Retail Media at Diageo with Roger Dunn

Roger Dunn, Global Lead for Retail Media at Diageo joins Colin Lewis to explore the multifaceted world of retail media within the alcoholic beverage sector, highlighting Dunn's extensive experience across agency, platform, and brand perspectives. 

Key themes in this episode include the diverse challenges and opportunities in various global markets due to differing regulations and consumer purchasing habits, such as the distinction between "on-trade" (consumption at venues) and "off-trade" (retail purchases). 

The conversation also touches on emerging trends like quick commerce and the strategic use of data in retail media, concluding with a light-hearted segment about Dunn's viral "meme lord" persona within the industry.

What is RMX - The Retail Media Podcast?

The Retail Media Podcast, in association with Mirakl , is a 10-part series detailing the journey from Retail to Media. Starting at NRF’s Big Retail show, this series will traverse to the festival of digital media that is Cannes Lions, with engaging and informative conversations in between.
Global retail media guru Colin Lewis will be joined by special guests each episode to discuss the rapidly growing ecosystem of retail media, and its power to not only reach substantial target audiences but also help brands build and maintain loyalty.