley back. 576 00:40:20,455 --> 00:40:21,235 Like, no way. 577 00:40:21,240 --> 00:40:21,835 I'm want 'em. 578 00:40:22,615 --> 00:40:22,915 Okay. 579 00:40:23,785 --> 00:40:26,875 You have made a hard line. 580 00:40:27,595 --> 00:40:28,975 I want my business to feel. 581 00:40:30,450 --> 00:40:31,830 and this stress. 582 00:40:31,830 --> 00:40:34,650 I actually, I've seen Flores do this. 583 00:40:35,010 --> 00:40:39,360 They'll book a wedding that during the booking process, it was stressful. 584 00:40:39,690 --> 00:40:44,190 They're like, I don't like how this couple bride made me feel. 585 00:40:45,210 --> 00:40:49,020 The mother-in-law seems batshit crazy. 586 00:40:49,410 --> 00:40:51,450 They really want ax flour. 587 00:40:51,450 --> 00:40:55,740 That's super hard to get during their wedding time and on and on. 588 00:40:56,160 --> 00:41:02,550 Then, , you stress about it every month or whenever. 589 00:41:02,640 --> 00:41:05,850 Cuz those people are the ones that usually check in all the time. 590 00:41:07,110 --> 00:41:11,320 Every time they ping your email box, your body has a reaction. 591 00:41:11,940 --> 00:41:12,540 Crap. 592 00:41:12,900 --> 00:41:14,670 I have to deal with these crazy people. 593 00:41:14,760 --> 00:41:16,500 I thought this was gonna be an easy wedding. 594 00:41:16,680 --> 00:41:18,450 I didn't charge enough for this wedding. 595 00:41:18,450 --> 00:41:19,620 And on and on. 596 00:41:21,480 --> 00:41:25,800 Step back from the beginning because it ain't gonna get easier that week 597 00:41:25,800 --> 00:41:29,310 when you're going to the wholesaler and when you're going to make their stuff 598 00:41:29,310 --> 00:41:36,300 and you're worried that that bouquet is not going to look like they envision 599 00:41:36,305 --> 00:41:40,590 or the pictures they said because you're literally nothing is probably 600 00:41:40,590 --> 00:41:44,010 going to live up to their standards cuz they're that difficult of a person. 601 00:41:44,910 --> 00:41:45,890 Why do that wedding? 602 00:41:46,455 --> 00:41:51,315 Make the choice now that you are going to do things that feel good in your business. 603 00:41:52,215 --> 00:41:57,585 I've actually had one of those brides that I literally, when I was taking her 604 00:41:57,585 --> 00:42:03,390 deposit, Said, I am so worried that I am going to deliver your flowers, and 605 00:42:03,390 --> 00:42:09,270 I am an extremely confident and very well educated florist that you are 606 00:42:09,270 --> 00:42:14,520 not gonna like whatever I bring you because you are so specific to a point 607 00:42:14,525 --> 00:42:16,170 that it is hard for me to understand. 608 00:42:17,760 --> 00:42:18,720 And I was right. 609 00:42:19,380 --> 00:42:20,640 I maybe manifested that. 610 00:42:21,090 --> 00:42:21,660 I don't know. 611 00:42:22,230 --> 00:42:26,370 We'll see, uh, if that's what the, the universe meant for me. 612 00:42:27,475 --> 00:42:30,360 , but that's the only bride that I've ever delivered a bouquet. 613 00:42:30,930 --> 00:42:35,100 Had her tell me she loved it, and I literally held it up in the mirror 614 00:42:35,100 --> 00:42:39,300 with the photo that I printed on an eight by 10 because I was so worried 615 00:42:39,300 --> 00:42:43,020 about it and I had to tear that thing apart because she wanted it air. 616 00:42:44,040 --> 00:42:47,370 I'm like, oh, this is one of my favorite FRA phrases. 617 00:42:47,370 --> 00:42:49,860 I said, you wanted things boning out more. 618 00:42:49,860 --> 00:42:51,330 Is that what I'm understanding? 619 00:42:52,380 --> 00:42:55,860 Because I wanted her to like think about how silly. 620 00:42:56,850 --> 00:43:00,195 , like she wanted these flowers just jetting out and I knew they weren't gonna hold 621 00:43:00,195 --> 00:43:02,235 up good and a million different things. 