In this episode of The SaaS SEO Show, we’ve interviewed Eric Jaffe, Global Head of Content at GLG, and discussed the process of content creation, repurposing content from virtual events, and more.
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Timestamps:
- (01:42) - Who is Eric Jaffe?
- (02:30) - Eric’s background.
- (04:53) - What is GLG?
- (09:50) - Use case of GLG.
- (12:55) - Element of community at GLG.
- (14:22) - Content in foreign languages.
- (15:27) - Tips on how to conduct effective interviews.
- (17:53) - How does GLG measure quality in virtual events?
- (20:12) - The process of content selection at GLG.
- (23:37) - How does GLG manage thousands of content pieces monthly?
- (25:23) - Best practices for repurposing content from live events.
- (28:22) - How does GLG Library work?
- (30:30) - Differences in the content creation process across different industries.
- (31:56) - Eric’s thoughts on the rise of generative AI.
- (35:16) - How does GLG ensure that its inventory is accurate?
- (37:35) - Learn more about Eric and GLG and get in touch.
- (39:23) - Outro
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This episode is sponsored by Ahrefs.
What is The SaaS SEO Show?
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.