Build & Launch

Justin is trying to build and launch a product every 7 days.

Show Notes

This is the mid-week check-up: I had to do some hard stuff and actually call my customers, and hear what they thought of my product.

This week's project: Product People Club

Product People Club is a membership site for solopreneurs: people making their own stuff, by themselves.

Here’s the story: 2 years ago, I was fed up. I wanted to launch and validate something really quickly. So I put up a landing page  for a chat room for entrepreneurs. I capped it at 10 members, and decided I’d charge $10 a month.

When I posted about it in Hacker News, it sold out in 30 minutes. The next thing I knew I had a waiting list of 200-300 people wanting to get in.

By the 5th month, I was making about $1,100 a month with the community.

Even better, early members started launching things and becoming successful:
But I always felt like wasn’t a “big enough” idea. But, I was talking with Adam Clark about this today. And I realized, that a big reason I haven't promoted it more, is that I'm scared.

So, I decided to call one of my customers, Josh Doody, and ask him why he joined. He gave me a complete timeline of when he joined, and what his initial impression was.

My job this week is to talk to as many customers as I can, and figure out what job they're hiring Product People Club to do.

Show notes
Podcast hosting provided by

Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company,, with my friend Jon Buda! If you want to hear what I'm up to now go to

Creators & Guests

Justin Jackson
⚡ Interested in bootstrapping, podcasting, calm companies, business ethics🎙️ Co-founder of @transistorfm (podcast hosting)

What is Build & Launch?

A weekly podcast focused on shipping small projects.

Every week I'll take you on an adventure of launching a new project. You'll hear the launch stats, hurdles I had to overcome, and how you can learn from my mistakes.