622 00:43:02,235 --> 00:43:04,725 I said, okay, I can make things boner up more. 623 00:43:06,015 --> 00:43:10,365 And I went and I tore it apart and I gave it back to her. 624 00:43:11,235 --> 00:43:12,975 And like that day I made a decision. 625 00:43:12,980 --> 00:43:19,215 If I ever feel even remotely or even a twinkle of what I felt today, I'm going 626 00:43:19,215 --> 00:43:22,065 to say no because I want happiness. 627 00:43:22,425 --> 00:43:24,975 I want good vibes. 628 00:43:26,060 --> 00:43:29,970 in my business, and I want, I want good vibes in my email. 629 00:43:30,450 --> 00:43:35,160 I don't want to have to open my email and be like, crap them again. 630 00:43:36,120 --> 00:43:37,830 Just, just stop. 631 00:43:37,920 --> 00:43:42,000 You deserve better, and that's a whole nother set of issues. 632 00:43:42,000 --> 00:43:45,810 A lot of times people are just like, I have to, I have to, I have to, I have to. 633 00:43:45,810 --> 00:43:46,470 I need money. 634 00:43:46,470 --> 00:43:48,480 I need, I need the experience. 635 00:43:48,480 --> 00:43:51,090 I need a, I just, I need, I need, I need. 636 00:43:52,545 --> 00:43:55,335 , but if you need that, you're going to keep needing that and you're 637 00:43:55,625 --> 00:43:58,215 gonna keep attracting that person. 638 00:43:59,625 --> 00:44:03,465 And so if you don't make, I always put like hard line in the sand, if you don't 639 00:44:03,465 --> 00:44:07,965 make that hard line in the sand at some point in your business that I am going 640 00:44:07,970 --> 00:44:13,485 to love every single thing about my business, or I'm not doing it because 641 00:44:13,545 --> 00:44:16,425 I'm the c e o and I make those decisions. 642 00:44:17,430 --> 00:44:21,540 You're going to be making, I need, I have to. 643 00:44:22,710 --> 00:44:24,090 They're not so bad. 644 00:44:24,510 --> 00:44:29,340 And then complain in your head, complain to your partner. 645 00:44:29,610 --> 00:44:33,780 So then they start wondering, why are you doing this if these people are so crazy? 646 00:44:34,320 --> 00:44:37,140 Because that's the conversation I used to have. 647 00:44:37,800 --> 00:44:39,750 Why are you working with these people? 648 00:44:41,040 --> 00:44:41,700 They sound. 649 00:44:43,395 --> 00:44:47,040 and sometimes they are, sometimes that's just like, people 650 00:44:47,040 --> 00:44:49,110 are just not happy people. 651 00:44:49,950 --> 00:44:54,810 And I, I, when I start getting that vibe, I'll just like flat 652 00:44:54,810 --> 00:44:56,310 out say, I, you know what? 653 00:44:57,240 --> 00:45:03,900 It sounds like you have some pretty big feelings about whatever it is 654 00:45:04,020 --> 00:45:06,170 that we were discussing, and that's. 655 00:45:07,025 --> 00:45:11,995 I think we might be on the, uh, different page because I don't, I, 656 00:45:11,995 --> 00:45:15,175 I can't do that and probably fulfill it to the way that you, or the 657 00:45:15,315 --> 00:45:17,955 level that you have expectations of. 658 00:45:18,375 --> 00:45:25,035 And I've never delivered something that I didn't feel confident that you 659 00:45:25,035 --> 00:45:28,065 were going to be happy and I don't wanna deliver something you're not 660 00:45:28,065 --> 00:45:29,595 gonna be happy with starting now. 661 00:45:30,915 --> 00:45:36,420 And normally they're going to be like, and take a little self-reflection because 662 00:45:36,420 --> 00:45:40,020 you're basically telling 'em like the way they're acting is not working for you. 663 00:45:40,950 --> 00:45:49,140 And sometimes people might not appreciate that, but especially with there, there 664 00:45:49,140 --> 00:45:51,480 are some people that just, they need. 665 00:45:52,155 --> 00:45:56,115 I called little, little education that we can't be treated that way. 666 00:45:56,115 --> 00:45:59,115 I, I had somebody actually, and I made a funny reel about this on 667 00:45:59,115 --> 00:46:04,215 Instagram, request a Christmas Eve consult because they were in town. 668 00:46:07,135 --> 00:46:10,515 My business does not operate on holidays. 