Justin is trying to build and launch a product every 7 days.
This is the mid-week check-up as he tries to re-launch Product People Club. He had to do some hard stuff and actually call his customers, and hear what they thought of his product.
I'm trying to build and launch a product every 7 days. This is the mid-week check-up: I had to do some hard stuff and actually call my customers, and hear what they thought of my product.
This week's project: Product People Club
Product People Club is a membership site for solopreneurs: people making their own stuff, by themselves.
Here’s the story: 2 years ago, I was fed up. I wanted to launch and validate something really quickly. So I put up a landing page (you can see it by going to jfdi.bz/campfire) for a chat room for entrepreneurs. I capped it at 10 members, and decided I’d charge $10 a month.
When I posted about it in Hacker News, it sold out in 30 minutes. The next thing I knew I had a waiting list of 200-300 people wanting to get in.
By the 5th month, I was making about $1,100 a month with the community.
Even better, early members started launching things and becoming successful:
But I always felt like ProductPeople.club wasn’t a “big enough” idea. But, I was talking with Adam Clark about this today. And I realized, that a big reason I haven't promoted it more, is that I'm scared.
So, I decided to call one of my customers, Josh Doody, and ask him why he joined. He gave me a complete timeline of when he joined, and what his initial impression was.
My job this week is to talk to as many customers as I can, and figure out what job they're hiring Product People Club to do.
- Check out Josh Doody's book: Take Control of Your Career
- Check out Adam Clark's podcast: The Gently Mad
- Thanks to Josh Michael and My Coffee Pub for sending me the coffee package!
- Follow me on Twitter: @mijustin
- Rate and review the show
- Join the newsletter
- Cover image by Hey Paul Studios
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What is Build & Launch?
A weekly podcast focused on shipping small projects.
Every week I'll take you on an adventure of launching a new project. You'll hear the launch stats, hurdles I had to overcome, and how you can learn from my mistakes.