669 00:46:10,575 --> 00:46:15,465 That's one of the reasons why I own my own business and shame on you. 670 00:46:15,675 --> 00:46:19,635 I have a family and it's very public that I have a family like I am. 671 00:46:20,055 --> 00:46:24,945 Make that known in all my posts like that you would even have the expectation of, 672 00:46:25,125 --> 00:46:30,285 of someone, no matter who they are, that they're gonna drop everything on Christmas 673 00:46:30,290 --> 00:46:33,105 Eve or Christmas Day was also okay. 674 00:46:33,135 --> 00:46:34,335 Just throwing that out there. 675 00:46:35,205 --> 00:46:35,955 to meet with you. 676 00:46:36,165 --> 00:46:39,795 Like I don't feel like anything that we're going to discuss 677 00:46:39,795 --> 00:46:41,475 couldn't be accomplished on Zoom. 678 00:46:42,735 --> 00:46:48,435 So we can do Zoom if you want, otherwise I totally understand. 679 00:46:48,435 --> 00:46:51,285 If you need to go a different direction, that is one of my, my 680 00:46:51,290 --> 00:46:56,285 favorite phrases to use and reply to an email to somebody that's, that's d. 681 00:46:56,775 --> 00:47:01,095 Address what they said because it's crappy to not address their concern or what 682 00:47:01,095 --> 00:47:03,465 they've said and just say, you know what? 683 00:47:04,155 --> 00:47:07,515 If this isn't okay with you, I totally understand if you go in a different 684 00:47:07,520 --> 00:47:11,925 direction, because then you're giving them permission and it's okay if you want to. 685 00:47:12,075 --> 00:47:17,955 So those are some untraditional goal planning things that I go through in the 686 00:47:18,235 --> 00:47:26,070 new year, and especially when you know, You're in a growth phase, like I feel like 687 00:47:26,490 --> 00:47:32,310 I've grown so much in this last couple years that I am really excited to what the 688 00:47:32,310 --> 00:47:35,190 next level of growth is with this podcast. 689 00:47:35,190 --> 00:47:40,530 Fitting in with my coaching business, fitting in with, uh, my family fitting 690 00:47:40,535 --> 00:47:46,020 in, and my health fitting in, and just creating this synergy that like when. 691 00:47:46,815 --> 00:47:50,535 You're thinking about your life, like everything just feels so 692 00:47:50,535 --> 00:47:52,845 good and it can feel so good. 693 00:47:53,415 --> 00:47:58,575 You are the c e o and I am so proud of you for even listening to this because 694 00:47:58,575 --> 00:48:01,095 that means that you are open to change. 695 00:48:01,095 --> 00:48:03,735 You are open to making your life better. 696 00:48:04,425 --> 00:48:10,455 And if you need help with that, because I, I've needed help in the past, I needed. 697 00:48:11,130 --> 00:48:16,680 A kick in the ass to be like, you don't need to do baby's breath weddings anymore. 698 00:48:17,850 --> 00:48:18,480 Stop. 699 00:48:19,470 --> 00:48:21,030 Well, what do I say to that person? 700 00:48:21,930 --> 00:48:23,470 Here's a couple things you could say. 701 00:48:24,370 --> 00:48:26,310 and now I can say it just like that. 702 00:48:26,310 --> 00:48:26,850 I'm sorry. 703 00:48:26,850 --> 00:48:31,200 This, this doesn't fit the style and aesthetic that our, um, floral 704 00:48:31,200 --> 00:48:34,110 studio, uh, you know, pride ourself on. 705 00:48:34,470 --> 00:48:37,230 And so if you're really looking specifically for that, that's not 706 00:48:37,230 --> 00:48:38,670 something within our design aesthetic. 707 00:48:38,670 --> 00:48:40,350 But I can recommend some studios that do. 708 00:48:40,950 --> 00:48:42,570 So I've needed he that help. 709 00:48:43,800 --> 00:48:46,170 So if you need help, I am your girl. 710 00:48:46,170 --> 00:48:47,070 I am here for you. 711 00:48:47,070 --> 00:48:50,400 I have a couple spots for monthly coaching right now. 712 00:48:50,400 --> 00:48:54,060 Or if you just need a one-off session, you just wanna like hammer out like a little 713 00:48:54,060 --> 00:48:58,530 bit of goal set, uh, setting or a little bit like of clarity around an issue. 714 00:48:59,040 --> 00:49:02,100 Um, my monthly coaching is really affordable. 715 00:49:02,430 --> 00:49:02,820 It. 716 00:49:03,195 --> 00:49:07,575 We'll give you 2 45 minute sessions, so we space them out every two weeks. 717 00:49:07,575 --> 00:49:12,435 Because I am your accountability buddy, I am going to hold you accountable 718 00:49:12,435 --> 00:49:14,445 for the change that you are desiring. 719 00:49:15,015 --> 00:49:18,615 I am going to check in with you every week and we're just gonna 720 00:49:18,615 --> 00:49:22,305 talk about like struggles and things that you're running into. 721 00:49:22,965 --> 00:49:29,340 And there's this amazing tool, Voxer, and if you are, Somebody that 722 00:49:29,340 --> 00:49:34,590 likes to especially talk, uh, when you're messaging boxer is amazing. 723 00:49:34,590 --> 00:49:37,320 You could have your team on boxer because it just sits there. 724 00:49:37,320 --> 00:49:40,020 It's not a text message that's staring you in the face. 725 00:49:40,710 --> 00:49:42,780 You can boxer your team. 726 00:49:43,530 --> 00:49:48,930 Hey, we need to pull, um, seven trio cylinder bases, and then we need 727 00:49:49,230 --> 00:49:53,280 ivory, three inch floating candles for it, and, or we need to, whatever. 728 00:49:53,280 --> 00:49:57,480 You can boxer that person and it can just sit there and not interrupt them, 729 00:49:57,870 --> 00:49:59,000 and then they can come back to it. 730 00:50:00,045 --> 00:50:01,605 And you can see if they've read it or not. 731 00:50:01,605 --> 00:50:05,205 It's pretty easy, but you get Voxer access to me and we can go 732 00:50:05,205 --> 00:50:10,035 back and forth and we can really work on the things and set goals. 733 00:50:10,605 --> 00:50:15,045 I literally, I do like a 90 day recap of what we've accomplished. 734 00:50:15,870 --> 00:50:21,360 And it is, it can be crazy if you were driven to really make 735 00:50:21,360 --> 00:50:22,800 shit happen in your business. 736 00:50:23,100 --> 00:50:26,550 I mean, I, I had one coaching client, like we made their brochure, we 737 00:50:26,550 --> 00:50:28,260 looked at their copy on their website. 738 00:50:28,530 --> 00:50:35,145 We, um, looked at, uh, Recipes and proposals and what those proposal 739 00:50:35,565 --> 00:50:36,975 templates could potentially be changed to. 740 00:50:37,215 --> 00:50:42,765 I mean, so many good things could happen if you really dedicate time 741 00:50:42,765 --> 00:50:46,035 and space and really are open. 742 00:50:46,265 --> 00:50:50,705 To growth, so you can check it out on the floral hustle.com. 743 00:50:51,005 --> 00:50:54,065 There's a, uh, coaching page that has all of the options. 744 00:50:54,065 --> 00:50:58,145 And so I just wanna throw that out there because I absolutely, like, 745 00:50:58,145 --> 00:51:00,215 it fills me up to help people. 746 00:51:00,220 --> 00:51:02,495 And I would love to help your business succeed. 747 00:51:02,735 --> 00:51:09,455 Like, my ha mine has, and because I just know how much happiness comes with growth. 748 00:51:10,890 --> 00:51:17,010 I hope you guys have an amazing new Year, beginning of the new year, and really 749 00:51:17,010 --> 00:51:20,700 take this time to reflect because I just know that you can change yourself 750 00:51:21,060 --> 00:51:24,720 into the person you wanna be and you can change your business into the person you 751 00:51:24,720 --> 00:51:28,320 wanna be, and you will find just so much happiness in that when you are living 752 00:51:28,320 --> 00:51:33,270 in your purpose, when you are living in everything that feels good to you. 753 00:51:33,840 --> 00:51:35,880 So have a great new year. 754 00:51:36,240 --> 00:51:37,110 Thank you, friends. 755 00:51:37,380 --> 00:51:38,640 I look forward to seeing you. 756 00:51:39,915 --> 00:51:40,245 Bye.